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Assets About Consumer Insights

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Article
New Guides Help Shoppers Align Food Choices with Their Values

Kiss the Ground’s Regenerative Purchasing Guides help consumers identify products that restore soil health, strengthen communities and regenerate the planet. ... View More

Article
Study Offers 5 Ways to Effectively Depict Brand Sustainability

Getty Images research urges brands to communicate with clarity — backing up ESG strategies with authentic visual storytelling aligned with real-world impact. ... View More

Article
4 Reasons We Know Sustainability Is Not at a Crossroads

Whether the goal is risk mitigation or regeneration, businesses know that the planet trumps politics — and it will trump their business, too, if they don’t act. ... View More

Article
How Sustainability Perception Continues to Shape Brand Value

Brand Finance determines whether public perception of brand sustainability commitments aligns with their performance — and the financial risks associated with any gap. ... View More

Slides
SB Learning Circles - Consumer Research and Insights - May 2025 Recap

This month, the Consumer Research & Insights Learning Circle reviewed data from SB’s Socio-Cultural Trends research, conducted in partnership with Ipsos. The SB Socio-Cultural Trends Research tracks changing drivers and behaviors of mainstream ... View More

Slides
SB Socio-Cultural Trends Research Spring 2025

The SB Socio-Cultural Trends Research, conducted twice annually in partnership with Ipsos, tracks changing drivers and behaviors of mainstream consumers around the intersection of brands and sustainable living, including evolving attitudes related to... View More

Article
Oatly Raises Bar with New Nature, People, Nutrition Commitments

In its new Sustainability Plan, Oatly adopts a more holistic approach to climate impact — including measuring and reporting on its contribution to societal net zero. ... View More

Article
Survey: Sustainable Investments Drive Positive Change, Competitive Returns

Morgan Stanley’s latest ‘Sustainable Signals’ report shows increased interest and confidence in sustainable investing, though greenwashing fears remain a barrier. ... View More

Slides
SB Learning Circles - Consumer Research and Insights - April 2025 Recap

This month, the Consumer Research & Insights Learning Circle reviewed a study from researchers at the University of Göttingen in Germany, “Emotional priming for sustainable consumption? The effects of social media content on the valuation of choco... View More

Article
US Consumers Value Sustainability, But Affordability Comes First

Food brands can empower conscious consumers to shop their values by making sustainability both attainable and affordable. ... View More

Article
Strong Bipartisan Support in US for Corporate Climate, DEI Action

In GlobeScan’s newest poll, over 70% of Americans – across parties and generations – want companies to stay the course on both DEI and climate action. ... View More

Article
Survey: Shoppers Want to ‘Do Good,’ But Brands Are Missing the Mark

Public Inc highlights need for simpler sustainability claims, reveals ‘anti-woke’ backlash is exaggerated, and provides path for engaging ‘conscious consumers.’ ... View More

Article
With New Packaging Laws, Constraints Become Your Creative Brief

Instead of approaching these new laws as obstacles, let’s think of them as the roadmap — the 'brief' — behind compliant and truly creative sustainable branding. ... View More

Article
New Study Challenges Circular Fashion’s Sustainability Potential

The devil’s in the details: Researchers assert circular fashion’s economic and environmental benefits have been grossly overstated, and more clarity and due diligence are critical. ... View More

Slides
SB Learning Circles - Consumer Research and Insights - March 2025 Recap

This March, Consumer Research & Insights Learning Circle reviewed Booking.com’s Sustainable Travel Report for 2024. The group discussed global travelers’ attitudes around sustainability in their trip planning, and how brands can respond. Traveler... View More

Article
The Returns Crisis: How to Balance Sustainability and Convenience

Modern shoppers want guilt-free consumption with minimal inconvenience — here are 3 ways retailers can address the returns crisis while keeping consumers happy. ... View More

Video
SB Learning Circles - Consumer Research and Insights - March 2025 Recording

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Article
US Retailers Missing $74B Opportunity in Apparel Resale

With consumers increasingly preferring higher-quality apparel at affordable prices and tariffs threatening supply chain stability, ThredUp outlines the win-win online resale offers for retailers and shoppers alike. ... View More

Article
Meet ‘Zuzu,’ on a Hero’s Journey to Improve Plastics Recycling

New advocacy campaign from SC Johnson features an intrepid hermit crab, calls for collective action and urges greater business responsibility in reining in plastic pollution. ... View More

Article
4 Keys to Engaging​ Guests on Traveling More Sustainably

New report from Accor and Booking.com sets out challenges hospitality providers face when communicating with guests around sustainability and identifies four key ways to positively influence guest behavior. ... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
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Tuesday, July 1, 2025
The CMO + CSO Power Partnership: Boosting Brand Value Together
Webinar
Sponsored by Ipsos North America
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Tuesday, July 15, 2025
Behind the Label: Why Third-Party Certifications Matter in Sustainable Marketing
Webinar
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