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Kiss the Ground’s Regenerative Purchasing Guides help consumers identify products that restore soil health, strengthen communities and regenerate the planet. ... View More
Getty Images research urges brands to communicate with clarity — backing up ESG strategies with authentic visual storytelling aligned with real-world impact. ... View More
Whether the goal is risk mitigation or regeneration, businesses know that the planet trumps politics — and it will trump their business, too, if they don’t act. ... View More
Brand Finance determines whether public perception of brand sustainability commitments aligns with their performance — and the financial risks associated with any gap. ... View More
This month, the Consumer Research & Insights Learning Circle reviewed data from SB’s Socio-Cultural Trends research, conducted in partnership with Ipsos. The SB Socio-Cultural Trends Research tracks changing drivers and behaviors of mainstream ... View More
The SB Socio-Cultural Trends Research, conducted twice annually in partnership with Ipsos, tracks changing drivers and behaviors of mainstream consumers around the intersection of brands and sustainable living, including evolving attitudes related to... View More
In its new Sustainability Plan, Oatly adopts a more holistic approach to climate impact — including measuring and reporting on its contribution to societal net zero. ... View More
Morgan Stanley’s latest ‘Sustainable Signals’ report shows increased interest and confidence in sustainable investing, though greenwashing fears remain a barrier. ... View More
This month, the Consumer Research & Insights Learning Circle reviewed a study from researchers at the University of Göttingen in Germany, “Emotional priming for sustainable consumption? The effects of social media content on the valuation of choco... View More
Food brands can empower conscious consumers to shop their values by making sustainability both attainable and affordable. ... View More
In GlobeScan’s newest poll, over 70% of Americans – across parties and generations – want companies to stay the course on both DEI and climate action. ... View More
Public Inc highlights need for simpler sustainability claims, reveals ‘anti-woke’ backlash is exaggerated, and provides path for engaging ‘conscious consumers.’ ... View More
Instead of approaching these new laws as obstacles, let’s think of them as the roadmap — the 'brief' — behind compliant and truly creative sustainable branding. ... View More
The devil’s in the details: Researchers assert circular fashion’s economic and environmental benefits have been grossly overstated, and more clarity and due diligence are critical. ... View More
This March, Consumer Research & Insights Learning Circle reviewed Booking.com’s Sustainable Travel Report for 2024. The group discussed global travelers’ attitudes around sustainability in their trip planning, and how brands can respond. Traveler... View More
Modern shoppers want guilt-free consumption with minimal inconvenience — here are 3 ways retailers can address the returns crisis while keeping consumers happy. ... View More
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With consumers increasingly preferring higher-quality apparel at affordable prices and tariffs threatening supply chain stability, ThredUp outlines the win-win online resale offers for retailers and shoppers alike. ... View More
New advocacy campaign from SC Johnson features an intrepid hermit crab, calls for collective action and urges greater business responsibility in reining in plastic pollution. ... View More
New report from Accor and Booking.com sets out challenges hospitality providers face when communicating with guests around sustainability and identifies four key ways to positively influence guest behavior. ... View More