MARKETING & COMMUNICATIONS -
1 in 3 US high school students say they feel helpless when it comes to climate change and its effects. Much of this can be attributed to the lack of adequate teaching on the subject, and instruction on how students can feel more empowered.
INNOVATION & TECHNOLOGY -
The new product, 60% minced beef mixed with 40% pea protein, aims to reduce environmental impact while providing customers with a familiar taste at a lower cost: It has a 37.5% lower carbon footprint — and is 33% cheaper — than traditional ground beef.
MATERIALS & PACKAGING -
Economic models shift slowly, and consumer habits are hard to break. A shift
from linearity to circularity won’t happen overnight, but there are tangible
ways businesses can help consumers shift their behaviors today.
CONSUMER BEHAVIOR CHANGE -
Disposable menstrual products are a less-talked-about but major contributor to
global plastic pollution. A recent study investigated consumer preferences and
devised guidelines to bolster adoption of more sustainable options in different
markets.
MARKETING & COMMUNICATIONS -
While the values-action gap still exists, consumer research helps organizations understand their audience motivations and who is buying their product, or expand their audiences to growing numbers of sustainability-conscious shoppers.
INNOVATION & TECHNOLOGY -
These two startups are fundamentally changing how coffee is produced — by
eliminating the need for beans altogether, and repurposing food waste along the
way.
INNOVATION & TECHNOLOGY -
The collaboration, led by the NextGen Consortium, makes reusable cups the
default option in over 30 national and local restaurants across the City of
Petaluma, California.
MARKETING & COMMUNICATIONS -
If we are to safeguard advertising’s legitimacy, we must address
our image problem. It’s time we apply our collective creativity to solve our
(industry’s) biggest challenges.
CONSUMER BEHAVIOR CHANGE -
A new study examines a critical, overlooked barrier to the sustainability of our laundry habits — the ingrained, psychological mechanisms behind how often we feel compelled to wash our clothes.
INNOVATION & TECHNOLOGY -
Sustainable Brands Tokyo's Shigeki Aoki talks with Mazda President and CEO Masahiro Moro about how the 104-year-old auto manufacturer’s mission and strategies center around 'the joy of driving.'
ORGANIZATIONAL GOVERNANCE -
Edinburgh’s recent ban on ads for fossil fuels and other high-carbon products
exemplifies a desire to shift those ad spaces toward cleaner, more viable alternatives and ads that promote low-carbon behaviors.
CIRCULAR ECONOMY -
As Deschutes and Patagonia Provisions partner on beers made from regenerative
grain, nearly 50% of beer lovers around the world say they will pay more for a
sustainable brew.
MARKETING & COMMUNICATIONS -
As brands grapple with their position on LGBTQIA+ issues and building
inclusivity and diversity across their businesses, the latest Outvertising
Consumer Report offers plenty of advice for being more effective.
ORGANIZATIONAL GOVERNANCE -
A new Quantis report has identified several common gaps in company strategies
that will keep businesses sustainability targets out of reach and five key
priorities for companies to adopt.
CONSUMER BEHAVIOR CHANGE -
Tide partnerships with everyone from appliance manufacturers and retailers to
NASA and the International Space Station are helping us reduce the impact of
cleaning our clothes.
MARKETING & COMMUNICATIONS -
New survey of Gen Zs in the US and Canada suggest a growing distrust of
influencers; and while sustainability is still a consideration when purchasing,
budget, price and brand authenticity are paramount.
CONSUMER BEHAVIOR CHANGE -
Abillion founder & CEO Vikas Garg shares insights and impacts from the app — which has become the world’s largest consumer-review platform for vegan foods and products.
CIRCULAR ECONOMY -
A new report from Fashion for Good’s Sorting for Circularity maps pathway to
scaling fiber-to-fiber recycling within the US, while brands joining the Ellen
MacArthur Foundation’s Fashion Remodel initiative explore ways to make money
without making new clothes.
MARKETING & COMMUNICATIONS -
The “right” messaging will always involve being clear, specific and transparent — but learning which words and claims will meet consumers’ expectations, build their trust and inspire their purchases will require research best done through collaborative partnerships.
SUPPLY CHAIN -
Thursday at SB Brand-Led Culture Change, a variety of stakeholders driving
regenerative agriculture shared insights on demystifying regenerative ag for
consumers, quantifying regenerative sourcing and creating resilience in cotton
production.