SB'24 San Diego is open for registration. Register early and save!

Stories About Consumer Insights

Found 806 stories. Page 1 of 41.

Communicating Sustainability: Supplier-Brand Partnerships Can Make All the Difference
Communicating Sustainability: Supplier-Brand Partnerships Can Make All the Difference

MARKETING AND COMMS - The “right” messaging will always involve being clear, specific and transparent — but learning which words and claims will meet consumers’ expectations, build their trust and inspire their purchases will require research best done though collaborative partnerships.

Regenerative Ag Practitioners Gather to Share Notes from the Field
Regenerative Ag Practitioners Gather to Share Notes from the Field

SUPPLY CHAIN - Thursday at SB Brand-Led Culture Change, a variety of stakeholders driving regenerative agriculture shared insights on demystifying regenerative ag for consumers, quantifying regenerative sourcing and creating resilience in cotton production.

Brands, Listen Up: Consumers, Regulators Cracking Down on Greenwashing
Brands, Listen Up: Consumers, Regulators Cracking Down on Greenwashing

MARKETING AND COMMS - The most recent spate of controversies over misleading brand sustainability claims raises pertinent questions for marketers everywhere.

Alternative Packaging Alliance Out to Reshape the Conversation Around Boxed Wine
Alternative Packaging Alliance Out to Reshape the Conversation Around Boxed Wine

CHEMISTRY, MATERIALS & PACKAGING - The group — comprised of seven higher-end wine producers — is bringing a decidedly hip, modern update to a segment with a big perception issue.

Advertisement
Is Bipartisan Climate Policy Possible in the US?
Is Bipartisan Climate Policy Possible in the US?

THE NEXT ECONOMY - The reality of climate change’s existence is not the debate that voters are interested in anymore: They have experienced it firsthand and care about solutions.

Hellmann’s Working to Save Mayo (and Sandwiches) from Extinction
Hellmann’s Working to Save Mayo (and Sandwiches) from Extinction

MARKETING AND COMMS - The brand invites fans to ‘adopt’ one of four classic, mayo-centric sandwiches at risk of extinction to increase awareness of the importance of regenerative farming practices.

Events Are Driving Transparency, Awareness with Climate-Labeled Food Menus
Events Are Driving Transparency, Awareness with Climate-Labeled Food Menus

MARKETING AND COMMS - Using climate-impact labels is one way events can persuade attendees to choose more sustainable menu options.

Is It Time for Old Solutions to New Problems?
Is It Time for Old Solutions to New Problems?

THE NEXT ECONOMY - It’s clear we need a fundamental shift in how we perceive and manage our finite resources. But as more and more businesses shift away from profit at all costs to profit with purpose, hopefully we will all soon 'share more, waste less.'

5 Retail Giants Partner on VC to Scale Sustainable Innovation
5 Retail Giants Partner on VC to Scale Sustainable Innovation

FINANCE & INVESTMENT - W23 Global is the first retailer-led venture fund to seek entrepreneurs and early-stage ventures offering solutions to a range of common sustainability challenges.

Advertisement
More Beauty Retailers Embracing a Circular Economy for Packaging
More Beauty Retailers Embracing a Circular Economy for Packaging

WASTE NOT - New initiatives from Kiehl’s, Sephora, Shoppers Drug Mart and Ulta lay further groundwork for reducing the beauty industry’s massive plastic footprint.

Is Misinformation Derailing Climate Action in Agriculture?
Is Misinformation Derailing Climate Action in Agriculture?

MARKETING AND COMMS - In this, the biggest election year in history, Changing Markets Foundation investigates the damaging spread of misinformation online concerning the meat and dairy industry and how it is influencing both policy and public opinion.

Kind Traveler Adds SLO to Destinations Where ‘Every Stay Gives Back’
Kind Traveler Adds SLO to Destinations Where ‘Every Stay Gives Back’

PRODUCT, SERVICE & DESIGN INNOVATION - Kind Traveler’s responsible-tourism model now helps San Luis Obispo, California further its tree-planting efforts and progress toward its goal of achieving carbon neutrality by 2035.

Brands and the Responsibility for Sustainable Shopping Habits
Brands and the Responsibility for Sustainable Shopping Habits

MARKETING AND COMMS - As we work to find a balance between greenwashing and greenhushing sustainability claims, here are several tips for brands to keep authentically guiding consumers toward better purchases.

ThredUp: Resale Grew 15x Faster than Retail in 2023
ThredUp: Resale Grew 15x Faster than Retail in 2023

THE NEXT ECONOMY - Online resale is expected to more than double in the next 5 years, reaching $40B by 2028; 40% of voters say they’re more likely to vote for a candidate that supports circularity in fashion.

Advertisement
Risk Managers, Consumers Cite Climate Change as Top Emerging Concern
Risk Managers, Consumers Cite Climate Change as Top Emerging Concern

THE NEXT ECONOMY - 2023 surveys of risk professionals and consumers indicate an intensifying concern about extreme weather as it more directly impacts people’s daily lives, and a corresponding interest in sustainable investment opportunities.

Hellmann’s AI-Enabled Tool Reveals Your Fridge’s Meal Potential
Hellmann’s AI-Enabled Tool Reveals Your Fridge’s Meal Potential

WASTE NOT - Meal Reveal, developed in collaboration with Google Cloud, uses simple fridge scan to help consumers overcome ‘fridge blindness’ and reduce household food waste.

5th Annual Chocolate Scorecard Paints Bittersweet Picture of the Industry
5th Annual Chocolate Scorecard Paints Bittersweet Picture of the Industry

SUPPLY CHAIN - The Scorecard — which evaluates global chocolate manufacturers, brands and retailers on social and environmental criteria in seven areas — helps consumers make ethical purchasing decisions and incentivizes companies to improve their performance in these areas.

Alternative Accommodation Platforms Prioritize Social Connection, Community Care
Alternative Accommodation Platforms Prioritize Social Connection, Community Care

THE NEXT ECONOMY - As tourism continues to evolve and travelers become more aware of both their positive and negative impacts, the accommodation industry has an opportunity to respond in a meaningful way.

Uber’s ‘Emissions Savings’ Feature Shows Benefits of Lower-Emission Transport
Uber’s ‘Emissions Savings’ Feature Shows Benefits of Lower-Emission Transport

MARKETING AND COMMS - Uber users will now see two ratings in the app — their 'Emission Savings' score, alongside their rider rating.

Advertisement
Brands People Love on Purpose, feat. Tillamook
Brands People Love on Purpose, feat. Tillamook

WALKING THE TALK - We spoke with Executive Vice President of Stewardship Paul Snyder about the holistic system of business that has made Tillamook the darling of the dairy aisle.

Advertisement