BEHAVIOR CHANGE -
Disposable menstrual products are a less-talked-about but major contributor to
global plastic pollution. A recent study investigated consumer preferences and
devised guidelines to bolster adoption of more sustainable options in different
markets.
MARKETING AND COMMS -
While the values-action gap still exists, consumer research helps organizations understand their audience motivations and who is buying their product, or expand their audiences to growing numbers of sustainability-conscious shoppers.
PRODUCT, SERVICE & DESIGN INNOVATION -
These two startups are fundamentally changing how coffee is produced — by
eliminating the need for beans altogether, and repurposing food waste along the
way.
PRODUCT, SERVICE & DESIGN INNOVATION -
The collaboration, led by the NextGen Consortium, makes reusable cups the
default option in over 30 national and local restaurants across the City of
Petaluma, California.
MARKETING AND COMMS -
If we are to safeguard advertising’s legitimacy, we must address
our image problem. It’s time we apply our collective creativity to solve our
(industry’s) biggest challenges.
BEHAVIOR CHANGE -
A new study examines a critical, overlooked barrier to the sustainability of our laundry habits — the ingrained, psychological mechanisms behind how often we feel compelled to wash our clothes.
PRODUCT, SERVICE & DESIGN INNOVATION -
Sustainable Brands Tokyo's Shigeki Aoki talks with Mazda President and CEO Masahiro Moro about how the 104-year-old auto manufacturer’s mission and strategies center around 'the joy of driving.'
WALKING THE TALK -
Edinburgh’s recent ban on ads for fossil fuels and other high-carbon products
exemplifies a desire to shift those ad spaces toward cleaner, more viable alternatives and ads that promote low-carbon behaviors.
THE NEXT ECONOMY -
As Deschutes and Patagonia Provisions partner on beers made from regenerative
grain, nearly 50% of beer lovers around the world say they will pay more for a
sustainable brew.
MARKETING AND COMMS -
As brands grapple with their position on LGBTQIA+ issues and building
inclusivity and diversity across their businesses, the latest Outvertising
Consumer Report offers plenty of advice for being more effective.
WALKING THE TALK -
A new Quantis report has identified several common gaps in company strategies
that will keep businesses sustainability targets out of reach and five key
priorities for companies to adopt.
BEHAVIOR CHANGE -
Tide partnerships with everyone from appliance manufacturers and retailers to
NASA and the International Space Station are helping us reduce the impact of
cleaning our clothes.
MARKETING AND COMMS -
New survey of Gen Zs in the US and Canada suggest a growing distrust of
influencers; and while sustainability is still a consideration when purchasing,
budget, price and brand authenticity are paramount.
BEHAVIOR CHANGE -
Abillion founder & CEO Vikas Garg shares insights and impacts from the app — which has become the world’s largest consumer-review platform for vegan foods and products.
THE NEXT ECONOMY -
A new report from Fashion for Good’s Sorting for Circularity maps pathway to
scaling fiber-to-fiber recycling within the US, while brands joining the Ellen
MacArthur Foundation’s Fashion Remodel initiative explore ways to make money
without making new clothes.
MARKETING AND COMMS -
The “right” messaging will always involve being clear, specific and transparent — but learning which words and claims will meet consumers’ expectations, build their trust and inspire their purchases will require research best done through collaborative partnerships.
SUPPLY CHAIN -
Thursday at SB Brand-Led Culture Change, a variety of stakeholders driving
regenerative agriculture shared insights on demystifying regenerative ag for
consumers, quantifying regenerative sourcing and creating resilience in cotton
production.
MARKETING AND COMMS -
The most recent spate of controversies over misleading brand sustainability
claims raises pertinent questions for marketers everywhere.
CHEMISTRY, MATERIALS & PACKAGING -
The group — comprised of seven higher-end wine producers — is bringing a
decidedly hip, modern update to a segment with a big perception issue.
THE NEXT ECONOMY -
The reality of climate change’s existence is not the debate that voters are
interested in anymore: They have experienced it firsthand and care about
solutions.