The inaugural Consumer Research & Insights Learning Circle brought together SB
Members across functions to discuss a new piece of research from Ipsos. This study
looks at the intention-action gap as it relates to on-pack and in-aisle sustainability
messaging. We were joined by guests Wendy Wallner from Ipsos and Randi
Kronthal-Sacco from NYU Stern Center for Sustainable Business, who shared their
insights and responses to the research.