Assets About Consumer Insights

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Article
Regeneration & Resilience
Report: Massive Challenges, Opportunities in Adapting Cities to Climate Change
Report: Massive Challenges, Opportunities in Adapting Cities to Climate Change
Published on October 23, 2024
About a 5 minute read

Study reveals climate-related concerns of residents of 10 major cities, and provides case studies and actionable strategies for increasing urban climate resilience. ... View More

Article
Collaboration & Co-Creation
Startups, Consumers Helping Brands Make Business ‘Future Positive’
Startups, Consumers Helping Brands Make Business ‘Future Positive’
Published on October 22, 2024
About a 5 minute read

In keynotes on day 3 of SB’24 San Diego, major players in electronics, beauty, retail and recycling extolled the virtues of partnering with stakeholders to drive sustainability and circularity initiatives both inside and outside their companies. ... View More

Slides
Consumer Behavior ChangeMarketing & Communications
SB Socio-Cultural Trends Research Fall 2024 Highlights
SB Socio-Cultural Trends Research Fall 2024 Highlights
Published on October 21, 2024

This Socio-Cultural Trends Research report, conducted in partnership with Ipsos, explores the nuanced landscape of consumer attitudes and actions towards sustainability. It highlights motivators, barriers, and perception gaps that shape behavior.... View More

Article
Marketing & Communications
Monitoring Media: Reining in the Broader Impacts of Brand Communications
Monitoring Media: Reining in the Broader Impacts of Brand Communications
Published on October 17, 2024
About a 9 minute read

We talk a lot about the content of brand communications — but what about the other ways marketing and advertising creates social and environmental impacts? A variety of experts dove deeper at SB’24 San Diego this week. ... View More

Article
Circular Economy
Lessons on the Road from a Linear to Circular — and Even a ‘Surplus’ — Economy
Lessons on the Road from a Linear to Circular — and Even a ‘Surplus’ — Economy
Published on October 16, 2024
About a 7 minute read

Keynotes on day 2 of SB’24 San Diego explored how companies are putting rubber to road to solve complex business challenges — from creating new value flows to cracking the code to circularity and driving progress toward a zero-emission automotive... View More

Article
Regeneration & ResilienceCollaboration & Co-Creation
Embracing Complexity, Indigenous Wisdom and Regeneration for a Future-Proof Economy
Embracing Complexity, Indigenous Wisdom and Regeneration for a Future-Proof Economy
Published on October 15, 2024
About a 5 minute read

Opening keynotes at SB’24 San Diego emphasized the need for interconnected action — from honoring Indigenous knowledge and leveraging complexity theory to leveraging business and technology to create resilience. ... View More

Article
Consumer Behavior ChangeMarketing & Communications
More Travel Offerings Highlighting Interinfluence of Climate Change and Tourism
More Travel Offerings Highlighting Interinfluence of Climate Change and Tourism
Published on October 14, 2024
About a 6 minute read

Climate-focused tour operators are learning to balance bringing travelers to fragile destinations to learn about the effects of climate change while not exacerbating the negative impacts of the tourism industry. ... View More

Article
Marketing & Communications
2 Truths and a Lie About Corporate Sustainability
2 Truths and a Lie About Corporate Sustainability
Published on October 14, 2024
About a 3 minute read

The public's diminishing interest in corporate activism isn't a call for businesses to remain silent and focus solely on profits. Rather, it's a demand for authenticity and relevance in corporate messaging. ... View More

Article
Marketing & Communications
Purpose: The 5th ‘P’ in the Sustainable Food & Beverage Marketing Mix
Purpose: The 5th ‘P’ in the Sustainable Food & Beverage Marketing Mix
Published on October 8, 2024
About a 8 minute read

The classic marketing mix, the 4 Ps — product, price, place and promotion — provide a good framework with which food and beverage marketing teams can insert sustainability into the conversation. Adding a fifth P, purpose, will provide a foundatio... View More

Article
Marketing & Communications
How2Recycle Label Will Now Offer Real-Time, Localized Packaging Disposal Instructions
How2Recycle Label Will Now Offer Real-Time, Localized Packaging Disposal Instructions
Published on October 7, 2024
About a 3 minute read

New, dynamic label features The Recycling Partnership’s Recycle Check QR code and utilizes data from its national database to demystify recycling across the US. ... View More

Article
Consumer Behavior Change
How Can Brands Help Consumers Unravel Myths Around Recycling?
How Can Brands Help Consumers Unravel Myths Around Recycling?
Published on October 3, 2024
About a 6 minute read

For many consumers, the primary barriers to recycling are a lack of education and the effort required. Businesses can easily address both challenges and encourage better recycling habits. ... View More

Article
Marketing & CommunicationsRegeneration & Resilience
Researchers, Brands Broadening Public’s Understanding of Regenerative Ag
Researchers, Brands Broadening Public’s Understanding of Regenerative Ag
Published on October 2, 2024
About a 10 minute read

A new report highlights the public’s lack of understanding of regenerative agriculture and its benefits; illycaffè and Kiss the Ground continue to help scale messaging that fills this gap. ... View More

Article
Marketing & Communications
Industry Players Continue Multi-Pronged Effort to Reduce Fashion’s Impacts
Industry Players Continue Multi-Pronged Effort to Reduce Fashion’s Impacts
Published on September 23, 2024
About a 8 minute read

Latest initiatives include circularity advocates and resellers working to end double taxation on secondhand fashion, a sustainable detergent brand’s continued efforts to reduce the impacts of laundry, and a recycled edition of a beloved clog. ... View More

Article
Marketing & Communications
New Study Proves Inclusive Advertising Boosts Sales, Brand Value
New Study Proves Inclusive Advertising Boosts Sales, Brand Value
Published on September 20, 2024
About a 6 minute read

“This irrefutable data should reassure any business and encourage brands to renew their commitment to inclusivity in all forms — to not only benefit the communities they serve, but to drive growth and financially prosper.” ... View More

Article
Marketing & Communications
EU Consumers the Most Skeptical of Corporate Sustainability Claims
EU Consumers the Most Skeptical of Corporate Sustainability Claims
Published on September 19, 2024
About a 4 minute read

Brand Finance Europe 500 2024 ranking reveals the 500 most valuable European brands, with insights on European perceptions of brands’ sustainability efforts. ... View More

Article
Organizational Governance
New Research Offers Pathway to More Inclusive Travel Industry
New Research Offers Pathway to More Inclusive Travel Industry
Published on September 10, 2024
About a 4 minute read

First-of-its-kind study from Expedia Group takes an intersectional approach to uncover barriers to travel for underserved communities and help industry eliminate barriers including access, discrimination and lack of personal safety. ... View More

Article
Marketing & CommunicationsSocial & Environmental Impact
Climate Uneducation in the US, Part 2: Failing High Schools
Climate Uneducation in the US, Part 2: Failing High Schools
Published on September 6, 2024
About a 5 minute read

1 in 3 US high school students say they feel helpless when it comes to climate change and its effects. Much of this can be attributed to the lack of adequate teaching on the subject, and instruction on how students can feel more empowered. ... View More

Article
Innovation & Technology
Lidl Launches Industry-First, Partially Plant-Based Ground Meat
Lidl Launches Industry-First, Partially Plant-Based Ground Meat
Published on August 29, 2024
About a 4 minute read

The new product, 60% minced beef mixed with 40% pea protein, aims to reduce environmental impact while providing customers with a familiar taste at a lower cost: It has a 37.5% lower carbon footprint — and is 33% cheaper — than traditional ground... View More

Article
Materials & Packaging
How Does Consumer Behavior Challenge the Circular Economy?
How Does Consumer Behavior Challenge the Circular Economy?
Published on August 27, 2024
About a 6 minute read

Economic models shift slowly, and consumer habits are hard to break. A shift from linearity to circularity won’t happen overnight, but there are tangible ways businesses can help consumers shift their behaviors today. ... View More

Article
Consumer Behavior Change
Study Explores Marketing Tactics for Lower-Impact Menstrual Products
Study Explores Marketing Tactics for Lower-Impact Menstrual Products
Published on July 17, 2024
About a 4 minute read

Disposable menstrual products are a less-talked-about but major contributor to global plastic pollution. A recent study investigated consumer preferences and devised guidelines to bolster adoption of more sustainable options in different markets. ... View More

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