MARKETING AND COMMS -
A new study by Magna, Teads and Project Drawdown confirms consumers are relying on brands to create a clear, tangible and compelling vision — backed by substantive action — to guide them toward more sustainable lifestyles.
BEHAVIOR CHANGE -
SkipTheDishes partnered with the Circular Innovation Council and top Canadian chefs to inspire consumers to reimagine their takeout leftovers and reduce food waste.
MARKETING AND COMMS -
Intrepid has launched one of tourism’s most comprehensive carbon-labeling initiatives, alongside new research that shows consumer demand for better
transparency and understanding their personal impacts.
LEADERSHIP -
While many companies now understand the value of dedicated ESG leadership, there remains no real playbook for how to get started. Here’s how ESG practitioners can standardize sustainability-forward operations and innovation across workstreams.
MARKETING AND COMMS -
Unilever study uncovers barriers influencers face around creating sustainability content. The company is partnering with climate-focused nonprofits and launching a Creator Council to help address these barriers.
SUPPLY CHAIN -
Partnerships with brands including Madewell and Vibram will help adapt bluesign’s existing standards and guidelines for two untapped industries.
WASTE NOT -
Last year, we set the record for World’s Largest College Recycling Event; but we didn’t want this to be a one-time win. So this year, we’ve recruited new partners to heighten the competition and increase the impact.
BEHAVIOR CHANGE -
Retailers continue to refine what packaging they find acceptable to answer consumer demand for more sustainable solutions — and consumer goods companies
must keep innovating to keep pace.
THE NEXT ECONOMY -
Applied to food supply chains, ambient IoT allows farmers, distributors, grocers, regulators and consumers to know where food came from, how far it traveled, how it was transported and stored, and what condition it’s in — in real time.
BEHAVIOR CHANGE -
Highlighting the impact of individual purchases and their associated emissions output, the app — fresh off a large funding round — is evolving to meet the daily spending directives of its users.
BEHAVIOR CHANGE -
A recent study shows that people across the socioeconomic spectrum care about climate action; but taking that action remains cost-prohibitive for lower-income groups.
THE NEXT ECONOMY -
Younger consumers are pushing resale into mainstream retail; and it’s changing how brands, platforms and other services that support commerce support and strategize around it.
PRODUCT, SERVICE & DESIGN INNOVATION -
Instead of the traditional approach of shielding tourists from places' 'messy' parts, more travel-focused social enterprises are working with marginalized communities to introduce tourists to their destination’s complex fabric.
MARKETING AND COMMS -
Now in its third consecutive year, the Sky Zero Footprint Fund fosters the power of TV advertising to tackle climate change through campaigns that drive sustainable behavior change.
THE NEXT ECONOMY -
Those who regularly partake in upgrade programs will have access to the best possible devices, while partaking in a sustainable business practice that enhances the wellbeing of people and the planet.
WASTE NOT -
Technology is the magic thread weaving the circular textile narrative together to ensure that fashion isn’t just a statement — but a sustainable, end-to-end lifecycle that respects our planet.
BEHAVIOR CHANGE -
Since 2021, Starbucks has been testing the 100% reusables model across more than 25 markets. With most of its beverages enjoyed on the go, the company continues to test and learn how to best encourage customers to embrace reusables.
MARKETING AND COMMS -
In partnering with enterprise software startup BeCause, Booking.com can now automate the managing and updating of information about properties’ sustainability certifications and features.
PRODUCT, SERVICE & DESIGN INNOVATION -
The French company is poised to meet the nutrition challenges posed by a growing population and a climate- and resource-challenged agricultural future.