Assets About Consumer Insights
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Report: Food & Beverage Sustainability Plans Missing Critical Levers
A new Quantis report has identified several common gaps in company strategies that will keep businesses sustainability targets out of reach and five key priorities for companies to adopt. ... View More
Cross-Industry Collaborations Turning the Tide on Cold-Water Washing
Tide partnerships with everyone from appliance manufacturers and retailers to NASA and the International Space Station are helping us reduce the impact of cleaning our clothes. ... View More
Gen Z Becoming More Skeptical of Influencers, Sustainability Messaging
New survey of Gen Zs in the US and Canada suggest a growing distrust of influencers; and while sustainability is still a consideration when purchasing, budget, price and brand authenticity are paramount. ... View More
Abillion: Fueling the Plant-Based Revolution from Platform to Plate
Abillion founder & CEO Vikas Garg shares insights and impacts from the app — which has become the world’s largest consumer-review platform for vegan foods and products. ... View More
New Collaborations Lay Further Groundwork for Circular Fashion Economy
A new report from Fashion for Good’s Sorting for Circularity maps pathway to scaling fiber-to-fiber recycling within the US, while brands joining the Ellen MacArthur Foundation’s Fashion Remodel initiative explore ways to make money without mak... View More
Communicating Sustainability: Supplier-Brand Partnerships Can Make All the Difference
The “right” messaging will always involve being clear, specific and transparent — but learning which words and claims will meet consumers’ expectations, build their trust and inspire their purchases will require research best done through col... View More
Regenerative Ag Practitioners Gather to Share Notes from the Field
Thursday at SB Brand-Led Culture Change, a variety of stakeholders driving regenerative agriculture shared insights on demystifying regenerative ag for consumers, quantifying regenerative sourcing and creating resilience in cotton production. ... View More
Brands, Listen Up: Consumers, Regulators Cracking Down on Greenwashing
The most recent spate of controversies over misleading brand sustainability claims raises pertinent questions for marketers everywhere. ... View More
Alternative Packaging Alliance Out to Reshape the Conversation Around Boxed Wine
The group — comprised of seven higher-end wine producers — is bringing a decidedly hip, modern update to a segment with a big perception issue. ... View More
Is Bipartisan Climate Policy Possible in the US?
The reality of climate change’s existence is not the debate that voters are interested in anymore: They have experienced it firsthand and care about solutions. ... View More
Hellmann’s Working to Save Mayo (and Sandwiches) from Extinction
The brand invites fans to ‘adopt’ one of four classic, mayo-centric sandwiches at risk of extinction to increase awareness of the importance of regenerative farming practices. ... View More
Events Are Driving Transparency, Awareness with Climate-Labeled Food Menus
Using climate-impact labels is one way events can persuade attendees to choose more sustainable menu options. ... View More
Is It Time for Old Solutions to New Problems?
It’s clear we need a fundamental shift in how we perceive and manage our finite resources. But as more and more businesses shift away from profit at all costs to profit with purpose, hopefully we will all soon 'share more, waste less.' ... View More
5 Retail Giants Partner on VC to Scale Sustainable Innovation
W23 Global is the first retailer-led venture fund to seek entrepreneurs and early-stage ventures offering solutions to a range of common sustainability challenges. ... View More
More Beauty Retailers Embracing a Circular Economy for Packaging
New initiatives from Kiehl’s, Sephora, Shoppers Drug Mart and Ulta lay further groundwork for reducing the beauty industry’s massive plastic footprint. ... View More
Is Misinformation Derailing Climate Action in Agriculture?
In this, the biggest election year in history, Changing Markets Foundation investigates the damaging spread of misinformation online concerning the meat and dairy industry and how it is influencing both policy and public opinion. ... View More
Kind Traveler Adds SLO to Destinations Where ‘Every Stay Gives Back’
Kind Traveler’s responsible-tourism model now helps San Luis Obispo, California further its tree-planting efforts and progress toward its goal of achieving carbon neutrality by 2035. ... View More
Brands and the Responsibility for Sustainable Shopping Habits
As we work to find a balance between greenwashing and greenhushing sustainability claims, here are several tips for brands to keep authentically guiding consumers toward better purchases. ... View More
ThredUp: Resale Grew 15x Faster than Retail in 2023
Online resale is expected to more than double in the next 5 years, reaching $40B by 2028; 40% of voters say they’re more likely to vote for a candidate that supports circularity in fashion. ... View More
Risk Managers, Consumers Cite Climate Change as Top Emerging Concern
2023 surveys of risk professionals and consumers indicate an intensifying concern about extreme weather as it more directly impacts people’s daily lives, and a corresponding interest in sustainable investment opportunities. ... View More
