Assets About Consumer Insights
Found 889 assets. Page 3 of 45.
Researchers, Brands Broadening Public’s Understanding of Regenerative Ag
A new report highlights the public’s lack of understanding of regenerative agriculture and its benefits; illycaffè and Kiss the Ground continue to help scale messaging that fills this gap. ... View More
Industry Players Continue Multi-Pronged Effort to Reduce Fashion’s Impacts
Latest initiatives include circularity advocates and resellers working to end double taxation on secondhand fashion, a sustainable detergent brand’s continued efforts to reduce the impacts of laundry, and a recycled edition of a beloved clog. ... View More
New Study Proves Inclusive Advertising Boosts Sales, Brand Value
“This irrefutable data should reassure any business and encourage brands to renew their commitment to inclusivity in all forms — to not only benefit the communities they serve, but to drive growth and financially prosper.” ... View More
EU Consumers the Most Skeptical of Corporate Sustainability Claims
Brand Finance Europe 500 2024 ranking reveals the 500 most valuable European brands, with insights on European perceptions of brands’ sustainability efforts. ... View More
New Research Offers Pathway to More Inclusive Travel Industry
First-of-its-kind study from Expedia Group takes an intersectional approach to uncover barriers to travel for underserved communities and help industry eliminate barriers including access, discrimination and lack of personal safety. ... View More
Climate Uneducation in the US, Part 2: Failing High Schools
1 in 3 US high school students say they feel helpless when it comes to climate change and its effects. Much of this can be attributed to the lack of adequate teaching on the subject, and instruction on how students can feel more empowered. ... View More
Lidl Launches Industry-First, Partially Plant-Based Ground Meat
The new product, 60% minced beef mixed with 40% pea protein, aims to reduce environmental impact while providing customers with a familiar taste at a lower cost: It has a 37.5% lower carbon footprint — and is 33% cheaper — than traditional ground... View More
How Does Consumer Behavior Challenge the Circular Economy?
Economic models shift slowly, and consumer habits are hard to break. A shift from linearity to circularity won’t happen overnight, but there are tangible ways businesses can help consumers shift their behaviors today. ... View More
Study Explores Marketing Tactics for Lower-Impact Menstrual Products
Disposable menstrual products are a less-talked-about but major contributor to global plastic pollution. A recent study investigated consumer preferences and devised guidelines to bolster adoption of more sustainable options in different markets. ... View More
SB Socio-Cultural Trends Research Spring 2024 Highlights
SB Consumer Research: Analysis & Insights on Consumer Sustainability Intentions & Actions - Highlights. Gen Z and Millennial consumers are driving the growth of the sustainability market, with nearly 40% switching brands in the last six months due... View More
What Consumer Data Can Tell Us About the Future of Sustainability
While the values-action gap still exists, consumer research helps organizations understand their audience motivations and who is buying their product, or expand their audiences to growing numbers of sustainability-conscious shoppers. ... View More
Foodtech Innovators Spill the Beans on Climate-Proofing Coffee
These two startups are fundamentally changing how coffee is produced — by eliminating the need for beans altogether, and repurposing food waste along the way. ... View More
Starbucks, Coca-Cola, PepsiCo Lead Brands Launching First City-Wide Reuse System
The collaboration, led by the NextGen Consortium, makes reusable cups the default option in over 30 national and local restaurants across the City of Petaluma, California. ... View More
When We Look at the Future of Our Industry, We All Lost in Cannes
If we are to safeguard advertising’s legitimacy, we must address our image problem. It’s time we apply our collective creativity to solve our (industry’s) biggest challenges. ... View More
Study: Conflicting Motivations Prevent Us from Washing More Sustainably
A new study examines a critical, overlooked barrier to the sustainability of our laundry habits — the ingrained, psychological mechanisms behind how often we feel compelled to wash our clothes. ... View More
‘Enrich Life-in-Motion for Those We Serve’: How Mazda’s Values Fuel Its Innovations
Sustainable Brands Tokyo's Shigeki Aoki talks with Mazda President and CEO Masahiro Moro about how the 104-year-old auto manufacturer’s mission and strategies center around 'the joy of driving.' ... View More
Latest Ban on ‘High-Carbon’ Ads Shows Appetite for Clean-Energy Transition
Edinburgh’s recent ban on ads for fossil fuels and other high-carbon products exemplifies a desire to shift those ad spaces toward cleaner, more viable alternatives and ads that promote low-carbon behaviors. ... View More
SB Socio-Cultural Trends Research Spring 2024 Full Report
SB Consumer Research: Analysis & Insights on Consumer Sustainability Intentions & Actions - Full Report... View More
Consumers, Brewers Taking a Closer Look at Beer’s Environmental Impact
As Deschutes and Patagonia Provisions partner on beers made from regenerative grain, nearly 50% of beer lovers around the world say they will pay more for a sustainable brew. ... View More
Engaging with LGBTQ+ Consumers Offers Brands Both Risk and Reward
As brands grapple with their position on LGBTQIA+ issues and building inclusivity and diversity across their businesses, the latest Outvertising Consumer Report offers plenty of advice for being more effective. ... View More
