Found 920 assets. Page 3 of 46.
The inaugural Consumer Research & Insights Learning Circle brought together SB Members across functions to discuss a new piece of research from Ipsos. This study looks at the intention-action gap as it relates to on-pack and in-aisle sustainability... View More
Shoppers everywhere would likely agree that the billions’ worth of negative economic and environmental impacts created by unmindful gift giving diminishes the intended sentiment behind giving gifts. ... View More
The smarmy CEO is the latest celebrity character to fuel Make My Money Matter’s campaign to raise awareness of the impacts of our retirement funds. In the spot, he tells viewers how he's benefiting from their hard-earned funds: 'The business of def... View More
Overall, there is a tremendous opportunity for corporate America to take a leadership role in tackling some of the country’s more intractable economic and societal challenges — and to become a positive, unifying force by doing so. ... View More
The startup’s FitOS platform recommends the perfect sizes to customers and helps brands tailor their fit and inventory accordingly. ... View More
In the latest in a growing wave of actions aiming to hold the fossil fuel industry liable for its role in accelerating climate change, Carrboro, NC is suing Duke Energy for its continued use of fossil fuels and attempting to gaslight the public about... View More
The demonstration is part of the Or Foundation’s Speak Volumes campaign, a global initiative calling on fashion brands to declare their production volumes to help clean up the industry's waste crisis. ... View More
New research shows Brits will spend £3.5B on tech they don’t need this Black Friday, with 1 in 5 using new tech for only four months. CeX’s campaign reminds shoppers about the mountains of tech waste created by the annual shopping frenzy. ... View More
Product returns should no longer be viewed as an inevitable cost of doing business but as an opportunity to innovate. It’s time to broaden consumer awareness of the fate of most returned goods and change that story by closing the loop. ... View More
New in-app feature allows consumers to contact brands about harmful ingredients and urge them to reconsider products’ formulation. ... View More
Prioritizing packaging made from recycled materials that can be recycled again simplifies sustainable choices for consumers. The easier the process, the more likely consumers are to participate — reducing the chances that packaging ends up as waste... View More
You take the good, you take the bad, you take them both and there you have AI. The game-changing technology and its many applications and implications were examined throughout the week at SB’24 San Diego. ... View More
‘Greener Products,’ from sustainability marketing veteran Al Iannuzzi, provides valuable insights for everyone from sustainability students and academics to corporate sustainability leaders. ... View More
Corporate fears around promoting transition are valid in an era that demonizes over-claims and disregards under-claims. Here are two strategies that can help companies share how they’re accelerating their sustainability ambitions and be rewarded fo... View More
The Seattle-based outdoor outfitter has adopted one of the industry’s widest sizing ranges, which has knock-on benefits as it works towards its own set of environmental and social goals. ... View More
Sustainable Brands’ first-ever Resilience Summit underscored the idea that building resilience is not just about reacting to environmental risks — it’s about thriving by building systems, businesses and communities that are prepared for the fut... View More
As brands work to tell an accurate and authentic sustainability story, marketers need to be mindful of the narrative they're creating … and careful to avoid the common misconceptions that can undermine it. ... View More
The chocolate maker’s first partnership with a media company is the latest in its ongoing mission to increase awareness around forced labor in cocoa supply chains and how collective action can address them. ... View More
Thankfully, a growing number of programs and resources have emerged to help arm US teachers with the resources and knowledge they need to teach students on climate-related topics. ... View More
The SB Socio-Cultural Trends Research conducted by Ipsos and Sustainable Brands assesses consumer sustainability attitudes and behaviors across various regions. It focuses on how consumers perceive and act on sustainability-related issues, particular... View More