Assets About Consumer Insights
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Student Demand for Low-Impact Meals Increases After Climate-Labeled College Menus
Results from first year of Chartwells Higher Education’s exclusive partnership with HowGood show positive correlations between climate labels on menus and sustainable choices. ... View More
Redefining the Consumer Experience with SmartLabels
With engagement levels still low, SmartLabels are something of a sleeping giant. So, where’s the tipping point to awaken their full potential? How do we really drive that desire to engage? ... View More
For Companies with Authentic Sustainability Pursuits, the Devil’s in the Details
Several discussions at SB’23 San Diego highlighted the importance of achieving total visibility into company operations, relationships, impacts and messaging — to avoid surprises that could hamstring progress. ... View More
The Secret Sauce of Storytelling: Bringing the Masses Along on the Road to Regeneration
Final-day keynotes at SB’23 San Diego explored various approaches to turning consumers into collaborators in our efforts to create an ethical, equitable, climate-resilient future for all. ... View More
When to Speak, When to Listen: A Brand Guide to Navigating a Divided Society
Another strong thread throughout SB’23 San Diego addressed the tightrope that brands must often walk when working to stay true to their values — and not letting ‘purpose fragility’ rule in our politically polarized world. ... View More
Can Our Current Food System Be Redeemed?
At SB’23 San Diego, we got several looks at some of the holistic, new approaches to agriculture that may just mitigate the risks in how our food — even meat — is produced. ... View More
Brands Putting Rubber to Road to Create a Regenerative Near-Future
Keynotes on day 2 of SB’23 San Diego touched on everything from optimizing global companies’ resource use, building regenerative supply chains, and partnerships addressing the environmental and human impacts of plastic pollution to standing firm ... View More
Hilton, Oatly Advance Case for Carbon Labeling Food
The vocal oatmilk brand is calling for mandatory climate labeling of food in the UK; and the global hotel chain now has carbon-labeled menus at 30 UK properties. ... View More
Eating Your Values: Depoliticizing Alternative Proteins for a Diverse Consumer Base
Studies have shown that urban and liberal-leaning US consumers are more likely to try alternative meat compared to rural and more conservative-leaning demographics. So, crafting messages that appeal to both audiences is vital. ... View More
Mental Health Is a Universal Human Right: How to Protect That in Our Climate-Changing World
Whilst we celebrate World Mental Health Day, we also need to be realistic about the relationship between our natural environment and mental wellbeing — and find proactive ways to protect both. ... View More
4 Ways to Accelerate Your Business Results on Purpose
In State of the Whole Brand 2023, some of the world’s most influential marketers share their unique POVs on whole brand-building and purpose. Here are four ways they suggest you level up your own purpose-driven brand. ... View More
‘The Climate Crisis Is, in Part, a Communication Crisis:’ Brands Must Walk Their Talk to Galvanize Consumers
A new study by Magna, Teads and Project Drawdown confirms consumers are relying on brands to create a clear, tangible and compelling vision — backed by substantive action — to guide them toward more sustainable lifestyles. ... View More
‘Zero-Waste Chef’ Campaign Inspires Canadians to Eliminate At-Home Food Waste
SkipTheDishes partnered with the Circular Innovation Council and top Canadian chefs to inspire consumers to reimagine their takeout leftovers and reduce food waste. ... View More
6 Principles Driving Circular Innovation at Eastman
Learn about how we're transforming recycling to create a circular economy in this six-part series. ... View More
Intrepid Travelers Can Now Understand Their Adventures’ Carbon Impacts
Intrepid has launched one of tourism’s most comprehensive carbon-labeling initiatives, alongside new research that shows consumer demand for better transparency and understanding their personal impacts. ... View More
Best Paw Forward: Turning Companywide Commitment into Purpose-Driven Performance
While many companies now understand the value of dedicated ESG leadership, there remains no real playbook for how to get started. Here’s how ESG practitioners can standardize sustainability-forward operations and innovation across workstreams. ... View More
Content Creators Hold Back on Promoting Sustainability Amid Greenwashing Fears
Unilever study uncovers barriers influencers face around creating sustainability content. The company is partnering with climate-focused nonprofits and launching a Creator Council to help address these barriers. ... View More
bluesign Continues to Clean Up Fashion with Expansion into Denim, Footwear
Partnerships with brands including Madewell and Vibram will help adapt bluesign’s existing standards and guidelines for two untapped industries. ... View More
How to Win Big with a Recycling Challenge
Last year, we set the record for World’s Largest College Recycling Event; but we didn’t want this to be a one-time win. So this year, we’ve recruited new partners to heighten the competition and increase the impact. ... View More
Consumers Want More Sustainable Packaging But Struggle to Identify It
Retailers continue to refine what packaging they find acceptable to answer consumer demand for more sustainable solutions — and consumer goods companies must keep innovating to keep pace. ... View More
