MARKETING & COMMUNICATIONS -
Two-thirds of US adults surveyed want companies to continue environmental, social, governance action; more than half have positive view of the term.
MARKETING & COMMUNICATIONS -
It takes time for a new, sustainability-focused brand to build awareness in the marketplace – particularly in a crowded field. Here are five key things to keep in mind when trying to reach a hard-to-reach audience.
MARKETING & COMMUNICATIONS -
As with other forms of anxiety, climate anxiety must be navigated with great care; and it is essential that the younger generation have allies around them when facing such an enormous challenge as climate change.
MARKETING & COMMUNICATIONS -
As advertising regulators, consumer watchdogs and even governments take a tougher stance, the risks of getting it wrong grow significantly; and the pressure is on communicators to up their game and back up their claims.
MARKETING & COMMUNICATIONS -
Building on her efforts in the White House with her Let's Move! initiative, Mrs. Obama is guiding PLEZi Nutrition’s mission to be a model for how food and beverage brands can support the health of our younger generations.
MARKETING & COMMUNICATIONS -
Despite growing corporate efforts to drive sustainable change and climate action, there’s an underlying issue: a lack of consumer trust towards companies’ claims on this front.
CONSUMER BEHAVIOR CHANGE -
Tide and WWF believe the new insights gathered from their work together on laundry are applicable for all brands seeking to partner with consumers to reduce environmental impacts.
INNOVATION & TECHNOLOGY -
Coachtopia was co-created with a community of fashion enthusiasts, creatives, entrepreneurs, activists and more. Coach says it’s a platform for change in which Gen Z can help create the fashion future they want to see.
MATERIALS & PACKAGING -
Bio-design tech company Modern Meadow develops circular and regenerative approaches to creating a wide range of versatile materials, with no loss of performance or quality, that can be quickly scaled and brought to market.
INNOVATION & TECHNOLOGY -
Kids will care for the planet long after the adults in the boardroom are gone. Involving them in sustainability and climate initiatives through tourism now is a natural gateway to positively shaping the future.
MATERIALS & PACKAGING -
In light of new EPA guidance and increased consumer awareness, remediation strategies for the so-called ‘forever chemicals’ are coming under increased scrutiny.
SUPPLY CHAIN -
With the KIND Almond Acres Initiative, the snack bar brand begins work to future-proof its #1 ingredient.
CIRCULAR ECONOMY -
Astral’s 'This Round's for the House' initiative is part of the Adobe Brick Project — its ongoing upcycling program to build homes and brighten communities in Jalisco.
FINANCE & INVESTMENT -
According to Global Canopy and Make My Money Matter, the majority of pension providers in major climate coalitions do not have credible policies or commitments to tackle deforestation.
CIRCULAR ECONOMY -
The certified B Corp winery has achieved climate neutrality, zero waste and Regenerative Organic Certification — setting a new standard for future-friendly wines.
MARKETING & COMMUNICATIONS -
Localism is here to stay; and brands will increasingly be expected to understand what that means, so that they can make positive contributions to communities everywhere.
COLLABORATION & CO-CREATION -
The year-long partnership with four young influencers will explore actionable ways to implement feedback within PUMA’s business and sustainability strategies, while using the voices’ platforms to communicate PUMA’s efforts
transparently and authentically.
SUPPLY CHAIN -
While the 4th edition of the Chocolate Scorecard examines over 70 chocolate companies on their social and environmental performance, WNWN Food Labs’ ‘Wegg’ offers a look at a truly sustainable alternative.
MATERIALS & PACKAGING -
rePurpose Global helps Thrive Market achieve plastic neutrality for its own-brand products, while The Body Shop expands its refillable offerings in the US.