Assets About Consumer Insights

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Article

Circular Economy

Brands Putting Rubber to Road to Create a Regenerative Near-Future

Published on October 18, 2023

About a 11 minute read

Keynotes on day 2 of SB’23 San Diego touched on everything from optimizing global companies’ resource use, building regenerative supply chains, and partnerships addressing the environmental and human impacts of plastic pollution to standing firm ... View More

Article

Marketing & Communications Circular Economy

Hilton, Oatly Advance Case for Carbon Labeling Food

Published on October 17, 2023

About a 6 minute read

The vocal oatmilk brand is calling for mandatory climate labeling of food in the UK; and the global hotel chain now has carbon-labeled menus at 30 UK properties. ... View More

Article

Marketing & Communications

Eating Your Values: Depoliticizing Alternative Proteins for a Diverse Consumer Base

Published on October 11, 2023

About a 5 minute read

Studies have shown that urban and liberal-leaning US consumers are more likely to try alternative meat compared to rural and more conservative-leaning demographics. So, crafting messages that appeal to both audiences is vital. ... View More

Article

Marketing & Communications

Mental Health Is a Universal Human Right: How to Protect That in Our Climate-Changing World

Published on October 10, 2023

About a 5 minute read

Whilst we celebrate World Mental Health Day, we also need to be realistic about the relationship between our natural environment and mental wellbeing — and find proactive ways to protect both. ... View More

Article

Organizational Governance Marketing & Communications Organizational Governance

4 Ways to Accelerate Your Business Results on Purpose

Published on October 9, 2023

About a 4 minute read

In State of the Whole Brand 2023, some of the world’s most influential marketers share their unique POVs on whole brand-building and purpose. Here are four ways they suggest you level up your own purpose-driven brand. ... View More

Article

Marketing & Communications

‘The Climate Crisis Is, in Part, a Communication Crisis:’ Brands Must Walk Their Talk to Galvanize Consumers

Published on October 6, 2023

About a 4 minute read

A new study by Magna, Teads and Project Drawdown confirms consumers are relying on brands to create a clear, tangible and compelling vision — backed by substantive action — to guide them toward more sustainable lifestyles. ... View More

Article

Consumer Behavior Change Circular Economy Marketing & Communications

‘Zero-Waste Chef’ Campaign Inspires Canadians to Eliminate At-Home Food Waste

Published on October 4, 2023

About a 3 minute read

SkipTheDishes partnered with the Circular Innovation Council and top Canadian chefs to inspire consumers to reimagine their takeout leftovers and reduce food waste. ... View More

Article

Materials & Packaging Circular Economy

6 Principles Driving Circular Innovation at Eastman

Published on September 28, 2023

About a 5 minute read

Learn about how we're transforming recycling to create a circular economy in this six-part series. ... View More

Article

Marketing & Communications Circular Economy

Intrepid Travelers Can Now Understand Their Adventures’ Carbon Impacts

Published on September 20, 2023

About a 3 minute read

Intrepid has launched one of tourism’s most comprehensive carbon-labeling initiatives, alongside new research that shows consumer demand for better transparency and understanding their personal impacts. ... View More

Article

Organizational Governance Organizational Governance

Best Paw Forward: Turning Companywide Commitment into Purpose-Driven Performance

Published on September 18, 2023

About a 6 minute read

While many companies now understand the value of dedicated ESG leadership, there remains no real playbook for how to get started. Here’s how ESG practitioners can standardize sustainability-forward operations and innovation across workstreams. ... View More

Article

Marketing & Communications

Content Creators Hold Back on Promoting Sustainability Amid Greenwashing Fears

Published on September 14, 2023

About a 4 minute read

Unilever study uncovers barriers influencers face around creating sustainability content. The company is partnering with climate-focused nonprofits and launching a Creator Council to help address these barriers. ... View More

Article

Supply Chain Materials & Packaging

bluesign Continues to Clean Up Fashion with Expansion into Denim, Footwear

Published on September 8, 2023

About a 5 minute read

Partnerships with brands including Madewell and Vibram will help adapt bluesign’s existing standards and guidelines for two untapped industries. ... View More

Article

Circular Economy Collaboration & Co-Creation

How to Win Big with a Recycling Challenge

Published on September 8, 2023

About a 5 minute read

Last year, we set the record for World’s Largest College Recycling Event; but we didn’t want this to be a one-time win. So this year, we’ve recruited new partners to heighten the competition and increase the impact. ... View More

Article

Consumer Behavior Change Materials & Packaging

Consumers Want More Sustainable Packaging But Struggle to Identify It

Published on September 6, 2023

About a 6 minute read

Retailers continue to refine what packaging they find acceptable to answer consumer demand for more sustainable solutions — and consumer goods companies must keep innovating to keep pace. ... View More

Article

Circular Economy Innovation & Technology Marketing & Communications

We Can Eat Our Way Out of the Climate Crisis

Published on September 1, 2023

About a 7 minute read

Applied to food supply chains, ambient IoT allows farmers, distributors, grocers, regulators and consumers to know where food came from, how far it traveled, how it was transported and stored, and what condition it’s in — in real time. ... View More

Article

Consumer Behavior Change Circular Economy

Commons App Informing, Facilitating Mass Shifts in Climate-Influenced Consumer Living & Spending

Published on September 1, 2023

About a 6 minute read

Highlighting the impact of individual purchases and their associated emissions output, the app — fresh off a large funding round — is evolving to meet the daily spending directives of its users. ... View More

Article

Consumer Behavior Change Organizational Governance

Report: Economic Uncertainty, Systemic Inequity Preserving Intention-Action Gap

Published on August 25, 2023

About a 5 minute read

A recent study shows that people across the socioeconomic spectrum care about climate action; but taking that action remains cost-prohibitive for lower-income groups. ... View More

Article

Circular Economy Circular Economy

Mercari: Brands Would Do Well to Join the ‘Resale Revolution’

Published on August 22, 2023

About a 4 minute read

Younger consumers are pushing resale into mainstream retail; and it’s changing how brands, platforms and other services that support commerce support and strategize around it. ... View More

Article

Innovation & Technology Circular Economy

Tourism Shaped by 'Unseen' Communities Surfaces Unheard Stories, Infuses Capital Into Destinations

Published on August 21, 2023

About a 6 minute read

Instead of the traditional approach of shielding tourists from places' 'messy' parts, more travel-focused social enterprises are working with marginalized communities to introduce tourists to their destination’s complex fabric. ... View More

Article

Marketing & Communications

Sky to Boost 5 More Behavior-Changing Startups with £2M Ad Push

Published on August 18, 2023

About a 5 minute read

Now in its third consecutive year, the Sky Zero Footprint Fund fosters the power of TV advertising to tackle climate change through campaigns that drive sustainable behavior change. ... View More