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Stories About Consumer Insights

Found 805 stories. Page 9 of 41.

Politics and Purpose: The US Consumer Response to Purpose-Driven Marketing Across the Political Spectrum
Politics and Purpose: The US Consumer Response to Purpose-Driven Marketing Across the Political Spectrum

MARKETING AND COMMS - How does identifying with a certain political party, generation or minority group influence whether consumers think more highly or more disapprovingly of a brand taking on a cause? Here is what we learned.

Great Expectations: Evaluating ESG Initiatives to Reach Target Consumers
Great Expectations: Evaluating ESG Initiatives to Reach Target Consumers

MARKETING AND COMMS - When it comes to ESG initiatives and their relationship to consumer behavior, there’s no one-size-fits-all approach; but leveraging ongoing research into consumer attitudes can help align corporate ESG initiatives that can help steer your brand through uncharted waters and changing sentiments.

Creating Life from Death: Transcend Attempts to Reverse the Environmental Impacts of Burial
Creating Life from Death: Transcend Attempts to Reverse the Environmental Impacts of Burial

PRODUCT, SERVICE & DESIGN INNOVATION - The new startup offers a regenerative ‘tree burial’ service that reimagines cemeteries as forests — enabling the dearly departed to truly give back to the land and encouraging younger generations to think about death in new ways.

A Completely Different Definition of ‘Waste’: 5 Key Takeaways from the Sustainability Next Summit
A Completely Different Definition of ‘Waste’: 5 Key Takeaways from the Sustainability Next Summit

FROM PURPOSE TO ACTION: BUILDING A SUSTAINABLE FUTURE TOGETHER - Last month, Dow Packaging and Specialty Plastics and Fast Company co-hosted the virtual summit to convene policy experts, industry leaders and innovators with the expertise and resources to drive real progress toward a circular economy.

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L'Oréal USA Product Labeling System Aims to Educate Consumers About the Environmental Impact of Products
L'Oréal USA Product Labeling System Aims to Educate Consumers About the Environmental Impact of Products

MARKETING AND COMMS - New survey finds 83% of US consumers value brand product transparency, but only 47% feel they have the information to make sustainability-based purchasing decisions. Impact labeling will begin with Garnier products and roll out progressively across L'Oréal's brand portfolio.

Q&A: Why Partnerships Are Essential for Delivering Circular Packaging for the Food Industry
Q&A: Why Partnerships Are Essential for Delivering Circular Packaging for the Food Industry

FROM PURPOSE TO ACTION: BUILDING A SUSTAINABLE FUTURE TOGETHER - While flexible packaging plays an important role in keeping food fresher longer, it has long been difficult to recycle. Designing more recyclable flexible packaging from the start and determining a better end-of-life process for current materials is a vital step in reducing food waste.

New Guide Shows How CMOs Can Mainstream Sustainability by Closing Say-Do Gap for Good
New Guide Shows How CMOs Can Mainstream Sustainability by Closing Say-Do Gap for Good

MARKETING AND COMMS - BCG and the CMO Sustainability Accelerator — a coalition that includes Sustainable Brands, ANA and Adweek — have developed a practical guide to help brands “bring green to the mainstream” by developing and marketing sustainable choices for all consumers, not just those moved by sustainability claims.

New Program Aims to Expand Plastic Film Recycling Capacity in US
New Program Aims to Expand Plastic Film Recycling Capacity in US

COLLABORATION - The joint effort from WM and Dow aims to provide a solution to make it easier for households to recycle the film while the companies explore new options to reuse it. When fully implemented, the program is expected to prevent 120,000 tons of plastic film from reaching landfills each year.

Harnessing the Power of Social Media for Good Delivers Brand Trust and Loyalty While Driving Meaningful Change
Harnessing the Power of Social Media for Good Delivers Brand Trust and Loyalty While Driving Meaningful Change

MARKETING AND COMMS - When done thoughtfully, brands can use social media to champion sustainable living and generate positive outcomes that are favorable to people, the planet and their overall business results.

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Brand Blind Spots, Empty Promises Hindering Effective Action Against Plastic Pollution
Brand Blind Spots, Empty Promises Hindering Effective Action Against Plastic Pollution

CHEMISTRY, MATERIALS & PACKAGING - As seen in ongoing incidents of greenwashing and a new Greenpeace report, the onus is on consumer product manufacturers to take more comprehensive approaches to stemming their flow of plastic into the world — and turning the tide of public opinion.

New Cookbook Showcases Meals That Benefit Both Human and Planetary Health
New Cookbook Showcases Meals That Benefit Both Human and Planetary Health

MARKETING AND COMMS - "The Cookbook in Support of the United Nations: For People and Planet" features 75 recipes divided into sections on food systems, biodiversity, sustainable consumption, food and climate change, and food waste — and shares each dish’s carbon footprint.

Supply Chain Waste, Consumer Demand Highlight Business Case for Transparency
Supply Chain Waste, Consumer Demand Highlight Business Case for Transparency

SUPPLY CHAIN - A new study examines the waste challenges companies are facing due to the global supply chain crisis and how they are being tackled, and how consumer priorities impact waste — they now report prioritizing product durability and transparency over sustainability.

Vail Resorts Meets 100% Renewable Energy Goal, on Track to Achieve Net-Zero Operating Footprint By 2030
Vail Resorts Meets 100% Renewable Energy Goal, on Track to Achieve Net-Zero Operating Footprint By 2030

CLEANTECH - The company reports progress in its climate goals, as well as its work to support local communities and increase equitable access to snow sports and recreation.

Purpose-Driven Brands Continue to Encourage More Conscious Consumption Habits in Antidote to Black Friday
Purpose-Driven Brands Continue to Encourage More Conscious Consumption Habits in Antidote to Black Friday

BEHAVIOR CHANGE - As US consumers report more conservative gifting plans due to money worries, alternatives such as Freitag’s S.W.A.P. events and Poshmark’s Secondhand Sunday meet the downshift in enthusiasm for the Black Friday shopping frenzy.

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ShippingEasy Pilots Carbon-Neutral Shipping for Ecommerce Merchants During the Holiday Season
ShippingEasy Pilots Carbon-Neutral Shipping for Ecommerce Merchants During the Holiday Season

PRODUCT, SERVICE & DESIGN INNOVATION - The Texas-based small-business shipper, in partnership with South Pole, will offset merchants’ shipping emissions by funding a renewable energy project in Oklahoma.

New Menswear Brand Out to Remind Industry That Nature Is the Ultimate Luxury
New Menswear Brand Out to Remind Industry That Nature Is the Ultimate Luxury

CHEMISTRY, MATERIALS & PACKAGING - Men’s apparel startup HyperNatural is aiming to subvert the industry’s reliance on synthetic materials with its unique fabric made from a blend of recycled and organic waste streams. While it’s still ironing out circularity kinks, the brand is determined to not make perfection the enemy of progress.

New Metrics, New Narrative, New Models Reflect New Approaches to Ensuring Targeted Impacts
New Metrics, New Narrative, New Models Reflect New Approaches to Ensuring Targeted Impacts

NEW METRICS - One of many recurring themes at SB’22 San Diego was the need for a new lexicon and new metrics for the regeneration movement, which more accurately reflect the level of work and transformation needed to not only avert climate collapse but to enable a flourishing future for all.

Campaigns from Fridays for Future, Universal Music Group Aim to Usher Young Voters to the Polls
Campaigns from Fridays for Future, Universal Music Group Aim to Usher Young Voters to the Polls

MARKETING AND COMMS - Fridays for Future reminds US voters about the real existential threat to our planetary health, while UMG launches new installments of its ‘Use Your Voice’ and ‘Pull Up to the Polls’ initiatives to support voter education and to help get young people to the polls this week.

Recycling Isn’t Enough: Our Goal Should Be ‘Uncycling’
Recycling Isn’t Enough: Our Goal Should Be ‘Uncycling’

WASTE NOT - On a practical level, we simply cannot recycle our way out of the damage that plastic waste is doing to our world, our environment and ourselves. That’s why it's time to consider uncycling — or reducing our use of single-use plastics down to zero.

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2 in 3 People May Be Willing to Halve Their Consumption to Help Save the Planet
2 in 3 People May Be Willing to Halve Their Consumption to Help Save the Planet

BEHAVIOR CHANGE - 68% of people ‘somewhat agree’ they’d reduce their consumption by half to avoid environmental damage and climate change — especially those with worried children at home, according to a new survey. But the gap between aspirations and actions remains wide in all countries.

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