Assets About Consumer Insights
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Addressing Fashion’s Footprint at Farm Level Through Verified Sustainability Data
Investing in data and transparency in anticipation of disclosure demands will give brands and retailers greater visibility into their supply chains, so they will be better positioned to weather the changing regulatory landscape. ... View More
The Many Hats of a Sustainable Marketer
Marketing is becoming inextricable from sustainability. Marketers must collaborate with other departments closely, gather accurate knowledge and work out how to share brand attributes in a humble and credible way. ... View More
Report: People in US More Concerned Over Climate Than Ever
Yale’s latest ‘Climate Change in the American Mind’ report reveals respondents’ feelings about climate change and the role of business and government in driving meaningful action — beginning with a transition to clean energy. ... View More
We Must Protect and Support Our Local Dairy Farms
In many parts of the US, the dairy farmer is a staple in the agricultural landscape; yet many multi-generational dairies are closing their barn doors. Solutions such as anaerobic digesters not only help farms mitigate their environmental impacts, the... View More
Cultural Intelligence Unlocks Campaign Strategies to Support Brand-Led Culture Change
By unpacking consumer trends and crafting poignant narratives, today’s brands can create behavior change, shift consumer demand, and drive good growth — resulting in positive market transformation and sustainable culture change. ... View More
Consumer Product Brands Embrace Responsible Forestry
When it comes to forest products, Bio Pappel, HP, Melissa & Doug, REI and Amazon are all leaders in responsible sourcing. What does this commitment look like in practice? ... View More
Anheuser-Busch Brings ‘National Recycling League’ Action to Super Bowl LVII
Every beverage container recycled through gamified reverse vending machines will give fans an instant prize and qualify them to win NFL season tickets. ... View More
It’s Not Easy Being Green: How to Avoid the Many Shades of Greenwashing
With keener public awareness and growing scrutiny of brand sustainability claims, greenwashing hasn’t gone away but become a ‘many-headed beast.’ Experts weigh in on the best way forward for brands. ... View More
Store Shelves of the Future: Packaging for a Circular Economy
We recently gathered leaders from McKinsey, Unilever and Colgate-Palmolive to ponder what consumer products and their packaging will look like in 2035 and beyond. ... View More
Farm-Level Data, Regenerative Practices Shaping the Future of US Cotton
These types of farming practices will ensure the soil used to grow cotton remains healthy enough to grow the crop year after year. ... View More
Brands Grapple with Sustainable Growth in Crowded, Stalling, Alternative-Protein Market
Industry players must keep making their products even more attractive, appeal to older generations and bring down costs. Only then can we address the significant environmental impacts of animal agriculture while satisfying the meat-loving masses. ... View More
‘Clean Beauty’ Is Just a Pipe Dream If Sustainability Gets Left Behind
Every year, 3B trees are turned into paper packaging for the products we buy — including for many ‘clean’ beauty brands. These brands must take the same holistic approach to their packaging as their ingredients. ... View More
Brand-Led Culture Change Key to a Flourishing Future
By prioritizing bold business imperatives and meeting deep human needs, brands can transform themselves into the leaders of a new, regenerative economy. But these initiatives cannot thrive in a closed system of communication. ... View More
Will Mill Be a Game-Changing Solution to Home Food Waste?
The Mill system offers a practical, circular solution for reducing home food waste and the resulting, climate-changing greenhouse gases — with minimal effort on the part of users. ... View More
Moving Toward a Circular Economy for Packaging
A circular economy for plastics is achievable in our lifetime, though it will require consumers and manufacturers to work together. Whether companies decide to keep it in-house or partner with like-minded third parties, an investment in our future no... View More
The Vibe Shift Is Here: What That Means for Us and the Planet in 2023
From my perspective as a scientist who’s been working on climate change and environmental resilience since before the crisis made front-page headlines, here are the four biggest trends I foresee defining 2023. ... View More
H&M’s 'Loooptopia' Metaverse Experience Rewards Players for Creating Circular Fashion
The new H&M Loooptopia Experience on Roblox allows users to experiment with their digital identity and learn about fashion and circularity in a fun, creative and playful environment. ... View More
Two Years On, Amazon Lead Reflects on Success, Opportunities Within Climate Pledge Friendly Program
The retailer’s marketplace for more sustainable products now includes 300,000 products and 20,000 brands vetted through a range of well-known certifications. ... View More
Putting Recycling to Work for People, Communities and the Planet
To create a truly circular ecosystem for plastics, we need scalable innovations to close the gap between what consumers can recycle now and which plastics might become a regular part of a future recycling system. ... View More
2022 Trends in Purpose and What They Mean for the Year Ahead
This year, we saw companies double-down on purpose amidst a rise in consumer skepticism and politically motivated attacks on ESG. Below are six notable trends and what they might mean for 2023. ... View More
