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Assets About Consumer Insights

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Article
CVS Health, Target, Walmart Share Insights from Piloting Ideas to Move ‘Beyond the Plastic Bag’

New report shares insights to guide retailers on effective reusable bag models — a key solution as regulations to reduce reliance on single-use plastic bags grow across the US. ... View More

Article
Personal Impact Measurement Tool Helps Users Improve Their Shopping 'Karma,' Drive Individual Climate Action

Karma Wallet is banking on a recipe of behavior change, fintech and systems change to create a critical mass of consumers able to turn intent into action and pressure brands to make the broader changes the world needs. ... View More

Article
BCLC: How a Gambling Corporation Transformed into a Social Purpose Company

A gambling corporation may seem like the antithesis of ‘social good;’ but for BCLC, this is exactly why a gambling company should pivot to a social-purpose model: “People can look and say, ‘Hey, if a gambling company can bring in a social pur... View More

Article
This Startup Shows That Tackling the Plastic Crisis May Not Be a Stretch

Great Wrap aims to be a plug-and-play replacement for film wraps for both home and business. It replaces petroleum-based films with a bio-based waste product that, unlike most other bio-based polymers, completely decomposes in within three months. ... View More

Article
So Long, Coffee Pods ... Hello, Coffee Balls?

The inventive, waste-free, single-serve coffee system means that portioned coffee no longer needs to be surrounded by an aluminum or plastic capsule. ... View More

Article
Over 90% of US Adults Think Climate Change Will Inevitably Impact the Real Estate Market

3 in 5 say climate risks have already impacted their decision on where to live; but housing prices and cost of living are still bigger factors. ... View More

Article
Majority of US Consumers Say They Will Pay More for Sustainable Products

A recent survey of over 1,000 US adults revealed striking evidence that two-thirds (66%) are willing to pay more for sustainable products, despite a growing gap in consumer trust of corporations. ... View More

Article
Perfect Day Is Helping Brands Give Cows, and the Planet, a Rest with Animal-Free Dairy

The biotech startup uses microflora to produce whey protein that’s genetically identical to the milk-derived version, without a cow in sight. And it’s poised for massive impacts, thanks to a growing number of brand partnerships. ... View More

Article
Recurate’s Inaugural Resale Report Highlights Goldmine in Brand-Owned Recommerce

Many brands that offer pre-owned merchandise through their own retail channels initially do it for sustainability reasons — to keep useful products out of landfills. While that is an important benefit of recommerce, thinking of it only in those ter... View More

Article
New Research Highlights the Importance of Evolving Wildlife Tourism Policies

Recent findings and the popularity of wildlife tourism show that tour operators should have an animal welfare policy in place alongside other social responsibility protocols that should evolve as new information becomes available. Travel companies ne... View More

Article
Aqua Cultured Foods Aims to Eradicate Overfishing with Sushi That Isn’t Sushi

Despite over 80% of the world’s fish stocks being fully exploited or overexploited, global seafood demand is expected to jump another 30% by 2030. Aqua Cultured aims to deliver affordable, nutritious seafood alternatives to allow our oceans to reco... View More

Article
How to Build a Whole Brand — and Why You Want to

Holistic thinking has a positive impact on a brand’s market share and ensures it stands on the right side of history. Brands that solely rely on marketing will be severely disadvantaged, especially as more and more consumers choose brands that alig... View More

Article
Crafting Transparency: Why Your Marketing Team Should Work Alongside Your ESG Team

When companies miscommunicate sustainability information, there is usually no malicious intent but poor internal communication. Your marketing team will want to shout from the rooftop how sustainable your business is; but in a rush to do so, it can h... View More

Article
A Paradigm(ond) Shift: Lab-Grown Diamonds Are Changing the Meaning of Luxury

If you see a lab-grown diamond and a mined diamond side by side, they both elicit the same scintillating awe; but lab-grown gemstones don’t carry the injustices of their mined counterparts. For Aether and Sacet, transparency, ethics and regeneratio... View More

Article
Why Companies Are Lining Up to Meet Consumer Demand for Alternative Leathers

As the prior generation of plastic-based alternatives wanes, a host of new, animal and plant-based options are sprouting up — but challenges remain for unseating conventional leather. ... View More

Article
This Cacao-Free Chocolate Startup Is Ready to Show ‘Big Chocolate’ a Sustainable Way Forward

“Our alternative chocolate is saying that this industry can function in a different way — and it doesn’t have to be stuck doing things it has been doing for 60 years, making billions of dollars a year off the hard work of farmers in West Africa... View More

Article
How Can We Direct Consumers Toward More Impactful Sustainable Behaviors?

Research from Sustainable Brands and Ipsos reveals a global misperception on the most impactful sustainable behaviors — with a belief that recycling will yield bigger benefits than eating plant-based diets, increasing energy efficiency, and 58 more... View More

Article
Alternative Proteins May Be Best Investment for Slowing Climate Change

New report finds that with 25% of global GHG emissions caused by the food value chain, the shift to alternative proteins may be the most capital-efficient and high-impact solution to addressing the climate crisis — and over 30% of consumers are rea... View More

Video
Socio-Cultural Trend Tracker Research

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Article
New eCommerce Platform Will Decrease Supply Chain Opacity, One Purchase at a Time

Neuterra enables consumers to make data-driven purchasing decisions and helps brands gain valuable insights on sustainability trends, with the goal of revealing the true cost of consumption and taking an intersectional approach to addressing the clim... View More

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