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Article
Materials & Packaging
‘Clean Beauty’ Is Just a Pipe Dream If Sustainability Gets Left Behind
‘Clean Beauty’ Is Just a Pipe Dream If Sustainability Gets Left Behind
Published on February 1, 2023
About a 4 minute read

Every year, 3B trees are turned into paper packaging for the products we buy — including for many ‘clean’ beauty brands. These brands must take the same holistic approach to their packaging as their ingredients. ... View More

Article
Consumer Behavior ChangeMarketing & Communications
Brand-Led Culture Change Key to a Flourishing Future
Brand-Led Culture Change Key to a Flourishing Future
Published on February 1, 2023
About a 4 minute read

By prioritizing bold business imperatives and meeting deep human needs, brands can transform themselves into the leaders of a new, regenerative economy. But these initiatives cannot thrive in a closed system of communication. ... View More

Article
Consumer Behavior ChangeCircular EconomyInnovation & Technology
Will Mill Be a Game-Changing Solution to Home Food Waste?
Will Mill Be a Game-Changing Solution to Home Food Waste?
Published on January 19, 2023
About a 4 minute read

The Mill system offers a practical, circular solution for reducing home food waste and the resulting, climate-changing greenhouse gases — with minimal effort on the part of users. ... View More

Article
Circular EconomyCollaboration & Co-Creation
Moving Toward a Circular Economy for Packaging
Moving Toward a Circular Economy for Packaging
Published on January 9, 2023
About a 6 minute read

A circular economy for plastics is achievable in our lifetime, though it will require consumers and manufacturers to work together. Whether companies decide to keep it in-house or partner with like-minded third parties, an investment in our future no... View More

Article
Organizational GovernanceInnovation & Technology
The Vibe Shift Is Here: What That Means for Us and the Planet in 2023
The Vibe Shift Is Here: What That Means for Us and the Planet in 2023
Published on January 6, 2023
About a 6 minute read

From my perspective as a scientist who’s been working on climate change and environmental resilience since before the crisis made front-page headlines, here are the four biggest trends I foresee defining 2023. ... View More

Article
Marketing & CommunicationsCircular Economy
H&M’s 'Loooptopia' Metaverse Experience Rewards Players for Creating Circular Fashion
H&M’s 'Loooptopia' Metaverse Experience Rewards Players for Creating Circular Fashion
Published on January 6, 2023
About a 3 minute read

The new H&M Loooptopia Experience on Roblox allows users to experiment with their digital identity and learn about fashion and circularity in a fun, creative and playful environment. ... View More

Article
Marketing & Communications
Two Years On, Amazon Lead Reflects on Success, Opportunities Within Climate Pledge Friendly Program
Two Years On, Amazon Lead Reflects on Success, Opportunities Within Climate Pledge Friendly Program
Published on January 5, 2023
About a 4 minute read

The retailer’s marketplace for more sustainable products now includes 300,000 products and 20,000 brands vetted through a range of well-known certifications. ... View More

Article
Circular EconomyCollaboration & Co-Creation
Putting Recycling to Work for People, Communities and the Planet
Putting Recycling to Work for People, Communities and the Planet
Published on December 27, 2022
About a 5 minute read

To create a truly circular ecosystem for plastics, we need scalable innovations to close the gap between what consumers can recycle now and which plastics might become a regular part of a future recycling system. ... View More

Article
Circular EconomyMarketing & CommunicationsOrganizational Governance
2022 Trends in Purpose and What They Mean for the Year Ahead
2022 Trends in Purpose and What They Mean for the Year Ahead
Published on December 23, 2022
About a 8 minute read

This year, we saw companies double-down on purpose amidst a rise in consumer skepticism and politically motivated attacks on ESG. Below are six notable trends and what they might mean for 2023. ... View More

Article
Marketing & CommunicationsRegulation & Public Policy
Politics and Purpose: The US Consumer Response to Purpose-Driven Marketing Across the Political Spectrum
Politics and Purpose: The US Consumer Response to Purpose-Driven Marketing Across the Political Spectrum
Published on December 21, 2022
About a 9 minute read

How does identifying with a certain political party, generation or minority group influence whether consumers think more highly or more disapprovingly of a brand taking on a cause? Here is what we learned. ... View More

Article
Marketing & Communications
Great Expectations: Evaluating ESG Initiatives to Reach Target Consumers
Great Expectations: Evaluating ESG Initiatives to Reach Target Consumers
Published on December 16, 2022
About a 7 minute read

When it comes to ESG initiatives and their relationship to consumer behavior, there’s no one-size-fits-all approach; but leveraging ongoing research into consumer attitudes can help align corporate ESG initiatives that can help steer your brand thr... View More

Article
Innovation & TechnologyCircular Economy
Creating Life from Death: Transcend Attempts to Reverse the Environmental Impacts of Burial
Creating Life from Death: Transcend Attempts to Reverse the Environmental Impacts of Burial
Published on December 13, 2022
About a 4 minute read

The new startup offers a regenerative ‘tree burial’ service that reimagines cemeteries as forests — enabling the dearly departed to truly give back to the land and encouraging younger generations to think about death in new ways. ... View More

Article
Circular EconomyCollaboration & Co-Creation
A Completely Different Definition of ‘Waste’: 5 Key Takeaways from the Sustainability Next Summit
A Completely Different Definition of ‘Waste’: 5 Key Takeaways from the Sustainability Next Summit
Published on December 13, 2022
About a 6 minute read

Last month, Dow Packaging and Specialty Plastics and Fast Company co-hosted the virtual summit to convene policy experts, industry leaders and innovators with the expertise and resources to drive real progress toward a circular economy. ... View More

Article
Marketing & Communications
L'Oréal USA Product Labeling System Aims to Educate Consumers About the Environmental Impact of Products
L'Oréal USA Product Labeling System Aims to Educate Consumers About the Environmental Impact of Products
Published on December 8, 2022
About a 4 minute read

New survey finds 83% of US consumers value brand product transparency, but only 47% feel they have the information to make sustainability-based purchasing decisions. Impact labeling will begin with Garnier products and roll out progressively across L... View More

Article
Circular EconomyCollaboration & Co-CreationMaterials & Packaging
Q&A: Why Partnerships Are Essential for Delivering Circular Packaging for the Food Industry
Q&A: Why Partnerships Are Essential for Delivering Circular Packaging for the Food Industry
Published on November 30, 2022
About a 8 minute read

While flexible packaging plays an important role in keeping food fresher longer, it has long been difficult to recycle. Designing more recyclable flexible packaging from the start and determining a better end-of-life process for current materials is ... View More

Article
Marketing & Communications
New Guide Shows How CMOs Can Mainstream Sustainability by Closing Say-Do Gap for Good
New Guide Shows How CMOs Can Mainstream Sustainability by Closing Say-Do Gap for Good
Published on November 29, 2022
About a 4 minute read

BCG and the CMO Sustainability Accelerator — a coalition that includes Sustainable Brands, ANA and Adweek — have developed a practical guide to help brands “bring green to the mainstream” by developing and marketing sustainable choices for al... View More

Article
Collaboration & Co-CreationCircular Economy
New Program Aims to Expand Plastic Film Recycling Capacity in US
New Program Aims to Expand Plastic Film Recycling Capacity in US
Published on November 28, 2022
About a 4 minute read

The joint effort from WM and Dow aims to provide a solution to make it easier for households to recycle the film while the companies explore new options to reuse it. When fully implemented, the program is expected to prevent 120,000 tons of plastic f... View More

Article
Marketing & Communications
Harnessing the Power of Social Media for Good Delivers Brand Trust and Loyalty While Driving Meaningful Change
Harnessing the Power of Social Media for Good Delivers Brand Trust and Loyalty While Driving Meaningful Change
Published on November 28, 2022
About a 5 minute read

When done thoughtfully, brands can use social media to champion sustainable living and generate positive outcomes that are favorable to people, the planet and their overall business results. ... View More

Article
Materials & PackagingCircular EconomyInnovation & TechnologyMarketing & Communications
Brand Blind Spots, Empty Promises Hindering Effective Action Against Plastic Pollution
Brand Blind Spots, Empty Promises Hindering Effective Action Against Plastic Pollution
Published on November 23, 2022
About a 7 minute read

As seen in ongoing incidents of greenwashing and a new Greenpeace report, the onus is on consumer product manufacturers to take more comprehensive approaches to stemming their flow of plastic into the world — and turning the tide of public opinion.... View More

Article
Marketing & Communications
New Cookbook Showcases Meals That Benefit Both Human and Planetary Health
New Cookbook Showcases Meals That Benefit Both Human and Planetary Health
Published on November 22, 2022
About a 3 minute read

"The Cookbook in Support of the United Nations: For People and Planet" features 75 recipes divided into sections on food systems, biodiversity, sustainable consumption, food and climate change, and food waste — and shares each dish’s ca... View More

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