Assets About Consumer Insights

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Article
Influencing the Influencers: How to Unlock Mass Adoption of Sustainable Products

We must not only create products that address environmental impact without compromising consumer experience, but also help consumers understand that they don’t compromise when they embrace more sustainable products. How? By influencing our industry... View More

Article
3rd Annual Fairtrade Mural Campaign Reminds Us All to Prioritize a Fair Deal for Farmers

By celebrating the growers behind popular chocolate and tea brands, the murals remind the public to ‘Choose the world you want’ by supporting products and brands that help give farmers a sustainable livelihood. ... View More

Article
Connected Products Platform Illuminates ‘Soul’ of Garments by Improving Supply Chain Visibility

By enabling raw material traceability at scale, Avery Dennison’s atma.io helps brands account for varying environmental footprints through more granular supply chain data, and empowers consumers to hold brands accountable to their sustainability pr... View More

Article
E-Waste No More: Fairphone and Framework Show a Better Way Forward for Personal Electronics

Recycling, circular industry partnerships and marketplaces for refurbished devices are growing in popularity, but they won’t be a match for the tech industry’s throwaway approach anytime soon. But some smaller, more intrepid brands are proving th... View More

Article
Innovation and Data Driving Sustainability in US Cotton Industry

As pressures mount to make fashion more sustainable, brands, retailers, policymakers and industry leaders are all seeking assistance and assurances that global supply chains are using verified data and technology to improve the industry's footprint. ... View More

Article
Ærli Aiming to Put Conscious, Regenerative Spin on Corporate Retreat Industry

The new Norwegian network of nine properties is on a mission to redefine business travel with experiences that embed and impart the very essence of sustainability and regenerative practices. ... View More

Article
4 Ways the Commercial Real Estate Industry Can Help Address Water Scarcity

Commercial real estate is the second-largest consumer of publicly supplied water in the US. Imagine if we came together to tackle this problem head on! Here are four recommendations for how property managers and building owners can lead the way. ... View More

Article
Why Partnerships with Nonprofits Are Key to a More Sustainable Future

Dow is leading the charge in materials science, but we can’t do that science in a box without thinking about communities and the people within them. Nonprofit partnerships help us dig to the root of the most pressing problems in sustainability, fin... View More

Article
Strong Roots Continues Mission to ‘Fix the Freezer Aisle’ with Carbon-Labeled Foods

The Ireland-based B Corp joins a growing number of brands aiming to help consumers understand how its products fit into a more climate-conscious approach to eating. ... View More

Article
Selfridges & Circularity: Signs of a Shift, But Still a Bit Short

More brands seem to be taking a two-pronged approach to growth — continuing to sell new products while demonstrating their ‘care’ for the planet through circular initiatives and takeback schemes. When will companies truly commit to changing th... View More

Article
Carbon Trust Teams Up with Tech Giants to Tackle Climate Impact of Connected Devices

The group will develop the industry’s first specification for measuring, accounting for and decarbonizing the emissions associated with consumer use of connected devices. ... View More

Article
CVS Health, Target, Walmart Share Insights from Piloting Ideas to Move ‘Beyond the Plastic Bag’

New report shares insights to guide retailers on effective reusable bag models — a key solution as regulations to reduce reliance on single-use plastic bags grow across the US. ... View More

Article
Personal Impact Measurement Tool Helps Users Improve Their Shopping 'Karma,' Drive Individual Climate Action

Karma Wallet is banking on a recipe of behavior change, fintech and systems change to create a critical mass of consumers able to turn intent into action and pressure brands to make the broader changes the world needs. ... View More

Article
BCLC: How a Gambling Corporation Transformed into a Social Purpose Company

A gambling corporation may seem like the antithesis of ‘social good;’ but for BCLC, this is exactly why a gambling company should pivot to a social-purpose model: “People can look and say, ‘Hey, if a gambling company can bring in a social pur... View More

Article
This Startup Shows That Tackling the Plastic Crisis May Not Be a Stretch

Great Wrap aims to be a plug-and-play replacement for film wraps for both home and business. It replaces petroleum-based films with a bio-based waste product that, unlike most other bio-based polymers, completely decomposes in within three months. ... View More

Article
So Long, Coffee Pods ... Hello, Coffee Balls?

The inventive, waste-free, single-serve coffee system means that portioned coffee no longer needs to be surrounded by an aluminum or plastic capsule. ... View More

Article
Over 90% of US Adults Think Climate Change Will Inevitably Impact the Real Estate Market

3 in 5 say climate risks have already impacted their decision on where to live; but housing prices and cost of living are still bigger factors. ... View More

Article
Majority of US Consumers Say They Will Pay More for Sustainable Products

A recent survey of over 1,000 US adults revealed striking evidence that two-thirds (66%) are willing to pay more for sustainable products, despite a growing gap in consumer trust of corporations. ... View More

Article
Perfect Day Is Helping Brands Give Cows, and the Planet, a Rest with Animal-Free Dairy

The biotech startup uses microflora to produce whey protein that’s genetically identical to the milk-derived version, without a cow in sight. And it’s poised for massive impacts, thanks to a growing number of brand partnerships. ... View More

Article
Recurate’s Inaugural Resale Report Highlights Goldmine in Brand-Owned Recommerce

Many brands that offer pre-owned merchandise through their own retail channels initially do it for sustainability reasons — to keep useful products out of landfills. While that is an important benefit of recommerce, thinking of it only in those ter... View More

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