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Article
Paleblue Is Betting Big on a Switch to Rechargeable

The startup estimates that wide-scale adoption of long-life, rechargeable batteries could save 126,350 metric tons of batteries from filling US landfills each year, with an immeasurable reduction in chemical leakage. But the industry has been slow to... View More

Article
New Platform to Help Apparel Brands Illuminate Darkest Corners of Supply Chains

Laudes Foundation’s Transparency in Action portal features best practices, expert advice, tools and resources — including information on existing and upcoming legislation — for brands to take informed steps towards transparency and expand their... View More

Article
New Consumer Research Highlights Sustainability Opportunities for Brands in Asia

The first-ever Asian version of the Socio-Cultural Trend Tracker shows the huge opportunity that await brands for meeting conscious consumers’ needs and desires in Japan, South Korea, Thailand and Malaysia. ... View More

Article
Focusing on What Matters: How PMI Transparently Identifies ESG Priorities

PMI recently released its 2021 Sustainability Materiality Report, which describes how the company identifies the ESG topics that inform its strategies, goals, and reporting. It’s conducted with full transparency — for stakeholders, and for societ... View More

Article
Meet Svart: The World’s First Off-Grid, Energy-Positive, Luxury Resort

The futuristic hotel is being built using a ‘360-degree, holistic circular approach.’ With a data-driven approach to next-level ecotourism, Svart’s goals include not only its guests’ relaxation, but education on environmental conservation, an... View More

Article
After Going Public, On Rightly Has Its Head in the Cloud

The Swiss company now has the funds to take its sustainability ethos to the next level — with the launch of a potentially game-changing, truly circular shoe and long-awaited subscription service. ... View More

Article
Kraft Heinz Not Company Out to Upend Industry with AI-Driven, Plant-Based Food Innovation

In partnering with NotCo, Kraft Heinz aims to leverage its manufacturing and commercial capabilities, with the scale of some of its beloved global food brands, to reshape the food landscape and set a new standard for plant-based innovation. ... View More

Article
Knorr Gives Our Favorite Comfort Food a Planet-Friendlier Makeover

Knorr’s ‘Plizza’ is the brand’s updated take on the classic dish that features plant-based, nutrient-rich ingredients from crust to toppings — in honor of World Eat for Good Day. ... View More

Article
Will Carbon-Labeled Products Sell More? Here’s What We Know

Even with an uptick in consumer knowledge of climate issues and food brands sharing carbon-footprint data for their products, the CPG world is still wondering if carbon-labeling is worth the effort and investment. Here are 5 key takeaways from recent... View More

Article
5 Key Trends at the Intersection of Health, Wellbeing and Design

Here, Shaw Industries’ VP of Global Sustainability, Kellie Ballew; and Rachel Hodgdon, CEO of the International WELL Building Institute, discuss game-changing trends in building design — all centered around a new focus on human health and wellbei... View More

Article
Super Bowl 2022: Glimmers of Purpose Messaging Brighten Push for Consumption as Usual

Except for a clutch of ads for EVs, it seems the climate crisis is not yet a force driving brand messaging at the Super Bowl. But a few brands seized the opportunity to drive adoption of sustainable behaviors at scale. ... View More

Article
There’s an Opportunity for Purpose Leadership in the Metaverse Gold Rush

Companies getting into the gold rush of the metaverse can, like many before them in burgeoning industries, put profit first with little thought to the implications on society. Rarely have we been able to proactively factor in brand purpose and ESG pl... View More

Article
Why There Won’t Be Quite So Much Waste from the Big Game This Year

From cups and straws to the over 300 million gallons of beer expected to be drunk in the US this weekend, companies are stepping up with innovative solutions to rein in the fallout from one of our most wasteful celebration days of the year. ... View More

Article
To Ensure Our Future in Business, We Must Make Sustainability Accessible to All

As consumer-product companies, we have a unique ability to make meaningful change in the broadest sense — and a shared responsibility to our consumers to help make doing the right thing an easy, affordable choice. ... View More

Article
Fossil Free Banking Alliance to Help Conscious Consumers Put Their Money Where Their Mouths Are

Bank.Green’s new Alliance, made up of 8 founding members, aims to fuel the global movement towards a more sustainable and climate-resilient financial sector. ... View More

Article
Mayo x Mayo: Hellmann’s, Jerod Mayo Team Up During the Big Game to Tackle Food Waste

In Hellman’s newest Super Bowl spot, former football player and current coach, Jerod Mayo, shows would-be home food-wasters how they can ‘make taste, not waste.’ ... View More

Article
Seeing Stars: Reconnecting Humanity with a Flick of a Switch

When the city of Franeker, Netherlands, turned off its lights for a night to reveal the now-rarely seen splendor of the night sky, it was a reminder of our inextricable link to each other and our universe. ... View More

Slides
SB Socio-Cultural Trends 2021 Q4 Pulse Report

Full report is available exclusively to SB Brands for Good Partners. Sustainable Brands, in collaboration with the Corporate Partners of the SB Brands for Good initiative, field ongoing socio-cultural research that is designed to understand consumer... View More

Article
Different Paths, Common Goal: How More Companies Are Providing Living Wages

Paying living wages throughout supply chains can mean changing business models, which can seem insurmountable. But a series of case studies from IDH shows how companies and coalitions are making real progress on their commitments. ... View More

Article
The Future of Meat: Likely Somewhere Between Regenerative and Alternative

The broad spectrum of choices in today’s ‘meat’ aisle will continue to diversify as brands work to satisfy the appetites of ever-growing climate-conscious consumer market — and each product has its own benefits, challenges and impacts. ... View More

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