Assets About Consumer Insights

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Article
Organizational Governance
New Report Outlines 5 Principles for Regenerative Brand Leadership
New Report Outlines 5 Principles for Regenerative Brand Leadership
Published on June 17, 2022
About a 4 minute read

BBMG and GlobeScan’s ‘Leading Regenerative Brands: Five Paradigm Shifts to Thrive in a World in Flux’ is part manifesto on the imperative to build a purpose-driven company and part handbook for how to do it. ... View More

Article
Marketing & CommunicationsCircular EconomyOrganizational Governance
Fashion Is Still Rife with Greenwashing; But There Is a Bigger Picture for the Guilty Brands
Fashion Is Still Rife with Greenwashing; But There Is a Bigger Picture for the Guilty Brands
Published on June 13, 2022
About a 5 minute read

Many would also argue that the fashion industry is not being judged harshly enough and gets away with a lot. But there are steps in the right direction and nuances within sustainability ‘misses’ which, if built on, will generate needed momentum. ... View More

Article
Marketing & Communications
Mass Marketing, No More – Effective Brand Communication Must Be Made to Measure
Mass Marketing, No More – Effective Brand Communication Must Be Made to Measure
Published on June 10, 2022
About a 8 minute read

Marketers, this one’s for you: Just a few pearls of wisdom dropped on day two of Brand-Led Culture Change — including understanding and eliminating microaggressions, the secret sauce of shareable content, what matters to each target demographic, ... View More

Article
Consumer Behavior ChangeMarketing & CommunicationsOrganizational Governance
A Riddle, Wrapped in a Mystery, Inside an Enigma: New Insights, Approaches to Brand-Led Culture Change
A Riddle, Wrapped in a Mystery, Inside an Enigma: New Insights, Approaches to Brand-Led Culture Change
Published on June 9, 2022
About a 10 minute read

Creating meaningful consumer behavior change remains a ‘white whale’ for Purpose-driven brands. Here, we hear a behavior-first approach to changing culture, needed paradigm shifts for regenerative leadership, and the latest research on meaningful... View More

Article
Consumer Behavior ChangeMarketing & Communications
Brand-Led Culture Change: A Primer on the Holy Grail of Today’s Purpose-Driven Brands
Brand-Led Culture Change: A Primer on the Holy Grail of Today’s Purpose-Driven Brands
Published on June 8, 2022
About a 6 minute read

On day one of Brand-Led Culture Change, brands, retailers, trend watchers and behavioral and cultural design experts examined the role and power of consumer-facing companies to create the socially and environmentally prosperous world we want to live ... View More

Video
OK Doomer: Generation Regeneration Insights
OK Doomer: Generation Regeneration Insights
Published on June 8, 2022
Runtime: 57:46

Gen Z is calling out other generations for their part in the climate crisis, but are they really activating and adopting sustainable lifestyles to the same degree as others? Join a conversation with leading research and insights speakers as they disc... View More

Article
Marketing & Communications
‘2030 Forecast’ Aims to Promote Climate Literacy, Empower Consumers to Shape Their Climate Future
‘2030 Forecast’ Aims to Promote Climate Literacy, Empower Consumers to Shape Their Climate Future
Published on June 6, 2022
About a 3 minute read

Weekly emissions data from Sweden’s energy, industry, road transportation and domestic aviation — used to track Sweden’s path towards 2030 emissions-reduction goals — are being displayed on digital billboards throughout Stockholm. ... View More

Article
Circular EconomyInnovation & Technology
Groupe Rossignol CEO Offers Measured Hope About the Future of Winter Sports
Groupe Rossignol CEO Offers Measured Hope About the Future of Winter Sports
Published on May 31, 2022
About a 5 minute read

The leading ski and snowboard maker is a case study in outdoor economy resilience amid several unknowns — including climate change. CEO Vincent Wauters is committed to working with competitors for the greater good. ... View More

Article
Supply ChainCollaboration & Co-Creation
Collaboration, Communication Key to Scaling Sustainable Forestry in Supply Chains
Collaboration, Communication Key to Scaling Sustainable Forestry in Supply Chains
Published on May 26, 2022
About a 7 minute read

In a recent webinar, FSC, Procter & Gamble and Stok discussed how companies can fulfill their role in the responsible sourcing and manufacturing of products derived from forests. ... View More

Article
Marketing & Communications
Recycle Your Plastics, Not Your Visuals: A Modern Marketer’s Guide to Sustainability
Recycle Your Plastics, Not Your Visuals: A Modern Marketer’s Guide to Sustainability
Published on May 25, 2022
About a 4 minute read

By refreshing these assets, matching consumer sentiment and upleveling authentic storytelling, brands can better reflect the increasingly conscious world around them and create stronger connections to audiences yearning to make a difference. ... View More

Article
Innovation & Technology
Mocktail Club Raises the Bar for Sophisticated, Sustainable, Socially Conscious (Non)Spirits
Mocktail Club Raises the Bar for Sophisticated, Sustainable, Socially Conscious (Non)Spirits
Published on May 20, 2022
About a 4 minute read

Founder Pauline Idogho and her diverse team of BIPOC women have created a line of globally inspired, ready-to-drink, organic, non-alcoholic cocktails that support environmental sustainability and social health and inclusion around the world. ... View More

Article
Organizational GovernanceCircular EconomyMarketing & Communications
Rhum J.M Offers How-to for Fellow Distillers Seeking Sustainability
Rhum J.M Offers How-to for Fellow Distillers Seeking Sustainability
Published on May 20, 2022
About a 7 minute read

The EDDEN Project highlights the Martinique distillery’s circular and sustainable efforts to date and its roadmap for improvement, as well as advocating for similar commitments from distilleries around the world. ... View More

Article
Consumer Behavior ChangeMarketing & Communications
Why Pushing Doesn’t Work … and a Better Way to Change Minds
Why Pushing Doesn’t Work … and a Better Way to Change Minds
Published on May 19, 2022
About a 8 minute read

Sometimes change doesn’t require more horsepower. Sometimes we just need to unlock the parking brake. This book is about finding the parking brakes — discovering the hidden barriers preventing change that are thwarting action and learning how to ... View More

Article
Circular EconomyCircular Economy
eBay Releases Methodology for Calculating Environmental, Financial Benefits of Recommerce
eBay Releases Methodology for Calculating Environmental, Financial Benefits of Recommerce
Published on May 18, 2022
About a 4 minute read

The resale giant says the information allows consumers to make meaningful decisions about what used or refurbished products to purchase, by understanding how the positive environmental impact from purchases are calculated. ... View More

Slides
Regeneration & Resilience
Product Carbon Footprint Labelling: Consumer Research 2020
Product Carbon Footprint Labelling: Consumer Research 2020
Published on May 17, 2022

This report by the Carbon Trust details their international consumer research undertaken in early 2020 to better understand attitudes towards product carbon footprints. Their research explores questions such as how important to consumers is corporate... View More

Article
Innovation & TechnologyInnovation & Technology
Meet StoreDot: The Startup That Used Neuroscience to Revolutionize EV Batteries
Meet StoreDot: The Startup That Used Neuroscience to Revolutionize EV Batteries
Published on May 12, 2022
About a 5 minute read

Thanks to a unique, interdisciplinary approach to addressing ‘range anxiety’ due to limited battery life, the Israeli startup has reinvented the EV battery with a breakthrough that could finally leapfrog EVs into the mainstream. ... View More

Article
Innovation & Technology
Benefits for Local Communities Shape Offerings for Regionally Focused Travel Companies
Benefits for Local Communities Shape Offerings for Regionally Focused Travel Companies
Published on May 9, 2022
About a 4 minute read

Focusing resources beyond popular attractions, and a personal sense of pride and care for a place and its people, creates the conditions for well-supported communities. Because of this, regionally focused travel companies are uniquely situated to ens... View More

Article
Circular EconomyOrganizational Governance
Sustainability Is Not Enough: Moving from Earth-Neutral to Earth-Positive
Sustainability Is Not Enough: Moving from Earth-Neutral to Earth-Positive
Published on May 6, 2022
About a 7 minute read

To create real change and avert a climate crisis, we must move beyond earth-neutral and embrace earth-positive — and that starts with your narrative. Here are three ways to ensure that your business, your brand and your ethos are all earth-positive... View More

Article
Marketing & Communications
Why More Brands Should Get Grief-Smart This Mother's Day, and Every Day
Why More Brands Should Get Grief-Smart This Mother's Day, and Every Day
Published on May 6, 2022
About a 5 minute read

Sometimes, Mother’s Day — and any number of other marketing holidays celebrating relationships — can hurt. When brands go beyond sales pitches to show their humanity around these occasions, they can set themselves apart and create the more auth... View More

Article
Marketing & CommunicationsCollaboration & Co-Creation
Google, UN Partner to Fight Misinformation on Climate Change
Google, UN Partner to Fight Misinformation on Climate Change
Published on May 2, 2022
About a 2 minute read

For Google, the search features are part of a larger push to build products and tools that empower people to better understand and limit their personal environmental impact — and highlights verified sources of climate data in 12 languages. ... View More

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