Assets About Consumer Insights
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New B Corp Maker’s Mark Leading US Spirits Industry’s Slow Shift to Sustainability
In January, Maker’s Mark became the world’s largest distillery to earn B Corp certification — a significant milestone for the broader industry, as well as a sustainability benchmark for Kentucky’s thriving 'Bourbon Country.' ... View More
From Seed to Recycling Center: How Companies Can Enable a Circular Economy at Every Step
While not every company is equipped or positioned to follow its products through their entire lifecycle, there are a few ways companies can think about participating at individual or multiple points in the circular cycle. ... View More
Are Sustainable Brand Messages Targeting the Wrong People?
By focusing on a handful of easy target demographics, brands exclude swaths of people — the people who most need to be included in the narrative. The next time you brief your agency or write a brand plan, I hope you’ll rethink assumptions of who ... View More
Blue Apron, Too Good to Go Show Achieving Climate Goals Can Be a Piece of Cake
Well, maybe not exactly ... But this week, the two food-delivery services detailed how they’re eliminating their operational impacts and continuing to engage consumers in climate-friendlier food practices. ... View More
Bumble Bee Slips Off Plastic Film, Takes One Step Closer to Circularity
Since January, Bumble Bee has switched to using cardboard, instead of plastic film, to wrap all of its products. It’s just one machine, and one company; but the impact is significant — the elimination of an estimated 23M pieces of plastic waste p... View More
New Campaign Aims to Teach Cannabis Users Benefits of Regenerative Farming
While the herb is heralded as a natural solution for pain, anxiety and other ailments, conventional growing practices across the industry are far from earth friendly. ... View More
Behavior Change Research Shows How to Spur Consumer Recycling, Reduce Contamination
Even when effective collection, messages and messenger are skillfully deployed, there are still factors that complicate consumer recycling behavior. ... View More
Profit, Performance and Impact: The Success Criteria of a Whole Brand
The reality of living in a capitalist society is that we can't simply cut off the production of products and services; the brands that will succeed in the upcoming decades will be those that function holistically, with sustainable actions built in. ... View More
Tomorrow's Brands Are Reimagining Product Formats, Reshaping Industries
Bite has reimagined the way consumers can and should use routine personal-care products. It has disrupted the linear approach to a stale industry with a fresh, waste-free format that offers a successful, premium model of circularity. ... View More
When It Comes to Cotton Production, Sustainability Is in the Water
Through new technologies, data collection and third-party verification, brands and retailers now have the critical assurances they need to show that the cotton fiber in their supply chain is more sustainably grown, with lower environmental and social... View More
Organic Cotton Industry Still Sowing Seeds for Sustainability
As consumer demand for organic cotton soars, so does skepticism over the sustainability of the sector. The response must not be to retreat from organic cotton, but to invest more in supporting farmers to help them make the often-difficult conversion ... View More
Initiative Offers Guidance to Help Vacation Rental Events Become More Sustainable
The tourism industry is responsible for approximately 8% of global carbon emissions. For every event that commits to more sustainable practices, the VR sector does its part in helping the tourism industry as a whole become more resilient in the face ... View More
Trending: Starbucks, A&W Advancing Coffee Cup Circularity
This week, Starbucks and A&W Canada unveiled their latest strategies for ending disposable-cup waste with the introduction of reusable and compostable options, respectively. ... View More
How Amazon Is Making Sustainable Shopping Easier
Since 2020, Amazon’s Climate Pledge Friendly program has helped customers discover and shop for more sustainable products. We asked Amazon's Adam Werbach how the program began, what the company has learned, and his vision for the program’s future... View More
Aleph Farms Reveals Plan to Replace the Whole Cow as Alternative to Intensive Cattle Farming
Bringing to market cell-cultured collagen is the company's next step in a system-based approach to providing a sustainable alternative to complex animal agriculture. ... View More
Effective Storytelling Can Inspire Positive Action for People and Planet
Marketers are the co-creators of our societal narrative, and a brand’s messaging has the ability to drive culture change. Never before has the power of the stories we tell held such importance or latent opportunity. ... View More
Sustainability or Spin? Why Straight Facts Matter Most
As demand for better brands continues to increase, we can expect an exponential increase in two things: ‘green’ brand claims and the level of public scrutiny. Before your brand team loses time, money and precious brand equity, check out this summ... View More
Transparency and Traceability Must Drive Sustainable Fashion
Traceability is the foundation upon which we can truly revolutionize the fashion industry, revealing the actual costs of products and ensuring that the wealth generated from production gets redistributed more fairly. ... View More
New Bank of the West Report Highlights Major Consumer Knowledge Gaps in Sustainable Finance
Fossil fuels and other climate-risky endeavors are still big money for banks; and even if consumers find their bank continues to fund them, it’s something they often feel powerless to change. ... View More
New Target Collection Answers Increased Consumer Demand for Products That Reduce Waste
The ‘Target Zero’ collection features products and packaging designed to be refillable, reusable or compostable; made from recycled content; or made from materials that reduce the use of plastic. ... View More
