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Article
The Secret to Decreasing Scope 3 Emissions: A Win For R&D, Marketing and Sustainability Teams

The First Educator Advantage (FEA) is when a CPG brand is first to educate consumers on an impact topic that does not yet hold mainstream materiality. Here, we explore how successfully executing this strategy can reduce scope 3 emissions, increase co... View More

Article
Tide, NFL Partner to Inspire Football Fans to #TurnToCold

The partnership aims to encourage more than 80 million households of NFL fans to switch to energy-saving cold-water washing in an effort to dramatically reduce consumer greenhouse gas emissions. ... View More

Article
Reducing E-Waste, Increasing Equity in Brazil by Reimagining the Smartphone Industry

Brazil ranks fifth amongst countries producing the most electronic waste. The path toward a sustainable and equitable smartphone marketplace is through the sale of used and refurbished devices. ... View More

Article
Sense & Sustainability: How Can Brands Foster Consumer Courage in Combating the Climate Emergency?

To foster courage in the face of crisis, empowerment through transparency, trust through intersectional action and a constant determination to iterate and improve can give hope and empowerment in a troubling age. ... View More

Article
Better Recycling Helps Build More Sustainable, Circular Cities

Long-standing, effective recycling systems are right at our fingertips, waiting for their full potential to be realized. Let’s reinvest in mechanical recycling to blend tried-and-true science with enhanced systems to reimagine how sustainable citie... View More

Article
The Road to Zero Waste Is Paved with Incremental Changes

Shifting to new packaging formats can feel daunting for brands because of perceived costs and anticipated operational downtime. But through incremental changes, companies can reduce reliance on less sustainable materials in an efficient, cost-effecti... View More

Article
Keurig Dr Pepper Collaborates to Fuel a Recycling Evolution

Through ambitious commitments and cross-sector partnerships including the Polypropylene Recycling Coalition, KDP is helping to further the shift to a circular economy. ... View More

Article
Doconomy, Parley Partner to Solve Interconnected Climate, Plastic Crises

The two will work together to quantify the unseen environmental costs of consumption decisions in ways that empower individuals, businesses and governments to align their spending with climate action and solutions — focusing initially on carbon, wa... View More

Article
Nestlé Asks Consumers How They Would Navigate Quest for Sustainable Palm Oil

Nestlé hopes that a new interactive platform, Beneath the Surface, will give viewers better insight into the complexity of palm oil supply chains and insight into how choices they make under different scenarios can lead to a range of outcomes and co... View More

Article
Kids Can Take Over Parents' Devices with Ads Urging Them to Ditch Single-Use Plastics

Gelo’s ‘Parent Track’ aims to build on the recent surge of kids educating their parents and driving more sustainable practices at home. ... View More

Article
The Purpose-Action Gap: The Business Imperative of ESG

In a recent study, we discovered shifts in thinking from both brand and consumer values: The gap between what they believe and how they are acting on such beliefs is narrowing, particularly when brands make sustainability accessible and affordable. ... View More

Article
3 Psychological Concepts That Can Propel Your Sustainability Efforts

These three concepts highlight how understanding human thought processes can influence the adoption of sustainable behaviors and promote corporate sustainability. Think about the messages you’re giving as a business, and how these can be tweaked to... View More

Article
AT&T, Connected Nation Provide 35K Hotspots and Free Internet to Help Vulnerable Students

AT&T committed $10M to respond to the need for increased at-home connectivity for students during the pandemic, and worked with Connected Nation to make it happen. The 124 awardees in the program represent 81 schools and 43 nonprofits spanning 26... View More

Article
New Amazon Programs Aim to Curtail Rampant eCommerce Return Waste

With its size and scale and proper follow-through, Amazon has the potential to make a significant dent in global product waste and offer models for other retailers to follow. ... View More

Article
Too Good to Go Releases First Impact Report, Commits to Climate Positivity

The world’s leading anti-food-waste app releases first Impact Report and commits to going beyond its carbon-neutral achievement to continue to fight climate change. ... View More

Slides
SB Socio-Cultural Trends: Driving Consumer Behavior Towards Sustainable Lifestyles

Sustainable Brands, in collaboration with the Corporate Partners of the SB Brands for Good initiative, field ongoing socio-cultural research that is designed to understand consumer intentions and actions towards sustainable lifestyles, and how brands... View More

Article
Circular Solutions Edging Us Closer to a Zero-Waste Future for Convenience Food

Since day one, we have had a vision of eliminating all single-use packaging from the meal kit experience. We’ve heard time and time again about how individuals need to do more; but the reality is, businesses need to innovate to enable the solutions... View More

Article
How Can We End the Blame Game in Waste Diversion?

Global recycling rates are at a discouragingly low 13.5%. But who, or what, is to blame? Finger-pointing won’t help: Policy, consumer demand and companies must work in tandem to close the loop in a still-lacking US recycling system. ... View More

Article
New Rulebook Helps Companies Validate Their Sustainability Claims

The Provenance Framework debuts as the UK government cracks down on greenwashing, and competition regulators find that up to 40% of firms’ environmental claims could be misleading. ... View More

Article
Startup Aiming to Redesign Food Industry, One Plant-Based ‘Suppa’ at a Time

Future Fit Foods’ line of nutritious, sustainably sourced, freeze-dried soups is the company’s first step in its mission to reinvent food from ingredients to packaging — and truly democratize sustainable nutrition. ... View More

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Circularity by Design: How to Influence Sustainable Consumer Behaviors
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OK - Now What?: Navigating the Shifting Landscape for Corporate Sustainability After the 2024 US Presidential Election
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