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Article
Innovation & Technology
5 Key Trends at the Intersection of Health, Wellbeing and Design
5 Key Trends at the Intersection of Health, Wellbeing and Design
Published on February 16, 2022
About a 9 minute read

Here, Shaw Industries’ VP of Global Sustainability, Kellie Ballew; and Rachel Hodgdon, CEO of the International WELL Building Institute, discuss game-changing trends in building design — all centered around a new focus on human health and wellbei... View More

Article
Marketing & Communications
Super Bowl 2022: Glimmers of Purpose Messaging Brighten Push for Consumption as Usual
Super Bowl 2022: Glimmers of Purpose Messaging Brighten Push for Consumption as Usual
Published on February 15, 2022
About a 9 minute read

Except for a clutch of ads for EVs, it seems the climate crisis is not yet a force driving brand messaging at the Super Bowl. But a few brands seized the opportunity to drive adoption of sustainable behaviors at scale. ... View More

Article
Circular EconomyInnovation & TechnologyOrganizational Governance
There’s an Opportunity for Purpose Leadership in the Metaverse Gold Rush
There’s an Opportunity for Purpose Leadership in the Metaverse Gold Rush
Published on February 14, 2022
About a 10 minute read

Companies getting into the gold rush of the metaverse can, like many before them in burgeoning industries, put profit first with little thought to the implications on society. Rarely have we been able to proactively factor in brand purpose and ESG pl... View More

Article
Circular EconomyInnovation & Technology
Why There Won’t Be Quite So Much Waste from the Big Game This Year
Why There Won’t Be Quite So Much Waste from the Big Game This Year
Published on February 11, 2022
About a 7 minute read

From cups and straws to the over 300 million gallons of beer expected to be drunk in the US this weekend, companies are stepping up with innovative solutions to rein in the fallout from one of our most wasteful celebration days of the year. ... View More

Article
Circular EconomyCollaboration & Co-Creation
To Ensure Our Future in Business, We Must Make Sustainability Accessible to All
To Ensure Our Future in Business, We Must Make Sustainability Accessible to All
Published on February 10, 2022
About a 4 minute read

As consumer-product companies, we have a unique ability to make meaningful change in the broadest sense — and a shared responsibility to our consumers to help make doing the right thing an easy, affordable choice. ... View More

Article
Finance & InvestmentOrganizational Governance
Fossil Free Banking Alliance to Help Conscious Consumers Put Their Money Where Their Mouths Are
Fossil Free Banking Alliance to Help Conscious Consumers Put Their Money Where Their Mouths Are
Published on February 9, 2022
About a 3 minute read

Bank.Green’s new Alliance, made up of 8 founding members, aims to fuel the global movement towards a more sustainable and climate-resilient financial sector. ... View More

Article
Consumer Behavior ChangeCircular EconomyMarketing & Communications
Mayo x Mayo: Hellmann’s, Jerod Mayo Team Up During the Big Game to Tackle Food Waste
Mayo x Mayo: Hellmann’s, Jerod Mayo Team Up During the Big Game to Tackle Food Waste
Published on February 7, 2022
About a 4 minute read

In Hellman’s newest Super Bowl spot, former football player and current coach, Jerod Mayo, shows would-be home food-wasters how they can ‘make taste, not waste.’ ... View More

Article
Innovation & Technology
Seeing Stars: Reconnecting Humanity with a Flick of a Switch
Seeing Stars: Reconnecting Humanity with a Flick of a Switch
Published on January 28, 2022
About a 4 minute read

When the city of Franeker, Netherlands, turned off its lights for a night to reveal the now-rarely seen splendor of the night sky, it was a reminder of our inextricable link to each other and our universe. ... View More

Slides
Consumer Behavior ChangeMarketing & Communications
SB Socio-Cultural Trends 2021 Q4 Pulse Report
SB Socio-Cultural Trends 2021 Q4 Pulse Report
Published on January 21, 2022

Full report is available exclusively to SB Brands for Good Partners. Sustainable Brands, in collaboration with the Corporate Partners of the SB Brands for Good initiative, field ongoing socio-cultural research that is designed to understand consumer... View More

Article
Supply Chain
Different Paths, Common Goal: How More Companies Are Providing Living Wages
Different Paths, Common Goal: How More Companies Are Providing Living Wages
Published on January 19, 2022
About a 7 minute read

Paying living wages throughout supply chains can mean changing business models, which can seem insurmountable. But a series of case studies from IDH shows how companies and coalitions are making real progress on their commitments. ... View More

Article
Innovation & TechnologyCircular Economy
The Future of Meat: Likely Somewhere Between Regenerative and Alternative
The Future of Meat: Likely Somewhere Between Regenerative and Alternative
Published on January 18, 2022
About a 5 minute read

The broad spectrum of choices in today’s ‘meat’ aisle will continue to diversify as brands work to satisfy the appetites of ever-growing climate-conscious consumer market — and each product has its own benefits, challenges and impacts. ... View More

Article
Materials & Packaging
How to Fuel a Sustainable Future for Packaging
How to Fuel a Sustainable Future for Packaging
Published on January 17, 2022
About a 5 minute read

Solving the ongoing packaging conundrum demands a significant shift in how businesses think — moving from a linear to a circular model of operation to improve the amount of packaging that can be reused, recycled and returned to the value chain. ... View More

Article
Circular EconomyInnovation & Technology
Intrepid Travel Introduces 22 New ‘Impact Initiatives’ for 2022
Intrepid Travel Introduces 22 New ‘Impact Initiatives’ for 2022
Published on January 13, 2022
About a 4 minute read

To provide experiences that enrich destination communities and travelers alike, the new initiatives span 16 countries and include activities such as meals at local establishments supporting women, migrants and seniors; and immersive tours preserving ... View More

Article
Consumer Behavior ChangeCollaboration & Co-CreationMarketing & Communications
How Brands and Retailers Can Collaborate to Activate Sustainability, Drive Growth
How Brands and Retailers Can Collaborate to Activate Sustainability, Drive Growth
Published on January 6, 2022
About a 6 minute read

Why are so few brands and retailers partnering to communicate their sustainability attributes at the moment of truth — when shoppers are in the right mindset to buy? A new guidebook offers 10 guiding principles and many inspirational examples to he... View More

Article
Marketing & CommunicationsOrganizational Governance
Tony’s Chocolonely: The Advent of More Teachable Brand Moments?
Tony’s Chocolonely: The Advent of More Teachable Brand Moments?
Published on December 17, 2021
About a 4 minute read

“Tony’s has done a great job of raising awareness of an important issue; and there is a real risk that the overriding message that will be left, once the dust settles, is one of a brand getting it wrong — and that could undermine all of the imp... View More

Article
Organizational GovernanceCircular Economy
Business ‘First Responders:’ How Can Companies Thrive While Solving for Relentless, Real-Time Crises?
Business ‘First Responders:’ How Can Companies Thrive While Solving for Relentless, Real-Time Crises?
Published on December 2, 2021
About a 8 minute read

In his new book, “Lead With We,” Simon Mainwaring urges business leaders to adopt a ‘first-responder’ mindset — and provides a blueprint for a proactive, ‘prepare for anything’ approach that enables them to lead with purpose in an incre... View More

Article
Consumer Behavior ChangeMarketing & Communications
Growing Anti-Black Friday Movement Spurns Overconsumption, Unsustainable Holiday Shopping
Growing Anti-Black Friday Movement Spurns Overconsumption, Unsustainable Holiday Shopping
Published on November 22, 2021
About a 6 minute read

Consumers are more and more inclined to buy from brands that align with their beliefs and values; and anti-Black Friday is an important indicator of the growing chasm between purpose-driven brands and those still banking on business-as-usual approach... View More

Article
Circular EconomyMaterials & Packaging
Meeting Your Corporate Circularity Commitments: Welcome to the Age of Advanced Recycling
Meeting Your Corporate Circularity Commitments: Welcome to the Age of Advanced Recycling
Published on November 17, 2021
About a 5 minute read

We believe that the solution to stopping plastic waste is understanding that the material is too valuable to be lost in landfills. We can change what is traditionally considered waste and transform it into a valuable, sustainable resource through adv... View More

Article
Innovation & Technology
Citizen Science Engages Travelers, Contributes to Conservation Efforts
Citizen Science Engages Travelers, Contributes to Conservation Efforts
Published on November 16, 2021
About a 5 minute read

The natural intersection of citizen science and tourism is obvious: If travelers are already participating in these activities, why not encourage deeper understanding and awareness about the natural world while also advancing scientific research? ... View More

Article
Consumer Behavior ChangeCircular EconomyInnovation & Technology
Poll Finds Disconnect Between Spanish, Latin American Mobility Preferences, Sustainability
Poll Finds Disconnect Between Spanish, Latin American Mobility Preferences, Sustainability
Published on November 16, 2021
About a 4 minute read

While private car is the preferred mode of transport for Spanish and Latin Americans, 70% think cars take up too much space in cities. Cabify is working to raise awareness on the impact of transport and advancing a pioneering environmental strategy t... View More

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