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Article

Circular Economy Innovation & Technology Materials & Packaging

After Going Public, On Rightly Has Its Head in the Cloud

Published on February 23, 2022

About a 4 minute read

The Swiss company now has the funds to take its sustainability ethos to the next level — with the launch of a potentially game-changing, truly circular shoe and long-awaited subscription service. ... View More

Article

Artificial Intelligence for Sustainability Collaboration & Co-Creation

Kraft Heinz Not Company Out to Upend Industry with AI-Driven, Plant-Based Food Innovation

Published on February 22, 2022

About a 3 minute read

In partnering with NotCo, Kraft Heinz aims to leverage its manufacturing and commercial capabilities, with the scale of some of its beloved global food brands, to reshape the food landscape and set a new standard for plant-based innovation. ... View More

Article

Innovation & Technology

Knorr Gives Our Favorite Comfort Food a Planet-Friendlier Makeover

Published on February 18, 2022

About a 4 minute read

Knorr’s ‘Plizza’ is the brand’s updated take on the classic dish that features plant-based, nutrient-rich ingredients from crust to toppings — in honor of World Eat for Good Day. ... View More

Article

Marketing & Communications Organizational Governance

Will Carbon-Labeled Products Sell More? Here’s What We Know

Published on February 17, 2022

About a 5 minute read

Even with an uptick in consumer knowledge of climate issues and food brands sharing carbon-footprint data for their products, the CPG world is still wondering if carbon-labeling is worth the effort and investment. Here are 5 key takeaways from recent... View More

Article

Innovation & Technology

5 Key Trends at the Intersection of Health, Wellbeing and Design

Published on February 16, 2022

About a 9 minute read

Here, Shaw Industries’ VP of Global Sustainability, Kellie Ballew; and Rachel Hodgdon, CEO of the International WELL Building Institute, discuss game-changing trends in building design — all centered around a new focus on human health and wellbei... View More

Article

Marketing & Communications

Super Bowl 2022: Glimmers of Purpose Messaging Brighten Push for Consumption as Usual

Published on February 15, 2022

About a 9 minute read

Except for a clutch of ads for EVs, it seems the climate crisis is not yet a force driving brand messaging at the Super Bowl. But a few brands seized the opportunity to drive adoption of sustainable behaviors at scale. ... View More

Article

Circular Economy Innovation & Technology Organizational Governance

There’s an Opportunity for Purpose Leadership in the Metaverse Gold Rush

Published on February 14, 2022

About a 10 minute read

Companies getting into the gold rush of the metaverse can, like many before them in burgeoning industries, put profit first with little thought to the implications on society. Rarely have we been able to proactively factor in brand purpose and ESG pl... View More

Article

Circular Economy Innovation & Technology

Why There Won’t Be Quite So Much Waste from the Big Game This Year

Published on February 11, 2022

About a 7 minute read

From cups and straws to the over 300 million gallons of beer expected to be drunk in the US this weekend, companies are stepping up with innovative solutions to rein in the fallout from one of our most wasteful celebration days of the year. ... View More

Article

Circular Economy Collaboration & Co-Creation

To Ensure Our Future in Business, We Must Make Sustainability Accessible to All

Published on February 10, 2022

About a 4 minute read

As consumer-product companies, we have a unique ability to make meaningful change in the broadest sense — and a shared responsibility to our consumers to help make doing the right thing an easy, affordable choice. ... View More

Article

Finance & Investment Organizational Governance

Fossil Free Banking Alliance to Help Conscious Consumers Put Their Money Where Their Mouths Are

Published on February 9, 2022

About a 3 minute read

Bank.Green’s new Alliance, made up of 8 founding members, aims to fuel the global movement towards a more sustainable and climate-resilient financial sector. ... View More

Article

Consumer Behavior Change Circular Economy Marketing & Communications

Mayo x Mayo: Hellmann’s, Jerod Mayo Team Up During the Big Game to Tackle Food Waste

Published on February 7, 2022

About a 4 minute read

In Hellman’s newest Super Bowl spot, former football player and current coach, Jerod Mayo, shows would-be home food-wasters how they can ‘make taste, not waste.’ ... View More

Article

Innovation & Technology

Seeing Stars: Reconnecting Humanity with a Flick of a Switch

Published on January 28, 2022

About a 4 minute read

When the city of Franeker, Netherlands, turned off its lights for a night to reveal the now-rarely seen splendor of the night sky, it was a reminder of our inextricable link to each other and our universe. ... View More

Slides

Consumer Behavior Change Marketing & Communications

SB Socio-Cultural Trends 2021 Q4 Pulse Report Log In Required

Published on January 21, 2022

Full report is available exclusively to SB Brands for Good Partners. Sustainable Brands, in collaboration with the Corporate Partners of the SB Brands for Good initiative, field ongoing socio-cultural research that is designed to understand consumer... View More

Article

Supply Chain

Different Paths, Common Goal: How More Companies Are Providing Living Wages

Published on January 19, 2022

About a 7 minute read

Paying living wages throughout supply chains can mean changing business models, which can seem insurmountable. But a series of case studies from IDH shows how companies and coalitions are making real progress on their commitments. ... View More

Article

Innovation & Technology Circular Economy

The Future of Meat: Likely Somewhere Between Regenerative and Alternative

Published on January 18, 2022

About a 5 minute read

The broad spectrum of choices in today’s ‘meat’ aisle will continue to diversify as brands work to satisfy the appetites of ever-growing climate-conscious consumer market — and each product has its own benefits, challenges and impacts. ... View More

Article

Materials & Packaging

How to Fuel a Sustainable Future for Packaging

Published on January 17, 2022

About a 5 minute read

Solving the ongoing packaging conundrum demands a significant shift in how businesses think — moving from a linear to a circular model of operation to improve the amount of packaging that can be reused, recycled and returned to the value chain. ... View More

Article

Circular Economy Innovation & Technology

Intrepid Travel Introduces 22 New ‘Impact Initiatives’ for 2022

Published on January 13, 2022

About a 4 minute read

To provide experiences that enrich destination communities and travelers alike, the new initiatives span 16 countries and include activities such as meals at local establishments supporting women, migrants and seniors; and immersive tours preserving ... View More

Article

Consumer Behavior Change Collaboration & Co-Creation Marketing & Communications

How Brands and Retailers Can Collaborate to Activate Sustainability, Drive Growth

Published on January 6, 2022

About a 6 minute read

Why are so few brands and retailers partnering to communicate their sustainability attributes at the moment of truth — when shoppers are in the right mindset to buy? A new guidebook offers 10 guiding principles and many inspirational examples to he... View More

Article

Marketing & Communications Organizational Governance

Tony’s Chocolonely: The Advent of More Teachable Brand Moments?

Published on December 17, 2021

About a 4 minute read

“Tony’s has done a great job of raising awareness of an important issue; and there is a real risk that the overriding message that will be left, once the dust settles, is one of a brand getting it wrong — and that could undermine all of the imp... View More

Article

Organizational Governance Circular Economy

Business ‘First Responders:’ How Can Companies Thrive While Solving for Relentless, Real-Time Crises?

Published on December 2, 2021

About a 8 minute read

In his new book, “Lead With We,” Simon Mainwaring urges business leaders to adopt a ‘first-responder’ mindset — and provides a blueprint for a proactive, ‘prepare for anything’ approach that enables them to lead with purpose in an incre... View More