Assets About Consumer Insights

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Article
Circular EconomyCollaboration & Co-CreationInnovation & Technology
ReGrained Shares Key Ingredients for a Deliciously Sustainable Food Future
ReGrained Shares Key Ingredients for a Deliciously Sustainable Food Future
Published on September 28, 2021
About a 4 minute read

We spoke with ReGrained co-founder Dan Kurzrock to learn more about the upcycling process, the role such technology can play in helping to fix the food system, and why brand collaboration is so important when it comes to scale. ... View More

Article
Circular EconomyCircular Economy
Circularity Doesn't Need to Be Overwhelming: 3 Ways Retailers Can Close Loops in eCommerce
Circularity Doesn't Need to Be Overwhelming: 3 Ways Retailers Can Close Loops in eCommerce
Published on September 27, 2021
About a 5 minute read

For retailers, the logistical challenges of returns are overwhelming. Without circularity in operations, returned items often end up in landfills. But retailers can take small, immediate steps to set themselves up for becoming more circular — and m... View More

Article
Marketing & CommunicationsCollaboration & Co-CreationInnovation & Technology
Nestlé Professional, WRI Expand Cool Food Meals to Foodservice Locations Across the US
Nestlé Professional, WRI Expand Cool Food Meals to Foodservice Locations Across the US
Published on September 22, 2021
About a 3 minute read

New partnership enables foodservice operators to easily guide diners toward climate-friendly food choices. Nestlé Professional Cool Food Meals will incorporate plant-based proteins from Sweet Earth Foods, which will be carbon neutral by 2025. ... View More

Article
Circular EconomyCircular EconomyInnovation & Technology
New Report Sees Home Furnishings Recommerce Eclipsing Traditional Retail
New Report Sees Home Furnishings Recommerce Eclipsing Traditional Retail
Published on September 22, 2021
About a 4 minute read

As circular business models continue to increase in popularity, Chairish’s report finds the resale furniture industry projected to grow by 54% over the next five years; two-thirds of consumers surveyed think resale will play a significant role in t... View More

Article
Circular Economy
Tackling the Unseen Climate Costs of a Plastic Planet
Tackling the Unseen Climate Costs of a Plastic Planet
Published on September 17, 2021
About a 4 minute read

Whether it’s using the carrot of incentives or the stick of regulations, change is possible — and strongly desired. So, what can brands do? Be proactive and make the extra effort to find and choose recycled plastic whenever possible. ... View More

Article
Circular Economy
Can We Evolve from the Chip Shortage to Better Supply Chains and Consumption Habits?
Can We Evolve from the Chip Shortage to Better Supply Chains and Consumption Habits?
Published on September 15, 2021
About a 4 minute read

As the global chip shortage drags on and demand for electronics exceeds supply, we hope that the market for refurbished electronic devices and a circular economy will gain more traction. ... View More

Article
Collaboration & Co-Creation
P&G Becomes Latest Multinational to Accelerate Climate-Action Plans
P&G Becomes Latest Multinational to Accelerate Climate-Action Plans
Published on September 14, 2021
About a 4 minute read

The consumer goods giant has shared a new Climate Transition Action Plan, new science-based targets and a goal of net-zero emissions — Scope 1-3 — by 2040. ... View More

Article
Marketing & CommunicationsOrganizational Governance
Carlsberg Group Joins Companies Using Marketing to Drive Climate Action
Carlsberg Group Joins Companies Using Marketing to Drive Climate Action
Published on September 9, 2021
About a 4 minute read

The brewing giant joins 16 other global companies in signing onto the World Federation of Advertisers’ Planet Pledge, which aims to change marketing from a driver of consumption into a catalyst for more sustainable thinking and behavior. ... View More

Article
Circular Economy
How the Tourism Industry Can Help Fight the Plastic Pandemic
How the Tourism Industry Can Help Fight the Plastic Pandemic
Published on September 7, 2021
About a 4 minute read

When COVID hit in 2020, tourism frantically tried to carry on, with hygiene at the crux — often by wrapping everything in plastic. As travel struggles to regain its footing, responsibility and sustainability must once again be given priority to fut... View More

Article
Supply ChainCircular Economy
Tractor Beverage Co. Offers Living Case Study in Linking Regenerative Ag to Large-Scale Foodservice
Tractor Beverage Co. Offers Living Case Study in Linking Regenerative Ag to Large-Scale Foodservice
Published on September 6, 2021
About a 4 minute read

With novel flavors and tough farming standards in tow, the Idaho startup is bringing healthier “softer” drinks to a hardy corner of the beverage market — in a way that really links the farmer to the cup. ... View More

Article
Innovation & TechnologyCircular Economy
How eCommerce Can Reduce Both Shoe Returns and Their Environmental Effects
How eCommerce Can Reduce Both Shoe Returns and Their Environmental Effects
Published on September 2, 2021
About a 3 minute read

Retailers and brands that view themselves as leaders in a customer's online shopping journey, and want to keep their trust in sustainability initiatives, need to solve the root of the return culture problem: Fit. Sizeable advancements in AI and machi... View More

Article
Marketing & CommunicationsOrganizational Governance
The Secret to Decreasing Scope 3 Emissions: A Win For R&D, Marketing and Sustainability Teams
The Secret to Decreasing Scope 3 Emissions: A Win For R&D, Marketing and Sustainability Teams
Published on August 31, 2021
About a 5 minute read

The First Educator Advantage (FEA) is when a CPG brand is first to educate consumers on an impact topic that does not yet hold mainstream materiality. Here, we explore how successfully executing this strategy can reduce scope 3 emissions, increase co... View More

Article
Consumer Behavior ChangeCollaboration & Co-CreationMarketing & Communications
Tide, NFL Partner to Inspire Football Fans to #TurnToCold
Tide, NFL Partner to Inspire Football Fans to #TurnToCold
Published on August 31, 2021
About a 4 minute read

The partnership aims to encourage more than 80 million households of NFL fans to switch to energy-saving cold-water washing in an effort to dramatically reduce consumer greenhouse gas emissions. ... View More

Article
Circular EconomyCircular Economy
Reducing E-Waste, Increasing Equity in Brazil by Reimagining the Smartphone Industry
Reducing E-Waste, Increasing Equity in Brazil by Reimagining the Smartphone Industry
Published on August 30, 2021
About a 3 minute read

Brazil ranks fifth amongst countries producing the most electronic waste. The path toward a sustainable and equitable smartphone marketplace is through the sale of used and refurbished devices. ... View More

Article
Marketing & Communications
Sense & Sustainability: How Can Brands Foster Consumer Courage in Combating the Climate Emergency?
Sense & Sustainability: How Can Brands Foster Consumer Courage in Combating the Climate Emergency?
Published on August 30, 2021
About a 6 minute read

To foster courage in the face of crisis, empowerment through transparency, trust through intersectional action and a constant determination to iterate and improve can give hope and empowerment in a troubling age. ... View More

Article
Circular Economy
Better Recycling Helps Build More Sustainable, Circular Cities
Better Recycling Helps Build More Sustainable, Circular Cities
Published on August 27, 2021
About a 6 minute read

Long-standing, effective recycling systems are right at our fingertips, waiting for their full potential to be realized. Let’s reinvest in mechanical recycling to blend tried-and-true science with enhanced systems to reimagine how sustainable citie... View More

Article
Materials & PackagingCircular Economy
The Road to Zero Waste Is Paved with Incremental Changes
The Road to Zero Waste Is Paved with Incremental Changes
Published on August 26, 2021
About a 6 minute read

Shifting to new packaging formats can feel daunting for brands because of perceived costs and anticipated operational downtime. But through incremental changes, companies can reduce reliance on less sustainable materials in an efficient, cost-effecti... View More

Article
Collaboration & Co-CreationCircular Economy
Keurig Dr Pepper Collaborates to Fuel a Recycling Evolution
Keurig Dr Pepper Collaborates to Fuel a Recycling Evolution
Published on August 25, 2021
About a 3 minute read

Through ambitious commitments and cross-sector partnerships including the Polypropylene Recycling Coalition, KDP is helping to further the shift to a circular economy. ... View More

Article
Circular EconomyCollaboration & Co-CreationInnovation & Technology
Doconomy, Parley Partner to Solve Interconnected Climate, Plastic Crises
Doconomy, Parley Partner to Solve Interconnected Climate, Plastic Crises
Published on August 24, 2021
About a 4 minute read

The two will work together to quantify the unseen environmental costs of consumption decisions in ways that empower individuals, businesses and governments to align their spending with climate action and solutions — focusing initially on carbon, wa... View More

Article
Marketing & Communications
Nestlé Asks Consumers How They Would Navigate Quest for Sustainable Palm Oil
Nestlé Asks Consumers How They Would Navigate Quest for Sustainable Palm Oil
Published on August 23, 2021
About a 4 minute read

Nestlé hopes that a new interactive platform, Beneath the Surface, will give viewers better insight into the complexity of palm oil supply chains and insight into how choices they make under different scenarios can lead to a range of outcomes and co... View More

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