FINANCE & INVESTMENT -
$5.3 trillion investor coalition reports on how global food companies including Tesco, Carrefour and Nestlé are responding to consumer demand for alternative proteins
LEADERSHIP -
To answer the call of this climate emergency, we need business to shift from being ‘less negative’ to being ‘for good,’ and to redefine ‘profit’ to include social and environmental benefit.
WASTE NOT -
New study finds bans of single-use plastic and awareness of circular alternatives are breaking through to consumers. The impacts of climate change remain much more intangible.
MARKETING AND COMMS -
First-of-its-kind biometrics research from Porter Novelli/Cone shows that 79% of US consumers feel a deeper personal connection to companies with values similar to their own.
MARKETING AND COMMS -
New study from DoSomething Strategic reveals disconnect between brands and their support of social causes in the minds of younger consumers. Savage x Fenty, Dove, and Love Beauty and Planet receive among the highest association between brand and cause.
PRODUCT, SERVICE & DESIGN INNOVATION -
Through intensive research, Suzanne Shelton and her firm have gained insight into the ‘what next’ brands are looking for: less conversation, more action. And consumers are actively asking for more sustainable options — not alongside, but in place of traditional products and packaging.
ORGANIZATIONAL CHANGE -
Whether it’s in Super Bowl ads or annual financial reports, employee communications or job interviews, companies big and small are talking about how they’re working to address societal challenges.
BUSINESS CASE -
Seminal research shows that sustainability is driving market growth in CPGs; products marketed as sustainable grew 5.6x faster than conventionally marketed products, and 3.3x faster than the CPG market.
BUSINESS CASE -
The mass population is far more skeptical of institutions than the informed public, only one in five people believes the system is working for them, and large majorities express a sense of injustice and a desire for change.
MARKETING AND COMMS -
The vast majority of consumers across 22 countries would like to see sustainability information for seafood products in stores and on packaging.
BEHAVIOR CHANGE -
Sustainable living is the most searched term around sustainability (+69% since last year), while searches for “sustainable living for beginners” are up 265%.
COLLABORATION -
Findings from State of Technology in Retail report underscore growing importance of technology and consumer feedback in product development process.
BEHAVIOR CHANGE -
WRI’s Better Buying Lab works with food companies to research and test science-based approaches that encourage consumers to choose more sustainable, plant-based foods.
COLLABORATION -
This is one of a series of interviews by students and alumni from the Minneapolis College of Art and Design (MCAD) with practitioners from the Sustainable Brands community, on a variety of ways organizations can, and are, Redesigning the Good Life.
MARKETING AND COMMS -
What Gen Z want from brands is the new Holy Grail for marketers — you only have to look at the myriad surveys and reports published recently that seek to analyze their preferences and intentions.
This obsession with Gen Z is understandable — after all, this new generation of consumers already are two billion strong and have a combined $44 billion in purchasing power.
THE NEXT ECONOMY -
With a recent rise in evidence of demand for sustainable travel experiences, Kind Traveler, the world’s first socially conscious hotel booking platform; and Steller — the world’s leading storytelling app and community co-founded by TV personality Richard Bangs, known as the father of modern adventure travel — have joined forces to launch new travel options that inspire travelers to vote with their dollars, benefiting local communities and ecosystems.
PRESS RELEASE -
The term ‘sustainable company’ is thrown around quite loosely and frequently these days. It seems to be one of the bigger buzzwords of the decade. At the core of this trend, lies a joined consensus between consumers and the general public: they are not satisfied with businesses that focus only on short-term profit maximization. People tend to stay loyal to businesses that are far more considerate of human needs and the environment in general. LG Electronics (LG), is heavily invested in creating innovative industry-leading products focused on creating sustainable domestic home-living for its trend-setting consumers.
ORGANIZATIONAL CHANGE -
“You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.” — R. Buckminster Fuller
THE NEXT ECONOMY -
It’s a conflict which threatens to change the way we eat, shop and live. But unless you pay attention to the business pages, you may not have heard of the “retail wars.”
For the uninitiated, ‘retail wars’ is the name given to the intensifying conflict between online retailers and their more traditional, physical counterparts over an increasingly crowded retail space.
BEHAVIOR CHANGE -
During this season of giving, many of today’s more discerning consumers won’t be joining the masses scrambling to answer the siren call to stock up on discounted “stuff” — they’ll be remembering the values meant to be at the heart of this season, by taking REI’s advice to #OptOutside to enjoy nature and giving back by cleaning up; and when they do shop, they’re increasingly basing their loyalty and purchasing decisions on companies’ reputations rather than just product features and price.