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Article
Epicurious Chops Beef to ‘Encourage More Sustainable Cooking’

The web's most award-winning food site is encouraging home cooks to expand their culinary repertoires and embrace less resource-intensive menu options. ... View More

Article
The Luxury Consumer, Sustainability and Social Responsibility: It’s Complicated

Whether environmental or social, luxury brands will have to contend with issues related to corporate social responsibility — it’s in the zeitgeist. “Being your best self” is the essence of luxury. Values and purpose are thus luxury essentia... View More

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How Sustainable Choices for Pet Parents Can Drive Industry Transformation

Progress in pet care sustainability will require industry-wide alignment on key challenges and opportunities. While Petco’s sustainable products commitment is a solid first step, our aim is to make ESG an industry-wide priority to meet the expectat... View More

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Will Sustainable Consumer Behaviors, Attitudes Persist Post-Pandemic?

Next month, GlobeScan’s latest annual, global consumer survey will assess whether the uptick in concern around creating a healthier, more sustainable future that occurred during the pandemic will persist in the longer term. ... View More

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How to Effectively Visualize Sustainability in Our New, More Empathetic World

There is an urgent need to move the visual language of sustainability forward, so being able to represent both technological and societal progress is key. ... View More

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New Initiative Sees Professional Sports Teams ‘Sidelining Carbon’

Sidelining Carbon is helping professional sports teams and their fans get clarity around how to take definitive climate action, connecting them to resources to drive it forward, and growing the conversation in the sports world. ... View More

Article
Breakthrough: 7 Unlocks to Scaling Healthy and Sustainable Living

So, what’s still preventing consumers from living more in line with their values? GlobeScan has identified seven critical “unlocks” to help consumers to change their behaviors, and start aligning their lifestyles with their values and aspiratio... View More

Article
Shoppers Play a Huge Role in the Climate Battle

Two innovative new offerings provide forward-thinking companies an engaging way to not only compensate for their product emissions, but to engage with their customers around climate action in a new way.  ... View More

Article
Even COVID Can’t Stop Sustainable Packaging

As hopes mount for a new, post-COVID “normal,” many systems are in flux and the state of sustainable packaging is once again in question. How will businesses adapt? Or re-adapt? Or un-adapt? Shelton Group CEO Suzanne Shelton and the Sustainable P... View More

Article
Value-Engineered Packaging: Does Your Packaging Reflect Your Brand Values?

Consider working with a packaging engineer the next time you release a new product or as you take steps to make your brand more sustainable. Customised packaging solutions create less waste, fewer emissions, and more savings to pass on to your custo... View More

Article
What Gets People to Act: Doom and Gloom or Rainbows and Sunshine?

The negative framing that accompanies “traditional” climate communications risks turning people off, but exclusively positive framing has its own issues. Long story short, we need both. Here are a few tips for choosing the right one. ... View More

Article
Trending: Virgin, Aspiration Incentivize Sustainable Spending

Virgin Money’s sustainability-linked loans will reduce finance costs for businesses that proactively help the transition to a more sustainable economy; and Aspiration’s new credit card will enable consumers to work toward a ‘zero’ carbon foot... View More

Article
Giving Up Meat = Healthy Living = Healthy Planet. Are We at a Dietary Inflection Point?

The growing appetite for a shift away from meat-based diets is good news for addressing a range of health and climate issues. But business has a critical role to play in making the transition as affordable, accessible and delicious as possible. ... View More

Article
Tide Aiming to Decarbonize Laundry by Reducing Carbon, Plastic, Hot-Water Washing

Laundry giant’s 2030 Ambition goals center on turning consumers to cold water, exploring carbon capture and reducing virgin plastic — so that ‘every load of laundry does a load of good.’ ... View More

Article
Unilever Redefining ‘Normal’ with New ‘Positive Beauty’ Strategy

Unilever is eliminating the word “normal” from all of its beauty and personal care brands’ packaging and advertising, championing a new era of beauty that is equitable and inclusive, as well as sustainable. ... View More

Article
Healthy People, Healthy Ocean: How Conscious Consumers Are Helping Build a More Sustainable Seafood Sector

Recent research shows that people’s awareness of the link between their personal wellness and that of the environment has increased. How can simple solutions make a big impact? When it comes to food, we need to make it easy for people to make smart... View More

Article
SB’21 Trend Watching: Brands’ Role in Reshaping the World in 2021 and Beyond

At SB’s latest Trend Watching event, experts across a variety of fields and industries offered insights into how purpose-driven brands can effectively activate on everything from marketing to effective leadership to climate justice in our post-pand... View More

Article
For Those Still Wondering About the Business Case for Purpose …

In its latest research to understand consumer expectations of responsible brands, Porter Novelli used social psychology to unpack why consumers prefer Purpose-driven brands — and the importance of strong storytelling to complement sound business st... View More

Article
Bad Sustainability Writing Is Everywhere, and It’s a Problem

The proliferation of ineffective communications is holding sustainability back in its most critical decade. There is no more time for boring, beige writing. We need language that teaches, convinces and inspires — before it’s too late. ... View More

Article
How Amazon Is Scaling Conscious Consumerism by Partnering with Brands, Certifications

The e-commerce giant is working with over 20 product-certification partners to deliver product-specific sustainability information to shoppers through its Climate Pledge Friendly program. ... View More

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