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Circular Economy

The constant stream of new models, products and processes that are helping organizations extend the useful life of resources and materials while reducing, repurposing and ultimately eliminating waste in all its forms

Article
Once Again, It’s Fungi to the Rescue – This Time, They're Eating Plastic Pollution

Biotech startup HIRO Technologies has launched a Kickstarter to scale the circular, fungi-powered solution behind its forthcoming MycoDigestible™ diapers. ... View More

Article
Unwrapping the Holiday Returns Crisis: The Hidden Costs of Convenience

Product returns should no longer be viewed as an inevitable cost of doing business but as an opportunity to innovate. It’s time to broaden consumer awareness of the fate of most returned goods and change that story by closing the loop. ... View More

Slides
SB Consumer Behavior Design Playbook

Led by Sille Krukow from Krukow Behavioral Design, this playbook leverages behavioral science and choice architecture principles to inspire circular purchasing. It explores social triggers, emotional rewards, and strategies for fostering impactful be... View More

Slides
SB Circularity Communications Playbook

Led by Suzanne Shelton from ERM Shelton, this playbook guides brands in effectively communicating circular products and services. It emphasizes benefits of circularity beyond sustainability, providing tools to shift how consumers think, feel, and act... View More

Article
Yes, It’s Complex – but a Circular Economy Is Achievable

We continue to go round and round about shifting to a circular economy — discussions throughout the week at SB’24 San Diego helped provide brands much-needed clarity about the ways forward. ... View More

Article
Lessons on the Road from a Linear to Circular — and Even a ‘Surplus’ — Economy

Keynotes on day 2 of SB’24 San Diego explored how companies are putting rubber to road to solve complex business challenges — from creating new value flows to cracking the code to circularity and driving progress toward a zero-emission automotive... View More

Article
Meet the ‘Angel’ Helping Hollywood End Its Wasteful Ways

Earth Angel helps productions of all sizes reduce their footprint through education, resource management and carbon tracking — with the goal of harnessing the cultural influence of the entertainment industry to scale these efforts. ... View More

Article
These Startups Are Mycoremediating Impacts of the Building Industry

Mycocycle and Mogu are harnessing mycelium to transform industrial waste into resilient, circular materials for the construction sector. ... View More

Article
Kiehl’s Urges Consumers: ‘Don’t Rebuy. Just Refill’

The skincare brand highlights the benefits of refillable vs single-use packaging formats in its latest campaign. ... View More

Article
Report: Reverse Logistics Integral to Accelerating Circular Fashion

Current, fragmented approaches to fashion circularity are failing to achieve commercial viability and scale. Deeper collaboration with logistics partners can streamline operations and aid compliance with tightening regulatory requirements. ... View More

Article
Bridgestone Partners to Create Closed-Loop Ecosystem for Tires

The collaboration will see end-of-life tires transformed through pyrolysis into elastomers, which Bridgestone can then use to produce new tires. ... View More

Article
Unilever Partners to Scale Circular Packaging Solutions in Global South

In partnership with EY and USAID, the CIRCLE Alliance collaborative model of enterprise acceleration will help scale new and existing solutions for packaging circularity in areas where plastic pollution is especially severe. ... View More

Article
Report: Apparel Circularity Schemes Not Quite Meeting the Moment

While more consumers are embracing circular initiatives that enable them to extend the life of their clothing, brands must make them more accessible to meet the scale of the environmental problems caused by clothing waste. ... View More

Article
Study: Surf Breaks Key to Health of Climate, Ecosystems, Coastal Communities

An Oregon State University study finds surf conservation offers a unique opportunity to strengthen protection of climate-critical carbon stocks while boosting socio-economic health of coastal communities. ... View More

Article
How High-Integrity Credit Projects Deliver Impacts Beyond Carbon

How can buyers and sellers of carbon credits ensure the projects they choose will have the desired impacts and climate outcomes? ... View More

Article
A Cracking New Use for Shellfish Waste: Extending the Life of Produce

University of Maryland researchers have developed a new type of porous material made of chitosan and copper to spray on fresh produce that absorbs chemical pesticides, extends shelf life and easily washes off. ... View More

Article
First, Food – Now, Fashion and Furniture: More Innovations in Circular Materials

These two women-owned startups are repurposing waste streams from food manufacturing into striking interior finishes and “leather” handbags and accessories. ... View More

Article
Tech Partnerships Helping Walmart Optimize Food Value Chain

The retail giant recently launched two partnerships aimed at recycling food waste and enabling better-informed food-sourcing decisions. ... View More

Article
Americans Back Sustainable Tech Growth and Education, Jobs to Support It

While some climate-mitigation efforts can be polarizing, a new survey by the Michigan Economic Development Corporation reveals significant public support for investments in sustainable technologies. ... View More

Article
Reuse and Circularity Pilots Taking Off Inside Major Sports, Entertainment Venues

Beverage giants Coca-Cola and PepsiCo are among companies working with partners to swap out single-use cups and trays for reusable serveware systems at big events. ... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
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March 18-19, 2025
SB'25 Tokyo Marunouchi
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April 9-10, 2025
SB Member Network: Accelerating Good Growth Spring Member Meeting
Member Event
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