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Circular Economy

The constant stream of new models, products and processes that are helping organizations extend the useful life of resources and materials while reducing, repurposing and ultimately eliminating waste in all its forms

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The Game within a Game: Eastman, UTenn, UMich Compete for a Common Good

Together, Eastman and the two teams helped turn the spirit of competition into a unique approach to diverting waste, keeping recycling top of mind and driving behavior change with football fans. ... View More

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Cities Now Have Guidance on Setting Science-Based Targets for Nature

SBTN’s new Cities program will offer a holistic, science-based target indicators framework for understanding the impact of cities on both climate and other natural systems. ... View More

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From Farm to Renewable Energy: The Win-Win Solution Bringing Us Closer to a Circular Economy

As the world strives to achieve its sustainability goals, such holistic approaches not only benefit the environment but also enhance the resilience and prosperity of rural communities while taking us one step closer to a more circular future. ... View More

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COP28: Food-Systems Transformation Finally Becoming Part of the Climate Conversation

At COP28, the US Food Waste Pact, ReFED’s ‘Roadmap for Philanthropy’ and $57M from the Bezos Earth Fund are among new initiatives targeting global food-system transformation. ... View More

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Alaska Airlines Empowers Guests to Reduce Emissions, Support Growth of SAF Market

This month, Alaska Mileage Plan members can earn Elite-Qualifying Miles when they support sustainable aviation fuel, contributing to their elite qualification for the new year. ... View More

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Roadmap for Europe’s Circular Plastics Transition May Be Full of Potholes

Industry experts say Plastics Europe’s roadmap for plastics to be ‘circular and net zero by 2050’ is weakened by a focus on doing business as usual, just better. ... View More

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New Study Calls for a ‘Reuse Revolution’ in Packaging

A new Ellen MacArthur Foundation study shows that a reusable packaging economy could lower both GHGs and water use by up to 35-70% compared with single-use plastics. ... View More

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CGF, Hellmann’s Keeping Food Waste Top of Mind This Holiday Season

The “Between 2 Slices” campaign shows people the myriad ways to turn leftovers into delicious, creative next-day meals with just two slices of bread and Hellmann's mayonnaise. ... View More

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Anti-Black Friday Movement Continues to Promote Repair, Reuse Over Rampant Consumption

The antidote to the annual shopping frenzy promotes reuse and repair over buying new, and a more mindful approach when we do shop. ... View More

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How Supply Chain Professionals Benefit from a Circular Economy

Suppliers are critical to a circular transition as they source, move and transform 100B tonnes of materials through the global economy each year. The Ellen MacArthur Foundation highlights 9 areas for supply chain professionals to address to build cir... View More

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Reflecting on America Recycles Day: 5 Ways Recycled Waste is Transforming Circularity

Recycling is a powerful tool; but we also must recognize there is much more work to be done to achieve circularity at the scope and scale necessary. ... View More

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The Future — It’s Electric! But Are We Ready?

Reducing GHGs can’t be maximized by simply building solar arrays or windmills. While we upgrade our existing power grid, we must embrace and scale other clean-energy technologies — including renewable natural gas. ... View More

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Coachtopia Turns Waste Into ‘Impeccable Taste’ in New Holiday Campaign

The circular brand’s “Wasty Holiday” campaign highlights the fact that up to 43% more waste is created during the holidays than at any other time of the year. ... View More

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NextGen Consortium Outlines Path Toward Circular Economy for Paper Cups in US

Insights include solutions for paper mills, materials-recovery facilities, brands, consumers and communities to increase recovery of paper cups and reduce waste to landfill. ... View More

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Student Demand for Low-Impact Meals Increases After Climate-Labeled College Menus

Results from first year of Chartwells Higher Education’s exclusive partnership with HowGood show positive correlations between climate labels on menus and sustainable choices. ... View More

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Molecular Recycling Could Be Crucial to Realizing a Circular Economy

We caught up with Eastman’s Plastics Division President, Scott Ballard, who explained the potential of molecular recycling as the company prepares to show the world what’s possible. ... View More

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How the US’s Most Abundant Crop Is Changing the Way Plastic Is Produced

In a perfect example of the circular economy in action, corn stover — stalks and leaves left over from harvest — becomes a valuable cash crop for which farmers can get paid. ... View More

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Venerable Japanese Company Goes Circular with Versatile, Upcycled Textile

Meet NUNOUS — a brand-new, radically versatile material made from fabric waste — developed by fabric-dyeing giant Seishoku Co., Ltd. ... View More

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Summit Provides Ecosystem-wide Look at Groundwork for a Regenerative Food Future

SB’23 San Diego concluded with the inaugural Regenerative Agriculture Summit, in which players from the field explored the shared opportunities offered by regenerative ag — where sustainable practices intersect with economic growth. ... View More

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New Book Serves Up Case Studies for Cultivating Local Food Economies

Centered around a rural region of lower Michigan, ‘Shared Abundance’ highlights the power of stakeholder collaboration in building more resilient communities. ... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
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Thursday, December 5, 2024
Circularity by Design: How to Influence Sustainable Consumer Behaviors
Webinar
Sponsored by Sustainable Brands
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December 11-12, 2024
SB Member Network: Shifting Customer Behavior and Demand December Member Meeting
Member Event
Sponsored by Amazon
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