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Article
Marketing & Communications
Kids Can Take Over Parents' Devices with Ads Urging Them to Ditch Single-Use Plastics
Kids Can Take Over Parents' Devices with Ads Urging Them to Ditch Single-Use Plastics
Published on August 18, 2021
About a 3 minute read

Gelo’s ‘Parent Track’ aims to build on the recent surge of kids educating their parents and driving more sustainable practices at home. ... View More

Article
Organizational GovernanceMarketing & Communications
The Purpose-Action Gap: The Business Imperative of ESG
The Purpose-Action Gap: The Business Imperative of ESG
Published on August 17, 2021
About a 4 minute read

In a recent study, we discovered shifts in thinking from both brand and consumer values: The gap between what they believe and how they are acting on such beliefs is narrowing, particularly when brands make sustainability accessible and affordable. ... View More

Article
Marketing & CommunicationsOrganizational Governance
3 Psychological Concepts That Can Propel Your Sustainability Efforts
3 Psychological Concepts That Can Propel Your Sustainability Efforts
Published on August 13, 2021
About a 6 minute read

These three concepts highlight how understanding human thought processes can influence the adoption of sustainable behaviors and promote corporate sustainability. Think about the messages you’re giving as a business, and how these can be tweaked to... View More

Article
Organizational Governance
AT&T, Connected Nation Provide 35K Hotspots and Free Internet to Help Vulnerable Students
AT&T, Connected Nation Provide 35K Hotspots and Free Internet to Help Vulnerable Students
Published on August 12, 2021
About a 3 minute read

AT&T committed $10M to respond to the need for increased at-home connectivity for students during the pandemic, and worked with Connected Nation to make it happen. The 124 awardees in the program represent 81 schools and 43 nonprofits spanning 26... View More

Article
Circular EconomyCircular Economy
New Amazon Programs Aim to Curtail Rampant eCommerce Return Waste
New Amazon Programs Aim to Curtail Rampant eCommerce Return Waste
Published on August 10, 2021
About a 5 minute read

With its size and scale and proper follow-through, Amazon has the potential to make a significant dent in global product waste and offer models for other retailers to follow. ... View More

Article
Circular Economy
Too Good to Go Releases First Impact Report, Commits to Climate Positivity
Too Good to Go Releases First Impact Report, Commits to Climate Positivity
Published on August 4, 2021
About a 4 minute read

The world’s leading anti-food-waste app releases first Impact Report and commits to going beyond its carbon-neutral achievement to continue to fight climate change. ... View More

Slides
Consumer Behavior ChangeMarketing & Communications
SB Socio-Cultural Trends: Driving Consumer Behavior Towards Sustainable Lifestyles
SB Socio-Cultural Trends: Driving Consumer Behavior Towards Sustainable Lifestyles
Published on July 30, 2021

Sustainable Brands, in collaboration with the Corporate Partners of the SB Brands for Good initiative, field ongoing socio-cultural research that is designed to understand consumer intentions and actions towards sustainable lifestyles, and how brands... View More

Article
Innovation & TechnologyCircular Economy
Circular Solutions Edging Us Closer to a Zero-Waste Future for Convenience Food
Circular Solutions Edging Us Closer to a Zero-Waste Future for Convenience Food
Published on July 30, 2021
About a 4 minute read

Since day one, we have had a vision of eliminating all single-use packaging from the meal kit experience. We’ve heard time and time again about how individuals need to do more; but the reality is, businesses need to innovate to enable the solutions... View More

Article
Circular EconomyCircular Economy
How Can We End the Blame Game in Waste Diversion?
How Can We End the Blame Game in Waste Diversion?
Published on July 27, 2021
About a 7 minute read

Global recycling rates are at a discouragingly low 13.5%. But who, or what, is to blame? Finger-pointing won’t help: Policy, consumer demand and companies must work in tandem to close the loop in a still-lacking US recycling system. ... View More

Article
Marketing & CommunicationsOrganizational Governance
New Rulebook Helps Companies Validate Their Sustainability Claims
New Rulebook Helps Companies Validate Their Sustainability Claims
Published on July 22, 2021
About a 4 minute read

The Provenance Framework debuts as the UK government cracks down on greenwashing, and competition regulators find that up to 40% of firms’ environmental claims could be misleading. ... View More

Article
Innovation & Technology
Startup Aiming to Redesign Food Industry, One Plant-Based ‘Suppa’ at a Time
Startup Aiming to Redesign Food Industry, One Plant-Based ‘Suppa’ at a Time
Published on July 19, 2021
About a 5 minute read

Future Fit Foods’ line of nutritious, sustainably sourced, freeze-dried soups is the company’s first step in its mission to reinvent food from ingredients to packaging — and truly democratize sustainable nutrition. ... View More

Article
Circular Economy
Flight-Shaming Movement Evolves Into Flight-Free Travel Trend
Flight-Shaming Movement Evolves Into Flight-Free Travel Trend
Published on July 19, 2021
About a 4 minute read

It may have taken COVID-19 to put a hard and fast stop on flight travel; but during the pandemic pause, a more mindful approach to tourism has taken shape — as seen in a growing wave of flight-free offerings, specifically intended to keep people ou... View More

Article
Circular EconomyOrganizational Governance
Consumers Are Hungry for Regenerative Food Brands
Consumers Are Hungry for Regenerative Food Brands
Published on July 14, 2021
About a 4 minute read

With shifting food habits, supply chains and levels of access to new information, today’s consumers recognize the urgent need to change how they eat. In order to meet the urgency of this moment, the new BBMG/GlobeScan report, “Radically Better Fo... View More

Article
Circular EconomyCircular Economy
ChaRM: The Nonprofit on a Mission to Keep Hazardous Household Materials Out of the Environment
ChaRM: The Nonprofit on a Mission to Keep Hazardous Household Materials Out of the Environment
Published on July 13, 2021
About a 6 minute read

The Center for Hard to Recycle Materials (CHaRM), run by Atlanta-based nonprofit Live Thrive, not only helps to safely divert a wide array of hazardous household materials from local landfills, it educates residents on the critical role of recycling ... View More

Article
Community Updates
Brands for Good, Ipsos Partner to Uncover Global Insights, Trends on Consumers' Adoption of Sustainable Behaviors
Brands for Good, Ipsos Partner to Uncover Global Insights, Trends on Consumers' Adoption of Sustainable Behaviors
Published on July 8, 2021
About a 5 minute read

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Article
Organizational GovernanceMarketing & Communications
Rethinking How Brands Engage Pride, Worldwide
Rethinking How Brands Engage Pride, Worldwide
Published on June 30, 2021
About a 4 minute read

As we exit Pride month and look to WorldPride in August, it’s apparent that we’re at an inflection point for purpose — one that requires consistent corporate action that positively impacts LGBTQIA+ people, no matter where they are in one’s wo... View More

Article
Innovation & TechnologyCircular Economy
The Impact of the Coronavirus Pandemic on People’s Needs, Expectations in the Office
The Impact of the Coronavirus Pandemic on People’s Needs, Expectations in the Office
Published on June 30, 2021
About a 4 minute read

The ongoing pandemic has changed fundamental patterns in our lives, accelerating existing trends and revealing new unmet needs. Since the onset of COVID, Steelcase has conducted ongoing research to help organizations understand its impact on their pe... View More

Article
Circular EconomyCircular Economy
Report: Circular Apparel Market Projected to Reach $77B by 2026
Report: Circular Apparel Market Projected to Reach $77B by 2026
Published on June 29, 2021
About a 6 minute read

thredUP’s 2021 Resale Report estimates that the secondhand clothing market will double in the next 5 years, reaching $77 billion. Policy incentives to end fast fashion production and disposal would fuel the movement. ... View More

Article
Marketing & CommunicationsCircular EconomyInnovation & Technology
Forget Selling Products. Change Lives, Instead.
Forget Selling Products. Change Lives, Instead.
Published on June 28, 2021
About a 4 minute read

The happiness of buying new shoes is a short-lived dopamine kick, whereas finding better ways of living in balance with yourself adds lifelong value. It’s time to create a new offering: Who can you help people become? ... View More

Article
Consumer Behavior Change
Digital Payment Giants Join Forces to Nudge 1B Users into Climate Action
Digital Payment Giants Join Forces to Nudge 1B Users into Climate Action
Published on June 28, 2021
About a 3 minute read

Mastercard, BBVA and Ant Group are among 12 global firms aiming to steer consumers toward behaviors that help support climate action and restore biodiversity around the world. ... View More

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