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Stories About Consumer Insights

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Can Lessons from the Slow Food Movement Fuel Slow Fashion?
Can Lessons from the Slow Food Movement Fuel Slow Fashion?

CHEMISTRY, MATERIALS & PACKAGING - Grocery stores, restaurants and coffee shops have wholeheartedly embraced the slow food movement, with phrases such as "certified organic," "fair-trade" and "all-natural" plastered across product packaging and menus. While each of these designations means something specific, in the eyes of many along the supply chain including the end user, they all can deliver a similar message of high quality.

BASF receives NPA’s Novel Ingredient and Science Award for its portfolio of natural cosmetic ingredients
BASF receives NPA’s Novel Ingredient and Science Award for its portfolio of natural cosmetic ingredients

PRESS RELEASE - The Natural Products Association (NPA) recognized BASF for having the largest selection of ingredients for cosmetic manufacturers who want to certify their products according to the NPA Natural Standard. The 25th Annual NPA Awards honors outstanding individuals and companies that have made valuable contributions to the success of the natural products industry. “BASF is a truly innovative company that continues to deliver new natural alternatives for consumers year in and year out,” said Daniel Fabricant, Ph.D., President and CEO of NPA. “We are pleased to honor BASF for their contributions to our industry and to NPA, the nation’s largest and oldest association for natural products.”

Ad Industry's Top Creatives Have United to Fight Climate Change
Ad Industry's Top Creatives Have United to Fight Climate Change

MARKETING AND COMMS - In the true spirit of coopetition, 17 of New York’s top marketing, advertising and communications agencies have partnered with leading climate scientists and non-profits to harness consumer insights and creativity to motivate urgent and collective action to address climate change, starting with Gen Z — an estimated 17 million soon-to-be-voters citing a deep passion for climate change and other societal issues.

Blockchain Will Make Carbon Visible for Everybody
Blockchain Will Make Carbon Visible for Everybody

THE NEXT ECONOMY - To understand, and report on, an organization’s carbon footprint is a complex undertaking — to say the least.

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Maven Platform Lets GM Owners Share Cars, Earn Money
Maven Platform Lets GM Owners Share Cars, Earn Money

PRESS RELEASE - Maven expands its car-sharing platform to include a peer-to-peer offering that enables owners and eligible lessees to earn money by renting their personal Chevrolet, Buick, GMC or Cadillac car or truck model year 2015 and newer to driving members. The service is available now in beta in Chicago, Detroit and Ann Arbor, Michigan.

U.S. Biggest Purchaser of Goods At Risk of Being Produced Through Forced Labor
U.S. Biggest Purchaser of Goods At Risk of Being Produced Through Forced Labor

SUPPLY CHAIN - According to a new report, one in every 800 people in the United States is working under forced labor conditions. The findings are part of the Global Slavery Index 2018, the world’s most comprehensive research on modern slavery, launched Thursday by the Walk Free Foundation. The Index revealed that today, more than 400,000 people are working as modern slaves in the United States.

Corporates Are Making Activism Great Again
Corporates Are Making Activism Great Again

MARKETING AND COMMS - Corporations are people, my friend — and not just for tax purposes anymore. In the age of ubiquitous social media pressure, businesses are rebranding as social justice warriors — and that’s a shrewd marketing move on their part, new research reveals.

Latest Youth Solutions Report Showcases 50 Projects to Support SDGs
Latest Youth Solutions Report Showcases 50 Projects to Support SDGs

PRODUCT, SERVICE & DESIGN INNOVATION - The second edition of the Youth Solutions Report, which identifies 50 youth-led projects that aim to solve the world’s toughest issues, was released Tuesday in New York during a launch event at the headquarters of the Sustainable Development Solutions Network. The solutions, which come from 61 countries and operate across all continents and regions, address crucial sustainable development issues such as clean energy, education, digitalization, e-participation, access to healthcare, ecosystem restoration, sustainable agriculture and waste.

World Cup Sponsors Missing Out on Purpose
World Cup Sponsors Missing Out on Purpose

WALKING THE TALK - With the 2018 FIFA World Cup taking place against the backdrop of a rapidly changing world, a world where people increasingly expect corporations to stand for something more than just profits, it seems like an appropriate time to take a look at which World Cup sponsors are leaning into this cultural tension and activating their sponsorships in a purposeful way.

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New Projects in Guatemala, Australia Sweetening Sugar Industry Sustainability Practices
New Projects in Guatemala, Australia Sweetening Sugar Industry Sustainability Practices

SUPPLY CHAIN - Sugar has been a hot topic the past few years due to artificial and natural sweeteners entering the market and growing concerns about obesity and children’s health. The U.S.

JUST Capital’s New Tool Helps Citizens See, Compare US Companies’ Environmental Impact
JUST Capital’s New Tool Helps Citizens See, Compare US Companies’ Environmental Impact

MARKETING AND COMMS - A new interactive data visualization tool allows the general to see how the largest U.S. companies stack up when comparing their environmental impact. The Environmental Explorer, which is freely available, lets users explore rankings of the 1,000 largest public U.S.

Consumers Ready to Reward Brands That Take Stands
Consumers Ready to Reward Brands That Take Stands

MARKETING AND COMMS - When Dick’s Sporting Goods bans the sale of assault rifles, or McDonald’s makes a commitment to get 100 percent of its packaging from renewable, recycled or certified sources by 2025, how does their position in the marketplace change?

Optoro: Reverse Logistics a Key Component of a Retail Sustainability Strategy
Optoro: Reverse Logistics a Key Component of a Retail Sustainability Strategy

PRESS RELEASE - According to a report by Sustainable Brands, 86% of US consumers expect companies to act on social and environmental issues.¹ As consumers increasingly prioritize Corporate Social Responsibility, retailers must work to ensure they’re meeting the demand. However, there is an impactful pillar commonly overlooked in many retailer’s sustainability strategy: Reverse Logistics. We partnered with Sustainable Brands to survey senior-level sustainability experts from large brands and retailers on how they merge the two functions.

Nature Your Inspiration for a New Product? Wait a Minute …
Nature Your Inspiration for a New Product? Wait a Minute …

PRODUCT, SERVICE & DESIGN INNOVATION - The rise of natural health products and cosmetics has set off a flurry of research and development to discover the next great breakthrough for skin care or for specialized foods that provide an energy boost when you need it most. From shampoos and natural medicines to herbal teas and healthy spreadable fats, Earth’s biodiversity is providing the inspiration for a growing number of consumer goods. What began as luxury products for high-end shoppers have now gone more mainstream, as ingredient-savvy consumers look to natural alternatives in our chemically saturated stores.

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Technology at Its Tipping Point: A Design Manifesto for Humanity
Technology at Its Tipping Point: A Design Manifesto for Humanity

PRODUCT, SERVICE & DESIGN INNOVATION - Today, we are at a confluence of three global tipping points.

Frameworks to SHIFT Behavior, Create MAPS for Product Marketing
Frameworks to SHIFT Behavior, Create MAPS for Product Marketing

MARKETING AND COMMS - How to get consumers to choose sustainable over conventional remains a puzzling question, but two sessions I attended at SB’18 Vancouver provided frameworks to help brands make some headway. One highlighted actionable ways practitioners can influence consumers to behave more sustainably with the SHIFT framework. In the other, Nice and Serious drew parallels to the story of David and Goliath to introduce the MAPS and MEE frameworks to help companies compete with conventional products.

The Conscious Consumer vs. the Consumer Unconscious
The Conscious Consumer vs. the Consumer Unconscious

MARKETING AND COMMS - Last week, over 2,000 representatives from our global community of sustainability practitioners, brand strategists, product and service innovators, thought leaders and other change-makers convened at SB’18 Vancouver. Attendees shared their latest insights on a multitude of themes pertinent to improving business around the world. Here, we dig into brand and organizational efforts to get consumers to deliver their part of the sustainability equation, by putting their money where their mouths are.

‘Best for the World’: B Lab Recognizes Nearly 1,000 Top Scoring B Corps
‘Best for the World’: B Lab Recognizes Nearly 1,000 Top Scoring B Corps

LEADERSHIP - Businesses that earned top scores on the B Impact Assessment are being celebrated today with the announcement of B Lab’s 2018 “Best for the World” lists. B Lab simultaneously released separate lists recognizing Certified B Corporations in the top 10 percent for overall score, as well as in the categories for environment, customers, governance, community and workers.

New Toolkit Uses Normative Messaging to Encourage UK Citizens to ‘Recycle Now’
New Toolkit Uses Normative Messaging to Encourage UK Citizens to ‘Recycle Now’

BEHAVIOR CHANGE - Recycle Now, a WRAP campaign that helps people in the UK recycle more things, more often, has launched a new communications toolkit for local authorities and partners, introducing a social norming messaging style designed to motivate citizen behavior change to improve recycling.

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Making Meaningful Connections with Stakeholders Through People-Centered Design Thinking
Making Meaningful Connections with Stakeholders Through People-Centered Design Thinking

PRODUCT, SERVICE & DESIGN INNOVATION - Throughout the week at SB’18 Vancouver, a host of organizations shared a range of strategies for making meaningful and lasting connections with customers and other stakeholders, while improving their contributions to society.

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