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Assets About Consumer Insights

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Article
Sixty South: How to Turn Sustainability into Business Growth

Today’s consumers are increasingly concerned about the impact their purchasing decisions have on the planet. People want to know how products they buy affect social and environmental ecosystems, and are paying more money for and attention to health... View More

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The Swoosh Heard 'Round the World

Taking a knee made Nike stand up. As brand activism becomes commonplace — even expected — it’s an optimal moment to unpack the factors that spur companies to stand up for something that matters. ... View More

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Dairies Resuming Home Deliveries: A Sustainable – and Sustainability – Strategy?

The milkman is making a come back. In a dozen or so communities around the U.S., dairy trucks sporting happy cows and nostalgic farm scenes are showing up at doorsteps to drop off fresh milk, cream, butter and eggs. Is that a sustainable strategy? An... View More

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More Americans Staying Informed; Increasing Scrutiny of Business, Government

More and more Americans are seeking information about corporate social and environmental responsibility, particularly from news coverage, according to the ninth annual Sense & Sustainability® Study, released Wednesday by G&S Business Communi... View More

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Survey: US Consumers Doubt Their Ability to Impact Climate Change, Look to Companies to Lead

The majority of US citizens (62 percent) say they believe climate change is a problem but feel unempowered to address it, according to the 2018 Cone/Porter Novelli Climate Change Snapshot — instead, they are looking to companies to take the lead. Y... View More

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On 30th Anniversary of 'Just Do It,' Nike Puts Kaepernick Where Its Mouth Is

Nike’s 30th anniversary edition of its iconic “Just Do It” campaign, released this week, features embattled football star Colin Kaepernick, in a move practically designed to stir up controversy — but which ultimately aligns perfectly with Nik... View More

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Your Key to Positive Impact: The 4 Generations Principle

Why are light switches in design hotels impossible to find? Why are our oceans drowning in plastic? How to find more satisfaction in your work? How to make your business a force of good? And how do we connect these seemingly unconnected questions? Le... View More

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The Nestlé Family welcomes Terrafertil, A Natural Foods Company

Nestlé today completed the acquisition of a majority stake in Terrafertil, a natural foods company and main global producer of goldenberries, following approval of relevant antitrust authorities. This investment is one of the latest examples of how ... View More

Article
Shaw Launches Sound Advisor, Innovates with Acoustics Testing, Research and Education

Shaw Industries Group, Inc. (Shaw) has introduced an innovative, patent-pending tool to showcase the impact ceiling and floor construction, as well as flooring and underlayment selection, have on room acoustics. Known as Sound Advisor, the web-based ... View More

Article
Reimagining Organizations as Brand Ecosystems

Who are you and why should I care? Since the 1950s, companies have turned to externally focused branding methods to answer these questions that consumers have about their businesses. Today, companies face an increasingly hyperconnected, skeptical mar... View More

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UK Public Supports Urgent Action, Litigation on Climate Change

According to a new survey from UK-based environmental law charity ClientEarth, the British public wants urgent action on climate change and strongly supports holding fossil fuel companies and the UK government accountable for the negative effects of ... View More

Article
GlobeScan, Sustainable Apparel Coalition Partner on Consumer Engagement Initiative

Sustainability research consultancy GlobeScan and the Sustainable Apparel Coalition (SAC) have partnered on a study to develop communication guidelines and materials for engaging consumers on the Higg Index — a holistic suite of tools for measuring... View More

Article
SAP: Building a Business Case for Sustainability through Data

While many businesses recognize the importance of sustainability, not enough are investing in a strategic plan powered by data. How can companies place benchmarks on and distill this often obscure information into actionable insights? As part of the ... View More

Article
How Beyond Meat Is Turning the 'Meat' Aisle into the 'Protein' Aisle

Is your grocery store’s meat aisle becoming obsolete? If it’s started carrying Beyond Burgers and sausages, it might be. That’s not because meat as we know it — the kind made from animals — is disappearing (at least not yet). Rather, the cr... View More

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Can Lessons from the Slow Food Movement Fuel Slow Fashion?

Grocery stores, restaurants and coffee shops have wholeheartedly embraced the slow food movement, with phrases such as "certified organic," "fair-trade" and "all-natural" plastered across product packaging and menus. Whi... View More

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BASF receives NPA’s Novel Ingredient and Science Award for its portfolio of natural cosmetic ingredients

The Natural Products Association (NPA) recognized BASF for having the largest selection of ingredients for cosmetic manufacturers who want to certify their products according to the NPA Natural Standard. The 25th Annual NPA Awards honors outstanding ... View More

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Ad Industry's Top Creatives Have United to Fight Climate Change

In the true spirit of coopetition, 17 of New York’s top marketing, advertising and communications agencies have partnered with leading climate scientists and non-profits to harness consumer insights and creativity to motivate urgent and collective ... View More

Article
Blockchain Will Make Carbon Visible for Everybody

To understand, and report on, an organization’s carbon footprint is a complex undertaking — to say the least. ... View More

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Maven Platform Lets GM Owners Share Cars, Earn Money

Maven expands its car-sharing platform to include a peer-to-peer offering that enables owners and eligible lessees to earn money by renting their personal Chevrolet, Buick, GMC or Cadillac car or truck model year 2015 and newer to driving members. Th... View More

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U.S. Biggest Purchaser of Goods At Risk of Being Produced Through Forced Labor

According to a new report, one in every 800 people in the United States is working under forced labor conditions. The findings are part of the Global Slavery Index 2018, the world’s most comprehensive research on modern slavery, launched Thursday b... View More

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