Assets About Consumer Insights

Found 926 assets. Page 28 of 47.

Article

Organizational Governance Marketing & Communications Organizational Governance

Are You Making It Easy for Your Employees to Vote This Election Day?

Published on October 12, 2020

About a 5 minute read

The Time to Vote coalition has grown to nearly 800 companies. The goal is to have more than 1,000 companies — from a diverse set of industries representing every state — join the movement by November 3. ... View More

Article

Circular Economy Circular Economy

Trending: Levi’s, ThredUp Fuel Growing Momentum Behind Secondhand Fashion

Published on October 8, 2020

About a 5 minute read

The launch of the Levi’s Secondhand marketplace and the rebrand of ThredUp reflect growing consumer support of a circular economy and pride in wearing used clothes. ... View More

Article

Consumer Behavior Change Marketing & Communications

People Need Help Turning Healthy, Sustainable Aspirations into Action

Published on October 7, 2020

About a 5 minute read

New global public-opinion research from GlobeScan reveals that people need and want help from brands to change their lifestyles to become healthier and more sustainable. ... View More

Article

Supply Chain

MSC: Progress Has Been Made in Sustainable Fishing, But Change Needs to Happen Faster

Published on October 1, 2020

About a 4 minute read

According to a new report, over 17% of the world’s wild marine catch is now MSC certified; but consumers, brands and retailers must all help to accelerate the pace of change. ... View More

Article

Materials & Packaging Circular Economy

In the Spirit of Sustainability: Absolut Set to Unveil Fully Recyclable Paper Bottles

Published on September 28, 2020

About a 5 minute read

While still in the testing phase, The Absolut Company hopes that its new paper bottle will be the first of many in a wider range of sustainable packaging solutions for consumers. ... View More

Article

Marketing & Communications Circular Economy

Retailers Could Be the Most Important Player in Reducing Food Waste

Published on September 28, 2020

About a 9 minute read

If we want to reduce food waste, we need consumer-led solutions — which can be sparked by retailers. Brands, manufacturers and other food system actors get their message through to consumers if retailers open the door for them. ... View More

Article

Marketing & Communications Circular Economy

Enabling Climate-Smart Eating: Lessons from Our Carbon-Labeling Journey

Published on September 22, 2020

About a 5 minute read

Food choices are motivated by everything from emotional triggers to individual dietary needs and social norms. But information is power. The carbon transparency movement is here, and we hope other brands will join us in hastening its spread. ... View More

Article

Marketing & Communications Circular Economy Organizational Governance

Survey: Gen Z Counting on Brands to Help Create a ‘Radically Better Future’

Published on September 22, 2020

About a 4 minute read

New BBMG-GlobeScan study finds the next generation of citizens is looking for transformative brand leadership, co-created solutions, and radical change for the future they want. ... View More

Video

Socio-Cultural Trend Tracker Research Results Log In Required

Published on September 15, 2020

Runtime: 54:22

We’ll be sharing the results of our recent socio-cultural trend tracker research, assessing the consumer ‘intention to action’ gap. We’ll be reporting on consumer progress against adopting the nine most sustainable behaviors, and consumers’... View More

Article

Consumer Behavior Change Marketing & Communications

Brands for Good Unveils Groundbreaking Research on Sustainable Consumer Behaviors

Published on September 15, 2020

About a 3 minute read

The latest Socio-Cultural Trend Tracker research measures consumer progress against adopting 9 sustainable behaviors, the intention-to-action gap for each, and brand trust scores in the time of COVID-19. ... View More

Article

Finance & Investment Marketing & Communications

Global Public Thinks GDP Should Include Health, Education, Environmental Data

Published on July 29, 2020

About a 2 minute read

The 2020 GlobeScan-Ethical Markets “Beyond GDP” survey finds that an average of 72% of people across 11 countries would prefer to broaden GDP to incorporate these additional data. ... View More

Article

Marketing & Communications

What Role Will Shaming Play in a Post-Pandemic World?

Published on June 1, 2020

About a 6 minute read

Myriad opportunities exist to create a new “business as usual,” post-pandemic: People won’t need to be shamed into being more thoughtful or responsible if sustainable practices become the default in society and in business. ... View More

Article

Circular Economy Innovation & Technology Materials & Packaging

Fibersort Technology Could Be Game-Changing for Recycling Post-Consumer Textiles

Published on April 9, 2020

About a 5 minute read

The tech can separate collected textiles by fiber composition and color into precise recycling feedstocks and return them to the supply chain — but studies show consumers need to drive the garment industry to use more recycled content in their prod... View More

Article

Marketing & Communications

Climate Crisis Considered Our Greatest Challenge — and We're Overwhelmed

Published on March 12, 2020

About a 2 minute read

A Vattenfall survey has found that the public see climate change as the main challenge of our age; while doomsday media coverage is compounding our anxiety about it, we're still looking to business and governments to save us. ... View More

Article

Circular Economy Circular Economy

Recyclate – A New Lease on Life for Consumer Packaging?

Published on January 10, 2020

About a 8 minute read

Consumers appreciate recycled packaging as long as it doesn’t affect the quality, functionality and price of the product. But how do brands remain competitive in view of added costs for high-quality recycling and the low price of virgin plastics? ... View More

Article

Consumer Behavior Change

Sustainability Drove Us to Buy Less This Holiday Season

Published on January 9, 2020

About a 4 minute read

As retail sales reportedly fell for the first time in 25 years, with particularly weak holiday sales, new research reveals that a new conscientiousness may be a central cause — with sustainability-concerned consumers buying less. ... View More

Article

Innovation & Technology

Why I Invested in a 'Smart Gun' Company

Published on January 9, 2020

About a 7 minute read

While money and special interests are unlikely to leave US politics, I’m optimistic that Biofire can change the conversation around guns: Why can’t a for-profit company build safer handguns? ... View More

Article

Circular Economy

Empowering Customers While Building Better Business, a Thriving Future for All

Published on December 20, 2019

About a 8 minute read

With higher-priced products, “sustainability” can still be seen as a privilege. It is time for brands to empower consumers by offering them accessible choices that are better for them, for the planet and for generations to come. ... View More

Article

Consumer Behavior Change Circular Economy

Global Consumers Say ‘Save the Planet’; Some Economic Growth Can Wait

Published on November 26, 2019

About a 4 minute read

60% of consumers surveyed agree protecting the environment should be given priority, even if it slows economic growth. But as we’ve seen for years, while consumers widely agree on the need for sustainability, behavior is slow to change. ... View More

Article

Marketing & Communications

Gen Z Believes in Its Own Power to Make Change, But That Companies Must Lead the Way

Published on October 23, 2019

About a 6 minute read

While Gen Zers feel personally responsible to make a difference and 76% believe we will have made headway on important issues in five years’ time, 90% also believe companies must drive action on social and environmental issues. ... View More