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Conscious Consumers Flocking to Pinterest for Sustainable Lifestyle Ideas
Sustainable living is the most searched term around sustainability (+69% since last year), while searches for “sustainable living for beginners” are up 265%. ... View More
Report: 66% of Consumers Want Influence in Product Creation Process
Findings from State of Technology in Retail report underscore growing importance of technology and consumer feedback in product development process. ... View More
Q&A: How a ‘Cuban’ Name Change Boosted Panera’s Soup Sales
WRI’s Better Buying Lab works with food companies to research and test science-based approaches that encourage consumers to choose more sustainable, plant-based foods. ... View More
Utopies: Localizing the Sustainable Economy
This is one of a series of interviews by students and alumni from the Minneapolis College of Art and Design (MCAD) with practitioners from the Sustainable Brands community, on a variety of ways organizations can, and are, Redesigning the Good Lif... View More
The Gen Z Breakthrough Brands and Why They Love 'Em
What Gen Z want from brands is the new Holy Grail for marketers — you only have to look at the myriad surveys and reports published recently that seek to analyze their preferences and intentions. This obsession with Gen Z is understandable — afte... View More
10 New Getaways Turn Conscious Travelers Into Changemakers
With a recent rise in evidence of demand for sustainable travel experiences, Kind Traveler, the world’s first socially conscious hotel booking platform; and Steller — the world’s leading storytelling app and community co-founded by TV personali... View More
At LG, customer-centricity revolves around sustainability
The term ‘sustainable company’ is thrown around quite loosely and frequently these days. It seems to be one of the bigger buzzwords of the decade. At the core of this trend, lies a joined consensus between consumers and the general public: they a... View More
Self-Disrupt to Redesign the Future of Work
“You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.” — R. Buckminster Fuller ... View More
Why Online Retailers Are in Danger of Losing the 'Retail Wars'
It’s a conflict which threatens to change the way we eat, shop and live. But unless you pay attention to the business pages, you may not have heard of the “retail wars.” For the uninitiated, ‘retail wars’ is the name given to the intensifyi... View More
The New Black: How New Breed of Consumers Will Spend Money, Energy This Friday
During this season of giving, many of today’s more discerning consumers won’t be joining the masses scrambling to answer the siren call to stock up on discounted “stuff” — they’ll be remembering the values meant to be at the heart of this... View More
Trending: Bison Down Jacket, Circular Undies Latest Apparel Nixing Waste
The global movement to end textile waste continues, with the release of outer- and undergarments from new and established brands alike. ... View More
'Purpose Premium' Found to Create Reputational Gains for Companies
“Purpose” is one of three critical dimensions of overall reputation, according to the 2018 Porter Novelli/Cone Purpose Premium Index: How Companies Can Unlock Reputational Gains by Leading with Purpose, released today. ... View More
Off-Hours Consumer Delivery Systems May Unlock Sustainability at Scale
This article originally appeared on MeetingoftheMinds.org on October 22, 2018. ... View More
Future Value, Submerged Value, 'ROP' & Other Facets of the ROI of Sustainability
Last week at Sustainable Brands’ New Metrics ’18 conference in Philadelphia, PA, over 300 delegates from brands, NGOs, strategists and practitioners across sectors gathered to share the newest credible tools and solutions for assessing the ROI of... View More
'Earth Day Every Day': 4 Tips for Successful Corporate Activism
Companies have long run sustainability initiatives that exclude customers. To be fair, these companies have donated a percentage of profits to charities, volunteered employee time, reduced emissions, cleaned up supply chains, and much more. However, ... View More
#NewMetrics18: The ROI of Sustainability Strategy — and 6 Ways to Get There
Last week at Sustainable Brands’ New Metrics ’18 conference in Philadelphia, PA, over 300 delegates from brands, NGOs, strategists and practitioners across sectors gathered to share their latest tools and findings regarding measuring the risks an... View More
To Market Sustainability, Focus on What Consumers Love, Not What They Hate
Early marketing for products promising sustainability was all about what they “weren’t.” Tofurky wasn’t meat. Soy milk wasn’t dairy. Solar wasn’t coal. Positioning against the negative helped companies attract consumers who were revolting... View More
Urban Brand Utility: Impact Branding for the Urbanising Century
The brand communications crisis is not an urban legend, albeit just as scary Between 2001 and 2002, Brazil went through its largest energy crisis. The lack of infrastructure planning combined with economic growth forced the Government to ration the e... View More
World's First Search Engine for Clean Drinking Water Also Fights Plastic Bottle Pollution
Consumers report that the prevailing reason why they buy bottled water is "convenience." Anyone can search online for the nearest gas station, coffee shop or nail salon, but when it comes to thirst, what options does one have? Open Google ... View More
New Partnership Aims to Make Payments More Sustainable
For many years, the idea of going green in payments has been limited to linking purchases and accounts with donations to environmental causes and carbon offsets. These programs have had an impact in terms of awareness and raising much-needed funds. N... View More
