Assets About Consumer Insights

Found 920 assets. Page 28 of 46.

Article
Marketing & CommunicationsCircular Economy
Retailers Could Be the Most Important Player in Reducing Food Waste
Retailers Could Be the Most Important Player in Reducing Food Waste
Published on September 28, 2020
About a 9 minute read

If we want to reduce food waste, we need consumer-led solutions — which can be sparked by retailers. Brands, manufacturers and other food system actors get their message through to consumers if retailers open the door for them. ... View More

Article
Marketing & CommunicationsCircular Economy
Enabling Climate-Smart Eating: Lessons from Our Carbon-Labeling Journey
Enabling Climate-Smart Eating: Lessons from Our Carbon-Labeling Journey
Published on September 22, 2020
About a 5 minute read

Food choices are motivated by everything from emotional triggers to individual dietary needs and social norms. But information is power. The carbon transparency movement is here, and we hope other brands will join us in hastening its spread.  ... View More

Article
Marketing & CommunicationsCircular EconomyOrganizational Governance
Survey: Gen Z Counting on Brands to Help Create a ‘Radically Better Future’
Survey: Gen Z Counting on Brands to Help Create a ‘Radically Better Future’
Published on September 22, 2020
About a 4 minute read

New BBMG-GlobeScan study finds the next generation of citizens is looking for transformative brand leadership, co-created solutions, and radical change for the future they want. ... View More

Video
Socio-Cultural Trend Tracker Research Results
Socio-Cultural Trend Tracker Research Results
Published on September 15, 2020
Runtime: 54:22

We’ll be sharing the results of our recent socio-cultural trend tracker research, assessing the consumer ‘intention to action’ gap. We’ll be reporting on consumer progress against adopting the nine most sustainable behaviors, and consumers’... View More

Article
Consumer Behavior ChangeMarketing & Communications
Brands for Good Unveils Groundbreaking Research on Sustainable Consumer Behaviors
Brands for Good Unveils Groundbreaking Research on Sustainable Consumer Behaviors
Published on September 15, 2020
About a 3 minute read

The latest Socio-Cultural Trend Tracker research measures consumer progress against adopting 9 sustainable behaviors, the intention-to-action gap for each, and brand trust scores in the time of COVID-19.  ... View More

Article
Finance & InvestmentMarketing & Communications
Global Public Thinks GDP Should Include Health, Education, Environmental Data
Global Public Thinks GDP Should Include Health, Education, Environmental Data
Published on July 29, 2020
About a 2 minute read

The 2020 GlobeScan-Ethical Markets “Beyond GDP” survey finds that an average of 72% of people across 11 countries would prefer to broaden GDP to incorporate these additional data. ... View More

Article
Marketing & Communications
What Role Will Shaming Play in a Post-Pandemic World?
What Role Will Shaming Play in a Post-Pandemic World?
Published on June 1, 2020
About a 6 minute read

Myriad opportunities exist to create a new “business as usual,” post-pandemic: People won’t need to be shamed into being more thoughtful or responsible if sustainable practices become the default in society and in business. ... View More

Article
Circular EconomyInnovation & TechnologyMaterials & Packaging
Fibersort Technology Could Be Game-Changing for Recycling Post-Consumer Textiles
Fibersort Technology Could Be Game-Changing for Recycling Post-Consumer Textiles
Published on April 9, 2020
About a 5 minute read

The tech can separate collected textiles by fiber composition and color into precise recycling feedstocks and return them to the supply chain — but studies show consumers need to drive the garment industry to use more recycled content in their prod... View More

Article
Marketing & Communications
Climate Crisis Considered Our Greatest Challenge — and We're Overwhelmed
Climate Crisis Considered Our Greatest Challenge — and We're Overwhelmed
Published on March 12, 2020
About a 2 minute read

A Vattenfall survey has found that the public see climate change as the main challenge of our age; while doomsday media coverage is compounding our anxiety about it, we're still looking to business and governments to save us. ... View More

Article
Circular EconomyCircular Economy
Recyclate – A New Lease on Life for Consumer Packaging?
Recyclate – A New Lease on Life for Consumer Packaging?
Published on January 10, 2020
About a 8 minute read

Consumers appreciate recycled packaging as long as it doesn’t affect the quality, functionality and price of the product. But how do brands remain competitive in view of added costs for high-quality recycling and the low price of virgin plastics? ... View More

Article
Consumer Behavior Change
Sustainability Drove Us to Buy Less This Holiday Season
Sustainability Drove Us to Buy Less This Holiday Season
Published on January 9, 2020
About a 4 minute read

As retail sales reportedly fell for the first time in 25 years, with particularly weak holiday sales, new research reveals that a new conscientiousness may be a central cause — with sustainability-concerned consumers buying less. ... View More

Article
Innovation & Technology
Why I Invested in a 'Smart Gun' Company
Why I Invested in a 'Smart Gun' Company
Published on January 9, 2020
About a 7 minute read

While money and special interests are unlikely to leave US politics, I’m optimistic that Biofire can change the conversation around guns: Why can’t a for-profit company build safer handguns? ... View More

Article
Circular Economy
Empowering Customers While Building Better Business, a Thriving Future for All
Empowering Customers While Building Better Business, a Thriving Future for All
Published on December 20, 2019
About a 8 minute read

With higher-priced products, “sustainability” can still be seen as a privilege. It is time for brands to empower consumers by offering them accessible choices that are better for them, for the planet and for generations to come. ... View More

Article
Consumer Behavior ChangeCircular Economy
Global Consumers Say ‘Save the Planet’; Some Economic Growth Can Wait
Global Consumers Say ‘Save the Planet’; Some Economic Growth Can Wait
Published on November 26, 2019
About a 4 minute read

60% of consumers surveyed agree protecting the environment should be given priority, even if it slows economic growth. But as we’ve seen for years, while consumers widely agree on the need for sustainability, behavior is slow to change. ... View More

Article
Marketing & Communications
Gen Z Believes in Its Own Power to Make Change, But That Companies Must Lead the Way
Gen Z Believes in Its Own Power to Make Change, But That Companies Must Lead the Way
Published on October 23, 2019
About a 6 minute read

While Gen Zers feel personally responsible to make a difference and 76% believe we will have made headway on important issues in five years’ time, 90% also believe companies must drive action on social and environmental issues. ... View More

Article
Innovation & Technology
Evolving Consumer Palates Demanding Better-Made Beverages
Evolving Consumer Palates Demanding Better-Made Beverages
Published on October 9, 2019
About a 4 minute read

As we see greater attention to the growing climate crisis, plastic pollution and other global sustainability challenges, beverage makers who do more to reduce their impact stand to gain, while those stuck in a tone-deaf, business-as-usual model will ... View More

Article
Materials & PackagingInnovation & Technology
Trending: Sustainability Concerns Turning the Tide on Sunscreens
Trending: Sustainability Concerns Turning the Tide on Sunscreens
Published on August 23, 2019
About a 5 minute read

Through CVS’ elimination of coral-damaging compounds and research pointing to cashew shells as a non-toxic alternative, tomorrow’s sunscreens could end up protecting more than our skin. ... View More

Article
Finance & InvestmentCircular Economy
Report: Food Giants Capitalizing on Consumers’ ‘Appetite for Disruption’
Report: Food Giants Capitalizing on Consumers’ ‘Appetite for Disruption’
Published on July 24, 2019
About a 5 minute read

$5.3 trillion investor coalition reports on how global food companies including Tesco, Carrefour and Nestlé are responding to consumer demand for alternative proteins ... View More

Article
Organizational GovernanceCircular EconomyInnovation & Technology
6 Ways to Shift Business for Real, Positive Impact
6 Ways to Shift Business for Real, Positive Impact
Published on July 8, 2019
About a 6 minute read

To answer the call of this climate emergency, we need business to shift from being ‘less negative’ to being ‘for good,’ and to redefine ‘profit’ to include social and environmental benefit. ... View More

Article
Circular Economy
US Consumers More Concerned About Ocean Plastic Than Climate Change
US Consumers More Concerned About Ocean Plastic Than Climate Change
Published on June 20, 2019
About a 3 minute read

New study finds bans of single-use plastic and awareness of circular alternatives are breaking through to consumers. The impacts of climate change remain much more intangible. ... View More

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