Assets About Consumer Insights

Found 926 assets. Page 27 of 47.

Article
Consumer Behavior ChangeMarketing & Communications
With Tomorrow's Air, Travelers Can Help Remove Carbon from the Atmosphere
With Tomorrow's Air, Travelers Can Help Remove Carbon from the Atmosphere
Published on January 19, 2021
About a 5 minute read

The world’s first carbon-removal collective for the travel industry offers climate-clever travelers and small businesses the ability to contribute directly to carbon removal and storage. ... View More

Article
Materials & PackagingCollaboration & Co-CreationInnovation & Technology
No Compromises: How Eastman’s Naia™ Renew Is Transforming the Fashion Industry
No Compromises: How Eastman’s Naia™ Renew Is Transforming the Fashion Industry
Published on January 11, 2021
About a 7 minute read

Here, Shaw’s Kellie Ballew and Eastman’s Ruth Farrell discuss the opportunities created by Eastman’s Naia™ Renew textile, and the need to show the market that sustainability and circularity can be achieved without compromise. ... View More

Article
Organizational Governance
Rally Around One Purpose. Millions of Customers at a Time.
Rally Around One Purpose. Millions of Customers at a Time.
Published on December 21, 2020
About a 4 minute read

Only 38% of companies self-report as being customer-committed; and therein lies the problem: The challenge isn’t having a purpose, but living that purpose. Here are 4 ways to ensure a customer-centered purpose impacts the very people it was inten... View More

Slides
Consumer Behavior ChangeMarketing & Communications
Socio-Cultural Trends: 2020 Q4 Pulse Highlights Report
Socio-Cultural Trends: 2020 Q4 Pulse Highlights Report
Published on December 15, 2020

Sustainable Brands, in collaboration with the Corporate Partners of the SB Brands for Good initiative, field ongoing socio-cultural research that is designed to understand consumer intentions and actions towards sustainable lifestyles, and how brands... View More

Article
Organizational GovernanceCircular Economy
The Cost of Convenience: Is Holiday Shopping Undermining Our Communities?
The Cost of Convenience: Is Holiday Shopping Undermining Our Communities?
Published on December 14, 2020
About a 8 minute read

Yes, Virginia … There is a way to deliver both convenience and community this holiday season. It requires brands and retailers to lead with purpose, knowing that profit — both short- (i.e., purchases) and long-term (customer loyalty) — will fol... View More

Article
Organizational GovernanceMarketing & Communications
2020’s Top 10 Trends in Purpose — and What They Could Mean for You in 2021
2020’s Top 10 Trends in Purpose — and What They Could Mean for You in 2021
Published on December 14, 2020
About a 9 minute read

In the midst of all the unrest and uncertainty, where did we see innovation, progress and possibility in 2020? Porter Novelli analyzed a year’s worth of Purpose-driven news, activities, campaigns and announcements; and distilled our 10 need-to-know... View More

Article
Innovation & TechnologyOrganizational Governance
Kao: Striving for 'Yoki-Monozukuri' (‘Excellent Manufacturing’) Through the Pursuit of 'Kirei'
Kao: Striving for 'Yoki-Monozukuri' (‘Excellent Manufacturing’) Through the Pursuit of 'Kirei'
Published on December 8, 2020
About a 14 minute read

Kao’s new ESG strategy is centered on kirei (meaning “clean, beautiful and orderly”) — a Japanese word that is not yet well known worldwide but one that the company aims to make aspirational throughout the world. ... View More

Article
Marketing & Communications
Murals Honor the Farmers Behind Our Favorite Products, Benefits of Fair Trade
Murals Honor the Farmers Behind Our Favorite Products, Benefits of Fair Trade
Published on December 1, 2020
About a 3 minute read

The murals were part of a Fairtrade America campaign during October for Fair Trade Month, to raise awareness of Fairtrade’s positive impacts. Shoppers voiced their choice for Fairtrade and won various Fairtrade prizes. ... View More

Article
Collaboration & Co-CreationMaterials & Packaging
Ahead of Black Friday, Brands Join Fight Against Paper Packaging Problem
Ahead of Black Friday, Brands Join Fight Against Paper Packaging Problem
Published on November 25, 2020
About a 2 minute read

22 more brands have joined Canopy’s Pack4Good campaign to greatly reduce the three billion trees cut down every year for paper packaging. ... View More

Article
Circular EconomyInnovation & Technology
IKEA, Unilever Sowing More Seeds for a Plant-Based Food Future
IKEA, Unilever Sowing More Seeds for a Plant-Based Food Future
Published on November 23, 2020
About a 8 minute read

With the global plant-based meat and foods markets growing like a tsunami, it’s no wonder that more and more global food companies are positioning themselves to ride the wave. ... View More

Article
Consumer Behavior ChangeMarketing & Communications
Is Black Friday Dying? Consumers Say They Want to Spend Less This Holiday Season
Is Black Friday Dying? Consumers Say They Want to Spend Less This Holiday Season
Published on November 23, 2020
About a 4 minute read

New GlobeScan research found that 77% of consumers are interested in choosing products that last longer, and 53% said they were interested in buying fewer things, in general. But there remains a gap between intention and action. ... View More

Article
Surfacing Submerged ValueCircular Economy
Issues and Values in the Age of Pandemics, Disruption and Division
Issues and Values in the Age of Pandemics, Disruption and Division
Published on November 13, 2020
About a 6 minute read

I call the tying together of identity, values and purchasing “corporate citizenshop,” and it is growing — even in the midst of a pandemic, global economic issues, political uncertainty and much more. ... View More

Article
Marketing & CommunicationsCircular Economy
Barbour Christmas Campaign Extols Virtues of Repairing Much-Loved Items
Barbour Christmas Campaign Extols Virtues of Repairing Much-Loved Items
Published on November 11, 2020
About a 2 minute read

The heritage lifestyle brand used a true customer story as inspiration for its latest Christmas campaign, which celebrates the value of repairing used items vs purchasing new. ... View More

Article
Supply ChainOrganizational Governance
Brands, Retailers Must Prioritize Data to Improve Purchasing Practices, Supply Chain Resiliency
Brands, Retailers Must Prioritize Data to Improve Purchasing Practices, Supply Chain Resiliency
Published on November 4, 2020
About a 5 minute read

After decades advocating for business that prioritizes workers and the environment alongside profitability, it is obvious to me that any efforts to pivot to address changing consumer demand and market uncertainty will be futile if workers are treated... View More

Article
Consumer Behavior Change
COVID, Customers Lead MGM to Open First Smoke-Free Las Vegas Strip Resort
COVID, Customers Lead MGM to Open First Smoke-Free Las Vegas Strip Resort
Published on November 2, 2020
About a 4 minute read

The implications of Park MGM’s move to go smoke-free within the COVID-19 pandemic are important to consider. Perhaps COVID is the nudge the industry needs to prioritize people’s health and eliminate smoking on casino floors. ... View More

Article
Marketing & Communications
Why Climate Change Iconography Needs a Refresh — and How Your Brand Can Achieve It
Why Climate Change Iconography Needs a Refresh — and How Your Brand Can Achieve It
Published on October 30, 2020
About a 5 minute read

Here are three key considerations worth keeping in mind as you endeavor to find, create and use fresh, relevant visual content to communicate your brand’s commitment to sustainability — and even more importantly, inspire customers to action. ... View More

Article
Marketing & Communications
Gillette Reveals Men’s Feelings on Sustainability in 2020, Brand Goals for 2030
Gillette Reveals Men’s Feelings on Sustainability in 2020, Brand Goals for 2030
Published on October 26, 2020
About a 4 minute read

A global study by Gillette found that men are taking environmental concerns more seriously, as a result of COVID-19. And the company raises the bar for itself with the launch of its Sustainability 2030 goals. ... View More

Article
Materials & Packaging
CVS, Target Working to ‘Skip the Slip’ with Digital, Non-Toxic Receipt Options
CVS, Target Working to ‘Skip the Slip’ with Digital, Non-Toxic Receipt Options
Published on October 20, 2020
About a 2 minute read

Green America’s new ‘Skip the Slip’ report tracks the progress on receipt practices of 35 major companies. The retailers’ switch reflects growing consumer demand for digital options and non-toxic, recyclable receipt paper. ... View More

Article
Organizational GovernanceMarketing & CommunicationsOrganizational Governance
How DEI Issues Have Reshaped the Brand Purpose Landscape
How DEI Issues Have Reshaped the Brand Purpose Landscape
Published on October 16, 2020
About a 3 minute read

A dramatic shift in diversity is only possible if the most exposed, vulnerable and or marginalised groups contribute to decision-making around narratives, ideas and solutions. Can you name any brands that are championing race within their purpose wo... View More

Article
Marketing & CommunicationsCircular Economy
‘Cool Food Meals’ Badge Helps Diners ID Climate-Friendly Restaurant Meals
‘Cool Food Meals’ Badge Helps Diners ID Climate-Friendly Restaurant Meals
Published on October 14, 2020
About a 5 minute read

Now, just as diners can make decisions based on nutritional information, they can also decide what to eat based on the climate impact of a dish. ... View More

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