Assets About Consumer Insights
Found 892 assets. Page 27 of 45.
Climate Crisis Considered Our Greatest Challenge — and We're Overwhelmed
A Vattenfall survey has found that the public see climate change as the main challenge of our age; while doomsday media coverage is compounding our anxiety about it, we're still looking to business and governments to save us. ... View More
Recyclate – A New Lease on Life for Consumer Packaging?
Consumers appreciate recycled packaging as long as it doesn’t affect the quality, functionality and price of the product. But how do brands remain competitive in view of added costs for high-quality recycling and the low price of virgin plastics? ... View More
Sustainability Drove Us to Buy Less This Holiday Season
As retail sales reportedly fell for the first time in 25 years, with particularly weak holiday sales, new research reveals that a new conscientiousness may be a central cause — with sustainability-concerned consumers buying less. ... View More
Why I Invested in a 'Smart Gun' Company
While money and special interests are unlikely to leave US politics, I’m optimistic that Biofire can change the conversation around guns: Why can’t a for-profit company build safer handguns? ... View More
Empowering Customers While Building Better Business, a Thriving Future for All
With higher-priced products, “sustainability” can still be seen as a privilege. It is time for brands to empower consumers by offering them accessible choices that are better for them, for the planet and for generations to come. ... View More
Global Consumers Say ‘Save the Planet’; Some Economic Growth Can Wait
60% of consumers surveyed agree protecting the environment should be given priority, even if it slows economic growth. But as we’ve seen for years, while consumers widely agree on the need for sustainability, behavior is slow to change. ... View More
Gen Z Believes in Its Own Power to Make Change, But That Companies Must Lead the Way
While Gen Zers feel personally responsible to make a difference and 76% believe we will have made headway on important issues in five years’ time, 90% also believe companies must drive action on social and environmental issues. ... View More
Evolving Consumer Palates Demanding Better-Made Beverages
As we see greater attention to the growing climate crisis, plastic pollution and other global sustainability challenges, beverage makers who do more to reduce their impact stand to gain, while those stuck in a tone-deaf, business-as-usual model will ... View More
Trending: Sustainability Concerns Turning the Tide on Sunscreens
Through CVS’ elimination of coral-damaging compounds and research pointing to cashew shells as a non-toxic alternative, tomorrow’s sunscreens could end up protecting more than our skin. ... View More
Report: Food Giants Capitalizing on Consumers’ ‘Appetite for Disruption’
$5.3 trillion investor coalition reports on how global food companies including Tesco, Carrefour and Nestlé are responding to consumer demand for alternative proteins ... View More
6 Ways to Shift Business for Real, Positive Impact
To answer the call of this climate emergency, we need business to shift from being ‘less negative’ to being ‘for good,’ and to redefine ‘profit’ to include social and environmental benefit. ... View More
US Consumers More Concerned About Ocean Plastic Than Climate Change
New study finds bans of single-use plastic and awareness of circular alternatives are breaking through to consumers. The impacts of climate change remain much more intangible. ... View More
Study: Purpose Messaging Evokes Greater Attention, Arousal, Emotion
First-of-its-kind biometrics research from Porter Novelli/Cone shows that 79% of US consumers feel a deeper personal connection to companies with values similar to their own. ... View More
Study: Most Brands' Support of Causes Is Not Breaking Through to Gen Z
New study from DoSomething Strategic reveals disconnect between brands and their support of social causes in the minds of younger consumers. Savage x Fenty, Dove, and Love Beauty and Planet receive among the highest association between brand and caus... View More
Of Plastics and People: Suzanne Shelton Shines Light into the Consumer Mind
Through intensive research, Suzanne Shelton and her firm have gained insight into the ‘what next’ brands are looking for: less conversation, more action. And consumers are actively asking for more sustainable options — not alongside, but in pl... View More
The Evolving Landscape of CSR: The Top 5 Trends of the Last 5 Years
Whether it’s in Super Bowl ads or annual financial reports, employee communications or job interviews, companies big and small are talking about how they’re working to address societal challenges. ... View More
NYU Stern Research Illustrates ROI for Sustainably Marketed Products
Seminal research shows that sustainability is driving market growth in CPGs; products marketed as sustainable grew 5.6x faster than conventionally marketed products, and 3.3x faster than the CPG market. ... View More
Trust Barometer’s Pressure Points Reveal Huge Opportunity for Purpose-Driven Companies
The mass population is far more skeptical of institutions than the informed public, only one in five people believes the system is working for them, and large majorities express a sense of injustice and a desire for change. ... View More
Study: Consumers Want to Trust the Fish They Are Eating
The vast majority of consumers across 22 countries would like to see sustainability information for seafood products in stores and on packaging. ... View More
Conscious Consumers Flocking to Pinterest for Sustainable Lifestyle Ideas
Sustainable living is the most searched term around sustainability (+69% since last year), while searches for “sustainable living for beginners” are up 265%. ... View More
