Assets About Consumer Insights

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Article
Finance & InvestmentSurfacing Submerged Value
Future Value, Submerged Value, 'ROP' & Other Facets of the ROI of Sustainability
Future Value, Submerged Value, 'ROP' & Other Facets of the ROI of Sustainability
Published on November 7, 2018
About a 22 minute read

Last week at Sustainable Brands’ New Metrics ’18 conference in Philadelphia, PA, over 300 delegates from brands, NGOs, strategists and practitioners across sectors gathered to share the newest credible tools and solutions for assessing the ROI of... View More

Article
Marketing & CommunicationsMarketing & Communications
'Earth Day Every Day': 4 Tips for Successful Corporate Activism
'Earth Day Every Day': 4 Tips for Successful Corporate Activism
Published on November 6, 2018
About a 4 minute read

Companies have long run sustainability initiatives that exclude customers. To be fair, these companies have donated a percentage of profits to charities, volunteered employee time, reduced emissions, cleaned up supply chains, and much more. However, ... View More

Article
New Metrics
#NewMetrics18: The ROI of Sustainability Strategy — and 6 Ways to Get There
#NewMetrics18: The ROI of Sustainability Strategy — and 6 Ways to Get There
Published on November 5, 2018
About a 16 minute read

Last week at Sustainable Brands’ New Metrics ’18 conference in Philadelphia, PA, over 300 delegates from brands, NGOs, strategists and practitioners across sectors gathered to share their latest tools and findings regarding measuring the risks an... View More

Article
Marketing & CommunicationsMarketing & Communications
To Market Sustainability, Focus on What Consumers Love, Not What They Hate
To Market Sustainability, Focus on What Consumers Love, Not What They Hate
Published on October 31, 2018
About a 7 minute read

Early marketing for products promising sustainability was all about what they “weren’t.” Tofurky wasn’t meat. Soy milk wasn’t dairy. Solar wasn’t coal. Positioning against the negative helped companies attract consumers who were revolting... View More

Article
Marketing & CommunicationsMarketing & Communications
Urban Brand Utility: Impact Branding for the Urbanising Century
Urban Brand Utility: Impact Branding for the Urbanising Century
Published on October 26, 2018
About a 8 minute read

The brand communications crisis is not an urban legend, albeit just as scary Between 2001 and 2002, Brazil went through its largest energy crisis. The lack of infrastructure planning combined with economic growth forced the Government to ration the e... View More

Article
Innovation & TechnologyInnovation & Technology
World's First Search Engine for Clean Drinking Water Also Fights Plastic Bottle Pollution
World's First Search Engine for Clean Drinking Water Also Fights Plastic Bottle Pollution
Published on October 23, 2018
About a 4 minute read

Consumers report that the prevailing reason why they buy bottled water is "convenience." Anyone can search online for the nearest gas station, coffee shop or nail salon, but when it comes to thirst, what options does one have? Open Google ... View More

Article
Community Updates
New Partnership Aims to Make Payments More Sustainable
New Partnership Aims to Make Payments More Sustainable
Published on October 19, 2018
About a 3 minute read

For many years, the idea of going green in payments has been limited to linking purchases and accounts with donations to environmental causes and carbon offsets. These programs have had an impact in terms of awareness and raising much-needed funds. N... View More

Article
Community Updates
NRG Launches Renewable Select, Simplified Renewables without the PPA
NRG Launches Renewable Select, Simplified Renewables without the PPA
Published on October 18, 2018
About a 1 minute read

NRG Energy, Inc. (NYSE: NRG) announces the availability of Renewable Select, simplifying the renewables procurement process and making it easier for businesses to choose renewable energy. The plan transforms the lengthy and complex traditional energy... View More

Article
Consumer Behavior Change
New Report, WRI Platform and … Wu-Tang Clan Make Case for Plant-Based Diets
New Report, WRI Platform and … Wu-Tang Clan Make Case for Plant-Based Diets
Published on October 18, 2018
About a 8 minute read

Meat-heavy diets have been under increased scrutiny of late, spawning a host of research and campaigns linking them to the accelerating impacts of climate change around the world. Now, a new report from the Changing Markets Foundation, Mighty Earth a... View More

Article
Marketing & CommunicationsMarketing & Communications
While McDonald's Burgers Get More Real, Chipotle Reminds Us It's Been 'Real' All Along
While McDonald's Burgers Get More Real, Chipotle Reminds Us It's Been 'Real' All Along
Published on October 2, 2018
About a 4 minute read

McDonald’s USA has announced that its seven classic burgers are now free from artificial preservatives, artificial flavors and added colors from artificial sources. The ingredient changes affect all 14,000 U.S. restaurants, marking this the next ma... View More

Article
Supply Chain
4 Steps to Building a Brand That Supports Smallholder Farmers
4 Steps to Building a Brand That Supports Smallholder Farmers
Published on September 27, 2018
About a 4 minute read

This summer, whilst working in Barbados, I got my hands on an old drum set and learnt how to play the classic four-on-the-floor disco beat. It felt great to (just about) crack something so quickly, partly because it makes a nice change from the day j... View More

Article
Organizational GovernanceOrganizational Governance
Sixty South: How to Turn Sustainability into Business Growth
Sixty South: How to Turn Sustainability into Business Growth
Published on September 22, 2018
About a 5 minute read

Today’s consumers are increasingly concerned about the impact their purchasing decisions have on the planet. People want to know how products they buy affect social and environmental ecosystems, and are paying more money for and attention to health... View More

Article
Marketing & CommunicationsMarketing & Communications
The Swoosh Heard 'Round the World
The Swoosh Heard 'Round the World
Published on September 21, 2018
About a 5 minute read

Taking a knee made Nike stand up. As brand activism becomes commonplace — even expected — it’s an optimal moment to unpack the factors that spur companies to stand up for something that matters. ... View More

Article
Innovation & TechnologyInnovation & Technology
Dairies Resuming Home Deliveries: A Sustainable – and Sustainability – Strategy?
Dairies Resuming Home Deliveries: A Sustainable – and Sustainability – Strategy?
Published on September 21, 2018
About a 5 minute read

The milkman is making a come back. In a dozen or so communities around the U.S., dairy trucks sporting happy cows and nostalgic farm scenes are showing up at doorsteps to drop off fresh milk, cream, butter and eggs. Is that a sustainable strategy? An... View More

Article
Marketing & CommunicationsMarketing & Communications
More Americans Staying Informed; Increasing Scrutiny of Business, Government
More Americans Staying Informed; Increasing Scrutiny of Business, Government
Published on September 19, 2018
About a 4 minute read

More and more Americans are seeking information about corporate social and environmental responsibility, particularly from news coverage, according to the ninth annual Sense & Sustainability® Study, released Wednesday by G&S Business Communi... View More

Article
Organizational GovernanceMarketing & Communications
Survey: US Consumers Doubt Their Ability to Impact Climate Change, Look to Companies to Lead
Survey: US Consumers Doubt Their Ability to Impact Climate Change, Look to Companies to Lead
Published on September 12, 2018
About a 3 minute read

The majority of US citizens (62 percent) say they believe climate change is a problem but feel unempowered to address it, according to the 2018 Cone/Porter Novelli Climate Change Snapshot — instead, they are looking to companies to take the lead. Y... View More

Article
Marketing & CommunicationsMarketing & Communications
On 30th Anniversary of 'Just Do It,' Nike Puts Kaepernick Where Its Mouth Is
On 30th Anniversary of 'Just Do It,' Nike Puts Kaepernick Where Its Mouth Is
Published on September 5, 2018
About a 3 minute read

Nike’s 30th anniversary edition of its iconic “Just Do It” campaign, released this week, features embattled football star Colin Kaepernick, in a move practically designed to stir up controversy — but which ultimately aligns perfectly with Nik... View More

Article
Marketing & CommunicationsMarketing & Communications
Your Key to Positive Impact: The 4 Generations Principle
Your Key to Positive Impact: The 4 Generations Principle
Published on September 4, 2018
About a 3 minute read

Why are light switches in design hotels impossible to find? Why are our oceans drowning in plastic? How to find more satisfaction in your work? How to make your business a force of good? And how do we connect these seemingly unconnected questions? Le... View More

Article
Community Updates
The Nestlé Family welcomes Terrafertil, A Natural Foods Company
The Nestlé Family welcomes Terrafertil, A Natural Foods Company
Published on September 4, 2018
About a 2 minute read

Nestlé today completed the acquisition of a majority stake in Terrafertil, a natural foods company and main global producer of goldenberries, following approval of relevant antitrust authorities. This investment is one of the latest examples of how ... View More

Article
Community Updates
Shaw Launches Sound Advisor, Innovates with Acoustics Testing, Research and Education
Shaw Launches Sound Advisor, Innovates with Acoustics Testing, Research and Education
Published on September 1, 2018
About a 4 minute read

Shaw Industries Group, Inc. (Shaw) has introduced an innovative, patent-pending tool to showcase the impact ceiling and floor construction, as well as flooring and underlayment selection, have on room acoustics. Known as Sound Advisor, the web-based ... View More

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