Assets About Consumer Insights

Found 926 assets. Page 30 of 47.

Article
Circular EconomyCircular Economy
Why Online Retailers Are in Danger of Losing the 'Retail Wars'
Why Online Retailers Are in Danger of Losing the 'Retail Wars'
Published on November 23, 2018
About a 5 minute read

It’s a conflict which threatens to change the way we eat, shop and live. But unless you pay attention to the business pages, you may not have heard of the “retail wars.” For the uninitiated, ‘retail wars’ is the name given to the intensifyi... View More

Article
Consumer Behavior Change
The New Black: How New Breed of Consumers Will Spend Money, Energy This Friday
The New Black: How New Breed of Consumers Will Spend Money, Energy This Friday
Published on November 21, 2018
About a 8 minute read

During this season of giving, many of today’s more discerning consumers won’t be joining the masses scrambling to answer the siren call to stock up on discounted “stuff” — they’ll be remembering the values meant to be at the heart of this... View More

Article
Circular Economy
Trending: Bison Down Jacket, Circular Undies Latest Apparel Nixing Waste
Trending: Bison Down Jacket, Circular Undies Latest Apparel Nixing Waste
Published on November 16, 2018
About a 7 minute read

The global movement to end textile waste continues, with the release of outer- and undergarments from new and established brands alike. ... View More

Article
Organizational GovernanceOrganizational Governance
'Purpose Premium' Found to Create Reputational Gains for Companies
'Purpose Premium' Found to Create Reputational Gains for Companies
Published on November 14, 2018
About a 5 minute read

“Purpose” is one of three critical dimensions of overall reputation, according to the 2018 Porter Novelli/Cone Purpose Premium Index: How Companies Can Unlock Reputational Gains by Leading with Purpose, released today. ... View More

Article
Consumer Behavior Change
Off-Hours Consumer Delivery Systems May Unlock Sustainability at Scale
Off-Hours Consumer Delivery Systems May Unlock Sustainability at Scale
Published on November 8, 2018
About a 10 minute read

This article originally appeared on MeetingoftheMinds.org on October 22, 2018. ... View More

Article
Finance & InvestmentSurfacing Submerged Value
Future Value, Submerged Value, 'ROP' & Other Facets of the ROI of Sustainability
Future Value, Submerged Value, 'ROP' & Other Facets of the ROI of Sustainability
Published on November 7, 2018
About a 22 minute read

Last week at Sustainable Brands’ New Metrics ’18 conference in Philadelphia, PA, over 300 delegates from brands, NGOs, strategists and practitioners across sectors gathered to share the newest credible tools and solutions for assessing the ROI of... View More

Article
Marketing & CommunicationsMarketing & Communications
'Earth Day Every Day': 4 Tips for Successful Corporate Activism
'Earth Day Every Day': 4 Tips for Successful Corporate Activism
Published on November 6, 2018
About a 4 minute read

Companies have long run sustainability initiatives that exclude customers. To be fair, these companies have donated a percentage of profits to charities, volunteered employee time, reduced emissions, cleaned up supply chains, and much more. However, ... View More

Article
New Metrics
#NewMetrics18: The ROI of Sustainability Strategy — and 6 Ways to Get There
#NewMetrics18: The ROI of Sustainability Strategy — and 6 Ways to Get There
Published on November 5, 2018
About a 16 minute read

Last week at Sustainable Brands’ New Metrics ’18 conference in Philadelphia, PA, over 300 delegates from brands, NGOs, strategists and practitioners across sectors gathered to share their latest tools and findings regarding measuring the risks an... View More

Article
Marketing & CommunicationsMarketing & Communications
To Market Sustainability, Focus on What Consumers Love, Not What They Hate
To Market Sustainability, Focus on What Consumers Love, Not What They Hate
Published on October 31, 2018
About a 7 minute read

Early marketing for products promising sustainability was all about what they “weren’t.” Tofurky wasn’t meat. Soy milk wasn’t dairy. Solar wasn’t coal. Positioning against the negative helped companies attract consumers who were revolting... View More

Article
Marketing & CommunicationsMarketing & Communications
Urban Brand Utility: Impact Branding for the Urbanising Century
Urban Brand Utility: Impact Branding for the Urbanising Century
Published on October 26, 2018
About a 8 minute read

The brand communications crisis is not an urban legend, albeit just as scary Between 2001 and 2002, Brazil went through its largest energy crisis. The lack of infrastructure planning combined with economic growth forced the Government to ration the e... View More

Article
Innovation & TechnologyInnovation & Technology
World's First Search Engine for Clean Drinking Water Also Fights Plastic Bottle Pollution
World's First Search Engine for Clean Drinking Water Also Fights Plastic Bottle Pollution
Published on October 23, 2018
About a 4 minute read

Consumers report that the prevailing reason why they buy bottled water is "convenience." Anyone can search online for the nearest gas station, coffee shop or nail salon, but when it comes to thirst, what options does one have? Open Google ... View More

Article
Member News
New Partnership Aims to Make Payments More Sustainable
New Partnership Aims to Make Payments More Sustainable
Published on October 19, 2018
About a 3 minute read

For many years, the idea of going green in payments has been limited to linking purchases and accounts with donations to environmental causes and carbon offsets. These programs have had an impact in terms of awareness and raising much-needed funds. N... View More

Article
Member News
NRG Launches Renewable Select, Simplified Renewables without the PPA
NRG Launches Renewable Select, Simplified Renewables without the PPA
Published on October 18, 2018
About a 1 minute read

NRG Energy, Inc. (NYSE: NRG) announces the availability of Renewable Select, simplifying the renewables procurement process and making it easier for businesses to choose renewable energy. The plan transforms the lengthy and complex traditional energy... View More

Article
Consumer Behavior Change
New Report, WRI Platform and … Wu-Tang Clan Make Case for Plant-Based Diets
New Report, WRI Platform and … Wu-Tang Clan Make Case for Plant-Based Diets
Published on October 18, 2018
About a 8 minute read

Meat-heavy diets have been under increased scrutiny of late, spawning a host of research and campaigns linking them to the accelerating impacts of climate change around the world. Now, a new report from the Changing Markets Foundation, Mighty Earth a... View More

Article
Marketing & CommunicationsMarketing & Communications
While McDonald's Burgers Get More Real, Chipotle Reminds Us It's Been 'Real' All Along
While McDonald's Burgers Get More Real, Chipotle Reminds Us It's Been 'Real' All Along
Published on October 2, 2018
About a 4 minute read

McDonald’s USA has announced that its seven classic burgers are now free from artificial preservatives, artificial flavors and added colors from artificial sources. The ingredient changes affect all 14,000 U.S. restaurants, marking this the next ma... View More

Article
Supply Chain
4 Steps to Building a Brand That Supports Smallholder Farmers
4 Steps to Building a Brand That Supports Smallholder Farmers
Published on September 27, 2018
About a 4 minute read

This summer, whilst working in Barbados, I got my hands on an old drum set and learnt how to play the classic four-on-the-floor disco beat. It felt great to (just about) crack something so quickly, partly because it makes a nice change from the day j... View More

Article
Organizational GovernanceOrganizational Governance
Sixty South: How to Turn Sustainability into Business Growth
Sixty South: How to Turn Sustainability into Business Growth
Published on September 22, 2018
About a 5 minute read

Today’s consumers are increasingly concerned about the impact their purchasing decisions have on the planet. People want to know how products they buy affect social and environmental ecosystems, and are paying more money for and attention to health... View More

Article
Marketing & CommunicationsMarketing & Communications
The Swoosh Heard 'Round the World
The Swoosh Heard 'Round the World
Published on September 21, 2018
About a 5 minute read

Taking a knee made Nike stand up. As brand activism becomes commonplace — even expected — it’s an optimal moment to unpack the factors that spur companies to stand up for something that matters. ... View More

Article
Innovation & TechnologyInnovation & Technology
Dairies Resuming Home Deliveries: A Sustainable – and Sustainability – Strategy?
Dairies Resuming Home Deliveries: A Sustainable – and Sustainability – Strategy?
Published on September 21, 2018
About a 5 minute read

The milkman is making a come back. In a dozen or so communities around the U.S., dairy trucks sporting happy cows and nostalgic farm scenes are showing up at doorsteps to drop off fresh milk, cream, butter and eggs. Is that a sustainable strategy? An... View More

Article
Marketing & CommunicationsMarketing & Communications
More Americans Staying Informed; Increasing Scrutiny of Business, Government
More Americans Staying Informed; Increasing Scrutiny of Business, Government
Published on September 19, 2018
About a 4 minute read

More and more Americans are seeking information about corporate social and environmental responsibility, particularly from news coverage, according to the ninth annual Sense & Sustainability® Study, released Wednesday by G&S Business Communi... View More

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