Assets About Consumer Insights

Found 920 assets. Page 31 of 46.

Article
Organizational GovernanceOrganizational Governance
Reimagining Organizations as Brand Ecosystems
Reimagining Organizations as Brand Ecosystems
Published on August 31, 2018
About a 4 minute read

Who are you and why should I care? Since the 1950s, companies have turned to externally focused branding methods to answer these questions that consumers have about their businesses. Today, companies face an increasingly hyperconnected, skeptical mar... View More

Article
Marketing & CommunicationsMarketing & Communications
UK Public Supports Urgent Action, Litigation on Climate Change
UK Public Supports Urgent Action, Litigation on Climate Change
Published on August 30, 2018
About a 3 minute read

According to a new survey from UK-based environmental law charity ClientEarth, the British public wants urgent action on climate change and strongly supports holding fossil fuel companies and the UK government accountable for the negative effects of ... View More

Article
Marketing & CommunicationsMarketing & Communications
GlobeScan, Sustainable Apparel Coalition Partner on Consumer Engagement Initiative
GlobeScan, Sustainable Apparel Coalition Partner on Consumer Engagement Initiative
Published on August 29, 2018
About a 2 minute read

Sustainability research consultancy GlobeScan and the Sustainable Apparel Coalition (SAC) have partnered on a study to develop communication guidelines and materials for engaging consumers on the Higg Index — a holistic suite of tools for measuring... View More

Article
Community Updates
SAP: Building a Business Case for Sustainability through Data
SAP: Building a Business Case for Sustainability through Data
Published on August 29, 2018
About a 3 minute read

While many businesses recognize the importance of sustainability, not enough are investing in a strategic plan powered by data. How can companies place benchmarks on and distill this often obscure information into actionable insights? As part of the ... View More

Article
Consumer Behavior Change
How Beyond Meat Is Turning the 'Meat' Aisle into the 'Protein' Aisle
How Beyond Meat Is Turning the 'Meat' Aisle into the 'Protein' Aisle
Published on August 28, 2018
About a 6 minute read

Is your grocery store’s meat aisle becoming obsolete? If it’s started carrying Beyond Burgers and sausages, it might be. That’s not because meat as we know it — the kind made from animals — is disappearing (at least not yet). Rather, the cr... View More

Article
Materials & PackagingMaterials & Packaging
Can Lessons from the Slow Food Movement Fuel Slow Fashion?
Can Lessons from the Slow Food Movement Fuel Slow Fashion?
Published on August 7, 2018
About a 6 minute read

Grocery stores, restaurants and coffee shops have wholeheartedly embraced the slow food movement, with phrases such as "certified organic," "fair-trade" and "all-natural" plastered across product packaging and menus. Whi... View More

Article
Community Updates
BASF receives NPA’s Novel Ingredient and Science Award for its portfolio of natural cosmetic ingredients
BASF receives NPA’s Novel Ingredient and Science Award for its portfolio of natural cosmetic ingredients
Published on August 7, 2018
About a 2 minute read

The Natural Products Association (NPA) recognized BASF for having the largest selection of ingredients for cosmetic manufacturers who want to certify their products according to the NPA Natural Standard. The 25th Annual NPA Awards honors outstanding ... View More

Article
Marketing & CommunicationsMarketing & Communications
Ad Industry's Top Creatives Have United to Fight Climate Change
Ad Industry's Top Creatives Have United to Fight Climate Change
Published on July 31, 2018
About a 5 minute read

In the true spirit of coopetition, 17 of New York’s top marketing, advertising and communications agencies have partnered with leading climate scientists and non-profits to harness consumer insights and creativity to motivate urgent and collective ... View More

Article
Circular EconomyCircular Economy
Blockchain Will Make Carbon Visible for Everybody
Blockchain Will Make Carbon Visible for Everybody
Published on July 25, 2018
About a 6 minute read

To understand, and report on, an organization’s carbon footprint is a complex undertaking — to say the least. ... View More

Article
Community Updates
Maven Platform Lets GM Owners Share Cars, Earn Money
Maven Platform Lets GM Owners Share Cars, Earn Money
Published on July 24, 2018
About a 2 minute read

Maven expands its car-sharing platform to include a peer-to-peer offering that enables owners and eligible lessees to earn money by renting their personal Chevrolet, Buick, GMC or Cadillac car or truck model year 2015 and newer to driving members. Th... View More

Article
Supply Chain
U.S. Biggest Purchaser of Goods At Risk of Being Produced Through Forced Labor
U.S. Biggest Purchaser of Goods At Risk of Being Produced Through Forced Labor
Published on July 20, 2018
About a 7 minute read

According to a new report, one in every 800 people in the United States is working under forced labor conditions. The findings are part of the Global Slavery Index 2018, the world’s most comprehensive research on modern slavery, launched Thursday b... View More

Article
Marketing & CommunicationsMarketing & Communications
Corporates Are Making Activism Great Again
Corporates Are Making Activism Great Again
Published on July 18, 2018
About a 4 minute read

Corporations are people, my friend — and not just for tax purposes anymore. In the age of ubiquitous social media pressure, businesses are rebranding as social justice warriors — and that’s a shrewd marketing move on their part, new research re... View More

Article
Innovation & TechnologyInnovation & Technology
Latest Youth Solutions Report Showcases 50 Projects to Support SDGs
Latest Youth Solutions Report Showcases 50 Projects to Support SDGs
Published on July 17, 2018
About a 5 minute read

The second edition of the Youth Solutions Report, which identifies 50 youth-led projects that aim to solve the world’s toughest issues, was released Tuesday in New York during a launch event at the headquarters of the Sustainable Development Soluti... View More

Article
Organizational GovernanceOrganizational Governance
World Cup Sponsors Missing Out on Purpose
World Cup Sponsors Missing Out on Purpose
Published on July 10, 2018
About a 8 minute read

With the 2018 FIFA World Cup taking place against the backdrop of a rapidly changing world, a world where people increasingly expect corporations to stand for something more than just profits, it seems like an appropriate time to take a look at which... View More

Article
Supply Chain
New Projects in Guatemala, Australia Sweetening Sugar Industry Sustainability Practices
New Projects in Guatemala, Australia Sweetening Sugar Industry Sustainability Practices
Published on July 9, 2018
About a 5 minute read

Sugar has been a hot topic the past few years due to artificial and natural sweeteners entering the market and growing concerns about obesity and children’s health. The U.S. ... View More

Article
Marketing & Communications
JUST Capital’s New Tool Helps Citizens See, Compare US Companies’ Environmental Impact
JUST Capital’s New Tool Helps Citizens See, Compare US Companies’ Environmental Impact
Published on June 29, 2018
About a 3 minute read

A new interactive data visualization tool allows the general to see how the largest U.S. companies stack up when comparing their environmental impact. The Environmental Explorer, which is freely available, lets users explore rankings of the 1,000 lar... View More

Article
Marketing & CommunicationsMarketing & Communications
Consumers Ready to Reward Brands That Take Stands
Consumers Ready to Reward Brands That Take Stands
Published on June 27, 2018
About a 3 minute read

When Dick’s Sporting Goods bans the sale of assault rifles, or McDonald’s makes a commitment to get 100 percent of its packaging from renewable, recycled or certified sources by 2025, how does their position in the marketplace change? ... View More

Article
Community Updates
Optoro: Reverse Logistics a Key Component of a Retail Sustainability Strategy
Optoro: Reverse Logistics a Key Component of a Retail Sustainability Strategy
Published on June 27, 2018
About a 2 minute read

According to a report by Sustainable Brands, 86% of US consumers expect companies to act on social and environmental issues.¹ As consumers increasingly prioritize Corporate Social Responsibility, retailers must work to ensure they’re meeting the d... View More

Article
Innovation & TechnologyInnovation & Technology
Nature Your Inspiration for a New Product? Wait a Minute …
Nature Your Inspiration for a New Product? Wait a Minute …
Published on June 25, 2018
About a 6 minute read

The rise of natural health products and cosmetics has set off a flurry of research and development to discover the next great breakthrough for skin care or for specialized foods that provide an energy boost when you need it most. From shampoos and na... View More

Article
Innovation & TechnologyInnovation & Technology
Technology at Its Tipping Point: A Design Manifesto for Humanity
Technology at Its Tipping Point: A Design Manifesto for Humanity
Published on June 14, 2018
About a 5 minute read

Today, we are at a confluence of three global tipping points. ... View More

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