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80% would be loyal to brands that helped them live their new values Large opportunity for business to support new aspirations of balance, health, and connections ... View More
A new study by Cone Communications adds to the body of work that links consumer shopping decisions to corporate values. The 2017 Cone Communications CSR Study examines consumer attitudes, perceptions and behaviors around corporate social responsibili... View More
Change is hard for all of us. Including those working for change. ... View More
New research by global research consultancy Povaddo LLC has revealed that 65 percent of employees want their CEO to publicly take a stand on environmental and social issues. ... View More
The U.S. Chamber Foundation’s Corporate Citizenship Center and IBM have issued a new report that explores how efforts by businesses to be a positive force in communities – commonly referred to as corporate social responsibility (CSR) – influenc... View More
Savers’ State of Reuse Report examines the impact of reuse ... View More
At this stage in the game, a company’s performance in regards to environmental, social and governance (ESG) issues strongly influences its value in the eyes of investors. But such matters are increasingly becoming important considerations for the m... View More
Many businesses measure growth by selling more stuff to more people, and consumer markets are expected to expand in the decades ahead. The world is on pace to exceed 9.5 billion people by 2050, with far fewer living in poverty than today. Thanks to t... View More
For many of us, recycling is becoming second nature, but not all packaging is treated equally. While 56 percent of Americans recycle kitchen items, only 14 percent recycle their personal care product bottles and packaging. And according to Johnson &a... View More
New research from sustainability consulting firm Pure Strategies reveals growth in corporate spending in sustainability; more than 80 percent of surveyed companies expect a budget increase from 2016 to 2017 with a third anticipating double-digit grow... View More
Some leaders make change look easy. While most people strive to drive change through persuasion, they stoke our imaginations and inspire us to embrace daring new visions of what could be. How do they do it? Believe it or not, a breakthrough from the ... View More
Changing consumer attitudes and the reality of climate change have shifted the conversation about the business case for sustainability. For more and more companies, embedding sustainable business practices into operations, business models and mission... View More
Yes, Americans are divided — but apparently not on the environment. The results of the 2016 U.S. presidential election exposed some deep rifts in the American psyche and left many of us feeling more divided than ever as Donald Trump takes office. ... View More
Is your country on the right track? A new Ipsos MORI study entitled “What Worries the World” seeks to answer this question, asking thousands of adults under 65 in countries across the globe to identify issues that most worry them and whether they... View More
Once upon a time – back when we first started marketing energy efficiency and sustainability – we told our clients that if you wanted to get consumers to save energy, the last thing you should do is talk about the environment. It’s too polarizi... View More
A new global consumer study from Unilever reveals fascinating insights regarding consumer interest in and commitment to sustainable products, as well as an over $1 trillion market opportunity for brands that can effectively and transparently market t... View More
Has a water crisis touched you or your community this year? You probably know that 2016 was a big headline year for water, from California’s lingering drought to Flint’s public health disaster. Here in East Tennessee, where we rarely worry about ... View More
The newly released Looking Forward with Ford report finds consumers at a crossroads. People are reassessing how they define 'the Good Life,' value material possessions, and use their time. They are placing greater accountability on brands to be trans... View More
In the aftermath of the U.S. presidential election, the Facebook pages of most people who care about sustainability read like a grief or suicide support group. Amidst the weeping and gnashing of teeth, there is a sense of everyone looking forward to ... View More
There has been a millennial marketplace shift - the type of companies that this generation of consumers want to patronize - and work for - are companies that align with their personal values. How is the consumer informed of those values? Long-form st... View More