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More evidence has emerged linking business performance with a company's purpose beyond profit. ... View More
As the increasing number of sustainability initiatives from some of today’s leading brands is demonstrating, the market for sustainable products and services is growing rapidly. The impact of a product or service on communities, on societies and on... View More
A new survey from The Climate Group and change agency Futerra has revealed that a majority of people globally are optimistic about our ability to address climate change, with 64 percent of global citizens believing that climate change can be addresse... View More
Packaging has widely been recognized as a pathway to a sustainable future, but opinions around the critical actions needed to deliver circular outcomes in urban areas, particularly megacities (a metropolitan area with a total population over 10 milli... View More
Eighty-one percent of Gen Z believes they can have an impact on social and environmental issues by using social media, according to Cone Communcations' new report 2017 Cone Gen Z CSR Study: How to Speak Z. The study, surveying U.S. teens ages 13-19, ... View More
As Jack Welch, longtime CEO of General Electric, has said, “no company, small or large, can win over the long run without energized employees who believe in the mission and understand how to achieve it.” It follows that businesses are actively co... View More
The market for sustainable packaging is expected to reach $440.3 billion over the next decade and businesses that hop on the bandwagon early are expected to reap economic benefits as well as increased consumer satisfaction and a lower environmental f... View More
Johnson & Johnson is on a mission to improve the sustainability of its products by sourcing solutions from within the company through its Earthwards® program. In June, the program became 100 products strong; J&J’s aim is for the Earthwards... View More
Winning the hearts and minds of the Millennial generation has been a dominating narrative for corporations over the past years. Surveys, reports and opinion pieces continue to analyze the ambitions and demands of this generation; but what would the w... View More
The vague and often overstated use of the term “natural,” which lacks a universally accepted definition, has resulted in considerable confusion among consumers. A new study conducted by the Hero Group, parent company of baby food brand Beech-Nut ... View More
Every business leader wants consumers to think of their company as an essential ingredient in building a better life, yet the very definition of what constitutes the ‘Good Life’ changes over time. ... View More
A majority of business leaders believe in the value of a strong corporate purpose and only a minority say their company’s main purpose is to maximize shareholder value says a new report by EY. Based on a survey of 1,470 global leaders representing ... View More
Long gone are the days when acting in a socially responsible manner was optional. Consumers now demand it and expectations are shifting to include how companies can create social value for stakeholders across the value chain. The annual Harris Poll R... View More
New research out of the London School of Economics should wake up many in the food industry. In a first-of-its-kind experiment, Linda Bacon – a graduate student in behavioral science and former Global Strategy Director at Mars, Incorporated – tes... View More
Recent research clearly indicates that today’s stakeholders expect more from companies — they want to purchase from and work for companies that champion sustainability. This shift in attitude is dramatically altering the way that companies conduc... View More
In its fifth annual study of the world’s most chosen FMCG brands, Kantar Worldpanel has revealed that Unilever is the company with the most number of brands in its index. ... View More
In spite of a chaotic political arena, a majority of Americans share the view that The Good Life is defined by connections to people and planet more than by material wealth and consumption. Furthermore, Americans are looking to brands to take the lea... View More
SB’17 Detroit is bringing thousands of sustainability professionals together this week to ask one question - what is the role of business in fostering and creating the Good Life? On Day 1 of the conference, BBMG and Lululemon explored this question... View More
80% would be loyal to brands that helped them live their new values Large opportunity for business to support new aspirations of balance, health, and connections ... View More
A new study by Cone Communications adds to the body of work that links consumer shopping decisions to corporate values. The 2017 Cone Communications CSR Study examines consumer attitudes, perceptions and behaviors around corporate social responsibili... View More