Assets About Consumer Insights

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Article
Consumer Behavior Change
Trending: How Retailers, NGOs Can Engage Consumers to Catalyze Circular Economy
Trending: How Retailers, NGOs Can Engage Consumers to Catalyze Circular Economy
Published on March 9, 2018
About a 4 minute read

Businesses have a critical role to play in cleaning up the global economy, but it is consumers whole truly hold the key to achieving a more sustainable future. In a new report, PA Consulting Group shows that retailers can build customer loyalty — a... View More

Article
Materials & PackagingMaterials & Packaging
Trending: Food Industry Says Sayonara to Single-Use Plastics
Trending: Food Industry Says Sayonara to Single-Use Plastics
Published on March 5, 2018
About a 6 minute read

The war against single-use plastics rages on as even more brands rise to the challenge of creating a plastic-free future. Online food delivery companies Just Eat and Deliveroo are the latest businesses to hop aboard the sustainable packaging bandwago... View More

Article
Organizational Governance
Social Purpose Imperative in Business Triggers Capitalism’s New Zeitgeist
Social Purpose Imperative in Business Triggers Capitalism’s New Zeitgeist
Published on March 5, 2018
About a 10 minute read

Welcome to the tipping point of capitalism. At a time defined by political scandals, nuclear threats, and turbulence on Wall Street, business is society’s unlikeliest hero. A series of watershed statements, reports and initiatives from some of the ... View More

Article
Marketing & Communications
Employees Are Your Best Purpose Ambassadors
Employees Are Your Best Purpose Ambassadors
Published on March 2, 2018
About a 8 minute read

This is the fourth in a series of articles examining how business leaders and companies can transform their corporate culture in order to succeed in the midst of the impending Purpose Revolution. Find links to the full series below. ... View More

Article
New Metrics
First-of-Its-Kind Report Examines Global Environmental Impacts of Fashion Industry
First-of-Its-Kind Report Examines Global Environmental Impacts of Fashion Industry
Published on March 1, 2018
About a 4 minute read

Measuring Fashion: Insights from the Environmental Impact of the Global Footwear Industries Study considers the industries’ value chains across seven stages — from fiber production and material extraction to end-of-life. ... View More

Article
Organizational Governance
B Corp Analysis Reveals Purpose-Led Businesses Grow 28 Times Faster Than National Average
B Corp Analysis Reveals Purpose-Led Businesses Grow 28 Times Faster Than National Average
Published on March 1, 2018
About a 3 minute read

New research from B Lab, a network of purpose-driven companies using business as a force for good, has revealed that certified B Corps in the UK are growing 28 times faster than the national economic growth of 0.5 percent. ... View More

Article
Consumer Behavior Change
Why ‘Green’ Consumerism Isn’t Taking Off
Why ‘Green’ Consumerism Isn’t Taking Off
Published on February 26, 2018
About a 5 minute read

If sustainability is so “in,” why aren’t more people buying ethically made clothes? The past few decades have changed the shape of the apparel industry. A few iconic media scandals over child labor and sweatshop labor have made Western shoppers... View More

Article
Community Updates
HEINEKEN USA Hosts Panel on the Influence of African-American Consumers
HEINEKEN USA Hosts Panel on the Influence of African-American Consumers
Published on February 22, 2018
About a 2 minute read

Black History Month serves as a good reminder for us to celebrate achievements in the African-American community, but we should also engage in open conversation on where shortcomings exist and progress remains to be made. ... View More

Article
Organizational GovernanceOrganizational Governance
Trending: Shifting Attitudes Towards Sustainability Shaping More Than Just Supply Chains
Trending: Shifting Attitudes Towards Sustainability Shaping More Than Just Supply Chains
Published on February 14, 2018
About a 4 minute read

Growing consumer demand for apparel and consumer products made in socially and environmentally responsible ways continues to drive companies away from a business-as-usual model. But corporate behavior isn’t the only thing being influenced by shifti... View More

Article
Community Updates
Going Green May Be More Effective Than Swiping Right This Valentine’s Day
Going Green May Be More Effective Than Swiping Right This Valentine’s Day
Published on February 13, 2018
About a 3 minute read

It’s well-known that practicing green behaviors is good for the environment, but new survey findings from Timberland reveal that it could also spark romance. With a longstanding love for the environment, the outdoor lifestyle brand today released i... View More

Article
Marketing & CommunicationsMarketing & Communications
Purpose Differentiates in an Age of Disruption
Purpose Differentiates in an Age of Disruption
Published on January 31, 2018
About a 4 minute read

What makes a good company successful in an age where we are blessedly cursed with a wide selection of products in every category? With technology being a widespread disruptor, the business landscape is rapidly changing and making some companies obsol... View More

Article
Organizational GovernanceOrganizational Governance
Turn Any Venture Into a Brand — by Caring Deeply About a Mutual Cause
Turn Any Venture Into a Brand — by Caring Deeply About a Mutual Cause
Published on January 25, 2018
About a 6 minute read

This is an excerpt from Fabian Geyrhalter’s upcoming book, Bigger Than This: How to Turn Any Venture Into an Admired Brand. One of eight traits discussed in Bigger Than This is ‘cause,’ which we dive into here … ... View More

Article
Innovation & TechnologyInnovation & Technology
Can Huawei Crack the US Market Without Environmental Credentials?
Can Huawei Crack the US Market Without Environmental Credentials?
Published on January 12, 2018
About a 4 minute read

Your bus shelter and web browser may soon be blanketed with ads promoting “The best phone you’ve never heard of," heralding the arrival of a new smartphone that has finally come to town. Who is this mysterious “newcomer”? None other than... View More

Article
Consumer Behavior ChangeMarketing & Communications
‘Blue Planet II’ Demonstrates Mainstream Media’s Role in Driving Consumer Behavior Change
‘Blue Planet II’ Demonstrates Mainstream Media’s Role in Driving Consumer Behavior Change
Published on January 8, 2018
About a 3 minute read

Sustainability is increasingly becoming an integral part of business practice, but consumers continue to hold the key to achieving long-term change — a concept that has been widely observed by consulting firms and multinational corporations alike. ... View More

Article
Innovation & TechnologyInnovation & Technology
New Business Models Disrupting Mobility in Latin America
New Business Models Disrupting Mobility in Latin America
Published on January 5, 2018
About a 2 minute read

New analysis from business consulting firm Frost & Sullivan has revealed that the Latin American market is undergoing a rapid paradigm shift in regards to mobility, with greater emphasis being placed on the creation of an on-demand, integrated, m... View More

Article
Marketing & CommunicationsMarketing & Communications
Know Your Audience: Why Patagonia Can Sue the President — and Thrive
Know Your Audience: Why Patagonia Can Sue the President — and Thrive
Published on December 18, 2017
About a 6 minute read

Last week, in response to President Trump’s decision to scale back Bears Ears and Grand Staircase-Escalante National Monuments, outdoor retail brand and sustainability leader Patagonia in turn announced it would be suing the President, a definitive... View More

Article
Marketing & CommunicationsMarketing & Communications
How to Add Soul to the New Business Paradigm
How to Add Soul to the New Business Paradigm
Published on December 14, 2017
About a 4 minute read

Today’s customers are more cynical than ever when it comes to the intentions of big business. How do we create experiences for these customers that feel truly genuine? To Maria Moraes Robinson and Simon Robinson, the answer lies in a fusion of West... View More

Article
Community Updates
Sustainable Brands: Americans Want Brands to Help Them Live The Good Life
Sustainable Brands: Americans Want Brands to Help Them Live The Good Life
Published on December 13, 2017
About a 5 minute read

80% of consumers are loyal to businesses that help them live The Good Life SAN FRANCISCO, Dec 12, 2017 –  Sustainable Brands®, in conjunction with Harris Poll and Carol Cone On Purpose and supported by Ketchum, recently released a comprehensive n... View More

Article
Innovation & TechnologyInnovation & Technology
Unilever Brings Sustainable Beauty to the Masses with Love Beauty and Planet Line
Unilever Brings Sustainable Beauty to the Masses with Love Beauty and Planet Line
Published on December 13, 2017
About a 3 minute read

Just one month after the launch of its new natural personal care product line ApotheCARE Essentials, Unilever has rolled out yet another responsible beauty brand: Love Beauty and Planet. And it’s kind of a big deal — unlike ApotheCARE Essentials,... View More

Article
New Metrics
The Future of Brand Impact and How It’s Measured
The Future of Brand Impact and How It’s Measured
Published on November 28, 2017
About a 5 minute read

The new wave of conscious consumption, driven largely by millennials and Gen Z, is pushing companies to innovate around social causes. ... View More

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