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Assets About Consumer Insights

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Unilever, PepsiCo, Coca-Cola Join Market Research Partnership to Tackle SDGs

There is yet another new group that can be filed under Sustainable Development Goal 17: Partnerships for the Goals. Yesterday, Unilever and several industry partners announced the creation of an open platform to share their ideas, data, and insights ... View More

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DNA Tests Bolster Credibility of MSC-Labeled Seafood

Mislabeled seafood products have become a widespread problem: A recent study found that across 4,500 global samples, 30 percent of seafood products are mislabeled. The issue threatens reputable and sustainable fisheries and seafood traders, and can a... View More

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The 'Awareness' Trap: Why Most Companies Are Failing to Change Consumer Behaviour

Many sustainability-driven businesses aren’t providing consumers with the environments in which to meet their sustainability aspirations — that’s according to Sille Krukow, founder of Krukow Behavioural Consulting. Krukow was speaking during an... View More

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Consumers Love E-Commerce’s Convenience, But Not Its Cardboard

While consumers are becoming more comfortable with online shopping and are enjoying the convenience it can bring, there are growing concerns around its environmental impact. The human desire for instant gratification is driving faster and faster deli... View More

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Wendy’s New Campaign Suggests Local Sourcing Is What Makes Its Burgers ‘Deliciously Different’

In 2014, nearly 90 percent of Americans said they consider where a food product is produced when making a purchasing decision, and about two thirds said they would pay more for food that is produced closer to home. As the local food movement continue... View More

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Will Consumers Pay to Recycle Their Waste?

Consumers are steadily becoming more conscious of environmental issues, and more eager to reduce waste at home and work — but are these enough to translate into action? Moreover, will consumers pay to live up to ‘green’ standards and aspiration... View More

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Sharing Economy Provides the Unique, Convenient Experiences Canadian Millennials Crave

Millennials (adults ages 18 to 35 in 2015) comprise over 30 percent of the labor force in both the United States and Canada. They are doing things differently, hold different values, and have a high affinity for technology. ... View More

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Marketers: Stop Selling 'Green,' Start Selling Products That Match Our Values

Sustainable Brands recently referenced a study from Ohio State University that shows that “not only do many consumers not want to put much effort toward finding out whether our purchases were produced ethically (which is not exactly news), they hav... View More

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4 New Year’s Resolutions for Sustainability Marketers

A new year means four more quarters to pitch, market and advertise your sustainable product or brand to eager consumers across the globe. The world is shifting toward environmental consciousness whether you believe it or not, and reaching consumers i... View More

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Millennials Seeing How Business Can Be More Innovative, Sparking Innovation from Within

Millennials are earning a reputation for doing things differently. They communicate intensively using social networking (Facebook, Twitter, Pinterest), are revolutionizing transportation (Uber, Lyft), and are now demanding corporate sustainability an... View More

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Purpose to the People: How Brands Can Turn Crowds of Consumers Into Movements of Change

Purpose brands that are authentic in creating a positive contribution to society while focusing on the delivery of great products and services are outgrowing other competitors. A clear purpose drives consumer preference and motivates employees, accel... View More

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Sustainable Packaging: A Holistic, Collaborative Design Challenge

There are many opportunities for the design industry to play a bigger part in product sustainability. Case in point: Many of the technological advancements in sustainable packaging suffer from issues that could be tackled through partnership with str... View More

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Report: How 15 Major Consumer Brands Are (or Aren't) Effectively Leveraging Sustainability Communication

It’s commonly assumed that mainstream Main Street isn’t interested in sustainability. Shoppers will buy on price, performance and reliability. They’re swayed by celebrity endorsements and some of them want to be associated with stuff that’s c... View More

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Economists Say Climate Impacts Will Be Worse Than Previously Believed

Experts on the economics of climate change have revealed concerns that damages from climate change impacts will be larger and more immediate than previously estimated, according to a new survey from The Institute for Policy Integrity at New York Univ... View More

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How HR, Sustainability Heads Can Partner to Embed Purpose Throughout an Organization

There was a lot of discussion last week at SB’15 London around the so-called ‘aspirational generation’ - a rising generation of millennials with higher sustainability expectations of brands whose products they buy, as well as for those they wor... View More

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Religious Fervour, 'Green Giants,' Heartfelt Communication Abound on #SB15London, Day 2

On Tuesday, BBMG co-founder Raphael Bemporad hosted the second morning’s plenaries at SB ’15 London. He began by highlighting the transitionary power of sustainable brands.“As we begin the conversation today, I’d like us to think about the pr... View More

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Latest Consumer Insights Show How Brands Are Driving (and Being Driven to) Better Behavior

Kicking off this Monday morning workshop at SB’15 London was Raphael Bemporad from BBMG. He soon got the room buzzing with his warm welcome and introduction to the topic for the morning’s workshop: market insights related to customer attitudes an... View More

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How to Innovate on Future Product Concepts That Are Better for Your Business, Our World

Workshops often vary in their composition of speaker insights, Q&As and practical activities, but Monday afternoon’s SB’15 London session with Chris Sherwin, Head of Sustainability at design firm Seymourpowell, was all about active participat... View More

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The 5 Types of Millennials and How to Engage Them on Climate Action

In the lead-up to COP21, the UN conference on climate change, we asked our global community of Millennials at BetheChance.com how they feel about climate change. 250 Millennials (18- to 30-year-olds) from Canada, China, Denmark, India, Poland, United... View More

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