Assets About Consumer Insights
Found 891 assets. Page 37 of 45.
Majority of Global Seafood Consumers Putting Sustainability Concerns Over Price, Brand
The largest-ever global analysis of attitudes toward seafood consumption, released today, has found that sustainability is a key driver for seafood purchases: Across 21 countries, sustainability is rated more highly than price and brand, with nearly ... View More
Forget Saving the Date, These Smarter Labels Will Save the Food
Confusion around food labels and expiry dates results in millions of tons of food waste each year, estimated to cost consumers $29 billion in the United States (US) and nearly £0.6 billion in the United Kingdom (UK). While many people throw away foo... View More
40% of Consumers Want Purposeful Brands, Yet Half Cannot Name a Single One
Representing 40 percent of the global public, Aspirationals are defined by their love of shopping, desire for responsible consumption, and their trust in brands to act in the best interest of society. They are among the most likely to “support comp... View More
Competitiveness, Reputation Deliver Higher ‘ROI on Purpose’ Than Consumer Expectations
Consumers’ perspectives on corporate social responsibility (CSR) initiatives have received more research attention than the perspectives of manufacturers and retailers, and yet shopper expectations may be a rather minor driver of such initiatives. ... View More
Lessons from Spirituality, Nature and Business on the Meaning of Purpose and How to Activate It
The purpose of business is changing. While historically, business students have been taught that the purpose of business solely is to increase investors’ profits — known as the Friedman Doctrine — the most successful brands are searching for a ... View More
Hot Button Issues of the Day: Consumer Concerns Driving Behavior, Activism
Nick Aster, founder and publisher of TriplePundit, moderated a panel discussion Tuesday morning about activism and purchasing power, featuring Aria Finger, CEO of DoSomething.org; Shayna Englin, Managing Director of Change.org North America; Briana Q... View More
Sustainability Leaders Agree: Integrating Purpose, Brand a Top Driver of Corporate Leadership
Integrating purpose through a common brand promise and aligning sustainability strategy with internal culture and values are key drivers of corporate leadership, according to the findings of the just-released 2016 Sustainability Leaders Survey, by Gl... View More
A Controlled Burn: Channeling Your Passion Key to Being an Effective Change Agent
In our previous post, on supporting your CEO, we discussed some tactics sustainability change agents can employ to help shape their CEO’s decision making on sustainability. We were also curious to know what these CEOs thought about the personal cha... View More
Attention, Change Agents: How to Help Shape Your CEO's Sustainability Decisions
It’s no secret that your CEO’s level of commitment to sustainability can have a huge impact on your organization’s sustainability journey. That’s why we decided to speak with over 100 CEOs, board members, and sustainability executives from a ... View More
Half of Employees Won't Work for Companies That Don’t Have Strong CSR Commitments
Two-thirds of U.S. employees feel their work and personal life are becoming increasingly blended and nearly all (93 percent) want to work for a company that cares about them as an individual, according to the 2016 Cone Communications Employee Engagem... View More
Influencing Consumers Is Great, But What About Sustainable Behaviour Change Within Your Organization?
Organizations across the globe are becoming increasingly focused on delivering sustainable products and services to their customer base as a way to limit their environmental footprint and to create a competitive advantage in the marketplace. Though t... View More
Social Media an Invaluable Tool for Helping Conscious Consumers Live Even More Consciously
With hundreds of millions of individuals logging into social media accounts every day, using the medium as a platform for social change and activism is just common sense. Today, about 61 percent of consumers use social platforms to learn about sustai... View More
Top 5 Ways to Connect Consumers with Your Brand Purpose
Purpose-driven brands know that the key to successful engagement is connecting consumers to their brand purpose and mission. The most effective ways to do that is to listen, communicate, and build trust. Here we offer five inventive new ways to activ... View More
Why Embracing Profitable Good — Not CSR — Will Help You Stay Ahead
For all the talk about the importance of corporate social responsibility (CSR), the truth of the matter is most executives don’t believe it drives direct bottom line business benefit, or that it effectively addresses societal problems. The authors ... View More
Framing the Climate Conversation: Researchers Investigate Discourse Across Party Lines
Climate change has slowly become more of a partisan issue over the last few decades, fuelling heated debates despite the scientific consensus (and, quite often, about whether there is in fact a scientific consensus) that human activities are causing ... View More
Parents May Know Best, But Admit They Could Use Help When It Comes To Recycling
Parents are leading the way in shaping future generation of recyclers, though admit there is still work to be done ... View More
UK Environmental Professionals Report Record High for Job Satisfaction
Survey results published this week by the U.K.-based Institute of Environment Management & Assessment (IEMA) show that Environment and Sustainability Professionals are highly satisfied workers who find their jobs personally, professionally and fi... View More
The Myths of Conscious Consumerism
It would seem we can’t go a week these days without seeing a new brand campaign using social purpose to help sell a product. Whether it’s Honey Nut Cheerios saving the bees, Always promoting the power of girls or Whole Foods selling ugly fruits a... View More
Supply Chain Traceability Key to Fulfilling Sustainability Promises
Consumers these days want to know that when a business says that it is producing something ethically and sustainably, that it can back up such claims throughout its entire supply chain. After all, a business’s claims to operating sustainably are on... View More
