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Assets About Consumer Insights

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Consumers Worldwide Think Business Should Solve Environmental Problems

Research presented this morning at the SB London conference reveals that many of the world’s consumers lay the responsibility of solving global environmental issues mostly at the door of businesses. ... View More

Article
Can Aspirationals Help Make Sustainable Consumption Cool?

Last month, BBMG, GlobeScan and SustainAbility released The 2013 Aspirational Consumer Index, a report that confirms the rise of nearly 2.5 billion consumers globally who are uniting style, social status and sustainability values to redefine consumpt... View More

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J&J Launches Tumblr Campaign to Remind Americans to Recycle in the Bathroom

While 7 out of 10 Americans say they always or almost always recycle, apparently a scant 1 in 5 consistently recycles bathroom items, according to a report commissioned by the Johnson & Johnson Family of Consumer Companies.To encourage consumers ... View More

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Americans Would Rather Remain Unemployed Than Work for Companies with Bad Reputations

A majority of Americans (69 percent) would not take a job with a company that had a bad reputation, even if they were unemployed, according to an annual corporate reputation survey released by Corporate Responsibility (CR) magazine and Allegis Group ... View More

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SHFT and BBMG Join Forces to Create Branded Content Offering

BBMG and SHFT are joining forces to announce a new branded content offering for organizations aiming to reach and engage Aspirational consumers, a fast-growing consumer segment that cares about looking good, feeling good and doing good.Combining BBMG... View More

Article
Why You Can’t Fight Fear with Facts

The field of environmental sustainability is fraught with emotional issues: climate change, water shortages, population growth, food purity, animal extinction … the list goes on and on.These complex issues are intricately entwined with national eco... View More

Article
Consumers Give Microsoft, Disney, BMW, Google Highest Marks for CSR Performance

For the second year in a row, consumers named Sustainable Brands® corporate member Microsoft the company with the best CSR reputation, according to a new study by corporate reputation management consultancy Reputation Institute. This year, the IT co... View More

Article
2.5 Billion Aspirational Consumers Mark Shift in Sustainable Consumption

A new global consumer study by BBMG, GlobeScan and SustainAbility confirms the rise of nearly 2.5 billion consumers globally who are uniting style, social status and sustainability values to redefine consumption. According to the report, The 2013 Asp... View More

Article
New Report Highlights Seven Headlines of Latest Behaviour Change Research

New research released last week explores the latest views of leaders in the study of encouraging more conscious and responsible behaviour. The Motivating Millions research, conducted by UK behaviour change consultancy Corporate Culture, was carried o... View More

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E&S Topics Comprised 40% of Shareholder Proposals Filed in 2013

Nearly 40 percent of all shareholder proposals filed in 2013 came from the environmental and social (E&S) category, representing the largest category overall, according to a recent report by Ernst & Young.Taking flight: Environmental sustaina... View More

Article
Lack of Reliable Metrics Impeding Sustainable Business Growth, Study Says

Less than a third (32 percent) of CEOs believe the global economy is on track to meet the demands of a growing population, while two-thirds (67 percent) report that the private sector is not making sufficient efforts to address global sustainability ... View More

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Report: More Than Half of Diners Willing to Pay More For Meals in Sustainable Restaurants

More than half (56 percent) of diners would pay more for a meal if they knew the restaurant was investing in reducing its environmental impact and taking its social responsibility seriously, according to new research from the Sustainable Restaurant A... View More

Article
Six Ways to Make Brand Sustainability Resonate with Consumers

Climate change. Resource scarcity. Pollution. Human rights. These are some of the most pressing issues facing business today. They are also some of the most difficult for consumers to relate to, let alone orient their lives around.According to a rece... View More

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50% of Global Consumers Willing to Pay More for Socially Responsible Products

Fifty percent of global consumers are willing to pay more for goods and services from companies that have implemented programs to give back to society, according to a new study from Nielsen.The Nielsen Global Survey on Corporate Social Responsibility... View More

Article
Sustainable People, Part II: The Costs of Excellence

In Part I of this series we introduced the Excellence Trap, and diagnosed its drivers and shortcomings. Here in Part II, we’ll take a close look at the costs we incur when we’re in the Excellence Trap, in order to see clearly what unsustainable p... View More

Article
Why Be a B Corp? Ask a Millennial

Every year, four million Millennials — Generation Y, born between 1982 and 2002 — set out on their own to join the workforce. This generation, which makes up about quarter of today’s population, is one of the most diverse, technologically conne... View More

Article
How a Towel Rail Changed a Village

I was asked recently about my favourite behaviour change stories in the energy space. I didn’t have to think long: my favourite is the one about the £200-a-year towel rail. Yep, you heard that right: a towel rail. ... View More

Article
Conscious Leadership Reminds Us: We Are All the Same

Last year, aspiring artist Jonathan Harris visited Bhutan to learn about why this country is so imbued with happiness. Bhutan is noted for measuring its Gross Happiness Product, rather than what we do in western cultures, which is to measure our Gros... View More

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Big, Bold, Creative ... and Normal: How Brands Can Shift Sustainability Into the Mainstream

Bob Dylan understood the sustainability challenge long ago when he sang, “People seldom do what they believe in / They do what is convenient, then repent” in “Brownsville Girl.”For sustainability to become mainstream, we need to reframe the d... View More

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New 'I Want to Be Recycled' Campaign Targeting 62% of Americans Who Are Not Avid Recyclers

The average American produces 4.4 pounds of trash a day, and on the whole the United States produces over 250 million tons of trash a year. However, only about 35 percent is currently recycled, according to the Environmental Protection Agency (EPA). ... View More

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