Assets About Consumer Insights
Found 889 assets. Page 44 of 45.
Why Be a B Corp? Ask a Millennial
Every year, four million Millennials — Generation Y, born between 1982 and 2002 — set out on their own to join the workforce. This generation, which makes up about quarter of today’s population, is one of the most diverse, technologically conne... View More
How a Towel Rail Changed a Village
I was asked recently about my favourite behaviour change stories in the energy space. I didn’t have to think long: my favourite is the one about the £200-a-year towel rail. Yep, you heard that right: a towel rail. ... View More
Conscious Leadership Reminds Us: We Are All the Same
Last year, aspiring artist Jonathan Harris visited Bhutan to learn about why this country is so imbued with happiness. Bhutan is noted for measuring its Gross Happiness Product, rather than what we do in western cultures, which is to measure our Gros... View More
Big, Bold, Creative ... and Normal: How Brands Can Shift Sustainability Into the Mainstream
Bob Dylan understood the sustainability challenge long ago when he sang, “People seldom do what they believe in / They do what is convenient, then repent” in “Brownsville Girl.”For sustainability to become mainstream, we need to reframe the d... View More
New 'I Want to Be Recycled' Campaign Targeting 62% of Americans Who Are Not Avid Recyclers
The average American produces 4.4 pounds of trash a day, and on the whole the United States produces over 250 million tons of trash a year. However, only about 35 percent is currently recycled, according to the Environmental Protection Agency (EPA). ... View More
The Power of Peer Influence on Consumer Habits
When it comes to motivating behavior change, there’s nothing more powerful than the recommendations of your peers. This applies to everything from musical tastes of teenagers to brand selections among consumers to farmers in India.This power of pee... View More
Will Millennials Drive the Shift from a Consumption-Based to a Values-Based Economy?
One of the most frequently discussed topics in the sustainability industry is sustainable consumption. How can we shift people away from frequently buying new “things” and toward re-use and alternatives to ownership such as borrowing or swapping?... View More
WindMade Introduces Product Label and Calls on Consumers to 'Show You Care'
The WindMade organization has launched the first global consumer label for products made with wind energy, according to a recent announcement.The WindMade Product Label can be applied to all products using a minimum share of 75 percent of renewable e... View More
Lego Thinking: Key to Futureproofing Your Brand?
Key to futureproofing is creating a brand that fulfills your customers' higher order needs — things such as meaning, authenticity, self-fulfillment and all those other wonderful aspirations at the top of Maslow’s pyramid.But what if your consumer... View More
Consumers Believe Brands Can Have Positive Impact but Are Failing to Do So
For all the talk about how important brands are in people's lives, the evidence points firmly in the other direction. ... View More
The Easiest Choice in the World: Using Innovation to Help Every Customer Be More Sustainable
Since its launch in 2010, the Eco Rating scheme that Forum for the Future created with Telefónica UK/O2 has been helping consumers make more sustainable handset choices, whether they like it or not. ... View More
How to Jump-Start Behavior Change Around Energy Conservation
For many years of Pulse studies, when asked who they most blame for rising energy costs, respondents have said they most blame either 1) oil companies or 2) the U.S. government — with utilities much farther down the list. ... View More
Futerra Launches Behavior Change Tactics That You Must Try at Home
At Futerra we banned using behaviour change tactics in the office. ‘Symbolic self completion’ was being wielded to defend sandwiches left in the fridge, and ‘discounting effect’ insidiously applied to making tea. So the following article come... View More
Report: CSR No Longer Optional, Now a Reputational Imperative
Consumers now expect companies to be an active participant — if not a driving force — in solving the most pressing social and environmental issues, according to the 2013 Cone Communications/Echo Global CSR Study. ... View More
Fields Not Factories: Sustainability-Driven Innovation at Seventh Generation
What does it take to grow and profit in the immensely competitive household and personal products industry dominated by giants Unilever and Procter & Gamble? And how can sustainability be the lever that provides revenue growth and product differe... View More
Sustainable Brands Unites Global Partners for First Look at Project on Sustainable Consumption and Consumer Behavior Change
SAN FRANCISCO, California, May 8, 2013 – Sustainable Brands® announced today that the Emerging Economies Consumer Behavior Change Project will launch at the Sustainable Brands Rio conference in Brazil. ... View More
Validating Sustainable Consumption Research: We Don't Know What We Don't Know
Research on sustainable consumption has boomed since the mid 2000s. The rise of social media as a tool for interaction with, and scrutiny of, brands has increased consumer interest in sustainability, alternative products and lifestyle. ... View More
Nestlé Ramps Up Sustainable Design Efforts Throughout Brand Portfolio
As consumers become increasingly demanding of more social and environmental sustainability efforts from their favorite brands, Nestlé is one multinational that is responding in kind. The challenges for the world’s largest food company, however, ar... View More
Collaborative Consumption and the Sharing Economy in Developing Markets
This is an edited excerpt from Pablo Barros' upcoming book, Behaviour change, consumption and sustainability: how companies can influence individuals in a world in transition, due for publication in September 2013. ... View More
Report: Most Mid-Sized Companies Wish To Implement or Improve CSR Programs
Two out of three mid-sized companies are looking either to enhance or establish corporate social responsibility programs, according to a recent report by non-profit Business4Better (B4B). ... View More
