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Stories About Consumer Insights

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Aspirational Consumers Unite Style, Sustainability To Shape Market Trends
Aspirational Consumers Unite Style, Sustainability To Shape Market Trends

INNOVATION & TECHNOLOGY - Is there such a thing as sustainable consumption? A new study by BBMG, GlobeScan and SustainAbility finds that a majority of consumers across six international markets are seeking to reconcile their desire for shopping and style with responsibility to the environment and society through their purchases.

Market for Ethical Products Grows by Nearly $20 Billion Despite Economic Downturn
Market for Ethical Products Grows by Nearly $20 Billion Despite Economic Downturn

CIRCULAR ECONOMY - Consumers remain willing to pay a premium for ethical goods and services despite lingering economic troubles, according to a new study.

Beyond Behavior Change
Beyond Behavior Change

Behavior change is fast becoming the holy grail of the sustainability sectors.