Assets About Consumer Insights

Found 926 assets. Page 42 of 47.

Article

Consumer Behavior Change

Trending: Major Brands Adopting Bold Anti-Smoking Stances

Published on July 14, 2015

About a 3 minute read

While a shift in consumer attitudes away from smoking has been mounting for decades, major brands are now stepping up to do their part to extinguish the unhealthy habit.First, CVS Health Corporation resigned from the U.S. Chamber of Commerce last wee... View More

Article

New Metrics

Why Corporate Responsibility Has the Potential to Deliver Financial, Competitive Returns

Published on July 10, 2015

About a 3 minute read

I’ve been working in the Sustainability and Corporate Responsibility (CR) field for twenty years. In that time, skeptics have persistently challenged the discipline: Do corporate environmental, social, and governance practices drive or distract fro... View More

Article

Organizational Governance Organizational Governance

How to Find Lasting Motivation and Engagement at Work

Published on July 2, 2015

About a 8 minute read

Are you excited about your work? Is it a fulfilling endeavor that you’re proud to take part in and which you enjoy doing? Or is it more of a grind?A recent Gallup survey found that only 30 percent of US workers were “actively engaged and inspired... View More

Article

Marketing & Communications Marketing & Communications

Let’s Talk About Love: People Finally Putting Their Money Where Their Hearts Are

Published on July 1, 2015

About a 3 minute read

One of the a-has from our soon-to-be-released 2015 Eco Pulse study is that, indeed, a company’s sustainability or social responsibility commitment is a reason to love the brand. In fact, when we asked Americans, “Can you name a brand you love?”... View More

Article

Innovation & Technology Innovation & Technology

How Big Data Can Enable a Transparent Marketplace for Consumer Goods

Published on June 30, 2015

About a 5 minute read

Today we can access vast quantities of information from countless sources to help us make better decisions quickly.My cell phone can help me find a restaurant with the type of food I like, at a price I like, and with a customer satisfaction rating. I... View More

Article

Making ‘Green’ a Bonus, Not a Focus

Published on June 23, 2015

About a 3 minute read

The “green gap” is alive and well, yet many companies and marketers still don’t seem to notice. On the one hand, we continue to see a massive influx of passionate consumers telling us they are willing to pay a premium for products from socially... View More

Article

Innovation & Technology Innovation & Technology

Five Human Aspirations That Hold the Future for Brands

Published on June 19, 2015

About a 8 minute read

We marketers can be obsessed with generational trends. How many meetings have you had lately on what Millennials think of your brand? Or what Generation Z means for your digital strategy?And yet, while important, we may be asking the wrong questions ... View More

Article

#SB15sd: How to Make Mainstream Consumers Give a Sh*t

Published on June 4, 2015

About a 4 minute read

For me, this was hands-down the most entertaining session of SB ‘15 San Diego. If you ever get the opportunity to attend a panel moderated by Edelman's Henk Campher, I highly recommend it.He set the mood for 60-minute breakout by welcoming everyone... View More

Article

Organizational Governance Organizational Governance

How to Pool Collective Leadership & Go Beyond Nudging, Gaming and Competing to Engage Employees

Published on June 3, 2015

About a 4 minute read

It's an incredible, mostly missed opportunity: 70 percent of U.S. workers are not engaged at work, and yet organizations with high employee engagement have 147 percent higher earnings per share. Not surprisingly, employee engagement was one of the ma... View More

Article

A ‘How To’ on Engaging Millennials: Be Bold, Transparent, Data-Driven

Published on June 3, 2015

About a 5 minute read

Couldn't make ittoSB '15 San Diego?View this session'spresentationhereand catch up onthe week's ... View More

Article

Circular Economy Circular Economy

How to Build a Branded Peer-to-Peer Marketplace

Published on June 3, 2015

About a 2 minute read

Couldn't make ittoSB '15 San Diego?View this session'spresentationhereand catch up onthe week's ... View More

Article

How Can We Get Marketers to See the Value in Sustainability?

Published on June 2, 2015

About a 4 minute read

Following an energy-filled morning at SB ‘15 San Diego, David Hawksworth of Given London kicked off an afternoon workshop by asking, “How do we combine the skills of marketing and sustainability professionals?” ... View More

Article

Innovation & Technology Innovation & Technology

How Can Social Good and Profit Coexist in a Brand?

Published on June 2, 2015

About a 4 minute read

SB ‘15 San Diego kicked off Monday morning, with Paradise Point in Mission Bay serving as an inspirational backdrop to what promises to be a thought-provoking week of workshops, networking and breakout sessions. ... View More

Article

Researchers Share Latest Consumer Insights, Strategies for Converting Intention to Action

Published on June 1, 2015

About a 5 minute read

“Are you a part of the problem, or are you a part of the solution?” Simon Mainwaring asked attendees of the opening morning workshop at SB ’15 San Diego on Monday, before introducing the seven panelists who shared complementary global market ob... View More

Article

Study: 81% of Consumers Say They Will Make Personal Sacrifices to Address Social, Environmental Issues

Published on May 27, 2015

About a 9 minute read

Global consumers feel a personal accountability to address social and environmental issues and look to companies as partners in progress, according to findings from the 2015 Cone Communications/Ebiquity Global CSR Study, released today. ... View More

Article

Member News

Global Consumers Willing to Make Personal Sacrifices to Address Social and Environmental Issues, According to New Research by Cone Communications and Ebiquity

Published on May 27, 2015

About a 10 minute read

BOSTON (May 27, 2015) – Global consumers feel a personal accountability to address social and environmental issues and look to companies as partners in progress, according to findings from the 2015 Cone Communications/Ebiquity Global CSR Study, rel... View More

Article

Marketing & Communications Marketing & Communications

BMW, Google Top Global Corporate Reputation List

Published on May 26, 2015

About a 2 minute read

BMW, Google and Daimler are the world’s most reputable companies, according to the Reputation Institute’s 2015 Global RepTrak® 100.Rolex, LEGO, The Walt Disney Company, Canon, Apple, Sony and Intel rounded out the top ten.The annual survey measu... View More

Article

10 Tips for Stakeholder Engagement with Activists

Published on May 20, 2015

About a 9 minute read

From toxics to human rights, advocates are increasingly focusing on consumer-facing brands to drive change on environmental and social issues. Corporate campaigns have been going strong for decades, but with the rise of social media, higher demand fo... View More

Article

Marketing & Communications Marketing & Communications

Simple, Actionable and Cool: A How-to Guide for Appealing to Our Most Socially Savvy Consumers Yet

Published on May 13, 2015

About a 6 minute read

Engaging and winning loyalty from consumers has always been the Holy Grail for brands. And with a growing contingent of socially conscious — and socially connected — shoppers expressing a growing preference for responsibly made products from auth... View More

Article

Innovation & Technology Innovation & Technology

2016 Ford F-150 Comes with CNG/Propane Conversion Option, Reducing CO2 Emissions by 20%

Published on May 12, 2015

About a 4 minute read

Last week, Ford announced that its 2016 F-150 truck will have an available gaseous-fuel prep package that enables 5.0-liter, V8-powered models to run on clean, low-cost compressed natural gas (CNG) or propane, making Ford the only manufacturer of a C... View More