Assets About Consumer Insights
Found 891 assets. Page 42 of 45.
Effie, WEF Announce Inaugural Call for Entries for Positive Change Award
Effie Worldwide and the World Economic Forum (WEF) have announced the inaugural call for entries for The Positive Change Effie Award, which recognizes and celebrates the most effective marketing programs that have measurably shifted consumer behavior... View More
Survey: Consumers Hate Product Waste More Than Going to the Dentist
This week, LiquiGlide Inc. — creator of a coating for the insides of food containers that helps coax out every last drop — released survey results that clearly illustrate consumers' intense dislike of product waste. ... View More
Study: Millennials, GenXers and Baby Boomers Have Similar Workplace Preferences
Age is less of a factor than widely thought when it comes to workplace preferences in the U.S., according to a new workplace strategy report by CBRE Group.The study found that, while current assumptions about millennials are driving the design of man... View More
#SB14London: The Latest Intelligence on Customer Attitudes and Behaviour
SB ‘14 London got underway Monday morning and appropriately, one of the day’s first workshops presented some of the key market insights that will help to guide brands in the continued development of sustainable business models.Early in the sessio... View More
5 Types of Consumer Reactions Sustainability Leaders Need to Understand Better
Corporate sustainability professionals are an interesting breed, aren’t they? Not always the most relatable or immediately exciting crowd, one might say. And not exactly the easiest to listen to, or understand — for most people, anyway. ... View More
Report: As Companies Commit to Sustainability, Some Remain Skeptical
A growing number of companies are committed to policies to ensure environmental, social and governance sustainability — but some remain skeptical about their benefits, according to a new report from the Economist Intelligence Unit.New Business Mode... View More
Study: Most European CEOs Believe Successful Business Combines Profit and Purpose
Nearly nine in ten (86%) current CEOs and future business leaders believe businesses should have a social purpose, but just a fifth of the younger generation agrees they are doing so, according to a new study by Coca-Cola Enterprises (CCE) in partner... View More
AB InBev Celebrates Global Be(er) Responsible Day, Announces Progress Toward Responsible Drinking Goals
Anheuser-Busch InBev today released the results of its first international survey on consumer attitudes toward the responsible serving and selling of alcoholic beverages — adults of legal drinking age in eight countries were asked about the impact... View More
How Understanding Your Products' Social Footprints Helps Create Business Value
Recent significant advances in both sustainability assessment and societal awareness have resulted in businesses placing growing importance on full product value chain transparency. This relates to the need to investigate social impacts throughout pr... View More
Datacoup Lets Users Unlock the Value of Their Personal Data for Cash, Insights
Datacoup, “The World’s First Personal Data Marketplace,” launched Thursday, providing a platform for individuals to aggregate, analyze and sell their own personal data. After a successful beta period with over 1,200 active users testing new sit... View More
Napa Green Wines: Not Shouting It From the Rooftops
Of the 50 certified wineries, surprisingly, only three have opted to display the Napa Green logo on their labels — despite the time and cost involved in obtaining those certifications — so, I dug a little deeper. ... View More
Can Chipotle Learn About Food Integrity from McDonald's?
McDonald’s Canada’s experience is evidence that social media is pushing transparency mainstream, and that for them the risks have been worth the rewards of increased customer trust. ... View More
How to Communicate Effectively with Young Consumers (Or, Lessons from 'Funny or Die')
When an irreverent spoof video can increase web traffic to the Affordable Care Act website by 40% in less than a day, understanding why can help your brand better communicate with young consumers. ... View More
New Survey Shows Gravity of a Growing, Global Parental Concern: Kids aren’t spending enough time in nature
ARLINGTON, Va. (April 9, 2014) – The Nature Conservancy released the results of the first global survey to capture not only how much time kids spend outside, but also parents’ perspectives on the importance and benefits of time spent in nature. T... View More
Climate Meme 2 Needs Help Spreading Climate Change 'Virus'
Memes, as defined by Culture2 (formerly DarwinSF) founders Joe Brewer and Lazlo Karafiath, are “the units of culture that reproduce themselves through people’s thoughts and behaviors.” The word meme has recently been appropriated by Internet cu... View More
Talent, Transformation and the Triple Bottom Line: Andrew Savitz on the Sustainability-HR Nexus
Once considered strange bedfellows, sustainability and human resource management are being increasingly recognized as an ideal match. Andrew Savitz’s book Talent, Transformation, and the Triple Bottom Line: How Companies Can Leverage Human Resource... View More
Driving Sustainability: Lessons from Public Health
Experts in public health have struggled with enabling behaviour change for years. The sustainability sector should learn what it can from their experiences. Consumer behaviour change is the challenge of our time. As governments and brands are beginni... View More
H&M Trying to Prove 'Ethical Fast Fashion' Is Not an Oxymoron
In the context of the huge market for fast, disposable fashion, H&M’s brand promise to offer quality fashion at the best price might seem like an oxymoron. But the brand is determined to make good on its goal to “provide fashion for conscious... View More
With New Worker-Engagement Technologies, 18 Million Is Just the Beginning
It has the potential to benefit 173 million workers in global supply chains and provide livelihood benefits or savings of US $30 billion annually, according to Vodafone and Accenture.What is the ‘it’? It’s a series of six disruptive opportuniti... View More
How O2's Think Big Program Has Delivered £3.8 Million in Business Benefits
Last year, I posted a blog on 2degrees about the Think Big program, and how we have helped people from across our business (Telefonica UK, O2 and partners) to get involved with Think Big, directly delivering sustainability benefits. ... View More
