Found 920 assets. Page 42 of 46.
We marketers can be obsessed with generational trends. How many meetings have you had lately on what Millennials think of your brand? Or what Generation Z means for your digital strategy?And yet, while important, we may be asking the wrong questions ... View More
For me, this was hands-down the most entertaining session of SB ‘15 San Diego. If you ever get the opportunity to attend a panel moderated by Edelman's Henk Campher, I highly recommend it.He set the mood for 60-minute breakout by welcoming everyone... View More
It's an incredible, mostly missed opportunity: 70 percent of U.S. workers are not engaged at work, and yet organizations with high employee engagement have 147 percent higher earnings per share. Not surprisingly, employee engagement was one of the ma... View More
Couldn't make ittoSB '15 San Diego?View this session'spresentationhereand catch up onthe week's ... View More
Following an energy-filled morning at SB ‘15 San Diego, David Hawksworth of Given London kicked off an afternoon workshop by asking, “How do we combine the skills of marketing and sustainability professionals?” ... View More
SB ‘15 San Diego kicked off Monday morning, with Paradise Point in Mission Bay serving as an inspirational backdrop to what promises to be a thought-provoking week of workshops, networking and breakout sessions. ... View More
“Are you a part of the problem, or are you a part of the solution?” Simon Mainwaring asked attendees of the opening morning workshop at SB ’15 San Diego on Monday, before introducing the seven panelists who shared complementary global market ob... View More
Global consumers feel a personal accountability to address social and environmental issues and look to companies as partners in progress, according to findings from the 2015 Cone Communications/Ebiquity Global CSR Study, released today. ... View More
BOSTON (May 27, 2015) – Global consumers feel a personal accountability to address social and environmental issues and look to companies as partners in progress, according to findings from the 2015 Cone Communications/Ebiquity Global CSR Study, rel... View More
BMW, Google and Daimler are the world’s most reputable companies, according to the Reputation Institute’s 2015 Global RepTrak® 100.Rolex, LEGO, The Walt Disney Company, Canon, Apple, Sony and Intel rounded out the top ten.The annual survey measu... View More
From toxics to human rights, advocates are increasingly focusing on consumer-facing brands to drive change on environmental and social issues. Corporate campaigns have been going strong for decades, but with the rise of social media, higher demand fo... View More
Engaging and winning loyalty from consumers has always been the Holy Grail for brands. And with a growing contingent of socially conscious — and socially connected — shoppers expressing a growing preference for responsibly made products from auth... View More
Last week, Ford announced that its 2016 F-150 truck will have an available gaseous-fuel prep package that enables 5.0-liter, V8-powered models to run on clean, low-cost compressed natural gas (CNG) or propane, making Ford the only manufacturer of a C... View More
These are times of major changes in how people live and consume. Today’s developments demand from us new ways of producing and consuming, given the increasing scarcity of natural resources and the rapid growth of the global consumer class, especial... View More
Your company is doing all the right things: You’re making a product with sustainable attributes, your manufacturing process is diverting waste from landfill, and your products contain recycled content. But are these efforts translating into higher ... View More
REI has announced its support of the 100-year anniversary of the National Park Service in 2016 through a multi-year, multimillion-dollar partnership with the National Park Foundation, the official charity of America’s national parks. The partnershi... View More
“We build too many walls and not enough bridges.”— Isaac NewtonI agree 100%How many times can we honestly say that we really agree 100 percent with someone else on an issue? Often this is because finding points of disagreement with other people... View More
The financial landscape is rapidly changing thanks to new guests who have recently pulled up a seat at the investment table: Millennials.The generation has come into its own, with well-earned spending and investment power that it wields with great di... View More
Is it really possible for both businesses and the planet to thrive while providing people with the luxury goods and experiences they want?Luxury has always been a key component of international trade. We have historical records and archaeological evi... View More