Assets About Consumer Insights

Found 920 assets. Page 42 of 46.

Article
Innovation & TechnologyInnovation & Technology
Five Human Aspirations That Hold the Future for Brands
Five Human Aspirations That Hold the Future for Brands
Published on June 19, 2015
About a 8 minute read

We marketers can be obsessed with generational trends. How many meetings have you had lately on what Millennials think of your brand? Or what Generation Z means for your digital strategy?And yet, while important, we may be asking the wrong questions ... View More

Article
#SB15sd: How to Make Mainstream Consumers Give a Sh*t
#SB15sd: How to Make Mainstream Consumers Give a Sh*t
Published on June 4, 2015
About a 4 minute read

For me, this was hands-down the most entertaining session of SB ‘15 San Diego. If you ever get the opportunity to attend a panel moderated by Edelman's Henk Campher, I highly recommend it.He set the mood for 60-minute breakout by welcoming everyone... View More

Article
Organizational GovernanceOrganizational Governance
How to Pool Collective Leadership & Go Beyond Nudging, Gaming and Competing to Engage Employees
How to Pool Collective Leadership & Go Beyond Nudging, Gaming and Competing to Engage Employees
Published on June 3, 2015
About a 4 minute read

It's an incredible, mostly missed opportunity: 70 percent of U.S. workers are not engaged at work, and yet organizations with high employee engagement have 147 percent higher earnings per share. Not surprisingly, employee engagement was one of the ma... View More

Article
A ‘How To’ on Engaging Millennials: Be Bold, Transparent, Data-Driven
A ‘How To’ on Engaging Millennials: Be Bold, Transparent, Data-Driven
Published on June 3, 2015
About a 5 minute read

Couldn't make ittoSB '15 San Diego?View this session'spresentationhereand catch up onthe week's ... View More

Article
Circular EconomyCircular Economy
How to Build a Branded Peer-to-Peer Marketplace
How to Build a Branded Peer-to-Peer Marketplace
Published on June 3, 2015
About a 2 minute read

Couldn't make ittoSB '15 San Diego?View this session'spresentationhereand catch up onthe week's ... View More

Article
How Can We Get Marketers to See the Value in Sustainability?
How Can We Get Marketers to See the Value in Sustainability?
Published on June 2, 2015
About a 4 minute read

Following an energy-filled morning at SB ‘15 San Diego, David Hawksworth of Given London kicked off an afternoon workshop by asking, “How do we combine the skills of marketing and sustainability professionals?” ... View More

Article
Innovation & TechnologyInnovation & Technology
How Can Social Good and Profit Coexist in a Brand?
How Can Social Good and Profit Coexist in a Brand?
Published on June 2, 2015
About a 4 minute read

SB ‘15 San Diego kicked off Monday morning, with Paradise Point in Mission Bay serving as an inspirational backdrop to what promises to be a thought-provoking week of workshops, networking and breakout sessions. ... View More

Article
Researchers Share Latest Consumer Insights, Strategies for Converting Intention to Action
Researchers Share Latest Consumer Insights, Strategies for Converting Intention to Action
Published on June 1, 2015
About a 5 minute read

“Are you a part of the problem, or are you a part of the solution?” Simon Mainwaring asked attendees of the opening morning workshop at SB ’15 San Diego on Monday, before introducing the seven panelists who shared complementary global market ob... View More

Article
Study: 81% of Consumers Say They Will Make Personal Sacrifices to Address Social, Environmental Issues
Study: 81% of Consumers Say They Will Make Personal Sacrifices to Address Social, Environmental Issues
Published on May 27, 2015
About a 9 minute read

Global consumers feel a personal accountability to address social and environmental issues and look to companies as partners in progress, according to findings from the 2015 Cone Communications/Ebiquity Global CSR Study, released today. ... View More

Article
Community Updates
Global Consumers Willing to Make Personal Sacrifices to Address Social and Environmental Issues, According to New Research by Cone Communications and Ebiquity
Global Consumers Willing to Make Personal Sacrifices to Address Social and Environmental Issues, According to New Research by Cone Communications and Ebiquity
Published on May 27, 2015
About a 10 minute read

BOSTON (May 27, 2015) – Global consumers feel a personal accountability to address social and environmental issues and look to companies as partners in progress, according to findings from the 2015 Cone Communications/Ebiquity Global CSR Study, rel... View More

Article
Marketing & CommunicationsMarketing & Communications
BMW, Google Top Global Corporate Reputation List
BMW, Google Top Global Corporate Reputation List
Published on May 26, 2015
About a 2 minute read

BMW, Google and Daimler are the world’s most reputable companies, according to the Reputation Institute’s 2015 Global RepTrak® 100.Rolex, LEGO, The Walt Disney Company, Canon, Apple, Sony and Intel rounded out the top ten.The annual survey measu... View More

Article
10 Tips for Stakeholder Engagement with Activists
10 Tips for Stakeholder Engagement with Activists
Published on May 20, 2015
About a 9 minute read

From toxics to human rights, advocates are increasingly focusing on consumer-facing brands to drive change on environmental and social issues. Corporate campaigns have been going strong for decades, but with the rise of social media, higher demand fo... View More

Article
Marketing & CommunicationsMarketing & Communications
Simple, Actionable and Cool: A How-to Guide for Appealing to Our Most Socially Savvy Consumers Yet
Simple, Actionable and Cool: A How-to Guide for Appealing to Our Most Socially Savvy Consumers Yet
Published on May 13, 2015
About a 6 minute read

Engaging and winning loyalty from consumers has always been the Holy Grail for brands. And with a growing contingent of socially conscious — and socially connected — shoppers expressing a growing preference for responsibly made products from auth... View More

Article
Innovation & TechnologyInnovation & Technology
2016 Ford F-150 Comes with CNG/Propane Conversion Option, Reducing CO2 Emissions by 20%
2016 Ford F-150 Comes with CNG/Propane Conversion Option, Reducing CO2 Emissions by 20%
Published on May 12, 2015
About a 4 minute read

Last week, Ford announced that its 2016 F-150 truck will have an available gaseous-fuel prep package that enables 5.0-liter, V8-powered models to run on clean, low-cost compressed natural gas (CNG) or propane, making Ford the only manufacturer of a C... View More

Article
Consumer Behavior Change
Consumer Awareness Won't Save The World: We Need Businesses That Can Change People's Habits For Good
Consumer Awareness Won't Save The World: We Need Businesses That Can Change People's Habits For Good
Published on May 8, 2015
About a 8 minute read

These are times of major changes in how people live and consume. Today’s developments demand from us new ways of producing and consuming, given the increasing scarcity of natural resources and the rapid growth of the global consumer class, especial... View More

Article
Science, Certifications, Stories: 3 Reasons You Can't Afford Not To Leverage Your Brand's Sustainability Initiatives
Science, Certifications, Stories: 3 Reasons You Can't Afford Not To Leverage Your Brand's Sustainability Initiatives
Published on May 6, 2015
About a 3 minute read

Your company is doing all the right things: You’re making a product with sustainable attributes, your manufacturing process is diverting waste from landfill, and your products contain recycled content. But are these efforts translating into higher ... View More

Article
Consumer Behavior Change
REI, National Parks Encouraging People to #FindYourPark and Truly Experience the Great Outdoors
REI, National Parks Encouraging People to #FindYourPark and Truly Experience the Great Outdoors
Published on April 1, 2015
About a 4 minute read

REI has announced its support of the 100-year anniversary of the National Park Service in 2016 through a multi-year, multimillion-dollar partnership with the National Park Foundation, the official charity of America’s national parks. The partnershi... View More

Article
Collaboration & Co-CreationCollaboration & Co-Creation
What Do We Need to Agree Upon in Order to Work Together? The Principle of Minimum Consensus
What Do We Need to Agree Upon in Order to Work Together? The Principle of Minimum Consensus
Published on March 27, 2015
About a 9 minute read

“We build too many walls and not enough bridges.”— Isaac NewtonI agree 100%How many times can we honestly say that we really agree 100 percent with someone else on an issue? Often this is because finding points of disagreement with other people... View More

Article
Innovation & TechnologyInnovation & Technology
Sprouts Farmers Market: A Case Study in Capturing the Loyalty of Discriminating Millennials
Sprouts Farmers Market: A Case Study in Capturing the Loyalty of Discriminating Millennials
Published on March 20, 2015
About a 3 minute read

The financial landscape is rapidly changing thanks to new guests who have recently pulled up a seat at the investment table: Millennials.The generation has come into its own, with well-earned spending and investment power that it wields with great di... View More

Article
Innovation & TechnologyInnovation & Technology
Sustainability Comes at a Premium: Creating a Race to the Top Through the Luxury Goods Market
Sustainability Comes at a Premium: Creating a Race to the Top Through the Luxury Goods Market
Published on March 20, 2015
About a 7 minute read

Is it really possible for both businesses and the planet to thrive while providing people with the luxury goods and experiences they want?Luxury has always been a key component of international trade. We have historical records and archaeological evi... View More

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