Assets About Consumer Insights

Found 920 assets. Page 43 of 46.

Article
Consumer Behavior Change
Survey: Millennials and Women Leading the Sustainable Investing Charge
Survey: Millennials and Women Leading the Sustainable Investing Charge
Published on March 4, 2015
About a 2 minute read

Seventy-one percent of active individual investors describe themselves as interested in sustainable investing, and nearly two in three (65 percent) believe sustainable investing will become more prevalent over the next five years, according to a new ... View More

Article
Newsflash: Some Americans Stumped on Sustainability!
Newsflash: Some Americans Stumped on Sustainability!
Published on February 27, 2015
About a 4 minute read

In November, Domtar Corporation — North America’s largest manufacturer of uncoated freesheet paper — conducted a national survey fielded by Taylor Nelson Sofres (TNS) Global that revealed, perhaps not surprisingly, that while many Americans hav... View More

Article
Dear SB Vanguard: What Are the Hottest Types of Know How to Watch This Year?
Dear SB Vanguard: What Are the Hottest Types of Know How to Watch This Year?
Published on February 10, 2015
About a 7 minute read

This is the latest in a series of posts in which we will poll our global community of business leaders and practitioners — the “SB Vanguard” — on a variety of issues pertinent to the evolving sustainable business landscape.For SB, the theme f... View More

Article
Materials & PackagingMaterials & Packaging
Millennials Up Pressure on Brands for Sustainable Packaging
Millennials Up Pressure on Brands for Sustainable Packaging
Published on January 26, 2015
About a 2 minute read

Millennials have higher expectations for sustainable product packaging than their older counterparts, according to a new study by Finnish packaging solutions company Stora Enso.Millennials, defined as those born between 1980 and 2000, are the focus o... View More

Article
Consumer Behavior Change
Asda's 'Wonky Veg' Campaign Aims to Show Ugly Produce Is 'Beautiful on the Inside'
Asda's 'Wonky Veg' Campaign Aims to Show Ugly Produce Is 'Beautiful on the Inside'
Published on January 14, 2015
About a 3 minute read

UK supermarket giant Asda is trialing a new range of vegetable products it’s calling “Wonky Veg,” in a bid to reduce food waste.The retailer created its new range of misshapen fruit and vegetables — sold at reduced prices — after working al... View More

Article
Materials & PackagingMaterials & Packaging
The Evidence Is Clear: Consumers Want More Sustainable Packaging Options
The Evidence Is Clear: Consumers Want More Sustainable Packaging Options
Published on December 19, 2014
About a 4 minute read

With the holiday season upon us, millions of shoppers are in the midst of purchasing wrapping paper and packaging for their gifts this year. What might surprise many is how much consumer commitment towards environmentally sustainable packaging has in... View More

Article
Innovation & TechnologyInnovation & Technology
New Mobile App Encourages Fitness, Rewards You for Reducing Your CO2 Emissions
New Mobile App Encourages Fitness, Rewards You for Reducing Your CO2 Emissions
Published on December 19, 2014
About a 3 minute read

Looking for something to hold you accountable on your New Year’s resolution to be more active? Changers — a German startup whose mission is to motivate behavior change by making sustainable actions measurable — has launched CO2 Fit, a new mobil... View More

Article
Marketing & CommunicationsMarketing & Communications
Google, Microsoft, Walt Disney and BMW Have Best CSR Reputations
Google, Microsoft, Walt Disney and BMW Have Best CSR Reputations
Published on December 19, 2014
About a 2 minute read

Google, Microsoft, Walt Disney and BMW have the best CSR reputations globally, according to new research from the Reputation Institute (RI).Although this year Google beat out Microsoft for the top spot, the same companies remain in the top four as la... View More

Article
Consumer Behavior Change
Why Consumer Education Is Vital for Corporate Sustainability Success
Why Consumer Education Is Vital for Corporate Sustainability Success
Published on December 17, 2014
About a 4 minute read

More and more, big companies have a growing responsibility, not just to help their bottom line, but to promote significant positive behaviors that contribute to a healthier world. That often means going above and beyond company-wide sustainability in... View More

Article
Marketing & Communications
Effie, WEF Announce Inaugural Call for Entries for Positive Change Award
Effie, WEF Announce Inaugural Call for Entries for Positive Change Award
Published on November 25, 2014
About a 2 minute read

Effie Worldwide and the World Economic Forum (WEF) have announced the inaugural call for entries for The Positive Change Effie Award, which recognizes and celebrates the most effective marketing programs that have measurably shifted consumer behavior... View More

Article
Materials & PackagingMaterials & Packaging
Survey: Consumers Hate Product Waste More Than Going to the Dentist
Survey: Consumers Hate Product Waste More Than Going to the Dentist
Published on November 21, 2014
About a 4 minute read

This week, LiquiGlide Inc. — creator of a coating for the insides of food containers that helps coax out every last drop — released survey results that clearly illustrate consumers' intense dislike of product waste. ... View More

Article
Consumer Behavior Change
Study: Millennials, GenXers and Baby Boomers Have Similar Workplace Preferences
Study: Millennials, GenXers and Baby Boomers Have Similar Workplace Preferences
Published on November 4, 2014
About a 2 minute read

Age is less of a factor than widely thought when it comes to workplace preferences in the U.S., according to a new workplace strategy report by CBRE Group.The study found that, while current assumptions about millennials are driving the design of man... View More

Article
#SB14London: The Latest Intelligence on Customer Attitudes and Behaviour
#SB14London: The Latest Intelligence on Customer Attitudes and Behaviour
Published on November 4, 2014
About a 3 minute read

SB ‘14 London got underway Monday morning and appropriately, one of the day’s first workshops presented some of the key market insights that will help to guide brands in the continued development of sustainable business models.Early in the sessio... View More

Article
5 Types of Consumer Reactions Sustainability Leaders Need to Understand Better
5 Types of Consumer Reactions Sustainability Leaders Need to Understand Better
Published on October 22, 2014
About a 5 minute read

Corporate sustainability professionals are an interesting breed, aren’t they? Not always the most relatable or immediately exciting crowd, one might say. And not exactly the easiest to listen to, or understand — for most people, anyway. ... View More

Article
Consumer Behavior Change
Report: As Companies Commit to Sustainability, Some Remain Skeptical
Report: As Companies Commit to Sustainability, Some Remain Skeptical
Published on October 15, 2014
About a 2 minute read

A growing number of companies are committed to policies to ensure environmental, social and governance sustainability — but some remain skeptical about their benefits, according to a new report from the Economist Intelligence Unit.New Business Mode... View More

Article
Organizational GovernanceOrganizational Governance
Study: Most European CEOs Believe Successful Business Combines Profit and Purpose
Study: Most European CEOs Believe Successful Business Combines Profit and Purpose
Published on October 9, 2014
About a 3 minute read

Nearly nine in ten (86%) current CEOs and future business leaders believe businesses should have a social purpose, but just a fifth of the younger generation agrees they are doing so, according to a new study by Coca-Cola Enterprises (CCE) in partner... View More

Article
AB InBev Celebrates Global Be(er) Responsible Day, Announces Progress Toward Responsible Drinking Goals
AB InBev Celebrates Global Be(er) Responsible Day, Announces Progress Toward Responsible Drinking Goals
Published on September 18, 2014
About a 4 minute read

Anheuser-Busch InBev today released the results of its first international survey on consumer attitudes toward the responsible serving and selling of alcoholic beverages — adults of legal drinking age in eight countries were asked about the impact... View More

Article
New Metrics
How Understanding Your Products' Social Footprints Helps Create Business Value
How Understanding Your Products' Social Footprints Helps Create Business Value
Published on September 11, 2014
About a 3 minute read

Recent significant advances in both sustainability assessment and societal awareness have resulted in businesses placing growing importance on full product value chain transparency. This relates to the need to investigate social impacts throughout pr... View More

Article
Innovation & TechnologyInnovation & Technology
Datacoup Lets Users Unlock the Value of Their Personal Data for Cash, Insights
Datacoup Lets Users Unlock the Value of Their Personal Data for Cash, Insights
Published on September 5, 2014
About a 4 minute read

Datacoup, “The World’s First Personal Data Marketplace,” launched Thursday, providing a platform for individuals to aggregate, analyze and sell their own personal data. After a successful beta period with over 1,200 active users testing new sit... View More

Article
Marketing & Communications
Napa Green Wines: Not Shouting It From the Rooftops
Napa Green Wines: Not Shouting It From the Rooftops
Published on July 24, 2014
About a 4 minute read

Of the 50 certified wineries, surprisingly, only three have opted to display the Napa Green logo on their labels — despite the time and cost involved in obtaining those certifications — so, I dug a little deeper. ... View More

Upcoming Events

June 8-10, 2026
SB'26 San Diego
US Event
February 18-19, 2026
SB'26 Tokyo
US Event
See All Events >