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Beer Store Recycles More Packaging Than It Sells, Saves Ontarians $40M
The Beer Store, a privately owned chain of retail outlets selling beer and other malt beverages across Ontario, Canada has announced that it has saved the province $40 million in the last year, thanks to its bottle recycling system and the cooperatio... View More
Embracing Conscious Consumerism Helping Brands Win Loyalty
Numerous marketing campaigns have sprung out of the Black Friday movement that encourage a more conscious approach to consumption — whether through consuming less; producing less waste; supporting local, grassroots or small businesses; or contribut... View More
25% of Small UK Businesses Prioritizing Sustainability in 2014
One in four small and medium-sized businesses (SMEs) in the UK consider sustainability one of their highest concerns for the coming year, according to a new survey by Lloyds Bank Commercial Banking (LBCB).While sustainability is becoming an integral ... View More
Entrepreneurs Hoping to Fix Food System by Taking the “Ick!” Out of Cricket
Earlier this year, the United Nations released a report on incorporating insects into the diet as a means of increasing nutrition in developing nations and reducing the carbon footprint of the food production industry. While many might have taken thi... View More
Study: 82% of Social Change Agents Prefer Products from Responsible Companies
Eight-two percent of those actively engaged in social change make an effort to support companies that behave responsibly toward the people and environment in the communities where it operates, according to a new study by Walden University.The 2013 So... View More
Safeway, Oakley Adopt Tool to Better Understand Social Impact of Giving Programs
Safeway, Oakley, Frontier Airlines and Family Dollar are among those that have adopted a new tool that helps to measure the social impact of giving programs.The Impact Reporting tool, developed by Versaic, a San Mateo, Calif.-based online CSR and sus... View More
Breakouts Echo Key Themes of Engagement, Shared Value, Net Positivity on SB London Day Two
After another morning of inspiring plenary sessions, the afternoon breakout sessions on SB London day two began with BBMG’s Raphael Bemporad, Lonesome George‘s Eduardo Balarezo, and Telefonica‘s Mark McGinn continued the thread by discussing co... View More
Consumers Worldwide Think Business Should Solve Environmental Problems
Research presented this morning at the SB London conference reveals that many of the world’s consumers lay the responsibility of solving global environmental issues mostly at the door of businesses. ... View More
Can Aspirationals Help Make Sustainable Consumption Cool?
Last month, BBMG, GlobeScan and SustainAbility released The 2013 Aspirational Consumer Index, a report that confirms the rise of nearly 2.5 billion consumers globally who are uniting style, social status and sustainability values to redefine consumpt... View More
J&J Launches Tumblr Campaign to Remind Americans to Recycle in the Bathroom
While 7 out of 10 Americans say they always or almost always recycle, apparently a scant 1 in 5 consistently recycles bathroom items, according to a report commissioned by the Johnson & Johnson Family of Consumer Companies.To encourage consumers ... View More
Americans Would Rather Remain Unemployed Than Work for Companies with Bad Reputations
A majority of Americans (69 percent) would not take a job with a company that had a bad reputation, even if they were unemployed, according to an annual corporate reputation survey released by Corporate Responsibility (CR) magazine and Allegis Group ... View More
SHFT and BBMG Join Forces to Create Branded Content Offering
BBMG and SHFT are joining forces to announce a new branded content offering for organizations aiming to reach and engage Aspirational consumers, a fast-growing consumer segment that cares about looking good, feeling good and doing good.Combining BBMG... View More
Why You Can’t Fight Fear with Facts
The field of environmental sustainability is fraught with emotional issues: climate change, water shortages, population growth, food purity, animal extinction … the list goes on and on.These complex issues are intricately entwined with national eco... View More
Consumers Give Microsoft, Disney, BMW, Google Highest Marks for CSR Performance
For the second year in a row, consumers named Sustainable Brands® corporate member Microsoft the company with the best CSR reputation, according to a new study by corporate reputation management consultancy Reputation Institute. This year, the IT co... View More
2.5 Billion Aspirational Consumers Mark Shift in Sustainable Consumption
A new global consumer study by BBMG, GlobeScan and SustainAbility confirms the rise of nearly 2.5 billion consumers globally who are uniting style, social status and sustainability values to redefine consumption. According to the report, The 2013 Asp... View More
New Report Highlights Seven Headlines of Latest Behaviour Change Research
New research released last week explores the latest views of leaders in the study of encouraging more conscious and responsible behaviour. The Motivating Millions research, conducted by UK behaviour change consultancy Corporate Culture, was carried o... View More
E&S Topics Comprised 40% of Shareholder Proposals Filed in 2013
Nearly 40 percent of all shareholder proposals filed in 2013 came from the environmental and social (E&S) category, representing the largest category overall, according to a recent report by Ernst & Young.Taking flight: Environmental sustaina... View More
Lack of Reliable Metrics Impeding Sustainable Business Growth, Study Says
Less than a third (32 percent) of CEOs believe the global economy is on track to meet the demands of a growing population, while two-thirds (67 percent) report that the private sector is not making sufficient efforts to address global sustainability ... View More
Report: More Than Half of Diners Willing to Pay More For Meals in Sustainable Restaurants
More than half (56 percent) of diners would pay more for a meal if they knew the restaurant was investing in reducing its environmental impact and taking its social responsibility seriously, according to new research from the Sustainable Restaurant A... View More
Six Ways to Make Brand Sustainability Resonate with Consumers
Climate change. Resource scarcity. Pollution. Human rights. These are some of the most pressing issues facing business today. They are also some of the most difficult for consumers to relate to, let alone orient their lives around.According to a rece... View More
