INNOVATION & TECHNOLOGY -
The collaboration, led by the NextGen Consortium, makes reusable cups the
default option in over 30 national and local restaurants across the City of
Petaluma, California.
MARKETING & COMMUNICATIONS -
If we are to safeguard advertising’s legitimacy, we must address
our image problem. It’s time we apply our collective creativity to solve our
(industry’s) biggest challenges.
CONSUMER BEHAVIOR CHANGE -
A new study examines a critical, overlooked barrier to the sustainability of our laundry habits — the ingrained, psychological mechanisms behind how often we feel compelled to wash our clothes.
INNOVATION & TECHNOLOGY -
Sustainable Brands Tokyo's Shigeki Aoki talks with Mazda President and CEO Masahiro Moro about how the 104-year-old auto manufacturer’s mission and strategies center around 'the joy of driving.'
ORGANIZATIONAL GOVERNANCE -
Edinburgh’s recent ban on ads for fossil fuels and other high-carbon products
exemplifies a desire to shift those ad spaces toward cleaner, more viable alternatives and ads that promote low-carbon behaviors.
CIRCULAR ECONOMY -
As Deschutes and Patagonia Provisions partner on beers made from regenerative
grain, nearly 50% of beer lovers around the world say they will pay more for a
sustainable brew.
MARKETING & COMMUNICATIONS -
As brands grapple with their position on LGBTQIA+ issues and building
inclusivity and diversity across their businesses, the latest Outvertising
Consumer Report offers plenty of advice for being more effective.
ORGANIZATIONAL GOVERNANCE -
A new Quantis report has identified several common gaps in company strategies
that will keep businesses sustainability targets out of reach and five key
priorities for companies to adopt.
CONSUMER BEHAVIOR CHANGE -
Tide partnerships with everyone from appliance manufacturers and retailers to
NASA and the International Space Station are helping us reduce the impact of
cleaning our clothes.
MARKETING & COMMUNICATIONS -
New survey of Gen Zs in the US and Canada suggest a growing distrust of
influencers; and while sustainability is still a consideration when purchasing,
budget, price and brand authenticity are paramount.
CONSUMER BEHAVIOR CHANGE -
Abillion founder & CEO Vikas Garg shares insights and impacts from the app — which has become the world’s largest consumer-review platform for vegan foods and products.
CIRCULAR ECONOMY -
A new report from Fashion for Good’s Sorting for Circularity maps pathway to
scaling fiber-to-fiber recycling within the US, while brands joining the Ellen
MacArthur Foundation’s Fashion Remodel initiative explore ways to make money
without making new clothes.
MARKETING & COMMUNICATIONS -
The “right” messaging will always involve being clear, specific and transparent — but learning which words and claims will meet consumers’ expectations, build their trust and inspire their purchases will require research best done through collaborative partnerships.
IS REGENERATIVE AG VIABLE AT SCALE? -
Thursday at SB Brand-Led Culture Change, a variety of stakeholders driving
regenerative agriculture shared insights on demystifying regenerative ag for
consumers, quantifying regenerative sourcing and creating resilience in cotton
production.
MARKETING & COMMUNICATIONS -
The most recent spate of controversies over misleading brand sustainability
claims raises pertinent questions for marketers everywhere.
MATERIALS & PACKAGING -
The group — comprised of seven higher-end wine producers — is bringing a
decidedly hip, modern update to a segment with a big perception issue.
REGULATION & PUBLIC POLICY -
The reality of climate change’s existence is not the debate that voters are
interested in anymore: They have experienced it firsthand and care about
solutions.
MARKETING & COMMUNICATIONS -
The brand invites fans to ‘adopt’ one of four classic, mayo-centric sandwiches
at risk of extinction to increase awareness of the importance of regenerative
farming practices.
MARKETING & COMMUNICATIONS -
Using climate-impact labels is one way events can persuade attendees to choose
more sustainable menu options.
CIRCULAR ECONOMY -
It’s clear we need a fundamental shift in how we perceive and manage our finite
resources. But as more and more businesses shift away from profit at all
costs to profit with purpose, hopefully we will all soon 'share more, waste
less.'