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Stories About Consumer Insights

Found 805 stories. Page 2 of 41.

Report Highlights Sustainability Language Barrier Between Business, Consumers
Report Highlights Sustainability Language Barrier Between Business, Consumers

MARKETING AND COMMS - “This puts the onus firmly on brands to properly educate consumers so that awareness and understanding of major climate-related terms are increased across the board.” — Paul Flatters, founder/CEO, Trajectory

New LEGO Initiatives Fostering Empathic Learning, Brick Circularity
New LEGO Initiatives Fostering Empathic Learning, Brick Circularity

WALKING THE TALK - In the US, LEGO’s ‘Community Builders Challenge’ builds on Comic Relief US’s Red Nose Day in School program; while it brings its LEGO Replay brick take-back program to the UK.

Driving Sustainable Growth Through Brand-Led Culture Change
Driving Sustainable Growth Through Brand-Led Culture Change

BEHAVIOR CHANGE - Building a culture of sustainable living can only be achieved when brands and consumers align their efforts and take action together on the most impactful behaviors.

This App Could Be Key to Securing Fisher Livelihoods, Restoring Fish Stocks
This App Could Be Key to Securing Fisher Livelihoods, Restoring Fish Stocks

SUPPLY CHAIN - Abalobi's easily scalable app enables traceability previously unseen in small-scale fisheries and connects fishers directly with buyers — reducing dependency on middlemen, resulting in fairer prices and ethical produce for consumers.

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Latin Americans Are Embracing Plant-Based Foods — a Growing Opportunity for Investment
Latin Americans Are Embracing Plant-Based Foods — a Growing Opportunity for Investment

THE NEXT ECONOMY - Food investors and entrepreneurs would do well to mark the major focus on plant-based protein innovation happening for our neighbors to the South.

How Research & Insights Help Brands Meet Consumer Desire for More Sustainable Products
How Research & Insights Help Brands Meet Consumer Desire for More Sustainable Products

CHEMISTRY, MATERIALS & PACKAGING - Assessing how products resonate with consumers and using those insights to refine them is a critical part of product development — and just one way that strategic insights add value for brands.

Promising Proteins Could Solve Many Food-Related Issues, If We Let Them
Promising Proteins Could Solve Many Food-Related Issues, If We Let Them

PRODUCT, SERVICE & DESIGN INNOVATION - 2 new studies examine the potential of edible insects and mycelium to boost both human and planetary health, and the barriers and systemic issues that must be overcome to realize that potential.

Coachtopia Docuseries Explores Challenges, Opportunities of Circular Fashion
Coachtopia Docuseries Explores Challenges, Opportunities of Circular
Fashion

MARKETING AND COMMS - 'The Road to Circularity' takes a frank look at the problems facing the fashion industry and the mindset shifts required to pioneer circular solutions for the future.

A Vindication of Packaging-Reuse Systems
A Vindication of Packaging-Reuse Systems

THE NEXT ECONOMY - How reuse models in Latin America have succeeded, and what the Global North can learn from them.

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Starbucks Becomes First National Coffee Retailer to Accept Reusable, Personal Cups
Starbucks Becomes First National Coffee Retailer to Accept Reusable, Personal Cups

BEHAVIOR CHANGE - Starting January 3, 2024, customers will be able to use their own clean, personal cup at all company-operated stores and participating licensed stores in the US and Canada.

Can Advertising Ever Really Be Good for The Planet?
Can Advertising Ever Really Be Good for The Planet?

MARKETING AND COMMS - Ad-tech platform Good-Loop is helping advertisers connect with the public and overcome people’s desire to block ads by combining consumer engagement with charitable brand donations.

‘Tis the Season of ‘Giving Back:’ The Environmental Impact of Holiday Returns
‘Tis the Season of ‘Giving Back:’ The Environmental Impact of Holiday
Returns

WASTE NOT - Addressing the fate of returned items — and the larger issue of 'wrap, return, repeat' consumer culture — requires adoption of smart technologies to offset losses and improve retail’s environmental impact during the holiday season and beyond.

The 5 Biggest Packaging Trends Impacting Sustainability in 2024
The 5 Biggest Packaging Trends Impacting Sustainability in 2024

CHEMISTRY, MATERIALS & PACKAGING - Improved automation is a major driver behind several of the biggest trends that will impact packaging sustainability in 2024.

Cultivating Relationships, Understanding Around Food’s Place in Nature
Cultivating Relationships, Understanding Around Food’s Place in Nature

COLLABORATION - A unique partnership between a Japanese pizza chef and a CEO dedicated to regional revitalization created a ‘cook’s sanctuary,’ where cooks and the public can connect and learn about the importance of food sustainability.

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Holiday Demon ‘Crampus’ Takes Bold Stand Against Period Poverty
Holiday Demon ‘Crampus’ Takes Bold Stand Against Period Poverty

MARKETING AND COMMS - New campaign from Public Inc. and PERIOD. is here to #DeckTheStalls across the US and Canada this holiday season.

Building Trust Through Your Sustainability Narrative
Building Trust Through Your Sustainability Narrative

MARKETING AND COMMS - We ranked 1K companies on transparency, leadership and connectivity in conveying their sustainability narrative. Here are 4 insights into how global companies are successfully communicating their ESG efforts.

Carrot and Stick: European & US Businesses Must Learn From Each Other to Become More Sustainable
Carrot and Stick: European & US Businesses Must Learn From Each Other to Become
More Sustainable

THE NEXT ECONOMY - As our North American operations continue to grow rapidly, we have witnessed in microcosm the sustainability benefits of marrying together US innovation and efficiency with European standards.

Alaska Airlines Empowers Guests to Reduce Emissions, Support Growth of SAF Market
Alaska Airlines Empowers Guests to Reduce Emissions, Support Growth of SAF
Market

THE NEXT ECONOMY - This month, Alaska Mileage Plan members can earn Elite-Qualifying Miles when they support sustainable aviation fuel, contributing to their elite qualification for the new year.

Information Is Power, But Who Decides How Much We (or They) Have a Right to Know?
Information Is Power, But Who Decides How Much We (or They) Have a Right to
Know?

MARKETING AND COMMS - Among themes addressed on day 3 of this year’s UN Forum on Business and Human Rights: When do tracking of personal data and combating disinformation reach a level which breaches freedom of expression or thought?

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CGF, Hellmann’s Keeping Food Waste Top of Mind This Holiday Season
CGF, Hellmann’s Keeping Food Waste Top of Mind This Holiday Season

WASTE NOT - The “Between 2 Slices” campaign shows people the myriad ways to turn leftovers into delicious, creative next-day meals with just two slices of bread and Hellmann's mayonnaise.

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