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New report from Accor and Booking.com sets out challenges hospitality providers face when communicating with guests around sustainability and identifies four key ways to positively influence guest behavior. ... View More
The second Consumer Research & Insights Learning Circle brought together SB Members across functions to discuss highlights from the Consumer Food Insights December 2024 study from Purdue University’s Center for Food Demand Analysis & Sustainability... View More
In three months, the first citywide program in the US to offer a free reuse-and-return system for to-go cups produced environmental benefits when compared with a single-use alternative. ... View More
At this year’s Super Bowl, many ads felt like worn-out clichés — but a few won the day by speaking to people’s values and the importance of bridging divides. ... View More
Oceana releases new poll, calls on lawmakers to continue momentum behind solutions to problematic plastics. ... View More
By leading with practices that not only minimize harm but actively improve the world, these brands are helping restore ecosystems and uplift communities. ... View More
The inaugural Consumer Research & Insights Learning Circle brought together SB Members across functions to discuss a new piece of research from Ipsos. This study looks at the intention-action gap as it relates to on-pack and in-aisle sustainability... View More
Shoppers everywhere would likely agree that the billions’ worth of negative economic and environmental impacts created by unmindful gift giving diminishes the intended sentiment behind giving gifts. ... View More
The smarmy CEO is the latest celebrity character to fuel Make My Money Matter’s campaign to raise awareness of the impacts of our retirement funds. In the spot, he tells viewers how he's benefiting from their hard-earned funds: 'The business of def... View More
Overall, there is a tremendous opportunity for corporate America to take a leadership role in tackling some of the country’s more intractable economic and societal challenges — and to become a positive, unifying force by doing so. ... View More
The startup’s FitOS platform recommends the perfect sizes to customers and helps brands tailor their fit and inventory accordingly. ... View More
In the latest in a growing wave of actions aiming to hold the fossil fuel industry liable for its role in accelerating climate change, Carrboro, NC is suing Duke Energy for its continued use of fossil fuels and attempting to gaslight the public about... View More
The demonstration is part of the Or Foundation’s Speak Volumes campaign, a global initiative calling on fashion brands to declare their production volumes to help clean up the industry's waste crisis. ... View More
New research shows Brits will spend £3.5B on tech they don’t need this Black Friday, with 1 in 5 using new tech for only four months. CeX’s campaign reminds shoppers about the mountains of tech waste created by the annual shopping frenzy. ... View More
Product returns should no longer be viewed as an inevitable cost of doing business but as an opportunity to innovate. It’s time to broaden consumer awareness of the fate of most returned goods and change that story by closing the loop. ... View More
New in-app feature allows consumers to contact brands about harmful ingredients and urge them to reconsider products’ formulation. ... View More
Prioritizing packaging made from recycled materials that can be recycled again simplifies sustainable choices for consumers. The easier the process, the more likely consumers are to participate — reducing the chances that packaging ends up as waste... View More
You take the good, you take the bad, you take them both and there you have AI. The game-changing technology and its many applications and implications were examined throughout the week at SB’24 San Diego. ... View More
‘Greener Products,’ from sustainability marketing veteran Al Iannuzzi, provides valuable insights for everyone from sustainability students and academics to corporate sustainability leaders. ... View More
Corporate fears around promoting transition are valid in an era that demonizes over-claims and disregards under-claims. Here are two strategies that can help companies share how they’re accelerating their sustainability ambitions and be rewarded fo... View More