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Stories About Consumer Insights

Found 821 stories. Page 2 of 42.

Hellmann’s Working to Save Mayo (and Sandwiches) from Extinction
Hellmann’s Working to Save Mayo (and Sandwiches) from Extinction

MARKETING AND COMMS - The brand invites fans to ‘adopt’ one of four classic, mayo-centric sandwiches at risk of extinction to increase awareness of the importance of regenerative farming practices.

Events Are Driving Transparency, Awareness with Climate-Labeled Food Menus
Events Are Driving Transparency, Awareness with Climate-Labeled Food Menus

MARKETING AND COMMS - Using climate-impact labels is one way events can persuade attendees to choose more sustainable menu options.

Is It Time for Old Solutions to New Problems?
Is It Time for Old Solutions to New Problems?

THE NEXT ECONOMY - It’s clear we need a fundamental shift in how we perceive and manage our finite resources. But as more and more businesses shift away from profit at all costs to profit with purpose, hopefully we will all soon 'share more, waste less.'

5 Retail Giants Partner on VC to Scale Sustainable Innovation
5 Retail Giants Partner on VC to Scale Sustainable Innovation

FINANCE & INVESTMENT - W23 Global is the first retailer-led venture fund to seek entrepreneurs and early-stage ventures offering solutions to a range of common sustainability challenges.

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More Beauty Retailers Embracing a Circular Economy for Packaging
More Beauty Retailers Embracing a Circular Economy for Packaging

WASTE NOT - New initiatives from Kiehl’s, Sephora, Shoppers Drug Mart and Ulta lay further groundwork for reducing the beauty industry’s massive plastic footprint.

Is Misinformation Derailing Climate Action in Agriculture?
Is Misinformation Derailing Climate Action in Agriculture?

MARKETING AND COMMS - In this, the biggest election year in history, Changing Markets Foundation investigates the damaging spread of misinformation online concerning the meat and dairy industry and how it is influencing both policy and public opinion.

Kind Traveler Adds SLO to Destinations Where ‘Every Stay Gives Back’
Kind Traveler Adds SLO to Destinations Where ‘Every Stay Gives Back’

PRODUCT, SERVICE & DESIGN INNOVATION - Kind Traveler’s responsible-tourism model now helps San Luis Obispo, California further its tree-planting efforts and progress toward its goal of achieving carbon neutrality by 2035.

Brands and the Responsibility for Sustainable Shopping Habits
Brands and the Responsibility for Sustainable Shopping Habits

MARKETING AND COMMS - As we work to find a balance between greenwashing and greenhushing sustainability claims, here are several tips for brands to keep authentically guiding consumers toward better purchases.

ThredUp: Resale Grew 15x Faster than Retail in 2023
ThredUp: Resale Grew 15x Faster than Retail in 2023

THE NEXT ECONOMY - Online resale is expected to more than double in the next 5 years, reaching $40B by 2028; 40% of voters say they’re more likely to vote for a candidate that supports circularity in fashion.

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Risk Managers, Consumers Cite Climate Change as Top Emerging Concern
Risk Managers, Consumers Cite Climate Change as Top Emerging Concern

THE NEXT ECONOMY - 2023 surveys of risk professionals and consumers indicate an intensifying concern about extreme weather as it more directly impacts people’s daily lives, and a corresponding interest in sustainable investment opportunities.

Hellmann’s AI-Enabled Tool Reveals Your Fridge’s Meal Potential
Hellmann’s AI-Enabled Tool Reveals Your Fridge’s Meal Potential

WASTE NOT - Meal Reveal, developed in collaboration with Google Cloud, uses simple fridge scan to help consumers overcome ‘fridge blindness’ and reduce household food waste.

5th Annual Chocolate Scorecard Paints Bittersweet Picture of the Industry
5th Annual Chocolate Scorecard Paints Bittersweet Picture of the Industry

SUPPLY CHAIN - The Scorecard — which evaluates global chocolate manufacturers, brands and retailers on social and environmental criteria in seven areas — helps consumers make ethical purchasing decisions and incentivizes companies to improve their performance in these areas.

Alternative Accommodation Platforms Prioritize Social Connection, Community Care
Alternative Accommodation Platforms Prioritize Social Connection, Community Care

THE NEXT ECONOMY - As tourism continues to evolve and travelers become more aware of both their positive and negative impacts, the accommodation industry has an opportunity to respond in a meaningful way.

Uber’s ‘Emissions Savings’ Feature Shows Benefits of Lower-Emission Transport
Uber’s ‘Emissions Savings’ Feature Shows Benefits of Lower-Emission Transport

MARKETING AND COMMS - Uber users will now see two ratings in the app — their 'Emission Savings' score, alongside their rider rating.

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Brands People Love on Purpose, feat. Tillamook
Brands People Love on Purpose, feat. Tillamook

WALKING THE TALK - We spoke with Executive Vice President of Stewardship Paul Snyder about the holistic system of business that has made Tillamook the darling of the dairy aisle.

Greenhushing: World’s Biggest Brands Leaving Billions on the Table
Greenhushing: World’s Biggest Brands Leaving Billions on the Table

MARKETING AND COMMS - Brand Finance finds the world’s biggest brands are missing out on billions of dollars of potential value by failing to properly communicate their sustainability achievements and progress.

‘The Value of Values’: Lessons from Tony’s Chocolonely
‘The Value of Values’: Lessons from Tony’s Chocolonely

WALKING THE TALK - The story of impact-driven chocolate maker Tony’s Chocolonely has important lessons for sustainability practitioners — which makes its story even sweeter.

California Wineries Finding Significant Cost, Emission Savings with rPET Wine Bottles
California Wineries Finding Significant Cost, Emission Savings with rPET Wine Bottles

CHEMISTRY, MATERIALS & PACKAGING - Amcor is ramping up usage of an industry-standard, 750-ml version of a recycled PET bottle with technology that’s long been in use in smaller formats.

KLM Has Wasted 60% Less Inflight Food, Thanks to AI
KLM Has Wasted 60% Less Inflight Food, Thanks to AI

WASTE NOT - Not all flights booked result in a passenger on board said flight. By predicting the number of passengers based on historical data, AI is helping the airline waste significantly fewer inflight meals.

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Hellmann's Declares New Holiday to Fight Post-Super Bowl Food Waste
Hellmann's Declares New Holiday to Fight Post-Super Bowl Food Waste

BEHAVIOR CHANGE - The mayo brand is once again aiming to inspire game-day partiers to reimagine mouthwatering dishes out of their leftovers, in honor of #SickofFoodWasteDay.

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