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Assets About Consumer Insights

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Article
The Problem with Recycling, Part 3: Reducing Confusion and Boosting Consumer Confidence

This is the third in a three-part series covering key opportunities to turn 'the plastic-recycling problem' into a sustainable, circular plastic economy. ... View More

Article
Bayer Pledges to Help Tackle Global Water Crisis, End Malnutrition

The pharmaceutical and biotech giant is throwing its might behind two of our most pressing challenges by improving access to clean water and reducing water use in agriculture and its operations; and expanding its Nutrient Gap Initiative to include bo... View More

Article
New Study Uses Norway as Test Case for Achieving Circularity, Net Zero by 2040

Norway is the first country to scrutinize such a comprehensive scope of plastic sectors, making this study one of the most holistic views of a national plastic system ever presented. ... View More

Article
Klarna Conscious Badges Offer World’s First Assessment of Electronics Brands' Environmental Achievements

Badges build on Klarna’s commitment to providing its 150M users with the insights and tools they need to make more informed purchasing decisions and enact positive environmental change. ... View More

Article
Crate Uplevels Sustainable Packaging with World’s First Label-Less Wines

Crate aims to shake up the industry — where most of the sustainability discussion is about the impact of plastic in packaging, but little acknowledgement that paper labels are also part of the problem. ... View More

Article
Unilever Study Reveals Influence of Influencers in Sustainable Behavior Change

Dove, Hellmann’s and a team of behavioral scientists examined how brands can leverage and maximize the power of social media influencers to positively impact consumer behavior. ... View More

Article
New Guide Details Tangible Solutions for Retailers to Move ‘Beyond the Bag’

Playbook highlights solutions from the Consortium to Reinvent the Retail Bag that drive near-term, positive environmental impact and cost savings from eliminating single-use plastic bags. ... View More

Article
Recenter and Accelerate: Japanese Brands Discuss Future-Proofing the Country’s Economy

“How is the world transforming itself, and how is that going to be linked to corporate activities? We need to achieve symbiosis with that.” — Akihiro Inatsugi, Bridgestone ... View More

Article
The Problem with Recycling, Part 2: Increasing Recycled Content in New Products

This is the second in a three-part series covering key opportunities to turn “the plastic recycling problem” into a circular economy for plastics. ... View More

Article
For Climate Solutions to Cross the Chasm, Start with Customers Ready for Change

To avoid the worst climate impacts, we must prioritize the deployment of emerging climate solutions without delay. To do that, companies must overcome a common marketing challenge. ... View More

Article
More Conscious Travelers, Climate Concerns Impacting Accommodation Design

Embodied carbon, clean energy, resource efficiency, and supporting local communities and biodiversity are among the many critical factors in making tourism fit to flourish in a climate-challenged future. ... View More

Article
Tractor Beverage Co Furthers Commitment to Transparency with Organic Impact Tracker

Tractor becomes the first beverage brand to track and disclose impact data about its ingredients — as 7 in 10 consumers express interest in how their beverage choices impact the planet. ... View More

Article
Truly Closing the Loop: The ‘Recyclable’ vs ‘Circular’ Distinction

The term 'recycling' has become ubiquitous in our daily lives, but the nuances between ‘recyclable’ and ‘circular’ are often misunderstood. Understanding the distinction between the two is crucial in achieving a sustainable future. ... View More

Article
The Ugly Company Raises $9M to Grow Market, Capacity for Upcycled Fruit Empire

The dried fruit snack maker is on a mission to put a dent in the massive produce waste issue on farms in California’s Central Valley, while teaching consumers the value in ‘food waste.’ ... View More

Article
The Problem with Recycling, Part 1: How Can We Fix the Broken Plastic-Recycling System?

This is the first in a three-part series in which we break down key barriers and opportunities to turn ‘the plastic recycling problem’ into a circular plastics economy. ... View More

Slides
Socio-Cultural Trends: 2022 Q4 Pulse Highlights Report

This 2022 Q4 Pulse report provides analysis and insights on consumer understanding of and desire for carbon labeling on products. Sustainable Brands, in partnership with Ipsos, fields ongoing socio-cultural research that is designed to understand ... View More

Article
Doconomy, Dreams Technology Merge to Empower Banks to Better Engage Climate-Conscious Customers

Through its acquisition of Dreams Technology, Doconomy becomes the first provider to offer a holistic solution that drives meaningful climate and social impact for the financial services industry. ... View More

Slides
Socio-Cultural Trends: 2022 Q4 Pulse Report

This 2022 Q4 Pulse report provides analysis and insights on consumer understanding of and desire for carbon labeling on products. Sustainable Brands, in partnership with Ipsos, fields ongoing socio-cultural research that is designed to understand ... View More

Article
Addressing Fashion’s Footprint at Farm Level Through Verified Sustainability Data

Investing in data and transparency in anticipation of disclosure demands will give brands and retailers greater visibility into their supply chains, so they will be better positioned to weather the changing regulatory landscape. ... View More

Article
The Many Hats of a Sustainable Marketer

Marketing is becoming inextricable from sustainability. Marketers must collaborate with other departments closely, gather accurate knowledge and work out how to share brand attributes in a humble and credible way. ... View More

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