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Article
The Vibe Shift Is Here: What That Means for Us and the Planet in 2023

From my perspective as a scientist who’s been working on climate change and environmental resilience since before the crisis made front-page headlines, here are the four biggest trends I foresee defining 2023. ... View More

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H&M’s 'Loooptopia' Metaverse Experience Rewards Players for Creating Circular Fashion

The new H&M Loooptopia Experience on Roblox allows users to experiment with their digital identity and learn about fashion and circularity in a fun, creative and playful environment. ... View More

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Two Years On, Amazon Lead Reflects on Success, Opportunities Within Climate Pledge Friendly Program

The retailer’s marketplace for more sustainable products now includes 300,000 products and 20,000 brands vetted through a range of well-known certifications. ... View More

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Putting Recycling to Work for People, Communities and the Planet

To create a truly circular ecosystem for plastics, we need scalable innovations to close the gap between what consumers can recycle now and which plastics might become a regular part of a future recycling system. ... View More

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2022 Trends in Purpose and What They Mean for the Year Ahead

This year, we saw companies double-down on purpose amidst a rise in consumer skepticism and politically motivated attacks on ESG. Below are six notable trends and what they might mean for 2023. ... View More

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Politics and Purpose: The US Consumer Response to Purpose-Driven Marketing Across the Political Spectrum

How does identifying with a certain political party, generation or minority group influence whether consumers think more highly or more disapprovingly of a brand taking on a cause? Here is what we learned. ... View More

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Great Expectations: Evaluating ESG Initiatives to Reach Target Consumers

When it comes to ESG initiatives and their relationship to consumer behavior, there’s no one-size-fits-all approach; but leveraging ongoing research into consumer attitudes can help align corporate ESG initiatives that can help steer your brand thr... View More

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Creating Life from Death: Transcend Attempts to Reverse the Environmental Impacts of Burial

The new startup offers a regenerative ‘tree burial’ service that reimagines cemeteries as forests — enabling the dearly departed to truly give back to the land and encouraging younger generations to think about death in new ways. ... View More

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A Completely Different Definition of ‘Waste’: 5 Key Takeaways from the Sustainability Next Summit

Last month, Dow Packaging and Specialty Plastics and Fast Company co-hosted the virtual summit to convene policy experts, industry leaders and innovators with the expertise and resources to drive real progress toward a circular economy. ... View More

Article
L'Oréal USA Product Labeling System Aims to Educate Consumers About the Environmental Impact of Products

New survey finds 83% of US consumers value brand product transparency, but only 47% feel they have the information to make sustainability-based purchasing decisions. Impact labeling will begin with Garnier products and roll out progressively across L... View More

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Q&A: Why Partnerships Are Essential for Delivering Circular Packaging for the Food Industry

While flexible packaging plays an important role in keeping food fresher longer, it has long been difficult to recycle. Designing more recyclable flexible packaging from the start and determining a better end-of-life process for current materials is ... View More

Article
New Guide Shows How CMOs Can Mainstream Sustainability by Closing Say-Do Gap for Good

BCG and the CMO Sustainability Accelerator — a coalition that includes Sustainable Brands, ANA and Adweek — have developed a practical guide to help brands “bring green to the mainstream” by developing and marketing sustainable choices for al... View More

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New Program Aims to Expand Plastic Film Recycling Capacity in US

The joint effort from WM and Dow aims to provide a solution to make it easier for households to recycle the film while the companies explore new options to reuse it. When fully implemented, the program is expected to prevent 120,000 tons of plastic f... View More

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Harnessing the Power of Social Media for Good Delivers Brand Trust and Loyalty While Driving Meaningful Change

When done thoughtfully, brands can use social media to champion sustainable living and generate positive outcomes that are favorable to people, the planet and their overall business results. ... View More

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Brand Blind Spots, Empty Promises Hindering Effective Action Against Plastic Pollution

As seen in ongoing incidents of greenwashing and a new Greenpeace report, the onus is on consumer product manufacturers to take more comprehensive approaches to stemming their flow of plastic into the world — and turning the tide of public opinion.... View More

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New Cookbook Showcases Meals That Benefit Both Human and Planetary Health

"The Cookbook in Support of the United Nations: For People and Planet" features 75 recipes divided into sections on food systems, biodiversity, sustainable consumption, food and climate change, and food waste — and shares each dish’s ca... View More

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Supply Chain Waste, Consumer Demand Highlight Business Case for Transparency

A new study examines the waste challenges companies are facing due to the global supply chain crisis and how they are being tackled, and how consumer priorities impact waste — they now report prioritizing product durability and transparency over su... View More

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Vail Resorts Meets 100% Renewable Energy Goal, on Track to Achieve Net-Zero Operating Footprint By 2030

The company reports progress in its climate goals, as well as its work to support local communities and increase equitable access to snow sports and recreation. ... View More

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Purpose-Driven Brands Continue to Encourage More Conscious Consumption Habits in Antidote to Black Friday

As US consumers report more conservative gifting plans due to money worries, alternatives such as Freitag’s S.W.A.P. events and Poshmark’s Secondhand Sunday meet the downshift in enthusiasm for the Black Friday shopping frenzy. ... View More

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ShippingEasy Pilots Carbon-Neutral Shipping for Ecommerce Merchants During the Holiday Season

The Texas-based small-business shipper, in partnership with South Pole, will offset merchants’ shipping emissions by funding a renewable energy project in Oklahoma. ... View More

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