Assets About Consumer Insights

Found 920 assets. Page 15 of 46.

Article
Supply ChainMarketing & CommunicationsOrganizational Governance
Supply Chain Waste, Consumer Demand Highlight Business Case for Transparency
Supply Chain Waste, Consumer Demand Highlight Business Case for Transparency
Published on November 18, 2022
About a 4 minute read

A new study examines the waste challenges companies are facing due to the global supply chain crisis and how they are being tackled, and how consumer priorities impact waste — they now report prioritizing product durability and transparency over su... View More

Article
Innovation & TechnologyOrganizational Governance
Vail Resorts Meets 100% Renewable Energy Goal, on Track to Achieve Net-Zero Operating Footprint By 2030
Vail Resorts Meets 100% Renewable Energy Goal, on Track to Achieve Net-Zero Operating Footprint By 2030
Published on November 17, 2022
About a 4 minute read

The company reports progress in its climate goals, as well as its work to support local communities and increase equitable access to snow sports and recreation. ... View More

Article
Consumer Behavior ChangeCircular EconomyMarketing & Communications
Purpose-Driven Brands Continue to Encourage More Conscious Consumption Habits in Antidote to Black Friday
Purpose-Driven Brands Continue to Encourage More Conscious Consumption Habits in Antidote to Black Friday
Published on November 15, 2022
About a 8 minute read

As US consumers report more conservative gifting plans due to money worries, alternatives such as Freitag’s S.W.A.P. events and Poshmark’s Secondhand Sunday meet the downshift in enthusiasm for the Black Friday shopping frenzy. ... View More

Article
Innovation & TechnologyCircular Economy
ShippingEasy Pilots Carbon-Neutral Shipping for Ecommerce Merchants During the Holiday Season
ShippingEasy Pilots Carbon-Neutral Shipping for Ecommerce Merchants During the Holiday Season
Published on November 15, 2022
About a 4 minute read

The Texas-based small-business shipper, in partnership with South Pole, will offset merchants’ shipping emissions by funding a renewable energy project in Oklahoma. ... View More

Article
Materials & Packaging
New Menswear Brand Out to Remind Industry That Nature Is the Ultimate Luxury
New Menswear Brand Out to Remind Industry That Nature Is the Ultimate Luxury
Published on November 10, 2022
About a 6 minute read

Men’s apparel startup HyperNatural is aiming to subvert the industry’s reliance on synthetic materials with its unique fabric made from a blend of recycled and organic waste streams. While it’s still ironing out circularity kinks, the brand is ... View More

Article
Marketing & Communications
Campaigns from Fridays for Future, Universal Music Group Aim to Usher Young Voters to the Polls
Campaigns from Fridays for Future, Universal Music Group Aim to Usher Young Voters to the Polls
Published on November 7, 2022
About a 7 minute read

Fridays for Future reminds US voters about the real existential threat to our planetary health, while UMG launches new installments of its ‘Use Your Voice’ and ‘Pull Up to the Polls’ initiatives to support voter education and to help get youn... View More

Article
New MetricsInnovation & Technology
New Metrics, New Narrative, New Models Reflect New Approaches to Ensuring Targeted Impacts
New Metrics, New Narrative, New Models Reflect New Approaches to Ensuring Targeted Impacts
Published on November 7, 2022
About a 18 minute read

One of many recurring themes at SB’22 San Diego was the need for a new lexicon and new metrics for the regeneration movement, which more accurately reflect the level of work and transformation needed to not only avert climate collapse but to enable... View More

Article
Circular Economy
Recycling Isn’t Enough: Our Goal Should Be ‘Uncycling’
Recycling Isn’t Enough: Our Goal Should Be ‘Uncycling’
Published on November 4, 2022
About a 4 minute read

On a practical level, we simply cannot recycle our way out of the damage that plastic waste is doing to our world, our environment and ourselves. That’s why it's time to consider uncycling — or reducing our use of single-use plastics down to zero... View More

Article
Consumer Behavior ChangeMarketing & Communications
2 in 3 People May Be Willing to Halve Their Consumption to Help Save the Planet
2 in 3 People May Be Willing to Halve Their Consumption to Help Save the Planet
Published on November 3, 2022
About a 5 minute read

68% of people ‘somewhat agree’ they’d reduce their consumption by half to avoid environmental damage and climate change — especially those with worried children at home, according to a new survey. But the gap between aspirations and actions r... View More

Article
Consumer Behavior ChangeCollaboration & Co-CreationMarketing & Communications
‘If I Knew, I Would’: Why Brands Must Partner for Change at Scale
‘If I Knew, I Would’: Why Brands Must Partner for Change at Scale
Published on November 2, 2022
About a 4 minute read

COVID reshaped our capacity for collaborative change. We saw that, when people had the right information, they would act accordingly. We must help people understand how to participate in the sustainable economy and what their impact can be. Even more... View More

Article
Marketing & Communications
McCain Foods Enters the Metaverse with Regen Fries, Showing Potential of ‘Farms of the Future’
McCain Foods Enters the Metaverse with Regen Fries, Showing Potential of ‘Farms of the Future’
Published on October 31, 2022
About a 3 minute read

Through collaborations with Roblox and the first NFT-themed restaurant, Bored & Hungry, McCain is providing a fun way to help younger audiences understand the problems with conventional farming and the benefits of regenerative practices. ... View More

Article
Organizational Governance
Consortium of Venue Groups Launches Sustainability Platform for Large Arenas, Halls, Convention Centers
Consortium of Venue Groups Launches Sustainability Platform for Large Arenas, Halls, Convention Centers
Published on October 31, 2022
About a 4 minute read

The GOAL platform aims to standardize sustainability reporting and processes across some of the US’s largest public gathering spaces — and entice the rest to come aboard. ... View More

Article
Marketing & Communications
We Must Be Able to Read the Label: The Imperative of Ingredient Transparency
We Must Be Able to Read the Label: The Imperative of Ingredient Transparency
Published on October 27, 2022
About a 5 minute read

We believe that increasing the accessibility of information and transparency of ingredients is critical to transforming the cleaning products industry. Tapping into consumer demands for sustainable and trustworthy cleaning supplies will also drive th... View More

Article
Circular EconomyCollaboration & Co-Creation
Accelerating Circularity Requires Creating a Viable Marketplace for Advanced Recycling
Accelerating Circularity Requires Creating a Viable Marketplace for Advanced Recycling
Published on October 27, 2022
About a 7 minute read

A circular plastics supply chain is still in its infancy. So, how do we work together to create a viable marketplace for advanced recycling to thrive? Here are a few strategies and approaches that show early promise. ... View More

Article
Marketing & CommunicationsOrganizational Governance
Generating Win-Wins: 4 Key Ingredients of Successful Social-Purpose Marketing
Generating Win-Wins: 4 Key Ingredients of Successful Social-Purpose Marketing
Published on October 25, 2022
About a 6 minute read

For a purpose-driven business, marketing must transform from traditional advertising to building a social-purpose ecosystem, requiring a fundamental shift in the way marketing is integrated and delivered. In a recent webinar, BCLC, PepsiCo and CLMBR ... View More

Article
Marketing & CommunicationsOrganizational Governance
Authentic, Verified Information Will Elevate Your Brand’s Climate Credentials
Authentic, Verified Information Will Elevate Your Brand’s Climate Credentials
Published on October 18, 2022
About a 5 minute read

Climate action is increasingly important to incorporate into a brand’s value proposition to customers and consumers. These four steps will enable brand managers to take clear and meaningful actions — which, in turn, can connect with consumers and... View More

Slides
Consumer Behavior ChangeMarketing & Communications
Socio-Cultural Trends: 2022 Large-Scale Annual Survey Full Report
Socio-Cultural Trends: 2022 Large-Scale Annual Survey Full Report
Published on October 14, 2022

Sustainable Brands, in collaboration with the Corporate Partners of the SB Brands for Good initiative, field ongoing socio-cultural research that is designed to understand consumer intentions and actions towards sustainable lifestyles, and how brands... View More

Slides
Consumer Behavior ChangeMarketing & Communications
Socio-Cultural Trends: 2022 Large-Scale Annual Survey Highlights Report
Socio-Cultural Trends: 2022 Large-Scale Annual Survey Highlights Report
Published on October 14, 2022

Sustainable Brands, in collaboration with the Corporate Partners of the SB Brands for Good initiative, field ongoing socio-cultural research that is designed to understand consumer intentions and actions towards sustainable lifestyles, and how brands... View More

Article
Materials & PackagingInnovation & Technology
Mycelium Materials Poised to Leave Conventional Leather Industry Hanging by a Thread
Mycelium Materials Poised to Leave Conventional Leather Industry Hanging by a Thread
Published on October 13, 2022
About a 6 minute read

Biotech startups Bolt Threads, Ecovative and Zvnder have discovered how to make the most of mycelium — creating high-quality, sustainable versions of ubiquitous materials such as leather. ... View More

Article
Innovation & Technology
‘WhatIF’ More Foods Were Made This Way? Meet the Company Feeding Both People and Soil
‘WhatIF’ More Foods Were Made This Way? Meet the Company Feeding Both People and Soil
Published on October 12, 2022
About a 5 minute read

By creating supply chains around nutritionally dense, easy-to-grow but mostly overlooked ingredients that help restore soil health, WhatIF Foods envisions a more just, beneficial food system tailored to meet the needs of various regions. ... View More

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