Assets About Consumer Insights
Found 891 assets. Page 17 of 45.
Recycle Your Plastics, Not Your Visuals: A Modern Marketer’s Guide to Sustainability
By refreshing these assets, matching consumer sentiment and upleveling authentic storytelling, brands can better reflect the increasingly conscious world around them and create stronger connections to audiences yearning to make a difference. ... View More
Mocktail Club Raises the Bar for Sophisticated, Sustainable, Socially Conscious (Non)Spirits
Founder Pauline Idogho and her diverse team of BIPOC women have created a line of globally inspired, ready-to-drink, organic, non-alcoholic cocktails that support environmental sustainability and social health and inclusion around the world. ... View More
Rhum J.M Offers How-to for Fellow Distillers Seeking Sustainability
The EDDEN Project highlights the Martinique distillery’s circular and sustainable efforts to date and its roadmap for improvement, as well as advocating for similar commitments from distilleries around the world. ... View More
Why Pushing Doesn’t Work … and a Better Way to Change Minds
Sometimes change doesn’t require more horsepower. Sometimes we just need to unlock the parking brake. This book is about finding the parking brakes — discovering the hidden barriers preventing change that are thwarting action and learning how to ... View More
eBay Releases Methodology for Calculating Environmental, Financial Benefits of Recommerce
The resale giant says the information allows consumers to make meaningful decisions about what used or refurbished products to purchase, by understanding how the positive environmental impact from purchases are calculated. ... View More
Meet StoreDot: The Startup That Used Neuroscience to Revolutionize EV Batteries
Thanks to a unique, interdisciplinary approach to addressing ‘range anxiety’ due to limited battery life, the Israeli startup has reinvented the EV battery with a breakthrough that could finally leapfrog EVs into the mainstream. ... View More
Benefits for Local Communities Shape Offerings for Regionally Focused Travel Companies
Focusing resources beyond popular attractions, and a personal sense of pride and care for a place and its people, creates the conditions for well-supported communities. Because of this, regionally focused travel companies are uniquely situated to ens... View More
Sustainability Is Not Enough: Moving from Earth-Neutral to Earth-Positive
To create real change and avert a climate crisis, we must move beyond earth-neutral and embrace earth-positive — and that starts with your narrative. Here are three ways to ensure that your business, your brand and your ethos are all earth-positive... View More
Why More Brands Should Get Grief-Smart This Mother's Day, and Every Day
Sometimes, Mother’s Day — and any number of other marketing holidays celebrating relationships — can hurt. When brands go beyond sales pitches to show their humanity around these occasions, they can set themselves apart and create the more auth... View More
Google, UN Partner to Fight Misinformation on Climate Change
For Google, the search features are part of a larger push to build products and tools that empower people to better understand and limit their personal environmental impact — and highlights verified sources of climate data in 12 languages. ... View More
eBay UK’s ‘Imperfects’ Marketplace Gives Flawed Fashion Items a Second Chance
The platform features items from over 100 high-street and high-end designers at up to 60% off. All items are considered new, but feature minor defects that would prevent brands from selling them in stores at full retail prices. ... View More
How Digital Technology Is Supporting a Circular Future for eCommerce
More and more ecommerce companies are considering how a circular approach, with the support of digital technology, can reduce their footprint and help consumers do the same. ... View More
US Consumers Looking to Brands, Ecolabels to Help Guide Better Purchasing Habits
New research from Sustainable Brands™ and Ipsos highlights post-pandemic consumer behaviors and priorities, and how product labeling influences purchasing decisions. ... View More
Thought-Provoking Campaigns Urge Consumers to Take More Conscious Approach to Shopping
This week, Sendle and Allbirds launched creative for Earth Week that remind consumers of the vast environmental costs of our addiction to instant-gratification retail and shipping. ... View More
New Research Shows ‘Urban-Rural Divide’ Bridged by Interest in Sustainable Lifestyles
A recent survey found that 77% of US adults believe the pandemic has driven people in the country apart. But we’ve also seen how people’s behaviors and interests have changed in ways that demonstrate shared cultural values, regardless of where th... View More
SOCIO-CULTURAL TRENDS: 2022 Q1 PULSE REPORT
Full report is available exclusively to SB Brands for Good Partners. Sustainable Brands, in collaboration with the Corporate Partners of the SB Brands for Good initiative, field ongoing socio-cultural research that is designed to understand consumer ... View More
SOCIO-CULTURAL TRENDS: 2022 Q1 PULSE HIGHLIGHTS REPORT
Sustainable Brands, in collaboration with the Corporate Partners of the SB Brands for Good initiative, field ongoing socio-cultural research that is designed to understand consumer intentions and actions towards sustainable lifestyles, and how brands... View More
Shared Mobility, Accessibility, Electrification Among Keys to Sustainable Urban Future
The future of our cities is at stake, and it is our duty to find solutions that allow us to offer our users what they demand: more efficient and sustainable cities, at the service of people and not their cars. ... View More
In a Sea of Low-Price, Profit-Driven Booking Platforms, Kind Traveler Prioritizes Impact
Many mainstream travel agents still emphasize low prices and profit, treating both travelers and destinations as commodities; but Kind Traveler challenges the viability of such a model within an industry increasingly shaped by more conscious traveler... View More
