Assets About Consumer Insights

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Article
New Research Highlights the Importance of Evolving Wildlife Tourism Policies

Recent findings and the popularity of wildlife tourism show that tour operators should have an animal welfare policy in place alongside other social responsibility protocols that should evolve as new information becomes available. Travel companies ne... View More

Article
Aqua Cultured Foods Aims to Eradicate Overfishing with Sushi That Isn’t Sushi

Despite over 80% of the world’s fish stocks being fully exploited or overexploited, global seafood demand is expected to jump another 30% by 2030. Aqua Cultured aims to deliver affordable, nutritious seafood alternatives to allow our oceans to reco... View More

Article
How to Build a Whole Brand — and Why You Want to

Holistic thinking has a positive impact on a brand’s market share and ensures it stands on the right side of history. Brands that solely rely on marketing will be severely disadvantaged, especially as more and more consumers choose brands that alig... View More

Article
Crafting Transparency: Why Your Marketing Team Should Work Alongside Your ESG Team

When companies miscommunicate sustainability information, there is usually no malicious intent but poor internal communication. Your marketing team will want to shout from the rooftop how sustainable your business is; but in a rush to do so, it can h... View More

Article
A Paradigm(ond) Shift: Lab-Grown Diamonds Are Changing the Meaning of Luxury

If you see a lab-grown diamond and a mined diamond side by side, they both elicit the same scintillating awe; but lab-grown gemstones don’t carry the injustices of their mined counterparts. For Aether and Sacet, transparency, ethics and regeneratio... View More

Article
Why Companies Are Lining Up to Meet Consumer Demand for Alternative Leathers

As the prior generation of plastic-based alternatives wanes, a host of new, animal and plant-based options are sprouting up — but challenges remain for unseating conventional leather. ... View More

Article
This Cacao-Free Chocolate Startup Is Ready to Show ‘Big Chocolate’ a Sustainable Way Forward

“Our alternative chocolate is saying that this industry can function in a different way — and it doesn’t have to be stuck doing things it has been doing for 60 years, making billions of dollars a year off the hard work of farmers in West Africa... View More

Article
How Can We Direct Consumers Toward More Impactful Sustainable Behaviors?

Research from Sustainable Brands and Ipsos reveals a global misperception on the most impactful sustainable behaviors — with a belief that recycling will yield bigger benefits than eating plant-based diets, increasing energy efficiency, and 58 more... View More

Article
Alternative Proteins May Be Best Investment for Slowing Climate Change

New report finds that with 25% of global GHG emissions caused by the food value chain, the shift to alternative proteins may be the most capital-efficient and high-impact solution to addressing the climate crisis — and over 30% of consumers are rea... View More

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Socio-Cultural Trend Tracker Research

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Article
New eCommerce Platform Will Decrease Supply Chain Opacity, One Purchase at a Time

Neuterra enables consumers to make data-driven purchasing decisions and helps brands gain valuable insights on sustainability trends, with the goal of revealing the true cost of consumption and taking an intersectional approach to addressing the clim... View More

Article
What Makes a Resale Company Truly Sustainable?

With the resale market for apparel alone estimated to grow to $77B billion by 2026, sustainability is sure to become an increasingly important factor for consumers to consider when debating where to sell and buy their used goods. ... View More

Article
The Role of Brands in Supporting Consumers to Make More Sustainable Choices

Lowering the washing temperature of a laundry load or dish cycle can greatly reduce carbon emissions. But for people to turn down the temperature or select eco-cycles, they must trust that products will still clean with brilliant results — this is ... View More

Article
The Doomsday Clock Is Ticking on the World’s Biggest Advertising Festival

The heat is on — from Greenpeace protesting Cannes to concerned citizens and legislative pressure — for advertisers to make their work count for more than selling more products to the Western world. Here are six key takeaways from this year’s C... View More

Article
‘Changing Our DNA’: Brands Large and Small Illustrate New Models for Sustainability in Asia

On day two of SB’22 Kuala Lumpur, leaders in construction, eco-tourism, artisanal goods, marketing and more highlighted successes and challenges behind next-generation sustainability strategies — and the need for Malaysian brands to embrace colla... View More

Article
Ando Launching World's First 100% Fossil-Free Insurance Program

Through partnerships with leading providers including Allstate, Nationwide and Travelers, Ando aims to expand the scope of financial independence from fossil fuels available to sustainability-conscious consumers. ... View More

Article
To Build Back Better Post-Pandemic, We Must Re-Examine Lessons Learned from the Past

The pandemic has laid bare not only the many flaws in our global systems but also our capacity for resilience and ingenuity in the face of complex, immediate challenges — if we apply that thinking to those that lay ahead, we may yet save ourselves ... View More

Article
Sustainable Food Systems Will Mean Coexistence, Not Competition

The meat sector in its current form is unsustainable; yet so is completely replacing the use of animals as a food technology. For the biggest and fastest environmental impact, we must address the way we grow our food. More sustainable models will inv... View More

Article
Creatives for Climate Launching ‘Greenwash Watch’ to Help Radically Reskill the Communications Industry

Launching at Cannes Lions this week, the course is a response to industry professionals’ need to reskill to drive positive change at work: 40% of marketers report lacking relevant sustainability marketing qualifications, despite 76% having been inv... View More

Article
Study Shows Purpose-Driven Ads Fall Short in Gaining, Holding Attention; New Approaches Needed

Joint research by GfK and the Goodvertising Agency reveals value of 'transformational campaigns that empower consumers, rather than those that tout product attributes. ... View More

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