Assets About Consumer Insights

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Article
Circular EconomyCircular Economy
eBay UK’s ‘Imperfects’ Marketplace Gives Flawed Fashion Items a Second Chance
eBay UK’s ‘Imperfects’ Marketplace Gives Flawed Fashion Items a Second Chance
Published on April 29, 2022
About a 3 minute read

The platform features items from over 100 high-street and high-end designers at up to 60% off. All items are considered new, but feature minor defects that would prevent brands from selling them in stores at full retail prices. ... View More

Article
Circular EconomyInnovation & Technology
How Digital Technology Is Supporting a Circular Future for eCommerce
How Digital Technology Is Supporting a Circular Future for eCommerce
Published on April 27, 2022
About a 4 minute read

More and more ecommerce companies are considering how a circular approach, with the support of digital technology, can reduce their footprint and help consumers do the same. ... View More

Article
Consumer Behavior ChangeMarketing & Communications
US Consumers Looking to Brands, Ecolabels to Help Guide Better Purchasing Habits
US Consumers Looking to Brands, Ecolabels to Help Guide Better Purchasing Habits
Published on April 25, 2022
About a 2 minute read

New research from Sustainable Brands™ and Ipsos highlights post-pandemic consumer behaviors and priorities, and how product labeling influences purchasing decisions. ... View More

Article
Marketing & CommunicationsCircular Economy
Thought-Provoking Campaigns Urge Consumers to Take More Conscious Approach to Shopping
Thought-Provoking Campaigns Urge Consumers to Take More Conscious Approach to Shopping
Published on April 22, 2022
About a 6 minute read

This week, Sendle and Allbirds launched creative for Earth Week that remind consumers of the vast environmental costs of our addiction to instant-gratification retail and shipping. ... View More

Article
Consumer Behavior ChangeCircular Economy
New Research Shows ‘Urban-Rural Divide’ Bridged by Interest in Sustainable Lifestyles
New Research Shows ‘Urban-Rural Divide’ Bridged by Interest in Sustainable Lifestyles
Published on April 22, 2022
About a 5 minute read

A recent survey found that 77% of US adults believe the pandemic has driven people in the country apart. But we’ve also seen how people’s behaviors and interests have changed in ways that demonstrate shared cultural values, regardless of where th... View More

Slides
Consumer Behavior ChangeMarketing & Communications
SOCIO-CULTURAL TRENDS: 2022 Q1 PULSE REPORT
SOCIO-CULTURAL TRENDS: 2022 Q1 PULSE REPORT
Published on April 20, 2022

Full report is available exclusively to SB Brands for Good Partners. Sustainable Brands, in collaboration with the Corporate Partners of the SB Brands for Good initiative, field ongoing socio-cultural research that is designed to understand consumer ... View More

Slides
Consumer Behavior ChangeMarketing & Communications
SOCIO-CULTURAL TRENDS: 2022 Q1 PULSE HIGHLIGHTS REPORT
SOCIO-CULTURAL TRENDS: 2022 Q1 PULSE HIGHLIGHTS REPORT
Published on April 20, 2022

Sustainable Brands, in collaboration with the Corporate Partners of the SB Brands for Good initiative, field ongoing socio-cultural research that is designed to understand consumer intentions and actions towards sustainable lifestyles, and how brands... View More

Article
Circular EconomyInnovation & Technology
Shared Mobility, Accessibility, Electrification Among Keys to Sustainable Urban Future
Shared Mobility, Accessibility, Electrification Among Keys to Sustainable Urban Future
Published on April 13, 2022
About a 4 minute read

The future of our cities is at stake, and it is our duty to find solutions that allow us to offer our users what they demand: more efficient and sustainable cities, at the service of people and not their cars. ... View More

Article
Circular EconomyOrganizational Governance
In a Sea of Low-Price, Profit-Driven Booking Platforms, Kind Traveler Prioritizes Impact
In a Sea of Low-Price, Profit-Driven Booking Platforms, Kind Traveler Prioritizes Impact
Published on April 12, 2022
About a 5 minute read

Many mainstream travel agents still emphasize low prices and profit, treating both travelers and destinations as commodities; but Kind Traveler challenges the viability of such a model within an industry increasingly shaped by more conscious traveler... View More

Article
Circular Economy
New B Corp Maker’s Mark Leading US Spirits Industry’s Slow Shift to Sustainability
New B Corp Maker’s Mark Leading US Spirits Industry’s Slow Shift to Sustainability
Published on April 8, 2022
About a 5 minute read

In January, Maker’s Mark became the world’s largest distillery to earn B Corp certification — a significant milestone for the broader industry, as well as a sustainability benchmark for Kentucky’s thriving 'Bourbon Country.' ... View More

Article
Materials & PackagingCircular Economy
From Seed to Recycling Center: How Companies Can Enable a Circular Economy at Every Step
From Seed to Recycling Center: How Companies Can Enable a Circular Economy at Every Step
Published on April 7, 2022
About a 5 minute read

While not every company is equipped or positioned to follow its products through their entire lifecycle, there are a few ways companies can think about participating at individual or multiple points in the circular cycle. ... View More

Article
Marketing & Communications
Are Sustainable Brand Messages Targeting the Wrong People?
Are Sustainable Brand Messages Targeting the Wrong People?
Published on April 7, 2022
About a 5 minute read

By focusing on a handful of easy target demographics, brands exclude swaths of people — the people who most need to be included in the narrative. The next time you brief your agency or write a brand plan, I hope you’ll rethink assumptions of who ... View More

Article
Organizational Governance
Blue Apron, Too Good to Go Show Achieving Climate Goals Can Be a Piece of Cake
Blue Apron, Too Good to Go Show Achieving Climate Goals Can Be a Piece of Cake
Published on April 6, 2022
About a 5 minute read

Well, maybe not exactly ... But this week, the two food-delivery services detailed how they’re eliminating their operational impacts and continuing to engage consumers in climate-friendlier food practices. ... View More

Article
Materials & Packaging
Bumble Bee Slips Off Plastic Film, Takes One Step Closer to Circularity
Bumble Bee Slips Off Plastic Film, Takes One Step Closer to Circularity
Published on April 6, 2022
About a 5 minute read

Since January, Bumble Bee has switched to using cardboard, instead of plastic film, to wrap all of its products. It’s just one machine, and one company; but the impact is significant — the elimination of an estimated 23M pieces of plastic waste p... View More

Article
Marketing & Communications
New Campaign Aims to Teach Cannabis Users Benefits of Regenerative Farming
New Campaign Aims to Teach Cannabis Users Benefits of Regenerative Farming
Published on March 30, 2022
About a 4 minute read

While the herb is heralded as a natural solution for pain, anxiety and other ailments, conventional growing practices across the industry are far from earth friendly. ... View More

Article
Consumer Behavior ChangeCircular EconomyMarketing & Communications
Behavior Change Research Shows How to Spur Consumer Recycling, Reduce Contamination
Behavior Change Research Shows How to Spur Consumer Recycling, Reduce Contamination
Published on March 29, 2022
About a 9 minute read

Even when effective collection, messages and messenger are skillfully deployed, there are still factors that complicate consumer recycling behavior. ... View More

Article
Organizational GovernanceMarketing & Communications
Profit, Performance and Impact: The Success Criteria of a Whole Brand
Profit, Performance and Impact: The Success Criteria of a Whole Brand
Published on March 28, 2022
About a 5 minute read

The reality of living in a capitalist society is that we can't simply cut off the production of products and services; the brands that will succeed in the upcoming decades will be those that function holistically, with sustainable actions built in. ... View More

Article
Innovation & Technology
Tomorrow's Brands Are Reimagining Product Formats, Reshaping Industries
Tomorrow's Brands Are Reimagining Product Formats, Reshaping Industries
Published on March 24, 2022
About a 4 minute read

Bite has reimagined the way consumers can and should use routine personal-care products. It has disrupted the linear approach to a stale industry with a fresh, waste-free format that offers a successful, premium model of circularity. ... View More

Article
Supply Chain
When It Comes to Cotton Production, Sustainability Is in the Water
When It Comes to Cotton Production, Sustainability Is in the Water
Published on March 24, 2022
About a 4 minute read

Through new technologies, data collection and third-party verification, brands and retailers now have the critical assurances they need to show that the cotton fiber in their supply chain is more sustainably grown, with lower environmental and social... View More

Article
Supply ChainCollaboration & Co-CreationOrganizational Governance
Organic Cotton Industry Still Sowing Seeds for Sustainability
Organic Cotton Industry Still Sowing Seeds for Sustainability
Published on March 22, 2022
About a 4 minute read

As consumer demand for organic cotton soars, so does skepticism over the sustainability of the sector. The response must not be to retreat from organic cotton, but to invest more in supporting farmers to help them make the often-difficult conversion ... View More

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