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Article
Circular Economy
Initiative Offers Guidance to Help Vacation Rental Events Become More Sustainable
Initiative Offers Guidance to Help Vacation Rental Events Become More Sustainable
Published on March 18, 2022
About a 5 minute read

The tourism industry is responsible for approximately 8% of global carbon emissions. For every event that commits to more sustainable practices, the VR sector does its part in helping the tourism industry as a whole become more resilient in the face ... View More

Article
Circular EconomyCircular EconomyInnovation & Technology
Trending: Starbucks, A&W Advancing Coffee Cup Circularity
Trending: Starbucks, A&W Advancing Coffee Cup Circularity
Published on March 17, 2022
About a 5 minute read

This week, Starbucks and A&W Canada unveiled their latest strategies for ending disposable-cup waste with the introduction of reusable and compostable options, respectively. ... View More

Article
Marketing & Communications
How Amazon Is Making Sustainable Shopping Easier
How Amazon Is Making Sustainable Shopping Easier
Published on March 17, 2022
About a 4 minute read

Since 2020, Amazon’s Climate Pledge Friendly program has helped customers discover and shop for more sustainable products. We asked Amazon's Adam Werbach how the program began, what the company has learned, and his vision for the program’s future... View More

Article
Innovation & Technology
Aleph Farms Reveals Plan to Replace the Whole Cow as Alternative to Intensive Cattle Farming
Aleph Farms Reveals Plan to Replace the Whole Cow as Alternative to Intensive Cattle Farming
Published on March 16, 2022
About a 4 minute read

Bringing to market cell-cultured collagen is the company's next step in a system-based approach to providing a sustainable alternative to complex animal agriculture. ... View More

Article
Consumer Behavior ChangeMarketing & Communications
Effective Storytelling Can Inspire Positive Action for People and Planet
Effective Storytelling Can Inspire Positive Action for People and Planet
Published on March 16, 2022
About a 4 minute read

Marketers are the co-creators of our societal narrative, and a brand’s messaging has the ability to drive culture change. Never before has the power of the stories we tell held such importance or latent opportunity. ... View More

Article
Marketing & CommunicationsOrganizational Governance
Sustainability or Spin? Why Straight Facts Matter Most
Sustainability or Spin? Why Straight Facts Matter Most
Published on March 14, 2022
About a 4 minute read

As demand for better brands continues to increase, we can expect an exponential increase in two things: ‘green’ brand claims and the level of public scrutiny. Before your brand team loses time, money and precious brand equity, check out this summ... View More

Article
Supply ChainCollaboration & Co-CreationMarketing & Communications
Transparency and Traceability Must Drive Sustainable Fashion
Transparency and Traceability Must Drive Sustainable Fashion
Published on March 10, 2022
About a 6 minute read

Traceability is the foundation upon which we can truly revolutionize the fashion industry, revealing the actual costs of products and ensuring that the wealth generated from production gets redistributed more fairly. ... View More

Article
Finance & InvestmentCircular EconomyMarketing & Communications
New Bank of the West Report Highlights Major Consumer Knowledge Gaps in Sustainable Finance
New Bank of the West Report Highlights Major Consumer Knowledge Gaps in Sustainable Finance
Published on March 9, 2022
About a 4 minute read

Fossil fuels and other climate-risky endeavors are still big money for banks; and even if consumers find their bank continues to fund them, it’s something they often feel powerless to change. ... View More

Article
Marketing & CommunicationsCircular EconomyInnovation & Technology
New Target Collection Answers Increased Consumer Demand for Products That Reduce Waste
New Target Collection Answers Increased Consumer Demand for Products That Reduce Waste
Published on March 9, 2022
About a 4 minute read

The ‘Target Zero’ collection features products and packaging designed to be refillable, reusable or compostable; made from recycled content; or made from materials that reduce the use of plastic. ... View More

Article
Circular EconomyCircular EconomyInnovation & Technology
How Can Apparel Brands Solve a Problem Like Deadstock?
How Can Apparel Brands Solve a Problem Like Deadstock?
Published on March 8, 2022
About a 5 minute read

A growing number of niche brands are finding success with apparel repurposing; but many larger apparel companies have no best practices in place for managing their enormous volumes of unsellable merchandise. Fortunately, a new sub-industry of upcycli... View More

Article
Marketing & CommunicationsOrganizational Governance
‘Greenwashing Is Dangerous’: Lessons for Purpose-Driven Brands from Innocent’s Recent Lashing
‘Greenwashing Is Dangerous’: Lessons for Purpose-Driven Brands from Innocent’s Recent Lashing
Published on March 7, 2022
About a 4 minute read

Brands now understand the immense benefits of touting their sustainability and purpose credentials; but those with sustainability ‘halos’ aren’t immune to scrutiny over their claims. As Innocent drinks was recently reminded, the stakes have nev... View More

Article
Innovation & TechnologyInnovation & Technology
Paleblue Is Betting Big on a Switch to Rechargeable
Paleblue Is Betting Big on a Switch to Rechargeable
Published on March 4, 2022
About a 4 minute read

The startup estimates that wide-scale adoption of long-life, rechargeable batteries could save 126,350 metric tons of batteries from filling US landfills each year, with an immeasurable reduction in chemical leakage. But the industry has been slow to... View More

Article
Supply ChainMarketing & CommunicationsOrganizational Governance
New Platform to Help Apparel Brands Illuminate Darkest Corners of Supply Chains
New Platform to Help Apparel Brands Illuminate Darkest Corners of Supply Chains
Published on March 2, 2022
About a 4 minute read

Laudes Foundation’s Transparency in Action portal features best practices, expert advice, tools and resources — including information on existing and upcoming legislation — for brands to take informed steps towards transparency and expand their... View More

Article
Marketing & CommunicationsGlobal Partners
New Consumer Research Highlights Sustainability Opportunities for Brands in Asia
New Consumer Research Highlights Sustainability Opportunities for Brands in Asia
Published on March 2, 2022
About a 4 minute read

The first-ever Asian version of the Socio-Cultural Trend Tracker shows the huge opportunity that await brands for meeting conscious consumers’ needs and desires in Japan, South Korea, Thailand and Malaysia. ... View More

Article
Marketing & Communications
Focusing on What Matters: How PMI Transparently Identifies ESG Priorities
Focusing on What Matters: How PMI Transparently Identifies ESG Priorities
Published on March 1, 2022
About a 5 minute read

PMI recently released its 2021 Sustainability Materiality Report, which describes how the company identifies the ESG topics that inform its strategies, goals, and reporting. It’s conducted with full transparency — for stakeholders, and for societ... View More

Article
Innovation & TechnologyCircular Economy
Meet Svart: The World’s First Off-Grid, Energy-Positive, Luxury Resort
Meet Svart: The World’s First Off-Grid, Energy-Positive, Luxury Resort
Published on February 24, 2022
About a 4 minute read

The futuristic hotel is being built using a ‘360-degree, holistic circular approach.’ With a data-driven approach to next-level ecotourism, Svart’s goals include not only its guests’ relaxation, but education on environmental conservation, an... View More

Article
Circular EconomyInnovation & TechnologyMaterials & Packaging
After Going Public, On Rightly Has Its Head in the Cloud
After Going Public, On Rightly Has Its Head in the Cloud
Published on February 23, 2022
About a 4 minute read

The Swiss company now has the funds to take its sustainability ethos to the next level — with the launch of a potentially game-changing, truly circular shoe and long-awaited subscription service. ... View More

Article
Artificial Intelligence for SustainabilityCollaboration & Co-Creation
Kraft Heinz Not Company Out to Upend Industry with AI-Driven, Plant-Based Food Innovation
Kraft Heinz Not Company Out to Upend Industry with AI-Driven, Plant-Based Food Innovation
Published on February 22, 2022
About a 3 minute read

In partnering with NotCo, Kraft Heinz aims to leverage its manufacturing and commercial capabilities, with the scale of some of its beloved global food brands, to reshape the food landscape and set a new standard for plant-based innovation. ... View More

Article
Innovation & Technology
Knorr Gives Our Favorite Comfort Food a Planet-Friendlier Makeover
Knorr Gives Our Favorite Comfort Food a Planet-Friendlier Makeover
Published on February 18, 2022
About a 4 minute read

Knorr’s ‘Plizza’ is the brand’s updated take on the classic dish that features plant-based, nutrient-rich ingredients from crust to toppings — in honor of World Eat for Good Day. ... View More

Article
Marketing & CommunicationsOrganizational Governance
Will Carbon-Labeled Products Sell More? Here’s What We Know
Will Carbon-Labeled Products Sell More? Here’s What We Know
Published on February 17, 2022
About a 5 minute read

Even with an uptick in consumer knowledge of climate issues and food brands sharing carbon-footprint data for their products, the CPG world is still wondering if carbon-labeling is worth the effort and investment. Here are 5 key takeaways from recent... View More

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