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Article
‘Vanguardians of the Galaxy’ Stunt Shows Climate Laggards Can No Longer Fly Under the Radar

Two recent releases by a noted activist group put tough questions in front of one of the world’s largest financial institutions — which would be wise to pay attention. ... View More

Article
Thinking About the Box: The Role of Digital Printing in Packaging Sustainability, Consumer Experience

Brands have a powerful voice and field of influence; by leading by example on digital packaging innovation, they can not only reduce their impact on the environment, but be heroes of change and inspire others to take positive action, as well. ... View More

Article
3 Key Drivers for the Regenerative Leadership We Need

At SB’21 San Diego, leaders from a variety of industries and disciplines seemed to agree on three key drivers necessary for the regenerative leadership our world needs. ... View More

Article
Water and Climate: The Business Imperative to Change Behavior

While it can feel overwhelming to see how much our actions impact the Earth, we still have a small window of opportunity. And by changing how we consume, store and distribute water, the water sector alone could eliminate 10% of global GHG emissions. ... View More

Article
New Campaign Empowers Consumers to Ditch Banks Financing Fossil Fuels

'Swap for COP' asserts that moving one’s money out of fossil-fuel-financing banks is one of the simplest and most impactful things that individuals can do to help mitigate the climate crisis. ... View More

Article
Brand Storytelling: A Mechanism for Building a Regenerative Future

On the final day of SB’21 San Diego, a diverse array of keynote speakers explored some of the many ways in which storytelling can be a powerful tool for manifesting the future we need. ... View More

Article
Tourism Carbon Labels Educate Travelers, Motivate Companies to Reduce Emissions

Given the pandemic pause, it’s hard to say whether these labels will sway decision-making for travelers. Regardless, these publicly shared labels hold travel companies accountable for measuring, sharing and continuing to reduce their carbon emissio... View More

Article
How Kao Is Creating a More Sustainable, Beautiful, ‘Kirei’ Life for All

Through its Kirei Lifestyle Plan, Kao aims to empower at least 1 billion people to live more gently and sustainably by 2030. We caught up with Kao’s Dave Muenz to hear about the company’s progress toward its goals; and how the pandemic has both i... View More

Article
70% of Sustainability Experts Doubt Our Ability to Pull Together on Climate Action

In a new report, experts surveyed say all sectors must play a role in achieving Paris Agreement goals. But, they also believe that public pressure is essential for an adequate response to humanity’s “Code Red” — that a lack of public understa... View More

Article
Marci Zaroff: Regenerative Ag Can Heal the Textile Industry — and the Planet

Entrepreneur and author Marci Zaroff coined the term ‘eco-fashion’ back in the mid-‘90s. Here, we discuss why sustainable fashion has taken so long to have its ‘moment’ and how regenerative ag could heal the planet along with the damaging t... View More

Article
Your Gender Story: Why Embracing Our Human Complexity Is Key for Regenerative Leadership

Creating truly gender-inclusive workplaces requires more than just including pronouns in email signatures. Reimagine Gender CEO Lisa Kenney explains why a broader understanding of gender is critical for leaders going forward and why getting to know o... View More

Article
Co-Creating Breakthrough Solutions for the Future We Want

To regenerate the system, we have to regenerate how we work together. What if we brought the experience of elders and the courage of the next generation together with the brand leaders tasked with shifting paradigms and making essential decisions? ... View More

Article
What Happens When an Environmental Leader Finally Claims the Mantle? NRS Asked Triple Gap & Valutus to Find Out

A leader in the water sports industry, NRS was shy about tooting its sustainability horn. So, it asked us: How much value does the market place on brand-level commitment to sustainability vs. product-level initiatives? Turns out, touting any of the b... View More

Article
1.8M Fairtrade Farmers to World Leaders: 'Keep Your Climate Promises'

Signed by Fairtrade producers in Africa, Asia, Latin America and the Caribbean, the letter warns governments of developed nations that their lack of climate action is threatening farmers' livelihoods and global food supplies. ... View More

Article
The Purpose Advantage: How to Activate Purpose to Build New Brand Value

Join us at SB’21 San Diego on Monday, October 18th — for a 2-hour workshop designed to arm every participant with the ideas and tools necessary to create a more powerful and purposeful brand. ... View More

Article
'Bringing Humanity Back to Business': 10 Insights from Paul Polman

Carol Cone — internationally recognized Purpose pioneer and host of the Purpose 360 podcast — spoke with the former Unilever CEO and fellow Purpose pioneer on the eve of the release of his new book, Net Positive. ... View More

Slides
SB Socio-Cultural Trends 2021 Large Scale Survey Full Report

Full report is available exclusively to SB Brands for Good Partners. Sustainable Brands, in collaboration with the Corporate Partners of the SB Brands for Good initiative, field ongoing socio-cultural research that is designed to understand consume... View More

Article
Fairphone Forges Ahead with Longer-Lasting, E-waste-Neutral Smartphone

Still striving to greatly improve the sustainability of the industry, Fairphone’s new model embodies the company’s commitment to better materials, better mining practices and a longer product lifecycle. ... View More

Article
P&G, Walmart Collaborate on Interactive Experience to Help Guide Better Purchases, Habits

The two companies have teamed up to develop an interactive, educational and entertaining experience designed to educate families on how they can conserve resources in their homes with a few simple changes. ... View More

Article
Polestar’s Latest LCA Report Shows New Potential for EV Industry Transparency

The Swedish EV maker finds vast differences in CO2e throughout the life of its vehicles, depending on the source of the charging energy. ... View More

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