THE NEXT ECONOMY -
The launch of the Levi’s Secondhand marketplace and the rebrand of thredUP reflect growing consumer support of a circular economy and pride in wearing used clothes.
BEHAVIOR CHANGE -
New global public-opinion research from GlobeScan reveals that people need and want help from brands to change their lifestyles to become healthier and more sustainable.
SUPPLY CHAIN -
According to a new report, over 17% of the world’s wild marine catch is now MSC certified; but consumers, brands and retailers must all help to accelerate the pace of change.
CHEMISTRY, MATERIALS & PACKAGING -
While still in the testing phase, The Absolut Company hopes that its new paper bottle will be the first of many in a wider range of sustainable packaging solutions for consumers.
MARKETING AND COMMS -
If we want to reduce food waste, we need consumer-led solutions — which can be sparked by retailers. Brands, manufacturers and other food system actors get their message through to consumers if retailers open the door for them.
MARKETING AND COMMS -
Food choices are motivated by everything from emotional triggers to individual dietary needs and social norms. But information is power. The carbon transparency movement is here, and we hope other brands will join us in hastening its spread.
MARKETING AND COMMS -
New BBMG-GlobeScan study finds the next generation of citizens is looking for transformative brand leadership, co-created solutions, and radical change for the future they want.
BEHAVIOR CHANGE -
The latest Socio-Cultural Trend Tracker research measures consumer progress against adopting 9 sustainable behaviors, the intention-to-action gap for each, and brand trust scores in the time of COVID-19.
FINANCE & INVESTMENT -
The 2020 GlobeScan-Ethical Markets “Beyond GDP” survey finds that an average of 72% of people across 11 countries would prefer to broaden GDP to
incorporate these additional data.
MARKETING AND COMMS -
Myriad opportunities exist to create a new “business as usual,” post-pandemic: People won’t need to be shamed into being more thoughtful or responsible if
sustainable practices become the default in society and in business.
WASTE NOT -
The tech can separate collected textiles by fiber composition and color into precise recycling feedstocks and return them to the supply chain — but studies
show consumers need to drive the garment industry to use more recycled content in their products.
MARKETING AND COMMS -
A Vattenfall survey has found that the public see climate change as the main challenge of our age; while doomsday media coverage is compounding our anxiety about it, we're still looking to business and governments to save us.
WASTE NOT -
Consumers appreciate recycled packaging as long as it doesn’t affect the quality, functionality and price of the product. But how do brands remain competitive in view of added costs for high-quality recycling and the low price of virgin plastics?
BEHAVIOR CHANGE -
As retail sales reportedly fell for the first time in 25 years, with particularly weak holiday sales, new research reveals that a new conscientiousness may be a central cause — with sustainability-concerned consumers buying less.
PRODUCT, SERVICE & DESIGN INNOVATION -
While money and special interests are unlikely to leave US politics, I’m optimistic that Biofire can change the conversation around guns: Why can’t a for-profit company build safer handguns?
THE NEXT ECONOMY -
With higher-priced products, “sustainability” can still be seen as a privilege. It is time for brands to empower consumers by offering them accessible choices that are better for them, for the planet and for generations to come.
BEHAVIOR CHANGE -
60% of consumers surveyed agree protecting the environment should be given priority, even if it slows economic growth. But as we’ve seen for years, while
consumers widely agree on the need for sustainability, behavior is slow to change.
MARKETING AND COMMS -
While Gen Zers feel personally responsible to make a difference and 76% believe we will have made headway on important issues in five years’ time, 90% also believe companies must drive action on social and environmental issues.
PRODUCT, SERVICE & DESIGN INNOVATION -
As we see greater attention to the growing climate crisis, plastic pollution and other global sustainability challenges, beverage makers who do more to reduce their impact stand to gain, while those stuck in a tone-deaf, business-as-usual model will be left behind.
CHEMISTRY, MATERIALS & PACKAGING -
Through CVS’ elimination of coral-damaging compounds and research pointing to cashew shells as a non-toxic alternative, tomorrow’s sunscreens could end up protecting more than our skin.