See What's in Store at SB’25 San Diego — Explore Program Highlights!

1.8M Fairtrade Farmers to World Leaders:
'Keep Your Climate Promises'

Signed by Fairtrade producers in Africa, Asia, Latin America and the Caribbean, the letter warns governments of developed nations that their lack of climate action is threatening farmers' livelihoods and global food supplies.

An open letter sent on behalf of 1.8 million Fairtrade producers worldwide, ahead of COP26 next month, urges world leaders to keep their promise to provide $100 billion in annual finance to low-income nations disproportionately hit by the climate crisis.

The letter criticizes the rich nations most responsible for climate change for not honoring their pledges to cut their emissions and adequately support farmers suffering the worst effects of climate breakdown.

​Climate change is an immediate threat to the livelihoods of Fairtrade farmers and workers across the world, and to the globally beloved products that they supply — including coffee, cocoa and bananas. In an open letter to world leaders, 1.8 million Fairtrade farmers and workers — including the Kenyan coffee farmers pictured above — are calling for action. Consumers worldwide are invited to raise the voices of farmers by signing a petition of support, leading up to COP26.

Signed by representatives of Fairtrade producer networks in Africa, Asia, Latin America and the Caribbean, the letter warns governments of developed nations that their lack of action on climate change is threatening farmers' livelihoods and global food supplies.

Why Third-Party Certifications Matter in Sustainable Marketing

Amid rising consumer expectations and regulatory pressure, third-party certification remains a powerful tool — not just for proving compliance, but for building lasting credibility. Join us Tues, July 15, for a free webinar where experts from retail (Amazon), manufacturing (HanesBrands) and certification (GreenCircle Certified) explore how verified claims can strengthen brand trust, mitigate greenwashing risk and enhance transparency. Whether you’re already leveraging certifications or looking to elevate their impact, this session will offer actionable insights.

80 percent of the world's food comes from 500 million family farms. While a growing number of brands are working more closely with farmers to ensure a living wage and cultivate climate-resilient agriculture practices, and retail giants including Amazon are highlighting Fairtrade-certified products as part of its Climate Pledge Friendly program, public-sector movement to protect these farmers remains painfully slow. Farmers in climate-vulnerable countries are already using their expertise to deliver climate solutions, but it is not enough: Financial support is critical, they say.

Titled “Be fair with your climate promise,” the letter says:

"We grow the food eaten by people all around the world... But our ability to do so has been badly damaged by the reckless harm done to our environment from years of broken promises concerning the climate crisis.

"You promised to cut the emissions that drive extreme weather, which dry up our fields one day and flood them the next. But emissions are increasing dangerously, while your ambition remains too low. You promised to provide climate finance, to help us keep growing food despite the changing weather. But next to nothing is reaching us."

The letter also urges governments to strengthen business rules on environmental protection and to promote fair, low-carbon trade deals.

A delegation of Fairtrade farmers will attend the COP26 summit in Glasgow next month to deliver the letter in person.

Fairtrade's “Be Fair with Your Climate Promise” campaign is a critical call for action at a time when systemic change in trade is not happening quickly enough. Ethical shoppers can support the farmers' call for action by signing the petition here.

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
More Information

Thursday, July 24, 2025
The ROI of Sustainability, Part 2: Sources of Financial Value and Effectively Communicating Analyses
Webinar
More Information

Tuesday, July 29, 2025
From Aware to Empowered: Unlocking Sustainable Fluency Across Your Organization
Webinar
Sponsored by Eastman
More Information

Related Stories

The Real Risk of ESG Pullback? Losing Your Customers MARKETING & COMMUNICATIONS
The Real Risk of ESG Pullback? Losing Your Customers
Clean Creatives Offers ‘Off-ramp’ for Marketers to Ditch Fossil Fuels MARKETING & COMMUNICATIONS
Clean Creatives Offers ‘Off-ramp’ for Marketers to Ditch Fossil Fuels
Cannes Lions Reminded Me That Purpose Can Make Us Laugh, Cry, Hope MARKETING & COMMUNICATIONS
Cannes Lions Reminded Me That Purpose Can Make Us Laugh, Cry, Hope
How to Tell a Sustainability Story You Can Stand Behind MARKETING & COMMUNICATIONS
How to Tell a Sustainability Story You Can Stand Behind
New Guides Help Shoppers Align Food Choices with Their Values MARKETING & COMMUNICATIONS
New Guides Help Shoppers Align Food Choices with Their Values
Study Offers 5 Ways to Effectively Depict Brand Sustainability MARKETING & COMMUNICATIONS
Study Offers 5 Ways to Effectively Depict Brand Sustainability