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Fairtrade America

Fairtrade America is the US representative of Fairtrade International - the global leader in ethical product certification. Shoppers care more about where their food comes from. Fairtrade America works with brands to ensure their supply chains support farmers, their communities, and their ecosystems.

Fairtrade America

You may have seen the Fairtrade mark on your favorite bag of coffee, chocolate bar, or even on bananas. When businesses choose to label their products with the Fairtrade mark, they're communicating to sustainability-minded shoppers that they care about the people in their supply chains.

Fairtrade's rigorous standards mean farmers and workers are paid a decent price, ban child and forced labor, encourage gender equality, keep water sources clean, invest in their communities, and develop long-term relationships with buyers.

A 2018 Nielsen study showed that fair trade chocolate and coffee are selling 5x faster than similar conventional products. Shoppers care more about where their products come from and the conditions in which they were grown.

Fairtrade America works with brands to craft sustainable supply chains that support producers, their communities, and their ecosystems. Get in touch for a free sourcing analysis to assess if Fairtrade certification is right for your business.

Fairtrade America is tagged in 6 stories.
How Fairtrade Protects Company Supply Chains — and Brand Reputations
How Fairtrade Protects Company Supply Chains — and Brand Reputations

1 month ago - We caught up with Peg Willingham, newly minted Executive Director of Fairtrade America, to clear up the confusion around the concept of “fair trade”; and hear why Fairtrade is more important than ever.

Why Self-Regulation of Cocoa Sourcing Is a Conflict of Interest
Why Self-Regulation of Cocoa Sourcing Is a Conflict of Interest

2 months ago - Without oversight or a watchdog, what imperative do companies have to make a tangible impact on the livelihoods of cocoa farmers over increasing profit margins? 

Fairtrade America Calls for Democratization of Data Across Supply Chains
Fairtrade America Calls for Democratization of Data Across Supply Chains

5 months ago - Farmers working within complex supply chains require democracy in data to obtain a living wage. If the goal is supply chain sustainability, then data needs to be shared among all stakeholders. 

4 Ways Smaller, Sustainable Brands Are Adapting to COVID-19
4 Ways Smaller, Sustainable Brands Are Adapting to COVID-19

7 months ago - These four Fairtrade-certified brands show that during times of crisis, brands can support their communities — near or far — with some creativity and hard work, regardless of size.

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Candy Giants Rated on Commitments to Create Better Chocolate
Candy Giants Rated on Commitments to Create Better Chocolate

7 months ago - International advocacy groups publish joint consumer purchasing guide to more ethical chocolate choices, just in time for Easter.

3 Ways the Coronavirus Outbreak Can Lead to a More Sustainable Future
3 Ways the Coronavirus Outbreak Can Lead to a More Sustainable Future

7 months ago - Although the danger to our health is currently very present and very real, experts expect this crisis will at some point pass, and we will be able to resume our normal lives with a renewed sense of appreciation. The question is, what will a return to “business as usual” look like?

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