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Conscious Consumerism – What Do Shoppers Want and What Can Brands Do When it Comes to Climate Justice?
Conscious Consumerism – What Do Shoppers Want and What Can Brands Do When it Comes to Climate Justice?

Conscious Consumerism – What Do Shoppers Want and What Can Brands Do When it Comes to Climate Justice?

Thursday, 21 January 2021
2:00pm EDT / 11:00am PDT / 7:00pm BST / 8:00pm CEST
Sponsored By
Fairtrade America
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Shoppers are demanding more. They know that the climate crisis is affecting both the planet and people and are demanding changes. Companies large and small realize this too. They are stepping up to the plate and making commitments that not only work to fight climate change, but better address climate justice.

How can we drive change to enable more shoppers to make ethical choices, more brands to engage in sustainable supply chains and more retailers not only delivering on current demand but driving future demand?

In this webinar, Fairtrade America, Amazon, and Lily's Sweets will discuss Amazon’s new Climate Pledge Friendly platform, which highlights products that partner with trusted third-party certifications, meet sustainability standards, and help preserve the natural world. After a short presentation, these three leaders will have an interactive discussion about the drivers of change, both present and future, and how to scale certified products through incentivizing brands, better communicating with shoppers, and using data at every step.

What you will learn

  • How growing brands like Lily’s Sweets can make a difference to people and the planet – and still be profitable.
  • Introducing Amazon’s new Climate Pledge Friendly program and commitment. Why it’s innovative, how it works and some results so far.
  • How certifications like Fairtrade promote labor rights and climate justice

Can’t join in real time? Register anyway and we’ll send you the recording!


Cyrus Wadia
Head of Product Sustainability

Dr Cyrus Wadia is the current Head of Sustainable Product, Amazon, where he is leading a team to grow customer demand and product selection for items that embody the highest industry-wide standard on environmental impact. Prior to Amazon, Dr Wadia was the Vice President, Sustainable Business & Innovation for Nike, where he was responsible for the company’s rapid acceleration of sustainability in new product innovation, enterprise risk mitigation, and the modernization of Nike’s brand and consumer engagement strategy.

Peg Willingham
Executive Director
Fairtrade America

Peg Willingham is the Executive Director of Fairtrade America, the US arm of Fairtrade International, which works with businesses, farmers and workers to certify products as ethically and sustainably sourced. Fairtrade gives consumers confidence that the people behind the products they buy get a fair deal for their hard work.

Jane Miller
Lily's Sweets

Jane Miller, CEO of Lily's Sweets, has 30-years of executive experience in the food industry. She has worked with both start-ups and Fortune 500 companies. She is also the founder of, a career advice website geared towards young leaders starting their careers. Jane is the author of Sleep your Way to the Top (and other myths about business success), a sassy business book targeted at Millennials.