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Assets About Consumer Insights

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Article
Gillette Reveals Men’s Feelings on Sustainability in 2020, Brand Goals for 2030

A global study by Gillette found that men are taking environmental concerns more seriously, as a result of COVID-19. And the company raises the bar for itself with the launch of its Sustainability 2030 goals. ... View More

Article
CVS, Target Working to ‘Skip the Slip’ with Digital, Non-Toxic Receipt Options

Green America’s new ‘Skip the Slip’ report tracks the progress on receipt practices of 35 major companies. The retailers’ switch reflects growing consumer demand for digital options and non-toxic, recyclable receipt paper. ... View More

Article
How DEI Issues Have Reshaped the Brand Purpose Landscape

A dramatic shift in diversity is only possible if the most exposed, vulnerable and or marginalised groups contribute to decision-making around narratives, ideas and solutions. Can you name any brands that are championing race within their purpose wo... View More

Article
‘Cool Food Meals’ Badge Helps Diners ID Climate-Friendly Restaurant Meals

Now, just as diners can make decisions based on nutritional information, they can also decide what to eat based on the climate impact of a dish. ... View More

Article
Are You Making It Easy for Your Employees to Vote This Election Day?

The Time to Vote coalition has grown to nearly 800 companies. The goal is to have more than 1,000 companies — from a diverse set of industries representing every state — join the movement by November 3. ... View More

Article
Trending: Levi’s, thredUP Fuel Growing Momentum Behind Secondhand Fashion

The launch of the Levi’s Secondhand marketplace and the rebrand of thredUP reflect growing consumer support of a circular economy and pride in wearing used clothes. ... View More

Article
People Need Help Turning Healthy, Sustainable Aspirations into Action

New global public-opinion research from GlobeScan reveals that people need and want help from brands to change their lifestyles to become healthier and more sustainable. ... View More

Article
MSC: Progress Has Been Made in Sustainable Fishing, But Change Needs to Happen Faster

According to a new report, over 17% of the world’s wild marine catch is now MSC certified; but consumers, brands and retailers must all help to accelerate the pace of change. ... View More

Article
In the Spirit of Sustainability: Absolut Set to Unveil Fully Recyclable Paper Bottles

While still in the testing phase, The Absolut Company hopes that its new paper bottle will be the first of many in a wider range of sustainable packaging solutions for consumers. ... View More

Article
Retailers Could Be the Most Important Player in Reducing Food Waste

If we want to reduce food waste, we need consumer-led solutions — which can be sparked by retailers. Brands, manufacturers and other food system actors get their message through to consumers if retailers open the door for them. ... View More

Article
Enabling Climate-Smart Eating: Lessons from Our Carbon-Labeling Journey

Food choices are motivated by everything from emotional triggers to individual dietary needs and social norms. But information is power. The carbon transparency movement is here, and we hope other brands will join us in hastening its spread.  ... View More

Article
Survey: Gen Z Counting on Brands to Help Create a ‘Radically Better Future’

New BBMG-GlobeScan study finds the next generation of citizens is looking for transformative brand leadership, co-created solutions, and radical change for the future they want. ... View More

Video
Socio-Cultural Trend Tracker Research Results

We’ll be sharing the results of our recent socio-cultural trend tracker research, assessing the consumer ‘intention to action’ gap. We’ll be reporting on consumer progress against adopting the nine most sustainable behaviors, and consumers’... View More

Article
Brands for Good Unveils Groundbreaking Research on Sustainable Consumer Behaviors

The latest Socio-Cultural Trend Tracker research measures consumer progress against adopting 9 sustainable behaviors, the intention-to-action gap for each, and brand trust scores in the time of COVID-19.  ... View More

Article
Global Public Thinks GDP Should Include Health, Education, Environmental Data

The 2020 GlobeScan-Ethical Markets “Beyond GDP” survey finds that an average of 72% of people across 11 countries would prefer to broaden GDP to incorporate these additional data. ... View More

Article
What Role Will Shaming Play in a Post-Pandemic World?

Myriad opportunities exist to create a new “business as usual,” post-pandemic: People won’t need to be shamed into being more thoughtful or responsible if sustainable practices become the default in society and in business. ... View More

Article
Fibersort Technology Could Be Game-Changing for Recycling Post-Consumer Textiles

The tech can separate collected textiles by fiber composition and color into precise recycling feedstocks and return them to the supply chain — but studies show consumers need to drive the garment industry to use more recycled content in their prod... View More

Article
Climate Crisis Considered Our Greatest Challenge — and We're Overwhelmed

A Vattenfall survey has found that the public see climate change as the main challenge of our age; while doomsday media coverage is compounding our anxiety about it, we're still looking to business and governments to save us. ... View More

Article
Recyclate – A New Lease on Life for Consumer Packaging?

Consumers appreciate recycled packaging as long as it doesn’t affect the quality, functionality and price of the product. But how do brands remain competitive in view of added costs for high-quality recycling and the low price of virgin plastics? ... View More

Article
Sustainability Drove Us to Buy Less This Holiday Season

As retail sales reportedly fell for the first time in 25 years, with particularly weak holiday sales, new research reveals that a new conscientiousness may be a central cause — with sustainability-concerned consumers buying less. ... View More

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Thursday, December 5, 2024
Circularity by Design: How to Influence Sustainable Consumer Behaviors
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Monday, December 9, 2024
OK - Now What?: Navigating the Shifting Landscape for Corporate Sustainability After the 2024 US Presidential Election
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