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Stories About Consumer Insights

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Alt-Protein Industry Ramping Up to Be ‘All Sizzle and No Steak’ — in the Best Way
Alt-Protein Industry Ramping Up to Be ‘All Sizzle and No Steak’ — in the Best Way

THE NEXT ECONOMY - Future Food Tech’s recent Alternative Proteins event, which convened over 600 industry players, showcased the myriad innovations that will enable us to continue to bring home the bacon (and chicken, beef, fish …) without further endangering the health of the planet.

How General Mills Is Collaborating to Scale a Resilient Ag Revolution
How General Mills Is Collaborating to Scale a Resilient Ag Revolution

COLLABORATION - The global foodmaker has joined forces with Regrow Ag to cultivate resilience throughout its agricultural supply chain — and encourages other food companies to follow suit.

Is the Chocolate Industry Ready for Europe’s Strict Due Diligence Requirements?
Is the Chocolate Industry Ready for Europe’s Strict Due Diligence Requirements?

SUPPLY CHAIN - The EU’s mandatory environmental and human rights due diligence laws will require companies, traders and farmers around the world to rethink how they source major commodities. But cacao may be the one to watch to see the impacts of these regulations.

Industry of All Nations’ Undyed Cotton Initiative Shows Proof of Concept for a More Natural End Product
Industry of All Nations’ Undyed Cotton Initiative Shows Proof of Concept for a More Natural End Product

CHEMISTRY, MATERIALS & PACKAGING - The popularity of the company’s undyed apparel collection proves the business case and consumer demand for more consciously produced, less toxic clothing.

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REI Initiative Aims to Put Everyone in the US Within 5 Minutes of Natural Spaces
REI Initiative Aims to Put Everyone in the US Within 5 Minutes of Natural Spaces

COLLABORATION - The US is rich in love of the outdoors but poor in access and infrastructure — especially for communities in dense, urban areas; over 100M people do not have a public park or green space within a 10-minute walk from home.

Mobile Industry Eyes 5B ‘Dormant’ Phones Sitting in Desk Drawers for Reuse or Recycling
Mobile Industry Eyes 5B ‘Dormant’ Phones Sitting in Desk Drawers for Reuse or Recycling

THE NEXT ECONOMY - The GSMA estimates that if properly recycled, 5B mobile phones could recover US$8B worth of gold, palladium, silver, copper, rare earth elements and other critical minerals; and enough cobalt for 10M electric car batteries.

Tapestry, ASICS Share Insights on Supply Chain Transformation in TrusTrace Traceability Roadmap
Tapestry, ASICS Share Insights on Supply Chain Transformation in TrusTrace Traceability Roadmap

SUPPLY CHAIN - Launched in collaboration with Fashion for Good, the Traceability Roadmap provides a step-by-step guide to implementing traceability to achieve ESG, compliance and business goals.

Organic-Materials Management: How Companies Can Make Better Choices
Organic-Materials Management: How Companies Can Make Better Choices

WASTE NOT - Helping people on the front lines of manufacturing and materials management understand company sustainability goals, and providing the leadership support to contribute to achieving them, empowers them to take a more conscious approach to disposal.

Authentic Purpose: How Bruce Katz, Founder and CEO of Rockport Shoe Company, Ignited My Purpose Journey
Authentic Purpose: How Bruce Katz, Founder and CEO of Rockport Shoe Company, Ignited My Purpose Journey

WALKING THE TALK - I learned a tremendous amount about creating an authentic purpose from Rockport’s journey. Together, we created one of the first purpose-driven companies. Thank you, Bruce, for that opportunity.

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Study: Billions in Brand Value at Risk If Sustainability Perceptions, Performance Are Unaligned
Study: Billions in Brand Value at Risk If Sustainability Perceptions, Performance Are Unaligned

MARKETING AND COMMS - New research quantifies the financial value of sustainability perceptions for hundreds of the world’s biggest brands — and the substantial risks of not living up to them.

Crystal Geyser Campaign Highlights Consumers’ Paramount Role in Recycling Ecosystem
Crystal Geyser Campaign Highlights Consumers’ Paramount Role in Recycling Ecosystem

MARKETING AND COMMS - A corresponding survey of US adults reveals the beverage industry has ‘more work to do when it comes to education’ around proper recycling.

HP Study: Climate Crisis Changing Parental Decisions on Purchases, Careers, Even Family Size
HP Study: Climate Crisis Changing Parental Decisions on Purchases, Careers, Even Family Size

THE NEXT ECONOMY - 91% of parents surveyed are concerned about climate change — a majority say the crisis has even impacted their perspective on having more children.

How to Design In-Store Experiences to Guide Shoppers Toward Climate-Friendlier Food Choices
How to Design In-Store Experiences to Guide Shoppers Toward Climate-Friendlier Food Choices

BEHAVIOR CHANGE - Danish grocery giant Coop’s impactful partnership with Krukow Behavioral Design yielded insights for any retailer looking to enlist its customers’ help in reducing food-related carbon emissions.

Inventive Incentive Programs Nudge Travelers Over Knowledge-Action Gap
Inventive Incentive Programs Nudge Travelers Over Knowledge-Action Gap

BEHAVIOR CHANGE - An increasingly popular strategy for closing this gap is incentivizing ways for travelers to “give back” through actions that benefit the environment and local communities.

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PepsiCo, UEFA Launch Circular Pilots During Champions League Finals
PepsiCo, UEFA Launch Circular Pilots During Champions League Finals

WASTE NOT - Last weekend’s Women’s event was the first Champions League Final to deploy returnable service ware, starting a long-term collaboration in reducing waste at major sports events.

Challenges in the Evolving Organic-Waste Landscape
Challenges in the Evolving Organic-Waste Landscape

WASTE NOT - It will take a culture change for consumers to join the food-waste recycling movement; but the good news is, it’s underway at the production and manufacturing level.

Outvertising to Brands: Stand Your Ground This Pride Month
Outvertising to Brands: Stand Your Ground This Pride Month

WALKING THE TALK - As the advocacy group asserts: ‘This is a time that calls for commitment and courage. Your action can be made in the sound knowledge that you have the majority behind you.'

ASICS Launches Product Carbon-Footprint Labeling
ASICS Launches Product Carbon-Footprint Labeling

MARKETING AND COMMS - By releasing its product carbon-impact data, ASICS joins a growing number of companies sharing this information to help consumers working to address their environmental impacts make more educated purchasing decisions.

Lessons in Brand-Led Culture Change: Righting Wrongs, Scaling Impact and Recovering from Pushback
Lessons in Brand-Led Culture Change: Righting Wrongs, Scaling Impact and Recovering from Pushback

MARKETING AND COMMS - As Brand-Led Culture Change drew to a close, a number of insightful discussions got down to brass tacks and shared lessons learned while facing a number of nearly ubiquitous brand challenges.

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Uncertain Times Require Decisive Brand Action: Blazing New Trails in Brand Activism
Uncertain Times Require Decisive Brand Action: Blazing New Trails in Brand Activism

MARKETING AND COMMS - On the final morning of Brand-Led Culture Change, keynote speakers tackled topics ranging from impactful partnerships and walking your ESG talk to the role of brands in creating a new ‘American Dream.’

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