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Assets About Consumer Insights

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Corporates Are Making Activism Great Again

Corporations are people, my friend — and not just for tax purposes anymore. In the age of ubiquitous social media pressure, businesses are rebranding as social justice warriors — and that’s a shrewd marketing move on their part, new research re... View More

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Latest Youth Solutions Report Showcases 50 Projects to Support SDGs

The second edition of the Youth Solutions Report, which identifies 50 youth-led projects that aim to solve the world’s toughest issues, was released Tuesday in New York during a launch event at the headquarters of the Sustainable Development Soluti... View More

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World Cup Sponsors Missing Out on Purpose

With the 2018 FIFA World Cup taking place against the backdrop of a rapidly changing world, a world where people increasingly expect corporations to stand for something more than just profits, it seems like an appropriate time to take a look at which... View More

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New Projects in Guatemala, Australia Sweetening Sugar Industry Sustainability Practices

Sugar has been a hot topic the past few years due to artificial and natural sweeteners entering the market and growing concerns about obesity and children’s health. The U.S. ... View More

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JUST Capital’s New Tool Helps Citizens See, Compare US Companies’ Environmental Impact

A new interactive data visualization tool allows the general to see how the largest U.S. companies stack up when comparing their environmental impact. The Environmental Explorer, which is freely available, lets users explore rankings of the 1,000 lar... View More

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Consumers Ready to Reward Brands That Take Stands

When Dick’s Sporting Goods bans the sale of assault rifles, or McDonald’s makes a commitment to get 100 percent of its packaging from renewable, recycled or certified sources by 2025, how does their position in the marketplace change? ... View More

Article
Optoro: Reverse Logistics a Key Component of a Retail Sustainability Strategy

According to a report by Sustainable Brands, 86% of US consumers expect companies to act on social and environmental issues.¹ As consumers increasingly prioritize Corporate Social Responsibility, retailers must work to ensure they’re meeting the d... View More

Article
Nature Your Inspiration for a New Product? Wait a Minute …

The rise of natural health products and cosmetics has set off a flurry of research and development to discover the next great breakthrough for skin care or for specialized foods that provide an energy boost when you need it most. From shampoos and na... View More

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Technology at Its Tipping Point: A Design Manifesto for Humanity

Today, we are at a confluence of three global tipping points. ... View More

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Frameworks to SHIFT Behavior, Create MAPS for Product Marketing

How to get consumers to choose sustainable over conventional remains a puzzling question, but two sessions I attended at SB’18 Vancouver provided frameworks to help brands make some headway. One highlighted actionable ways practitioners can influen... View More

Article
The Conscious Consumer vs. the Consumer Unconscious

Last week, over 2,000 representatives from our global community of sustainability practitioners, brand strategists, product and service innovators, thought leaders and other change-makers convened at SB’18 Vancouver. Attendees shared their latest i... View More

Article
‘Best for the World’: B Lab Recognizes Nearly 1,000 Top Scoring B Corps

Businesses that earned top scores on the B Impact Assessment are being celebrated today with the announcement of B Lab’s 2018 “Best for the World” lists. B Lab simultaneously released separate lists recognizing Certified B Corporations in the t... View More

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New Toolkit Uses Normative Messaging to Encourage UK Citizens to ‘Recycle Now’

Recycle Now, a WRAP campaign that helps people in the UK recycle more things, more often, has launched a new communications toolkit for local authorities and partners, introducing a social norming messaging style designed to motivate citizen behavior... View More

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Making Meaningful Connections with Stakeholders Through People-Centered Design Thinking

Throughout the week at SB’18 Vancouver, a host of organizations shared a range of strategies for making meaningful and lasting connections with customers and other stakeholders, while improving their contributions to society. ... View More

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BillerudKorsnäs joins fight against ocean litter, announces U.S. events

BillerudKorsnäs, a sustainability leader in the global packaging industry and provider of packaging solutions, is encouraging action against ocean litter in a series of just-announced U.S. events, in theme with this year's World Oceans Day. The Swed... View More

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New Report Reveals a Gap in the Clothing Reuse Loop

Today, Savers® released its third annual State of Reuse Report, which reveals that while people consistently state they are donating or finding ways to extend the life of their items, there is still a long journey ahead to fully embrace reuse — as... View More

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Behaviour Change: The Power of Simple Messaging

Consumers want simple solutions. They need simple messages. And yet when it comes to truly sustainable products and packaging, the reality is quite complex and often requires consumer behaviour change. Leading brands are increasingly investing signif... View More

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The 100% recyclable biopolymer will be used in the Nutrella Viva loaves packaging

The 100% recyclable biopolymer will be used in the packaging of the new line of loaves with germinated grains that follow the Clean Label movement Braskem, the largest producer of biopolymers in the world, is now supplying the Green Plastic I'm green... View More

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How Driscoll's Is Creating Shared Value in Berry Supply Chains

The buyer-supplier relationship is changing in more ways than you might imagine. Consumers and retailers are increasingly demanding that suppliers demonstrate their sustainability: How are buyers and suppliers collectively adapting to changes in the ... View More

Article
Redesigning Good Business in a Shifting Landscape

3 things we are looking forward to at Sustainable Brands ‘18 ... View More

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