Assets About Consumer Insights

Found 920 assets. Page 29 of 46.

Article
Marketing & Communications
Study: Purpose Messaging Evokes Greater Attention, Arousal, Emotion
Study: Purpose Messaging Evokes Greater Attention, Arousal, Emotion
Published on May 30, 2019
About a 7 minute read

First-of-its-kind biometrics research from Porter Novelli/Cone shows that 79% of US consumers feel a deeper personal connection to companies with values similar to their own. ... View More

Article
Marketing & Communications
Study: Most Brands' Support of Causes Is Not Breaking Through to Gen Z
Study: Most Brands' Support of Causes Is Not Breaking Through to Gen Z
Published on May 9, 2019
About a 5 minute read

New study from DoSomething Strategic reveals disconnect between brands and their support of social causes in the minds of younger consumers. Savage x Fenty, Dove, and Love Beauty and Planet receive among the highest association between brand and caus... View More

Article
Innovation & Technology
Of Plastics and People: Suzanne Shelton Shines Light into the Consumer Mind
Of Plastics and People: Suzanne Shelton Shines Light into the Consumer Mind
Published on May 1, 2019
About a 6 minute read

Through intensive research, Suzanne Shelton and her firm have gained insight into the ‘what next’ brands are looking for: less conversation, more action. And consumers are actively asking for more sustainable options — not alongside, but in pl... View More

Article
Organizational Governance
The Evolving Landscape of CSR: The Top 5 Trends of the Last 5 Years
The Evolving Landscape of CSR: The Top 5 Trends of the Last 5 Years
Published on March 15, 2019
About a 4 minute read

Whether it’s in Super Bowl ads or annual financial reports, employee communications or job interviews, companies big and small are talking about how they’re working to address societal challenges. ... View More

Article
Organizational GovernanceMarketing & Communications
NYU Stern Research Illustrates ROI for Sustainably Marketed Products
NYU Stern Research Illustrates ROI for Sustainably Marketed Products
Published on March 13, 2019
About a 3 minute read

Seminal research shows that sustainability is driving market growth in CPGs; products marketed as sustainable grew 5.6x faster than conventionally marketed products, and 3.3x faster than the CPG market. ... View More

Article
Organizational Governance
Trust Barometer’s Pressure Points Reveal Huge Opportunity for Purpose-Driven Companies
Trust Barometer’s Pressure Points Reveal Huge Opportunity for Purpose-Driven Companies
Published on March 8, 2019
About a 4 minute read

The mass population is far more skeptical of institutions than the informed public, only one in five people believes the system is working for them, and large majorities express a sense of injustice and a desire for change. ... View More

Article
Marketing & Communications
Study: Consumers Want to Trust the Fish They Are Eating
Study: Consumers Want to Trust the Fish They Are Eating
Published on March 1, 2019
About a 7 minute read

The vast majority of consumers across 22 countries would like to see sustainability information for seafood products in stores and on packaging. ... View More

Article
Consumer Behavior Change
Conscious Consumers Flocking to Pinterest for Sustainable Lifestyle Ideas
Conscious Consumers Flocking to Pinterest for Sustainable Lifestyle Ideas
Published on February 15, 2019
About a 4 minute read

Sustainable living is the most searched term around sustainability (+69% since last year), while searches for “sustainable living for beginners” are up 265%. ... View More

Article
Collaboration & Co-Creation
Report: 66% of Consumers Want Influence in Product Creation Process
Report: 66% of Consumers Want Influence in Product Creation Process
Published on February 6, 2019
About a 4 minute read

Findings from State of Technology in Retail report underscore growing importance of technology and consumer feedback in product development process. ... View More

Article
Consumer Behavior ChangeMarketing & Communications
Q&A: How a ‘Cuban’ Name Change Boosted Panera’s Soup Sales
Q&A: How a ‘Cuban’ Name Change Boosted Panera’s Soup Sales
Published on February 6, 2019
About a 6 minute read

WRI’s Better Buying Lab works with food companies to research and test science-based approaches that encourage consumers to choose more sustainable, plant-based foods. ... View More

Article
Collaboration & Co-CreationCollaboration & Co-Creation
Utopies: Localizing the Sustainable Economy
Utopies: Localizing the Sustainable Economy
Published on December 12, 2018
About a 6 minute read

This is one of a series of interviews by students and alumni from the Minneapolis College of Art and Design (MCAD) with practitioners from the Sustainable Brands community, on a variety of ways organizations can, and are, Redesigning the Good Lif... View More

Article
Marketing & Communications
The Gen Z Breakthrough Brands and Why They Love 'Em
The Gen Z Breakthrough Brands and Why They Love 'Em
Published on December 6, 2018
About a 4 minute read

What Gen Z want from brands is the new Holy Grail for marketers — you only have to look at the myriad surveys and reports published recently that seek to analyze their preferences and intentions. This obsession with Gen Z is understandable — afte... View More

Article
Circular EconomyCircular Economy
10 New Getaways Turn Conscious Travelers Into Changemakers
10 New Getaways Turn Conscious Travelers Into Changemakers
Published on November 28, 2018
About a 4 minute read

With a recent rise in evidence of demand for sustainable travel experiences, Kind Traveler, the world’s first socially conscious hotel booking platform; and Steller — the world’s leading storytelling app and community co-founded by TV personali... View More

Article
Community Updates
At LG, customer-centricity revolves around sustainability
At LG, customer-centricity revolves around sustainability
Published on November 28, 2018
About a 3 minute read

The term ‘sustainable company’ is thrown around quite loosely and frequently these days. It seems to be one of the bigger buzzwords of the decade. At the core of this trend, lies a joined consensus between consumers and the general public: they a... View More

Article
Organizational GovernanceOrganizational Governance
Self-Disrupt to Redesign the Future of Work
Self-Disrupt to Redesign the Future of Work
Published on November 26, 2018
About a 8 minute read

“You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.” — R. Buckminster Fuller ... View More

Article
Circular EconomyCircular Economy
Why Online Retailers Are in Danger of Losing the 'Retail Wars'
Why Online Retailers Are in Danger of Losing the 'Retail Wars'
Published on November 23, 2018
About a 5 minute read

It’s a conflict which threatens to change the way we eat, shop and live. But unless you pay attention to the business pages, you may not have heard of the “retail wars.” For the uninitiated, ‘retail wars’ is the name given to the intensifyi... View More

Article
Consumer Behavior Change
The New Black: How New Breed of Consumers Will Spend Money, Energy This Friday
The New Black: How New Breed of Consumers Will Spend Money, Energy This Friday
Published on November 21, 2018
About a 8 minute read

During this season of giving, many of today’s more discerning consumers won’t be joining the masses scrambling to answer the siren call to stock up on discounted “stuff” — they’ll be remembering the values meant to be at the heart of this... View More

Article
Circular Economy
Trending: Bison Down Jacket, Circular Undies Latest Apparel Nixing Waste
Trending: Bison Down Jacket, Circular Undies Latest Apparel Nixing Waste
Published on November 16, 2018
About a 7 minute read

The global movement to end textile waste continues, with the release of outer- and undergarments from new and established brands alike. ... View More

Article
Organizational GovernanceOrganizational Governance
'Purpose Premium' Found to Create Reputational Gains for Companies
'Purpose Premium' Found to Create Reputational Gains for Companies
Published on November 14, 2018
About a 5 minute read

“Purpose” is one of three critical dimensions of overall reputation, according to the 2018 Porter Novelli/Cone Purpose Premium Index: How Companies Can Unlock Reputational Gains by Leading with Purpose, released today. ... View More

Article
Consumer Behavior Change
Off-Hours Consumer Delivery Systems May Unlock Sustainability at Scale
Off-Hours Consumer Delivery Systems May Unlock Sustainability at Scale
Published on November 8, 2018
About a 10 minute read

This article originally appeared on MeetingoftheMinds.org on October 22, 2018. ... View More

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