Turn purpose into profit — join SB'25 San Diego to scale sustainable innovation and unlock brand growth.

Shaw Launches Sound Advisor, Innovates with Acoustics Testing, Research and Education

Shaw Industries Group, Inc. (Shaw) has introduced an innovative, patent-pending tool to showcase the impact ceiling and floor construction, as well as flooring and underlayment selection, have on room acoustics. Known as Sound Advisor, the web-based tool helps users make more informed design and interior product selection decisions.

Shaw Industries Group, Inc. (Shaw) has introduced an innovative, patent-pending tool to showcase the impact ceiling and floor construction, as well as flooring and underlayment selection, have on room acoustics. Known as Sound Advisor, the web-based tool helps users make more informed design and interior product selection decisions.

The tool can be accessed via the following branded sites with additional sites under development:

Shaw has also developed an hour-long continuing education unit (CEU) that qualifies for one credit from IDCEC as well as AIA. The CEU is also available via sales representatives from all Shaw brands, and Shaw will present a GBCI-approved session at this year’s Greenbuild conference.

Research shows that the constant sounds of everyday life -- the hum of an appliance, co-workers talking, music in the background -- have a powerful impact on people’s wellbeing. Too much noise can lead to stress, fatigue, lack of focus, anxiety and lengthier healing times. From student apartments and hotels to offices and hospitals, sound can make or break the effectiveness of a building.

The effect on human health can have a negative business impact, including loss in productivity or decreased revenue as a result of apartment turnover or fewer hotel night stays.

Building certifications now take acoustics into account when evaluating a space's impact on human health and the environment. The U.S. Green Building Council LEED v4 includes a focus on airborne sound and in-room sound for commercial buildings, schools and healthcare facilities. The International WELL Building Institute has set benchmarks for the numerous ways a building and its systems can support human health and wellness, including sound abatement.

Even without such certifications, owners, managers, housing directors and contractors recognize the value in noise abatement when creating a superior, competitive building.

“Floor covering and other products are labeled with an impact insulation class (IIC) rating; however, IIC ratings on a product are not enough. They don’t tell the whole story,” noted Jay Henry, director of innovation at Shaw Industries.

“Recognizing this gap in the marketplace, we’ve conducted extensive testing to provide an estimated IIC rating based on specific floor and ceiling construction, paired with flooring types and installation methods where underlayment is and isn’t used. This testing produced not only an IIC number but a sound file that allows a user to actually hear the difference,” Henry added.

Shaw’s efforts stand to bring more science-based decision-making to building design, room design and product selection. The company’s research-centric approach will shape how its teams advise designers and facility managers through product selection and how Shaw develops innovative products in the future.

About Sound Advisor

Sound Advisor is a patent-pending tool developed by Shaw Industries to showcase the impact ceiling and floor construction and flooring and underlayment selection have on room acoustics, in particular the impact of sound from a floor above transferring to the room below.

About Shaw Industries

Shaw Industries Group, Inc. is more than a flooring company – we are 22,000 people united in our vision of creating a better future for our customers, for our people, for our community and for our company. We provide carpet, resilient, hardwood, tile & stone, laminate, synthetic turf and other specialty items for residential and commercial markets worldwide. We meet diverse customer needs through an expansive portfolio of brands, including: Anderson Tuftex, COREtec, Patcraft, Philadelphia Commercial, Shaw Contract, Shaw Floors, Shaw Hospitality, Shaw Sports Turf, Southwest Greens, USFloors and more.

# # #

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
More Information

Thursday, May 8, 2025
Future Fit Materials: What they are, why we need them, and how value-chain collaboration will drive their commercialization, scale, and adoption.
External Event
More Information

Thursday, May 8, 2025
The ROI of Sustainability Part 1: What's Changed, What Hasn't and How to Move Forward with Confidence
Webinar
More Information

Related Stories

Assurant Collaborates with Arbor Day Foundation and AT&T to Reforest Important California Ecosystem COMMUNITY UPDATES
Assurant Collaborates with Arbor Day Foundation and AT&T to Reforest Important California Ecosystem
Call2Recycle and RLG Partner to Strengthen Battery Collection Safety with Innovative Technology COMMUNITY UPDATES
Call2Recycle and RLG Partner to Strengthen Battery Collection Safety with Innovative Technology
ClimeCo Announces "Insights for Impact" Video Series: Simplifying Decarbonization for All COMMUNITY UPDATES
ClimeCo Announces "Insights for Impact" Video Series: Simplifying Decarbonization for All
FANCL adopting reusable trend in skincare with Eastman Tritan ™ packaging COMMUNITY UPDATES
FANCL adopting reusable trend in skincare with Eastman Tritan ™ packaging
ClimeCo Celebrates 15 Years of Environmental Leadership, Announces Notable Sustainability Milestone COMMUNITY UPDATES
ClimeCo Celebrates 15 Years of Environmental Leadership, Announces Notable Sustainability Milestone
Eight specialty PET resins from Eastman obtain RecyClass Approval COMMUNITY UPDATES
Eight specialty PET resins from Eastman obtain RecyClass Approval