Sign Up Early for SB'24 San Diego and Save! Spring Rate Ends June 23rd.

Stories About Brand Strategy

Found 989 stories. Page 1 of 50.

Engaging with LGBTQ+ Consumers Offers Brands Both Risk and Reward
Engaging with LGBTQ+ Consumers Offers Brands Both Risk and Reward

MARKETING AND COMMS - As brands grapple with their position on LGBTQIA+ issues and building inclusivity and diversity across their businesses, the latest Outvertising Consumer Report offers plenty of advice for being more effective.

New LEGO Initiatives Fostering Empathic Learning, Brick Circularity
New LEGO Initiatives Fostering Empathic Learning, Brick Circularity

WALKING THE TALK - In the US, LEGO’s ‘Community Builders Challenge’ builds on Comic Relief US’s Red Nose Day in School program; while it brings its LEGO Replay brick take-back program to the UK.

Brands People Love on Purpose, feat. Tracksmith
Brands People Love on Purpose, feat. Tracksmith

MARKETING AND COMMS - Tracksmith’s brand purpose: To celebrate the competitive spirit that unites runners around the world and support dedicated runners at every stage of their journey.

Driving Sustainable Growth Through Brand-Led Culture Change
Driving Sustainable Growth Through Brand-Led Culture Change

BEHAVIOR CHANGE - Building a culture of sustainable living can only be achieved when brands and consumers align their efforts and take action together on the most impactful behaviors.

Advertisement
Coachtopia Docuseries Explores Challenges, Opportunities of Circular Fashion
Coachtopia Docuseries Explores Challenges, Opportunities of Circular
Fashion

MARKETING AND COMMS - 'The Road to Circularity' takes a frank look at the problems facing the fashion industry and the mindset shifts required to pioneer circular solutions for the future.

Brandable Solar Panels Bring New Meaning to ‘Marketing Sustainability’
Brandable Solar Panels Bring New Meaning to ‘Marketing Sustainability’

CLEANTECH - As sustainability and branding become more intermingled for forward-thinking brands, being able to turn unattractive solar arrays into marketing assets exemplifies resource efficiency.

Can Advertising Ever Really Be Good for The Planet?
Can Advertising Ever Really Be Good for The Planet?

MARKETING AND COMMS - Ad-tech platform Good-Loop is helping advertisers connect with the public and overcome people’s desire to block ads by combining consumer engagement with charitable brand donations.

An Early Adopter’s Guide to Sustainability: 5 Lessons Learned
An Early Adopter’s Guide to Sustainability: 5 Lessons Learned

WALKING THE TALK - Companies that challenge the idea of business-as-usual can set the pace of innovation for their peers despite the risk of failure. And you might just unlock a new way of doing business and see ripple effects for years to come.

Could AI Hold the Key for Brands Struggling to Unlock the Ambition-Action Conundrum?
Could AI Hold the Key for Brands Struggling to Unlock the Ambition-Action Conundrum?

PRODUCT, SERVICE & DESIGN INNOVATION - As Ubuntoo co-founder Peter Schelstraete explains, AI tools allow us to decrease ‘unknowns’ exponentially; but he makes it clear that his technology will not replace human expertise.

Advertisement
Regenerating Local: Starting Small to Build Exponential Shared Value
Regenerating Local: Starting Small to Build Exponential Shared Value

WALKING THE TALK - This week at SB’23 San Diego, over 1K sustainability practitioners have converged to share insights, tools, inspiration and collaboration opportunities aimed at building a regenerative future for all. Here, our opening-night keynotes highlight the first of many examples this week of businesses creating benefits on the ground.

Tides: Navigating Corporate Social Impact Through Turbulent Times
Tides: Navigating Corporate Social Impact Through Turbulent Times

WALKING THE TALK - Senior Advisor of Corporate Social Impact Erin Ceynar shares how the philanthropic partner and nonprofit accelerator helps its clients craft and stand by authentic social-impact efforts, even in the face of headwinds.

Eating Your Values: Depoliticizing Alternative Proteins for a Diverse Consumer Base
Eating Your Values: Depoliticizing Alternative Proteins for a Diverse Consumer Base

MARKETING AND COMMS - Studies have shown that urban and liberal-leaning US consumers are more likely to try alternative meat compared to rural and more conservative-leaning demographics. So, crafting messages that appeal to both audiences is vital.

4 Ways to Accelerate Your Business Results on Purpose
4 Ways to Accelerate Your Business Results on Purpose

WALKING THE TALK - In State of the Whole Brand 2023, some of the world’s most influential marketers share their unique POVs on whole brand-building and purpose. Here are four ways they suggest you level up your own purpose-driven brand.

‘The Climate Crisis Is, in Part, a Communication Crisis:’ Brands Must Walk Their Talk to Galvanize Consumers
‘The Climate Crisis Is, in Part, a Communication Crisis:’ Brands Must Walk Their Talk to Galvanize Consumers

MARKETING AND COMMS - A new study by Magna, Teads and Project Drawdown confirms consumers are relying on brands to create a clear, tangible and compelling vision — backed by substantive action — to guide them toward more sustainable lifestyles.

Advertisement
Best Paw Forward: Turning Companywide Commitment into Purpose-Driven Performance
Best Paw Forward: Turning Companywide Commitment into Purpose-Driven Performance

LEADERSHIP - While many companies now understand the value of dedicated ESG leadership, there remains no real playbook for how to get started. Here’s how ESG practitioners can standardize sustainability-forward operations and innovation across workstreams.

Content Creators Hold Back on Promoting Sustainability Amid Greenwashing Fears
Content Creators Hold Back on Promoting Sustainability Amid Greenwashing Fears

MARKETING AND COMMS - Unilever study uncovers barriers influencers face around creating sustainability content. The company is partnering with climate-focused nonprofits and launching a Creator Council to help address these barriers.

Reports Lay Out the True Cost of Frequent Flyer Programs, Private Jets
Reports Lay Out the True Cost of Frequent Flyer Programs, Private Jets

THE NEXT ECONOMY - Frequent flyer reward programs encourage flyers to emit up to 34x their lifetime carbon budget; while flying private can pollute up to 30x more than a standard flight.

How to Win Big with a Recycling Challenge
How to Win Big with a Recycling Challenge

WASTE NOT - Last year, we set the record for World’s Largest College Recycling Event; but we didn’t want this to be a one-time win. So this year, we’ve recruited new partners to heighten the competition and increase the impact.

Could AI Root Out the Greenwash Marring Sustainability Communications?
Could AI Root Out the Greenwash Marring Sustainability Communications?

MARKETING AND COMMS - It's about to get more costly for companies that exaggerate environmental and social claims in their communications. But what if artificial intelligence could eradicate greenwash forever?

Advertisement
Mercari: Brands Would Do Well to Join the ‘Resale Revolution’
Mercari: Brands Would Do Well to Join the ‘Resale Revolution’

THE NEXT ECONOMY - Younger consumers are pushing resale into mainstream retail; and it’s changing how brands, platforms and other services that support commerce support and strategize around it.

Advertisement