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Assets About Brand Strategy

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Article
'Earth Day Every Day': 4 Tips for Successful Corporate Activism

Companies have long run sustainability initiatives that exclude customers. To be fair, these companies have donated a percentage of profits to charities, volunteered employee time, reduced emissions, cleaned up supply chains, and much more. However, ... View More

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How MOD Pizza's People-First Culture Drives Growth and Impact

Corporate culture sets the groundwork for how your team interacts with each other and your customers. ... View More

Article
#NewMetrics18: The ROI of Sustainability Strategy — and 6 Ways to Get There

Last week at Sustainable Brands’ New Metrics ’18 conference in Philadelphia, PA, over 300 delegates from brands, NGOs, strategists and practitioners across sectors gathered to share their latest tools and findings regarding measuring the risks an... View More

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#NewMetrics18: Dos, Don'ts, Tools and Topics Critical to Sustainability Communication

Last week at Sustainable Brands’ New Metrics ’18 conference in Philadelphia, PA, over 300 delegates from brands, NGOs, strategists and practitioners across sectors gathered to share the newest credible tools and solutions for assessing the ROI of... View More

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How to Communicate Diversity and Inclusion When You Aren't Quite There Yet

While sustainability and citizenship mean different things to different people, these terms are most commonly associated with a company’s impact on the external world, focusing heavily on social and environmental initiatives. However, businesses ca... View More

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To Market Sustainability, Focus on What Consumers Love, Not What They Hate

Early marketing for products promising sustainability was all about what they “weren’t.” Tofurky wasn’t meat. Soy milk wasn’t dairy. Solar wasn’t coal. Positioning against the negative helped companies attract consumers who were revolting... View More

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Some Stories Are Worth Telling: The Legacy of the Michigan Source Reduction Initiative

Sometimes a great notion matters. Sometimes a great notion matters a huge amount. In this case, the great notion was the Michigan Source Reduction Initiative (MSRI). Few people remember MSRI, but its legacy lives on. MSRI was the catalyst that launch... View More

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Experts Gather to Discuss ROI of Sustainable Business at New Metrics '18

The Sustainable Brands® community gathers today in Philadelphia, PA to kick off the 8th annual New Metrics conference. Over 300 global executives from brands like Nike, Salesforce, and Eileen Fisher are convening to unveil cutting-edge corporate pra... View More

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Future-Fit Business Benchmark Shows Novo Nordisk What 'Good' Looks Like

Novo Nordisk is the first global company to have completed a Future-Fit self-assessment and to have the results independently assured. In advance of Sustainable Brands’ New Metrics ’18 event next week in Philadelphia, I sat down with Cora Olsen, ... View More

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Urban Brand Utility: Impact Branding for the Urbanising Century

The brand communications crisis is not an urban legend, albeit just as scary Between 2001 and 2002, Brazil went through its largest energy crisis. The lack of infrastructure planning combined with economic growth forced the Government to ration the e... View More

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Q&A: YouNoodle on Why Startups Can Be Key to Your Sustainability Strategy

Well known as a technology engine — with a global network of 200,000+ startups that has powered a 1000+ innovation/startup competitions and challenges — YouNoodle might not be the first company you think of for advice on corporate sustainability ... View More

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Breakthrough Impact Measurement Tools Revealing at New Metrics ‘18

EcoAct, Novo Nordisk, B Lab and others sharing new research and performance metrics, Oct 29-31 in Philadelphia SAN FRANCISCO, October 24, 2018 – Members of the Sustainable Brands® community will gather next week for the 8th annual New Metrics conf... View More

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Iron Mountain Drives Renewable Energy Goals for Global Electricity Use in 2018 through Partnerships with NextEra Energy Resources

Iron Mountain Incorporated™ (NYSE: IRM), the global leader in storage and information management services, today announced the signing of a 15-year power purchase agreement (PPA) with an affiliate of NextEra Energy Resources, LLC, for 145 megawatts... View More

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HP, IKEA Join Group Developing Global Supply Chain for Ocean-Bound Plastics

Today, NextWave Plastics — a collaborative, open-source initiative convening leading technology and consumer-focused companies to develop the first global network of ocean-bound plastics supply chains — announced that HP Inc. and IKEA are joining... View More

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REI Co-op continues commitment to sustainability by hosting 11 used gear swaps across the country on Oct. 27

"Our commitment to used gear is part of our broader effort to offer affordable, sustainable gear to our customers," said Peter Whitcomb, REI director of new business development. "Swapping gear is a fun way for our members to connect, ... View More

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NRG Launches Renewable Select, Simplified Renewables without the PPA

NRG Energy, Inc. (NYSE: NRG) announces the availability of Renewable Select, simplifying the renewables procurement process and making it easier for businesses to choose renewable energy. The plan transforms the lengthy and complex traditional energy... View More

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Addressing SDG 14: 3 Steps to a Sustainable Ocean Supply Chain

Oceans cover more than 70 percent of our planet’s surface and are home to 80 percent of life on earth. Fish, which provide 20 percent of daily protein intake to about 3.1 billion people, is among the most widely traded food commodities — at a val... View More

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Danish CSR-prize recognizes Ørsted as a role model for sustainability reporting

The annual CSR prize seeks out best practices in economic, social and governance (ESG) reporting among Denmark’s biggest companies. ... View More

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Member Spotlight: Ann Starodaj of Optoro connects the dots on transforming retail waste, attracting top talent and achieving professional fulfillment

Ann Starodaj (@AnnStarodaj), director of sustainability at Optoro, spoke with us recently to discuss her passion for promoting sustainable consumption, how Optoro’s software solutions enable this for clients, and how leveraging a strong appetite wi... View More

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New Tool Helps Companies Determine If, How to Engage on Divisive Issues

In the past year, we’ve seen more and more bold and potentially risky moves from brands, taking stands on pertinent societal and environmental issues: Airbnb, Google and other tech giants against the US’ immigration ban; Target supporting individ... View More

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