Assets About Brand Strategy
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The North Face Launches Recycling Program for Apparel, Footwear
The North Face has announced a new initiative aimed at reducing the amount of clothing and footwear going to landfills. ... View More
Heinz, Colgate Divulge Forest Footprints, But Many Firms Falling Behind, Report Says
Colgate-Palmolive, Danone, Gucci and Heinz reported their forest impacts for the first time this year, but the gap between leading companies and laggards is growing, according to the fourth annual Forest Footprint Disclosure (FFD) Report.Every year F... View More
Unilever, P&G, SABMiller To Present Innovations at Packaging Conference
Several major consumer brands are slated to participate in the second Packaging Innovations Conference to be held in tandem with the easyFairs Packaging Innovations show in Birmingham, England, February 27-28. ... View More
UPS Pledges $1.5 Million in Aid to Storm Recovery Efforts
Atlanta, November 02, 2012 Delivery Operations in All Package, Freight and Logistics Facilities Have Been Restored to Provide Service Wherever Possible UPS (NYSE: UPS) today announced it has pledged $1.5 million in cash and in-kind support to aid in ... View More
UPS Employees Focus on Communities, Environmental Sustainability During Annual Global Volunteer Event
ATLANTA, Oct. 1, 2012 – Since its founding in 1907, UPS (NYSE:UPS) has established a strong legacy of support to the communities it serves. The company’s commitment is especially evident during its annual Global Volunteer Month, which begins Octo... View More
Sustainable Brands Announces SB London 2012 Conference Speakers
SAN FRANCISCO, Calif., September 12, 2012– Sustainable Brands today revealed an early look at top tier speakers for its upcoming SB London 2012 conference, focusing on sustainability as a worldwide driver of business growth, brand value and innovat... View More
BASF creates chemistry at Sustainable Brands Conference
BASF creates chemistry at Sustainable Brands Conference Company demonstrates how it is driving sustainable solutions for the future FLORHAM PARK, NJ, June 4, 2012 -- As a Platinum Sponsor of the Sustainable Brands Conference in San Diego, BASF Corpor... View More
Sustainable Brands Announces 2012 SB Innovation Open Finalists
Top Eight Sustainability and Socially-conscious Start-ups Selected to Compete in SBIO Finals to Decide Next Great Sustainable Brand at SB’12 Conference in San Diego CA, June 4 – 7 ... View More
Sustainable Brands Spotlights ‘Who’s Coming’ to Sustainable Brands ‘12 Conference
Executives from CNN, Walmart, Safeway, Ford, Coca-Cola and More to Join Over 1,000 Attendees at Game-changing Conference in San Diego CA, June 4 – 7, 2012 ... View More
Johnson & Johnson Recognized for Leadership in Green Health Care
Johnson & Johnson Recognized for Leadership in Green Health Care Wednesday, May 2, 2012 - 11:45am ... View More
UPSer Shares Why He Hearts Logistics
I recently had the opportunity to attend the Business Civic Leadership Center’s national conference, which was focused on corporate citizenship. While there, I led one of four rotating sessions focused on skills-based volunteerism and had the oppor... View More
BASF gives Seattle Mariners green boost to launch ‘Sustainable Saturdays’ at Safeco Field
BASF News Release For immediate release BASF gives Seattle Mariners green boost to launch ‘Sustainable Saturdays’ at Safeco Field First 10,000 fans at Earth Day weekend game take home free ‘Kitchen Catcher’ compost kit with compostable bags ... View More
Sustainable Brands Releases Program Details For Sustainable Brands ’12 Conference
Record Attendance of Over 1,000 Sustainability, Brand and Innovation Leaders Expected at Sixth Annual Conference ... View More
Identity-Centered Leadership: Enabling Individuals and Brands to Thrive through Sustainability
Brand leadership is about creating a connection between the brand and its customers. We can identify three waves through which brand leadership has evolved in relation to sustainability: ... View More
