Assets About Brand Strategy

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Article
Marketing & CommunicationsMarketing & Communications
Les Bêtises et Les Vaches: Two French Brands Use Humor To Engage Consumers in Sustainability
Les Bêtises et Les Vaches: Two French Brands Use Humor To Engage Consumers in Sustainability
Published on April 11, 2013
About a 5 minute read

French consumers want to know more about where their products come from to make more sustainable choices. Besides, trust in business is higher when brands take action for sustainability, demonstrate their achievements and communicate well. ... View More

Article
Finance & Investment
Volcom Launches EP&L, Commits To Reducing Emissions, Waste and Water Usage
Volcom Launches EP&L, Commits To Reducing Emissions, Waste and Water Usage
Published on April 10, 2013
About a 3 minute read

Action sports lifestyle brand Volcom announced Wednesday a new set of sustainability goals and the incorporation of Environmental Profit & Loss (EP&L) to measure its impacts throughout its supply chain. ... View More

Article
Marketing & CommunicationsMarketing & Communications
H&M Disclosing Supplier List Along with Sustainability Progress
H&M Disclosing Supplier List Along with Sustainability Progress
Published on March 26, 2013
About a 2 minute read

H&M for the first time has made its supplier factory list public alongside its annual sustainability report, released last week. ... View More

Article
Marketing & CommunicationsMarketing & Communications
Kellogg Is Latest Company To Adopt GreenBlue's How2Recycle Label
Kellogg Is Latest Company To Adopt GreenBlue's How2Recycle Label
Published on March 22, 2013
About a 2 minute read

This week, GreenBlue announced the successful completion of the soft launch phase of its How2Recycle labeling system, and the addition of The Kellogg Company to the 11 other brands already using the label. ... View More

Article
Circular EconomyCircular Economy
Ecover Developing New Type of Recycled Plastic from Recovered Marine Waste
Ecover Developing New Type of Recycled Plastic from Recovered Marine Waste
Published on March 14, 2013
About a 2 minute read

Last week marked the official launch of an innovative initiative supported by Ecover, maker of non-toxic cleaning products, and Closed Loop Recycling (CLR), a UK operation that takes discarded soda and water bottles made from polyethylene terephthala... View More

Article
Marketing & Communications
Visa, Sherwin-Williams Join Most Ethical Companies List
Visa, Sherwin-Williams Join Most Ethical Companies List
Published on March 8, 2013
About a 1 minute read

A total of 138 companies have made the World’s Most Ethical (WME) Companies List, an annual designation recognizing companies that consistently translate business ethics rhetoric into action. ... View More

Article
Circular EconomyCircular Economy
Dr Pepper Snapple Installs Bio-Wastewater Treatment System at Houston Bottling Plant
Dr Pepper Snapple Installs Bio-Wastewater Treatment System at Houston Bottling Plant
Published on March 6, 2013
About a 3 minute read

A BioViper™ biological pretreatment system by wastewater treatment systems provider Baswood Corporation is now operating at the Dr Pepper Snapple (DPS) Group’s Houston bottling plant, Baswood announced on Tuesday. ... View More

Article
Materials & PackagingMaterials & Packaging
Clariant’s EcoTain Label Marks Sustainable Product Life Cycles
Clariant’s EcoTain Label Marks Sustainable Product Life Cycles
Published on March 6, 2013
About a 2 minute read

Clariant recently announced it will begin using a new label on its products to certify sustainable attributes in response to environmental concerns and growing consumer eco-awareness.The chemical giant says the so-called EcoTain label indicates a fou... View More

Article
Circular Economy
The North Face Launches Recycling Program for Apparel, Footwear
The North Face Launches Recycling Program for Apparel, Footwear
Published on February 21, 2013
About a 2 minute read

The North Face has announced a new initiative aimed at reducing the amount of clothing and footwear going to landfills. ... View More

Article
New Metrics
Heinz, Colgate Divulge Forest Footprints, But Many Firms Falling Behind, Report Says
Heinz, Colgate Divulge Forest Footprints, But Many Firms Falling Behind, Report Says
Published on February 1, 2013
About a 2 minute read

Colgate-Palmolive, Danone, Gucci and Heinz reported their forest impacts for the first time this year, but the gap between leading companies and laggards is growing, according to the fourth annual Forest Footprint Disclosure (FFD) Report.Every year F... View More

Article
Materials & Packaging
Unilever, P&G, SABMiller To Present Innovations at Packaging Conference
Unilever, P&G, SABMiller To Present Innovations at Packaging Conference
Published on January 11, 2013
About a 1 minute read

Several major consumer brands are slated to participate in the second Packaging Innovations Conference to be held in tandem with the easyFairs Packaging Innovations show in Birmingham, England, February 27-28. ... View More

Article
Community Updates
UPS Pledges $1.5 Million in Aid to Storm Recovery Efforts
UPS Pledges $1.5 Million in Aid to Storm Recovery Efforts
Published on November 2, 2012
About a 3 minute read

Atlanta, November 02, 2012 Delivery Operations in All Package, Freight and Logistics Facilities Have Been Restored to Provide Service Wherever Possible UPS (NYSE: UPS) today announced it has pledged $1.5 million in cash and in-kind support to aid in ... View More

Article
Community Updates
UPS Employees Focus on Communities, Environmental Sustainability During Annual Global Volunteer Event
UPS Employees Focus on Communities, Environmental Sustainability During Annual Global Volunteer Event
Published on October 1, 2012
About a 3 minute read

ATLANTA, Oct. 1, 2012 – Since its founding in 1907, UPS (NYSE:UPS) has established a strong legacy of support to the communities it serves. The company’s commitment is especially evident during its annual Global Volunteer Month, which begins Octo... View More

Article
Community Updates
Sustainable Brands Announces SB London 2012 Conference Speakers
Sustainable Brands Announces SB London 2012 Conference Speakers
Published on September 12, 2012
About a 4 minute read

SAN FRANCISCO, Calif., September 12, 2012– Sustainable Brands today revealed an early look at top tier speakers for its upcoming SB London 2012 conference, focusing on sustainability as a worldwide driver of business growth, brand value and innovat... View More

Article
Community Updates
BASF creates chemistry at Sustainable Brands Conference
BASF creates chemistry at Sustainable Brands Conference
Published on May 31, 2012
About a 4 minute read

BASF creates chemistry at Sustainable Brands Conference Company demonstrates how it is driving sustainable solutions for the future FLORHAM PARK, NJ, June 4, 2012 -- As a Platinum Sponsor of the Sustainable Brands Conference in San Diego, BASF Corpor... View More

Article
Community Updates
Sustainable Brands Announces 2012 SB Innovation Open Finalists
Sustainable Brands Announces 2012 SB Innovation Open Finalists
Published on May 22, 2012
About a 3 minute read

Top Eight Sustainability and Socially-conscious Start-ups Selected to Compete in SBIO Finals to Decide Next Great Sustainable Brand at SB’12 Conference in San Diego CA, June 4 – 7 ... View More

Article
Community Updates
Sustainable Brands Spotlights ‘Who’s Coming’ to Sustainable Brands ‘12 Conference
Sustainable Brands Spotlights ‘Who’s Coming’ to Sustainable Brands ‘12 Conference
Published on May 8, 2012
About a 3 minute read

Executives from CNN, Walmart, Safeway, Ford, Coca-Cola and More to Join Over 1,000 Attendees at Game-changing Conference in San Diego CA, June 4 – 7, 2012 ... View More

Article
Community Updates
Johnson & Johnson Recognized for Leadership in Green Health Care
Johnson & Johnson Recognized for Leadership in Green Health Care
Published on May 7, 2012
About a 2 minute read

Johnson & Johnson Recognized for Leadership in Green Health Care Wednesday, May 2, 2012 - 11:45am ... View More

Article
Community Updates
UPSer Shares Why He Hearts Logistics
UPSer Shares Why He Hearts Logistics
Published on May 4, 2012
About a 2 minute read

I recently had the opportunity to attend the Business Civic Leadership Center’s national conference, which was focused on corporate citizenship. While there, I led one of four rotating sessions focused on skills-based volunteerism and had the oppor... View More

Article
Community Updates
BASF gives Seattle Mariners green boost to launch ‘Sustainable Saturdays’ at Safeco Field
BASF gives Seattle Mariners green boost to launch ‘Sustainable Saturdays’ at Safeco Field
Published on April 23, 2012
About a 5 minute read

BASF News Release For immediate release BASF gives Seattle Mariners green boost to launch ‘Sustainable Saturdays’ at Safeco Field First 10,000 fans at Earth Day weekend game take home free ‘Kitchen Catcher’ compost kit with compostable bags ... View More

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