Assets About Brand Strategy
Found 994 assets. Page 44 of 50.
Colgate-Palmolive: How a Player with a Global Footprint Is Attempting to Tread Lightly
It’s tough being one of the largest consumer-facing companies as the troika of transparency, sustainability and ethical behavior increasingly challenges a brand’s reputation and social media assures there is no place to hide. ... View More
If We’re Going to Push Forward, It’s Time to Embrace Awkwardness
From economists to politicians, from consumers to scientists, plenty of people agree that the current approach of many businesses is not sustainable.We’ve talked about the sheer obviousness of this point, as have many other thinkers and doers worki... View More
General Mills Makes ‘Significant Progress’ Toward Sustainable Palm Oil Goals
General Mills made “significant progress” in 2014 toward its commitment to sustainably source 100 percent of its 10 priority ingredients by 2020, according to the company’s annual Global Responsibility Report.It is furthest along towards the go... View More
The Roadmap Series, Phase III: From Personality to Process
Almost every company I have known to start down a formal path of sustainable business strategy has had the benefit of a passionate advocate for change. ... View More
REI Delivers Record Returns for Outdoor Community
$2.2 billion in sales; $168 million for members; $8 million for outdoor accessToday, leading outdoor retailer REI announced that it is sharing more than ever with the outdoor community through its annual dividend, returning $168 million to its memb... View More
EILEEN FISHER Says 'No Excuses' in Drive Towards 100% Sustainability by 2020
International fashion brand EILEEN FISHER has announced its new Vision2020 campaign, detailing the strides it plans to take in the next five years to attain 100 percent sustainability in its practices. ... View More
Unilever Achieves Zero Waste Across Distribution Centers in North America
Unilever North America announced on Tuesday it has achieved 100 percent zero waste to landfill (ZLF) at all dedicated distribution centers in North America.To achieve ZLF, the company has adopted the four ‘R’ approach — firstly reducing waste a... View More
JetBlue's New Mentoring Program Helping Small, Responsible Food Companies Get Off the Ground
JetBlue Airways recently launched its first business mentoring program, called BlueBud (buddies + budding new companies), which will offer small and startup responsible food companies an opportunity to get their businesses off the ground (pun intende... View More
SolarCity and DIRECTV Make Solar Power More Accessible and Affordable to Homeowners Across the Country
Companies announce first-of-its-kind program at DIRECTV facility, launch special deal for solar customers this weekLONG BEACH, Calif. ... View More
Brands: Why Should It Be Up to Walmart to Tell Us If You Are Sustainable?
Walmart recently launched its Sustainability Leaders online shop. While I commend the company’s efforts over the past six years to elevate sustainability as an important attribute of products and their manufacturers, I feel that this launch is a bi... View More
United Airlines Recognized For Innovation and Leadership at Bio Business Awards 2015
In 2013, United Airlines executed a definitive purchase agreement with AltAir Fuels for cost-competitive, sustainable, advanced biofuels at commercial scale, representing a historic milestone for aviation. With United's strategic partnership, AltAir... View More
Dunkin’ Donuts No Longer Dunked in Chemicals
Dunkin’ Brands, Dunkin’ Donuts’ parent company, has agreed to remove titanium dioxide, a whitening agent that is a common source of nanomaterials, from all powdered sugar used to make the company’s donuts. As a result of this progress, the ad... View More
Sustainability Context: The Elephant Is the Room
“How far you can go without destroying from within what you are trying to defend from without?”Dwight D. EisenhowerThere is much more to be said on the issues of context-related sustainability, Planetary Boundaries and the multiple capitals appro... View More
Unilever Partnering with Greenredeem to Increase Recycling Rates for a Good Cause
Unilever UK and Greenredeem, which rewards people for everyday conscious actions (similar to the UK equivalent of Recyclebank), have announced a partnership aimed at increasing recycling rates and other small, positive actions in our everyday lives t... View More
'Soft Sustainability': How Brands Are Successfully Communicating Their Efforts by Steering Clear of the 'S' Word
Back in the late 1980s, Harvard professor Joseph Nye coined the term “soft power” to describe the US’s ability to influence the world through the marketing power of its global consumer brands and Hollywood’s razzle dazzle rather than the US m... View More
Spread the Love – and the Panic About Climate Change – with Grist's Rather Disconcerting Valentines
True to their snarky form, our friends at Grist have created a series of Valentine’s Day greetings designed to show your loved ones how much you care — both about them and the damage we’ve done to the planet.As Amelia Bates and Katie Herzog exp... View More
Unilever Achieves Zero Waste to Landfill Across Global Factory Network, Creating €200M in Savings, Hundreds of Jobs
Consumer goods giant Unilever today announced it has achieved a key sustainability target of sending zero non-hazardous* waste to landfill from its global factory network. The company says the milestone not only represents a significant step towards ... View More
L’Oréal, Avery Dennison Collaborating to Reduce Environmental Impact of Labels
L’Oréal Americas and Avery Dennison have joined forces to identify and reduce the environmental impacts of packaging labels throughout the entire label lifecycle.The collaboration has already produced a comprehensive Avery Dennison Greenprint™ a... View More
Honeywell Scales Up Production of Low-GHG Propellant, Insulating Agent and Refrigerant
Honeywell has announced that it has started full-scale commercial production of a low-global-warming-potential (GWP) material used as an aerosol propellant, insulating agent and refrigerant.The diversified technology and manufacturing company says th... View More
Hershey Exceeds Sustainable Cocoa Goals in 2014, Sets New Targets
The Hershey Company has announced that 30 percent of its globally sourced cocoa was independently certified and verified in 2014—this reflects an accelerated pace for achieving its goal of sourcing 100 percent of its cocoa supply from certified and... View More
