Assets About Brand Strategy

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Article
Marketing & CommunicationsMarketing & Communications
New Heineken Campaign Heralds 'Legendary 7' Sustainability Pioneers Behind Its Beer
New Heineken Campaign Heralds 'Legendary 7' Sustainability Pioneers Behind Its Beer
Published on April 29, 2015
About a 2 minute read

Heineken has teamed up with Blippar — the augmented reality smartphone app — to launch a new digital campaign that taps into increasing consumer interest into sustainability and a desire to understand more about the ingredients of beer.To highlig... View More

Article
New Metrics
‘Return on Meaning’: Top Meaningful Brands Enjoy 46% Higher Share of Wallet Than Low Performers
‘Return on Meaning’: Top Meaningful Brands Enjoy 46% Higher Share of Wallet Than Low Performers
Published on April 28, 2015
About a 5 minute read

Meaningful Brands® – Havas Media Group’s metric of brand strength – is the first global study to show how our quality of life and wellbeing connects with brands at both a human and business level. The study includes 1,000 brands, 300,000 peopl... View More

Article
Consumer Behavior Change
Chipotle Cuts Genetically Altered Food From Menu
Chipotle Cuts Genetically Altered Food From Menu
Published on April 27, 2015
About a 2 minute read

Chipotle has become the first major restaurant chain to announce it will begin serving only food that is free of genetically engineered ingredients, The New York Times reports.Steve Ells, founder and co-chief executive of Chipotle, said this is anoth... View More

Article
Innovation & TechnologyInnovation & Technology
Study: Does Corporate Social Responsibility Performance Affect Reputational Risk?
Study: Does Corporate Social Responsibility Performance Affect Reputational Risk?
Published on April 24, 2015
About a 4 minute read

You’re a Chief Executive. Why care about environmental impacts and employee wellbeing if the bottom line is improving? The business logic behind CSR contends that negligence of these issues increases reputational risks. Just as a positive image can... View More

Article
Community Updates
Timberland's 2014 CSR Report Highlights Global Progress In Sustainability And Community Engagement
Timberland's 2014 CSR Report Highlights Global Progress In Sustainability And Community Engagement
Published on April 22, 2015
About a 9 minute read

STRATHAM, N.H.--(BUSINESS WIRE)--Timberland, a global leader in the design, engineering and marketing of premium-quality footwear, apparel and accessories, today released its 2014 Corporate Social Responsibility (CSR) performance data. The report apt... View More

Article
Community Updates
The UPS Foundation Honored by Boston College Center for Corporate Citizenship for Global Philanthropic Efforts
The UPS Foundation Honored by Boston College Center for Corporate Citizenship for Global Philanthropic Efforts
Published on April 21, 2015
About a 3 minute read

 UPS Relief Link Aid Distribution Video Wins Film Festival AwardAtlanta, April 20, 2015 -- A mini-documentary highlighting how its Relief Link program has fostered more efficient aid distribution at two African refugee camps earned The UPS Foundatio... View More

Article
Community Updates
Hasbro Ranks #2 in 2015 “100 Best Corporate Citizens List”
Hasbro Ranks #2 in 2015 “100 Best Corporate Citizens List”
Published on April 20, 2015
About a 2 minute read

Pawtucket, R.I., April 20, 2015 -- Hasbro, Inc. (NASDAQ: HAS) announced today that it has been named as the second most transparent and responsible company in the U.S., according to the 100 Best Corporate Citizens List for 2015.This is the second tim... View More

Article
Community Updates
How Well do You Know Your Device?
How Well do You Know Your Device?
Published on April 20, 2015
About a 2 minute read

By: Christopher Hall, AVP- Product Marketing, AT&T Mobility ... View More

Article
Colgate-Palmolive: How a Player with a Global Footprint Is Attempting to Tread Lightly
Colgate-Palmolive: How a Player with a Global Footprint Is Attempting to Tread Lightly
Published on April 13, 2015
About a 7 minute read

It’s tough being one of the largest consumer-facing companies as the troika of transparency, sustainability and ethical behavior increasingly challenges a brand’s reputation and social media assures there is no place to hide. ... View More

Article
Marketing & CommunicationsMarketing & Communications
If We’re Going to Push Forward, It’s Time to Embrace Awkwardness
If We’re Going to Push Forward, It’s Time to Embrace Awkwardness
Published on April 9, 2015
About a 5 minute read

From economists to politicians, from consumers to scientists, plenty of people agree that the current approach of many businesses is not sustainable.We’ve talked about the sheer obviousness of this point, as have many other thinkers and doers worki... View More

Article
New Metrics
General Mills Makes ‘Significant Progress’ Toward Sustainable Palm Oil Goals
General Mills Makes ‘Significant Progress’ Toward Sustainable Palm Oil Goals
Published on April 8, 2015
About a 3 minute read

General Mills made “significant progress” in 2014 toward its commitment to sustainably source 100 percent of its 10 priority ingredients by 2020, according to the company’s annual Global Responsibility Report.It is furthest along towards the go... View More

Article
The Roadmap Series, Phase III: From Personality to Process
The Roadmap Series, Phase III: From Personality to Process
Published on April 3, 2015
About a 5 minute read

Almost every company I have known to start down a formal path of sustainable business strategy has had the benefit of a passionate advocate for change. ... View More

Article
Community Updates
REI Delivers Record Returns for Outdoor Community
REI Delivers Record Returns for Outdoor Community
Published on March 23, 2015
About a 4 minute read

$2.2 billion in sales; $168 million for members; $8 million for outdoor accessToday, leading outdoor retailer REI announced that it is sharing more than ever with the outdoor community through its annual dividend, returning $168 million to its memb... View More

Article
Innovation & TechnologyInnovation & Technology
EILEEN FISHER Says 'No Excuses' in Drive Towards 100% Sustainability by 2020
EILEEN FISHER Says 'No Excuses' in Drive Towards 100% Sustainability by 2020
Published on March 23, 2015
About a 4 minute read

International fashion brand EILEEN FISHER has announced its new Vision2020 campaign, detailing the strides it plans to take in the next five years to attain 100 percent sustainability in its practices. ... View More

Article
Circular EconomyCircular Economy
Unilever Achieves Zero Waste Across Distribution Centers in North America
Unilever Achieves Zero Waste Across Distribution Centers in North America
Published on March 18, 2015
About a 1 minute read

Unilever North America announced on Tuesday it has achieved 100 percent zero waste to landfill (ZLF) at all dedicated distribution centers in North America.To achieve ZLF, the company has adopted the four ‘R’ approach — firstly reducing waste a... View More

Article
Innovation & TechnologyInnovation & Technology
JetBlue's New Mentoring Program Helping Small, Responsible Food Companies Get Off the Ground
JetBlue's New Mentoring Program Helping Small, Responsible Food Companies Get Off the Ground
Published on March 16, 2015
About a 3 minute read

JetBlue Airways recently launched its first business mentoring program, called BlueBud (buddies + budding new companies), which will offer small and startup responsible food companies an opportunity to get their businesses off the ground (pun intende... View More

Article
Community Updates
SolarCity and DIRECTV Make Solar Power More Accessible and Affordable to Homeowners Across the Country
SolarCity and DIRECTV Make Solar Power More Accessible and Affordable to Homeowners Across the Country
Published on March 12, 2015
About a 4 minute read

Companies announce first-of-its-kind program at DIRECTV facility, launch special deal for solar customers this weekLONG BEACH, Calif. ... View More

Article
Innovation & TechnologyInnovation & Technology
Brands: Why Should It Be Up to Walmart to Tell Us If You Are Sustainable?
Brands: Why Should It Be Up to Walmart to Tell Us If You Are Sustainable?
Published on March 11, 2015
About a 2 minute read

Walmart recently launched its Sustainability Leaders online shop. While I commend the company’s efforts over the past six years to elevate sustainability as an important attribute of products and their manufacturers, I feel that this launch is a bi... View More

Article
Community Updates
United Airlines Recognized For Innovation and Leadership at Bio Business Awards 2015
United Airlines Recognized For Innovation and Leadership at Bio Business Awards 2015
Published on March 9, 2015
About a 1 minute read

In 2013, United Airlines executed a definitive purchase agreement with AltAir Fuels for cost-competitive, sustainable, advanced biofuels at commercial scale, representing a historic milestone for aviation. With United's strategic partnership, AltAir... View More

Article
Materials & PackagingMaterials & Packaging
Dunkin’ Donuts No Longer Dunked in Chemicals
Dunkin’ Donuts No Longer Dunked in Chemicals
Published on March 6, 2015
About a 3 minute read

Dunkin’ Brands, Dunkin’ Donuts’ parent company, has agreed to remove titanium dioxide, a whitening agent that is a common source of nanomaterials, from all powdered sugar used to make the company’s donuts. As a result of this progress, the ad... View More

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