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Assets About Brand Strategy

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General Mills Makes ‘Significant Progress’ Toward Sustainable Palm Oil Goals

General Mills made “significant progress” in 2014 toward its commitment to sustainably source 100 percent of its 10 priority ingredients by 2020, according to the company’s annual Global Responsibility Report.It is furthest along towards the go... View More

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The Roadmap Series, Phase III: From Personality to Process

Almost every company I have known to start down a formal path of sustainable business strategy has had the benefit of a passionate advocate for change. ... View More

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REI Delivers Record Returns for Outdoor Community

$2.2 billion in sales; $168 million for members; $8 million for outdoor accessToday, leading outdoor retailer REI announced that it is sharing more than ever with the outdoor community through its annual dividend, returning $168 million to its memb... View More

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EILEEN FISHER Says 'No Excuses' in Drive Towards 100% Sustainability by 2020

International fashion brand EILEEN FISHER has announced its new Vision2020 campaign, detailing the strides it plans to take in the next five years to attain 100 percent sustainability in its practices. ... View More

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Unilever Achieves Zero Waste Across Distribution Centers in North America

Unilever North America announced on Tuesday it has achieved 100 percent zero waste to landfill (ZLF) at all dedicated distribution centers in North America.To achieve ZLF, the company has adopted the four ‘R’ approach — firstly reducing waste a... View More

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JetBlue's New Mentoring Program Helping Small, Responsible Food Companies Get Off the Ground

JetBlue Airways recently launched its first business mentoring program, called BlueBud (buddies + budding new companies), which will offer small and startup responsible food companies an opportunity to get their businesses off the ground (pun intende... View More

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SolarCity and DIRECTV Make Solar Power More Accessible and Affordable to Homeowners Across the Country

Companies announce first-of-its-kind program at DIRECTV facility, launch special deal for solar customers this weekLONG BEACH, Calif. ... View More

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Brands: Why Should It Be Up to Walmart to Tell Us If You Are Sustainable?

Walmart recently launched its Sustainability Leaders online shop. While I commend the company’s efforts over the past six years to elevate sustainability as an important attribute of products and their manufacturers, I feel that this launch is a bi... View More

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United Airlines Recognized For Innovation and Leadership at Bio Business Awards 2015

In 2013, United Airlines executed a definitive purchase agreement with AltAir Fuels for cost-competitive, sustainable, advanced biofuels at commercial scale, representing a historic milestone for aviation. With United's strategic partnership, AltAir... View More

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Dunkin’ Donuts No Longer Dunked in Chemicals

Dunkin’ Brands, Dunkin’ Donuts’ parent company, has agreed to remove titanium dioxide, a whitening agent that is a common source of nanomaterials, from all powdered sugar used to make the company’s donuts. As a result of this progress, the ad... View More

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Sustainability Context: The Elephant Is the Room

“How far you can go without destroying from within what you are trying to defend from without?”Dwight D. EisenhowerThere is much more to be said on the issues of context-related sustainability, Planetary Boundaries and the multiple capitals appro... View More

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Unilever Partnering with Greenredeem to Increase Recycling Rates for a Good Cause

Unilever UK and Greenredeem, which rewards people for everyday conscious actions (similar to the UK equivalent of Recyclebank), have announced a partnership aimed at increasing recycling rates and other small, positive actions in our everyday lives t... View More

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'Soft Sustainability': How Brands Are Successfully Communicating Their Efforts by Steering Clear of the 'S' Word

Back in the late 1980s, Harvard professor Joseph Nye coined the term “soft power” to describe the US’s ability to influence the world through the marketing power of its global consumer brands and Hollywood’s razzle dazzle rather than the US m... View More

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Spread the Love – and the Panic About Climate Change – with Grist's Rather Disconcerting Valentines

True to their snarky form, our friends at Grist have created a series of Valentine’s Day greetings designed to show your loved ones how much you care — both about them and the damage we’ve done to the planet.As Amelia Bates and Katie Herzog exp... View More

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Unilever Achieves Zero Waste to Landfill Across Global Factory Network, Creating €200M in Savings, Hundreds of Jobs

Consumer goods giant Unilever today announced it has achieved a key sustainability target of sending zero non-hazardous* waste to landfill from its global factory network. The company says the milestone not only represents a significant step towards ... View More

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L’Oréal, Avery Dennison Collaborating to Reduce Environmental Impact of Labels

L’Oréal Americas and Avery Dennison have joined forces to identify and reduce the environmental impacts of packaging labels throughout the entire label lifecycle.The collaboration has already produced a comprehensive Avery Dennison Greenprint™ a... View More

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Honeywell Scales Up Production of Low-GHG Propellant, Insulating Agent and Refrigerant

Honeywell has announced that it has started full-scale commercial production of a low-global-warming-potential (GWP) material used as an aerosol propellant, insulating agent and refrigerant.The diversified technology and manufacturing company says th... View More

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Hershey Exceeds Sustainable Cocoa Goals in 2014, Sets New Targets

The Hershey Company has announced that 30 percent of its globally sourced cocoa was independently certified and verified in 2014—this reflects an accelerated pace for achieving its goal of sourcing 100 percent of its cocoa supply from certified and... View More

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Timberland Reforestation Program Slowly Sowing Seeds of Change in Haiti

Timberland has long been one of the more proactive and socially responsible companies within the apparel industry, and this commitment has continued since its acquisition in 2011 by the multinational VF Corporation. The outdoor gear company has launc... View More

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How England Took Its First Rugby World Cup: A Lesson in Marketing Sustainability

On a balmy Sydney night in November 2003, a squad of 31 English rugby players fulfilled their dreams. They won England's first rugby World Cup, led by a brilliant coach, ex IT-leasing company founder, Clive Woodward. Their journey under his leadershi... View More

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