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Sustainable Materials at Scale: 100% Recycled Denali Fleece Prevents Waste on Multiple Fronts

Here at The North Face, we believe in making great outdoor gear in a sustainable and responsible way. That’s why we’ve set out to change the way outdoor apparel is made. We’ve set a bold goal to have 100 percent of our polyester (or 80 percent ... View More

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Shareholders Representing $35B Press P&G for Recyclable Packaging

Consumer goods giant Procter & Gamble has made a qualified commitment that 90 percent of its packaging will be recyclable by 2020. The commitment came the day before an October 14 vote on a shareholder proposal filed by shareholder advocacy group... View More

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The UPS Foundation Awards Nearly $2.5 Million in Environmental Grants

More Than Three Million Trees Planted Across 47 Countries to Support Global Environmental SustainabilityThe UPS Foundation, the philanthropic arm of UPS® (NYSE: UPS), announced it has awarded nearly $2.5 million to non-profit organizations with an ... View More

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How Comfortable Are You with Your Customers Having All the Power?

Wolff Olins and Flamingo’s Game Changers series is an annual exploration of what’s driving change in the world of brands. The latest Game Changers report, The New Mainstream, looks at the evolving ways people are consuming products and interactin... View More

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3 Things the NFL Should Do to Regain Women's Trust and Rehab Its Brand

For the NFL to rebuild trust with women in the wake of the ongoing domestic violence debacle, and repair its bruised brand image, Commissioner Roger Goodell will need to do more than apologize, beef up education programs and promise to do better. To ... View More

Article
Leading Up to Fair Trade Month, Keurig Green Mountain Ramping Up Efforts to Develop Resilient Supply Chains

With Fair Trade Month beginning tomorrow, Keurig Green Mountain Inc. (KGM), formerly Green Mountain Coffee Roasters, has revealed its strategy for building a more resilient supply chain. By continuing its support of fair trade, the company is aiming ... View More

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Google Leaves ALEC, Chairman Says Group Is 'Literally Lying' About Climate Change

Google chairman Eric Schmidt admitted on Monday that his company had made a mistake in funding the American Legislative Exchange Council (ALEC), a political group that opposes U.S. action on climate change, and that Google would not renew its members... View More

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Kellogg Joins BICEP Coalition to Push for Better Energy & Climate Policies

Kellogg Company has joined the Business for Innovative Climate & Energy Policy (BICEP), committing to expand its global sustainability efforts by working with businesses and policymakers to enact meaningful energy and climate policies.BICEP, a pr... View More

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Letting Your Mission Drive Success: Lessons from Ben & Jerry's and Seventh Generation

All businesses value consumer and employee loyalty and the opportunity to shape the playing field in which they operate. Mission-driven businesses such as B Corps Seventh Generation and Ben & Jerry’s are finding that having an authentic purpose... View More

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BASF Evaluating Entire Product Portfolio for Sustainability

In order to better help its customers align environmental and societal considerations with business success, BASF has developed a new process for steering its portfolio based on sustainability criteria. Launched today, the Sustainable Solution Steeri... View More

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Napa Green Wines: Not Shouting It From the Rooftops

Of the 50 certified wineries, surprisingly, only three have opted to display the Napa Green logo on their labels — despite the time and cost involved in obtaining those certifications — so, I dug a little deeper. ... View More

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Can Chipotle Learn About Food Integrity from McDonald's?

McDonald’s Canada’s experience is evidence that social media is pushing transparency mainstream, and that for them the risks have been worth the rewards of increased customer trust. ... View More

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How to Communicate Effectively with Young Consumers (Or, Lessons from 'Funny or Die')

When an irreverent spoof video can increase web traffic to the Affordable Care Act website by 40% in less than a day, understanding why can help your brand better communicate with young consumers. ... View More

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West Elm's Artisan Partnerships Supporting Thousands in Developing Communities

In 2013, West Elm committed to invest $35M in artisan partnerships around the world through 2015. These partnerships create a number of benefits for both West Elm and the artisans they collaborate with. ... View More

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Novozymes Integrated Annual Report - 2013

The year aheadOver the past few years, we have seen increased interest in the biotechnology industry from large chemical companies, a reflection of its immense promise. We do not see this interest waning in 2014. Although it may increase competition,... View More

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Airbnb Building Brand Value by Creating Authentic Connections with — and Between — Users

Consistently creating valuable content through a variety of channels is a great way for companies to establish thought leadership and gain customer trust; Airbnb’s content-marketing initiatives are a best-practice model. ... View More

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Caesars Entertainment First to Sign On to EPA's WaterSense H2Otel Challenge

Last week, the US Environmental Protection Agency (EPA) announced the launch of the WaterSense H2Otel Challenge to encourage hotels to use best management practices that will save water and money, while reducing greenhouse gas (GHG) emissions that co... View More

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Talent, Transformation and the Triple Bottom Line: Andrew Savitz on the Sustainability-HR Nexus

Once considered strange bedfellows, sustainability and human resource management are being increasingly recognized as an ideal match. Andrew Savitz’s book Talent, Transformation, and the Triple Bottom Line: How Companies Can Leverage Human Resource... View More

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IKEA Selling Sustainable Consumption in New 'Wonderful Everyday' Campaign

IKEA is launching a new marketing campaign in the UK this weekend called “The Wonderful Everyday,” which will explain the brand’s values and sustainability ethos to consumers, according to Marketing Week.The first ads, which launch tomorrow (Fe... View More

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