Assets About Brand Strategy
Found 994 assets. Page 46 of 50.
Kellogg Joins BICEP Coalition to Push for Better Energy & Climate Policies
Kellogg Company has joined the Business for Innovative Climate & Energy Policy (BICEP), committing to expand its global sustainability efforts by working with businesses and policymakers to enact meaningful energy and climate policies.BICEP, a pr... View More
Letting Your Mission Drive Success: Lessons from Ben & Jerry's and Seventh Generation
All businesses value consumer and employee loyalty and the opportunity to shape the playing field in which they operate. Mission-driven businesses such as B Corps Seventh Generation and Ben & Jerry’s are finding that having an authentic purpose... View More
BASF Evaluating Entire Product Portfolio for Sustainability
In order to better help its customers align environmental and societal considerations with business success, BASF has developed a new process for steering its portfolio based on sustainability criteria. Launched today, the Sustainable Solution Steeri... View More
Napa Green Wines: Not Shouting It From the Rooftops
Of the 50 certified wineries, surprisingly, only three have opted to display the Napa Green logo on their labels — despite the time and cost involved in obtaining those certifications — so, I dug a little deeper. ... View More
Can Chipotle Learn About Food Integrity from McDonald's?
McDonald’s Canada’s experience is evidence that social media is pushing transparency mainstream, and that for them the risks have been worth the rewards of increased customer trust. ... View More
How to Communicate Effectively with Young Consumers (Or, Lessons from 'Funny or Die')
When an irreverent spoof video can increase web traffic to the Affordable Care Act website by 40% in less than a day, understanding why can help your brand better communicate with young consumers. ... View More
West Elm's Artisan Partnerships Supporting Thousands in Developing Communities
In 2013, West Elm committed to invest $35M in artisan partnerships around the world through 2015. These partnerships create a number of benefits for both West Elm and the artisans they collaborate with. ... View More
Novozymes Integrated Annual Report - 2013
The year aheadOver the past few years, we have seen increased interest in the biotechnology industry from large chemical companies, a reflection of its immense promise. We do not see this interest waning in 2014. Although it may increase competition,... View More
Airbnb Building Brand Value by Creating Authentic Connections with — and Between — Users
Consistently creating valuable content through a variety of channels is a great way for companies to establish thought leadership and gain customer trust; Airbnb’s content-marketing initiatives are a best-practice model. ... View More
Caesars Entertainment First to Sign On to EPA's WaterSense H2Otel Challenge
Last week, the US Environmental Protection Agency (EPA) announced the launch of the WaterSense H2Otel Challenge to encourage hotels to use best management practices that will save water and money, while reducing greenhouse gas (GHG) emissions that co... View More
Talent, Transformation and the Triple Bottom Line: Andrew Savitz on the Sustainability-HR Nexus
Once considered strange bedfellows, sustainability and human resource management are being increasingly recognized as an ideal match. Andrew Savitz’s book Talent, Transformation, and the Triple Bottom Line: How Companies Can Leverage Human Resource... View More
IKEA Selling Sustainable Consumption in New 'Wonderful Everyday' Campaign
IKEA is launching a new marketing campaign in the UK this weekend called “The Wonderful Everyday,” which will explain the brand’s values and sustainability ethos to consumers, according to Marketing Week.The first ads, which launch tomorrow (Fe... View More
Umicore: How Sustainability-Driven Innovation Transformed a Failing Mining Company Into a Materials Tech Power Player
Umicore’s ranking as #1 on the 2013 Global 100 index of most sustainable companies was met with healthy skepticism by social justice advocates and environmental purists. The company’s history as Union Minière du Haut Katanga created devastation ... View More
H&M Trying to Prove 'Ethical Fast Fashion' Is Not an Oxymoron
In the context of the huge market for fast, disposable fashion, H&M’s brand promise to offer quality fashion at the best price might seem like an oxymoron. But the brand is determined to make good on its goal to “provide fashion for conscious... View More
More than 70 Mainstream Brands Now Taking Part in Collaborative Economy
I have been leading a research effort to understand the impacts of the growing Collaborative Economy trend. In case you are new to the collaborative economy, there's an unstoppable wave of people trading, renting and borrowing all kinds of services a... View More
Review: Creating Value People to People: Another Way to Craft Brands and Do Business
Authors Christophe Fauconnier & Benoit Beaufils, respectively CEO & founding partner of the consultancy Innate Motion, share their vision and the tools they use to develop purposeful brands in their latest book, Creating Value People to Peopl... View More
How Can You Transform a Toxic Brand Into One That Is Loved More Than Before?
It was a Sunday of June 1999. I was strolling in a forest of Luxembourg with my children. When the phone rang, I saw a number from the office and fumbled. One my colleagues talked about a small crisis, and asked if I could get to the Coca-Cola office... View More
3 Ways Brands Can Survive the Sharing Economy in 2014
The sharing economy is a multibillion-dollar industry that's making big brands feel uneasy. Also known as the collaborative economy, borrowing, lending, reusing, and reselling is moving full speed ahead, and in 2014, large companies and organizations... View More
Subway Joins First Lady in Promoting Healthy Food to Kids by 'Powering Playtime with Veggies'
In the latest in a string of recent efforts to engage children in the joys of healthy eating, First Lady Michelle Obama announced last week that Subway® restaurants has joined the Partnership for a Healthier America (PHA) and Mrs. Obama’s Let’s ... View More
How Brands Can Unlock Our Adventures
Many classic tales of adventure begin with an empowering gift: something that opens doors, reveals possibilities, or helps to overcome obstacles. D’Artagnan’s father presents him with fifteen crowns, a horse and a letter of introduction; James Bo... View More
