MARKETING & COMMUNICATIONS -
Thursday, the morning of the fourth and final day of SB ‘13, continued the week’s momentum and lived up to its “Communications” theme with a variety of rousing speakers and conversations, peppered with examples of clever and successful sustainability messaging from some of our top brands that focus on “selling behavior, not selling stuff.”
CIRCULAR ECONOMY -
Starbucks is one of America’s most iconic brands for many reasons. The company transformed coffee culture and taught U.S. consumers to appreciate better coffee beans and traditional coffee beverages long on the menu in Europe.
CONSUMER BEHAVIOR CHANGE -
This is the second in a three-part series by Fruitful Strategy's Jennifer Rice, in which she explores sustainable, world-changing brands. She will delve further into the topic in the workshop "Sustainable Brands 101: Integrating Sustainability at the Brand Level" at SB '13 on June 3.
MARKETING & COMMUNICATIONS -
Engagement with sustainability offers many perks to a company: It improves brand reputation, it helps raise prices, it maintains one’s position in the market long term and it can open doors to better investment packages. Signals are one way that companies communicate that sustainability is vital to their corporate strategy and brand development.
CONSUMER BEHAVIOR CHANGE -
This is the first in a three-part series by Fruitful Strategy's Jennifer Rice, in which she explores sustainable, world-changing brands. She will delve further into the topic in the workshop "Sustainable Brands 101: Integrating Sustainability at the Brand Level" at SB '13 on June 3.
SUPPLY CHAIN -
H&M announced Monday it has publicly committed to supporting the Accord on Fire and Building Safety in Bangladesh, which was initiated by IndustryALL Global Union and UNI Global Union in response to last month’s deadly building collapse that has claimed some 1100 lives.
SUPPLY CHAIN -
Pink slime. Pan-European traces of horsemeat. Escolar masquerading as white tuna. Some 30 states considering GMO-labeling legislation.The challenges and opportunities surrounding transparency affect consumers in ways that are deeply personal (if not downright intestinal) and raise the stakes for brands.
INNOVATION & TECHNOLOGY -
United Airlines is commemorating Earth Month by announcing its commitment to save 85 million gallons of fuel this year under the umbrella of its Eco-Skies program. This would lead to a reduction of 828,750 metric tons of CO2 and a savings of $275 million at current fuel prices.
MARKETING & COMMUNICATIONS -
French consumers want to know more about where their products come from to make more sustainable choices. Besides, trust in business is higher when brands take action for sustainability, demonstrate their achievements and communicate well.
FINANCE & INVESTMENT -
Action sports lifestyle brand Volcom announced Wednesday a new set of sustainability goals and the incorporation of Environmental Profit & Loss (EP&L) to measure its impacts throughout its supply chain.
MARKETING & COMMUNICATIONS -
H&M for the first time has made its supplier factory list public alongside its annual sustainability report, released last week.
MARKETING & COMMUNICATIONS -
This week, GreenBlue announced the successful completion of the soft launch phase of its How2Recycle labeling system, and the addition of The Kellogg Company to the 11 other brands already using the label.
CIRCULAR ECONOMY -
Last week marked the official launch of an innovative initiative supported by Ecover, maker of non-toxic cleaning products, and Closed Loop Recycling (CLR), a UK operation that takes discarded soda and water bottles made from polyethylene terephthalate (PET) and milk bottles made from high-density polyethylene (HDPE) and recycles them back into food-grade plastic for use in new packaging (rHDPE). The collaboration will use waste plastic collected from the seas around the UK by EU fishermen and recycled at Closed Loop’s Dagenham facility for reuse in new packaging.
MARKETING & COMMUNICATIONS -
A total of 138 companies have made the World’s Most Ethical (WME) Companies List, an annual designation recognizing companies that consistently translate business ethics rhetoric into action.
CIRCULAR ECONOMY -
A BioViper™ biological pretreatment system by wastewater treatment systems provider Baswood Corporation is now operating at the Dr Pepper Snapple (DPS) Group’s Houston bottling plant, Baswood announced on Tuesday.
MATERIALS & PACKAGING -
Clariant recently announced it will begin using a new label on its products to certify sustainable attributes in response to environmental concerns and growing consumer eco-awareness.The chemical giant says the so-called EcoTain label indicates a four-step life cycle: Sustainable Design, Responsible Process, Safe & Efficient Use and Eco-Integration. Only products meeting all four requirements will be awarded the EcoTain label.The company says EcoTain represents a systemic approach to sustainable innovation by providing a tangible means of understanding the ecological, economic and social impact of its products over the entire value chain.
CIRCULAR ECONOMY -
The North Face has announced a new initiative aimed at reducing the amount of clothing and footwear going to landfills.
NEW METRICS -
Colgate-Palmolive, Danone, Gucci and Heinz reported their forest impacts for the first time this year, but the gap between leading companies and laggards is growing, according to the fourth annual Forest Footprint Disclosure (FFD) Report.Every year FFD asks the world’s biggest firms to reveal their impact on forests based on the use of five chief commodities — soy, palm oil, timber and pulp, cattle products and biofuels. According to FFD, last year 100 companies disclosed their forest footprints, a 15 percent increase over the previous year.
MATERIALS & PACKAGING -
Several major consumer brands are slated to participate in the second Packaging Innovations Conference to be held in tandem with the easyFairs Packaging Innovations show in Birmingham, England, February 27-28.
PRESS RELEASE -
Atlanta, November 02, 2012
Delivery Operations in All Package, Freight and Logistics Facilities Have Been Restored to Provide Service Wherever Possible
UPS (NYSE: UPS) today announced it has pledged $1.5 million in cash and in-kind support to aid in the recovery efforts following the devastation caused by Superstorm Sandy that struck the northeast corridor of the U.S. earlier this week.