Assets About Brand Strategy
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Richard Branson and Jochen Zeitz Launch 'B Team' to Foster Sustainable Business
Virgin Group founder Sir Richard Branson and PUMA Chairman Jochen Zeitz have launched a new non-profit call “The B Team,” which aims to deliver a new way of doing business that prioritizes people and planet alongside profit — a "Plan B&quo... View More
Pet Industry Sustainability Coalition Launches Collaborative Web-Based Sustainability Toolkit
The recently formed Pet Industry Sustainability Coalition (PISC) has launched Version I of the Pet Industry Sustainability Toolkit, which was developed as an evolving roadmap for pet companies interested in reducing the environmental and social impac... View More
Are We at the Dawn of a Refill Revolution?
Over the past 10 years we’ve seen a recurring ambition from clients — wanting to ‘do a Nespresso.’ This is because it’s a refill system that premiumised their brand, redefined their category, elevated user experience, drove consumption and ... View More
SB’13 Causeway Reminds Us That Sustainability Means People, Too
Our industry is in recovery mode today as we find our ways home from the always inspiring Sustainable Brands Conference. One of this year’s highlights (there were many) was the Solutions Expo, where 100 providers talked shop in a giant airy tent. ... View More
SB '13 Day Four Speakers, Debates, Ads and Songs Exemplify Successful Sustainability Communications
Thursday, the morning of the fourth and final day of SB ‘13, continued the week’s momentum and lived up to its “Communications” theme with a variety of rousing speakers and conversations, peppered with examples of clever and successful sustai... View More
Starbucks Is in a Unique Position To Push Consumers To Waste Less. Will It?
Starbucks is one of America’s most iconic brands for many reasons. The company transformed coffee culture and taught U.S. consumers to appreciate better coffee beans and traditional coffee beverages long on the menu in Europe. ... View More
The Power of Brands To Change the World, Part Two
This is the second in a three-part series by Fruitful Strategy's Jennifer Rice, in which she explores sustainable, world-changing brands. She will delve further into the topic in the workshop "Sustainable Brands 101: Integrating Sustainability a... View More
Sustainability: Understand, Adapt, Then Signal
Engagement with sustainability offers many perks to a company: It improves brand reputation, it helps raise prices, it maintains one’s position in the market long term and it can open doors to better investment packages. Signals are one way that co... View More
The Power of Brands To Change the World, Part One
This is the first in a three-part series by Fruitful Strategy's Jennifer Rice, in which she explores sustainable, world-changing brands. She will delve further into the topic in the workshop "Sustainable Brands 101: Integrating Sustainability at... View More
H&M, M&S, Benetton, Zara Commit to Fire and Building Safety Agreement in Bangladesh
H&M announced Monday it has publicly committed to supporting the Accord on Fire and Building Safety in Bangladesh, which was initiated by IndustryALL Global Union and UNI Global Union in response to last month’s deadly building collapse that ha... View More
5 Ways to Make Transparency a Brand Advantage
Pink slime. Pan-European traces of horsemeat. Escolar masquerading as white tuna. Some 30 states considering GMO-labeling legislation.The challenges and opportunities surrounding transparency affect consumers in ways that are deeply personal (if not ... View More
United Airlines Announces Fuel-Savings Goal for 2013
United Airlines is commemorating Earth Month by announcing its commitment to save 85 million gallons of fuel this year under the umbrella of its Eco-Skies program. This would lead to a reduction of 828,750 metric tons of CO2 and a savings of $275 mil... View More
Les Bêtises et Les Vaches: Two French Brands Use Humor To Engage Consumers in Sustainability
French consumers want to know more about where their products come from to make more sustainable choices. Besides, trust in business is higher when brands take action for sustainability, demonstrate their achievements and communicate well. ... View More
Volcom Launches EP&L, Commits To Reducing Emissions, Waste and Water Usage
Action sports lifestyle brand Volcom announced Wednesday a new set of sustainability goals and the incorporation of Environmental Profit & Loss (EP&L) to measure its impacts throughout its supply chain. ... View More
H&M Disclosing Supplier List Along with Sustainability Progress
H&M for the first time has made its supplier factory list public alongside its annual sustainability report, released last week. ... View More
Kellogg Is Latest Company To Adopt GreenBlue's How2Recycle Label
This week, GreenBlue announced the successful completion of the soft launch phase of its How2Recycle labeling system, and the addition of The Kellogg Company to the 11 other brands already using the label. ... View More
Ecover Developing New Type of Recycled Plastic from Recovered Marine Waste
Last week marked the official launch of an innovative initiative supported by Ecover, maker of non-toxic cleaning products, and Closed Loop Recycling (CLR), a UK operation that takes discarded soda and water bottles made from polyethylene terephthala... View More
Visa, Sherwin-Williams Join Most Ethical Companies List
A total of 138 companies have made the World’s Most Ethical (WME) Companies List, an annual designation recognizing companies that consistently translate business ethics rhetoric into action. ... View More
Dr Pepper Snapple Installs Bio-Wastewater Treatment System at Houston Bottling Plant
A BioViper™ biological pretreatment system by wastewater treatment systems provider Baswood Corporation is now operating at the Dr Pepper Snapple (DPS) Group’s Houston bottling plant, Baswood announced on Tuesday. ... View More
Clariant’s EcoTain Label Marks Sustainable Product Life Cycles
Clariant recently announced it will begin using a new label on its products to certify sustainable attributes in response to environmental concerns and growing consumer eco-awareness.The chemical giant says the so-called EcoTain label indicates a fou... View More
