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Assets About Brand Strategy

Found 992 assets. Page 49 of 50.

Article
Are We at the Dawn of a Refill Revolution?

Over the past 10 years we’ve seen a recurring ambition from clients — wanting to ‘do a Nespresso.’ This is because it’s a refill system that premiumised their brand, redefined their category, elevated user experience, drove consumption and ... View More

Article
SB’13 Causeway Reminds Us That Sustainability Means People, Too

Our industry is in recovery mode today as we find our ways home from the always inspiring Sustainable Brands Conference. One of this year’s highlights (there were many) was the Solutions Expo, where 100 providers talked shop in a giant airy tent. ... View More

Article
SB '13 Day Four Speakers, Debates, Ads and Songs Exemplify Successful Sustainability Communications

Thursday, the morning of the fourth and final day of SB ‘13, continued the week’s momentum and lived up to its “Communications” theme with a variety of rousing speakers and conversations, peppered with examples of clever and successful sustai... View More

Article
Starbucks Is in a Unique Position To Push Consumers To Waste Less. Will It?

Starbucks is one of America’s most iconic brands for many reasons. The company transformed coffee culture and taught U.S. consumers to appreciate better coffee beans and traditional coffee beverages long on the menu in Europe. ... View More

Article
The Power of Brands To Change the World, Part Two

This is the second in a three-part series by Fruitful Strategy's Jennifer Rice, in which she explores sustainable, world-changing brands. She will delve further into the topic in the workshop "Sustainable Brands 101: Integrating Sustainability a... View More

Article
Sustainability: Understand, Adapt, Then Signal

Engagement with sustainability offers many perks to a company: It improves brand reputation, it helps raise prices, it maintains one’s position in the market long term and it can open doors to better investment packages. Signals are one way that co... View More

Article
The Power of Brands To Change the World, Part One

This is the first in a three-part series by Fruitful Strategy's Jennifer Rice, in which she explores sustainable, world-changing brands. She will delve further into the topic in the workshop "Sustainable Brands 101: Integrating Sustainability at... View More

Article
H&M, M&S, Benetton, Zara Commit to Fire and Building Safety Agreement in Bangladesh

H&M announced Monday it has publicly committed to supporting the Accord on Fire and Building Safety in Bangladesh, which was initiated by IndustryALL Global Union and UNI Global Union in response to last month’s deadly building collapse that ha... View More

Article
5 Ways to Make Transparency a Brand Advantage

Pink slime. Pan-European traces of horsemeat. Escolar masquerading as white tuna. Some 30 states considering GMO-labeling legislation.The challenges and opportunities surrounding transparency affect consumers in ways that are deeply personal (if not ... View More

Article
United Airlines Announces Fuel-Savings Goal for 2013

United Airlines is commemorating Earth Month by announcing its commitment to save 85 million gallons of fuel this year under the umbrella of its Eco-Skies program. This would lead to a reduction of 828,750 metric tons of CO2 and a savings of $275 mil... View More

Article
Les Bêtises et Les Vaches: Two French Brands Use Humor To Engage Consumers in Sustainability

French consumers want to know more about where their products come from to make more sustainable choices. Besides, trust in business is higher when brands take action for sustainability, demonstrate their achievements and communicate well. ... View More

Article
Volcom Launches EP&L, Commits To Reducing Emissions, Waste and Water Usage

Action sports lifestyle brand Volcom announced Wednesday a new set of sustainability goals and the incorporation of Environmental Profit & Loss (EP&L) to measure its impacts throughout its supply chain. ... View More

Article
H&M Disclosing Supplier List Along with Sustainability Progress

H&M for the first time has made its supplier factory list public alongside its annual sustainability report, released last week. ... View More

Article
Kellogg Is Latest Company To Adopt GreenBlue's How2Recycle Label

This week, GreenBlue announced the successful completion of the soft launch phase of its How2Recycle labeling system, and the addition of The Kellogg Company to the 11 other brands already using the label. ... View More

Article
Ecover Developing New Type of Recycled Plastic from Recovered Marine Waste

Last week marked the official launch of an innovative initiative supported by Ecover, maker of non-toxic cleaning products, and Closed Loop Recycling (CLR), a UK operation that takes discarded soda and water bottles made from polyethylene terephthala... View More

Article
Visa, Sherwin-Williams Join Most Ethical Companies List

A total of 138 companies have made the World’s Most Ethical (WME) Companies List, an annual designation recognizing companies that consistently translate business ethics rhetoric into action. ... View More

Article
Dr Pepper Snapple Installs Bio-Wastewater Treatment System at Houston Bottling Plant

A BioViper™ biological pretreatment system by wastewater treatment systems provider Baswood Corporation is now operating at the Dr Pepper Snapple (DPS) Group’s Houston bottling plant, Baswood announced on Tuesday. ... View More

Article
Clariant’s EcoTain Label Marks Sustainable Product Life Cycles

Clariant recently announced it will begin using a new label on its products to certify sustainable attributes in response to environmental concerns and growing consumer eco-awareness.The chemical giant says the so-called EcoTain label indicates a fou... View More

Article
The North Face Launches Recycling Program for Apparel, Footwear

The North Face has announced a new initiative aimed at reducing the amount of clothing and footwear going to landfills. ... View More

Article
Heinz, Colgate Divulge Forest Footprints, But Many Firms Falling Behind, Report Says

Colgate-Palmolive, Danone, Gucci and Heinz reported their forest impacts for the first time this year, but the gap between leading companies and laggards is growing, according to the fourth annual Forest Footprint Disclosure (FFD) Report.Every year F... View More

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