Assets About Brand Strategy

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Article
Marketing & CommunicationsMarketing & Communications
How to Navigate the Sea of Sustainability Messages, Claims and Labels
How to Navigate the Sea of Sustainability Messages, Claims and Labels
Published on June 4, 2015
About a 5 minute read

On Wednesday morning of SB ’15 San Diego, ISEAL Alliance unveiled a new tool that brings clarity to the landscape of sustainability claims and labels, providing key questions any “sustainable” business should ask its partners. ChallengeTheLabel... View More

Article
#SB15sd: How to Make Mainstream Consumers Give a Sh*t
#SB15sd: How to Make Mainstream Consumers Give a Sh*t
Published on June 4, 2015
About a 4 minute read

For me, this was hands-down the most entertaining session of SB ‘15 San Diego. If you ever get the opportunity to attend a panel moderated by Edelman's Henk Campher, I highly recommend it.He set the mood for 60-minute breakout by welcoming everyone... View More

Article
Marketing & CommunicationsMarketing & Communications
HP ‘Living Progress’ Report Highlights Stakeholder Engagement and Environmental Stewardship Efforts
HP ‘Living Progress’ Report Highlights Stakeholder Engagement and Environmental Stewardship Efforts
Published on May 28, 2015
About a 3 minute read

HP is redoubling its efforts towards improved governance and stakeholder engagement, according to the company’s 2014 Living Progress Report, released Wednesday. The report describes HP’s global citizenship policies, programs and performance throu... View More

Article
Collaboration & Co-CreationCollaboration & Co-Creation
Looptworks Working to Replenish the Colorado River — with Your Help
Looptworks Working to Replenish the Colorado River — with Your Help
Published on May 27, 2015
About a 4 minute read

Fresh from its successful collaboration with Southwest Airlines on its LUV Seat collection of bags and accessories upcycled from the airline’s leather seats, Looptworks has launched an email campaign to enlist its customers’ help in restoring the... View More

Article
Study: 81% of Consumers Say They Will Make Personal Sacrifices to Address Social, Environmental Issues
Study: 81% of Consumers Say They Will Make Personal Sacrifices to Address Social, Environmental Issues
Published on May 27, 2015
About a 9 minute read

Global consumers feel a personal accountability to address social and environmental issues and look to companies as partners in progress, according to findings from the 2015 Cone Communications/Ebiquity Global CSR Study, released today. ... View More

Article
Community Updates
CVS Health Foundation, Easter Seals Team Up To Mark World No Tobacco Day With Launch Of New Smoking Cessation Program For Veterans, People With Disabilities
CVS Health Foundation, Easter Seals Team Up To Mark World No Tobacco Day With Launch Of New Smoking Cessation Program For Veterans, People With Disabilities
Published on May 27, 2015
About a 3 minute read

Program supported by $400,000 CVS Health Foundation Grant aimed at helping people lead tobacco-free lives  ... View More

Article
Marketing & CommunicationsMarketing & Communications
BMW, Google Top Global Corporate Reputation List
BMW, Google Top Global Corporate Reputation List
Published on May 26, 2015
About a 2 minute read

BMW, Google and Daimler are the world’s most reputable companies, according to the Reputation Institute’s 2015 Global RepTrak® 100.Rolex, LEGO, The Walt Disney Company, Canon, Apple, Sony and Intel rounded out the top ten.The annual survey measu... View More

Article
Circular Economy
With G-Star’s RAW for the Oceans Collection, You Can Help Clean Up the Seas — and Get Free Dry Cleaning for Life
With G-Star’s RAW for the Oceans Collection, You Can Help Clean Up the Seas — and Get Free Dry Cleaning for Life
Published on May 22, 2015
About a 2 minute read

The Eco Laundry Company, the world’s first certified B Corp dry cleaner and laundry service franchise, has announced a strategic partnership with famed denim heavyweight G-Star RAW. As part of the partnership, The Eco Laundry Company will offer fre... View More

Article
Marketing & CommunicationsMarketing & Communications
WWF Turning Tweets to Donations with #EndangeredEmoji Twitter Campaign
WWF Turning Tweets to Donations with #EndangeredEmoji Twitter Campaign
Published on May 20, 2015
About a 2 minute read

Last week, just as TOMS Shoes began enabling socially conscious shoppers to make an impact — for free — through its One Day Without Shoes campaign, WWF launched its first ever emoji-based crowdfunding campaign to help support the organization’s... View More

Article
Community Updates
Coors Light Summer Promo to Benefit Alliance for Great Lakes
Coors Light Summer Promo to Benefit Alliance for Great Lakes
Published on May 18, 2015
About a 3 minute read

CHICAGO, May 18, 2015 /PRNewswire/ -- Coors Light has been refreshing beer drinkers since 1978. This summer, The World's Most Refreshing Beer also wants to refresh the Great Lakes. ... View More

Article
Innovation & TechnologyInnovation & Technology
This year, TOMS' One Day Without Shoes Campaign Allows You to Donate Shoes for Free
This year, TOMS' One Day Without Shoes Campaign Allows You to Donate Shoes for Free
Published on May 13, 2015
About a 2 minute read

With the rise of brands such as Warby Parker, Soapbox Soaps, Plum Organics and Bombas Socks, the one-for-one giving model has become a popular way for companies to easily tie social impact to consumer product purchases and show just how easy it can b... View More

Article
Materials & PackagingMaterials & Packaging
Mars Agrees with WHO, Promises to List Added Sugars in Nutritional Facts
Mars Agrees with WHO, Promises to List Added Sugars in Nutritional Facts
Published on May 12, 2015
About a 2 minute read

On Friday, Mars announced it would support two important recommendations designed to help consumers limit their intake of added sugars and achieve healthier, more balanced diets.The candy giant is endorsing recommendations that people should limit th... View More

Article
10 Critical Corporate Sustainability Trends to Watch in 2015 and Beyond
10 Critical Corporate Sustainability Trends to Watch in 2015 and Beyond
Published on May 11, 2015
About a 9 minute read

If the global business community is to thrive in the long term — and carry us to that flourishing future we are trying to imagine and help build — it needs to continue to scale up the ambition and influence of its efforts. That’s much easier sa... View More

Article
Less than Half of Brands Deliver on Their Brand Promise, According to Gallup Survey
Less than Half of Brands Deliver on Their Brand Promise, According to Gallup Survey
Published on May 8, 2015
About a 4 minute read

A recent Gallup survey found that most companies are failing to make good on their agreements. Only half of the almost 18 million customers Gallup surveyed strongly believe that the companies they do business with always deliver on what they promise.... View More

Article
SB '15 Barcelona Launch Welcomes Ever-Growing Consortium of Sustainability Thought Leaders
SB '15 Barcelona Launch Welcomes Ever-Growing Consortium of Sustainability Thought Leaders
Published on May 5, 2015
About a 3 minute read

Boy, do they know how to get excited about innovation in Barcelona.Many of our corporate members, international partners, and sustainability thought leaders are still recovering from what was an amazing Sustainable Brands global conference launch las... View More

Article
#BusinessCase: Unilever Says Integrating Sustainability Has Driven Growth, Cost Efficiency, Resilience
#BusinessCase: Unilever Says Integrating Sustainability Has Driven Growth, Cost Efficiency, Resilience
Published on May 5, 2015
About a 4 minute read

Four years after the launch of its Sustainable Living Plan, Unilever is reporting today that the plan is making an increasingly positive impact on its business in terms of growth, cost efficiency and resilience for the future. ... View More

Article
Community Updates
Unilever Launches "Rince. Recycle. Reimagine." In Partnership With Keep America Beautiful and The Ad Council to Rally Americans to Clean Up Their Act in The Bathroom
Unilever Launches "Rince. Recycle. Reimagine." In Partnership With Keep America Beautiful and The Ad Council to Rally Americans to Clean Up Their Act in The Bathroom
Published on May 2, 2015
About a 9 minute read

Survey uncovers bathroom recycling gap in the United States: the majority of Americans know what items belong in the bin, yet less than half are always dropping them in PR Newswire – ENGLEWOOD CLIFFS, NJ (April 30, 2015) – With Earth Day celebr... View More

Article
Community Updates
Create, Grow, Sustain: Leading by Example
Create, Grow, Sustain: Leading by Example
Published on May 1, 2015
About a 2 minute read

A sustainable world is one in which communities, businesses and economies thrive and people live better, fuller lives.AT&T plays a pivotal role by delivering fast, secure and mobile connectivity to everything on the Internet – everywhere, at e... View More

Article
Community Updates
Hershey Highlights Progress in Fourth CSR Report
Hershey Highlights Progress in Fourth CSR Report
Published on May 1, 2015
About a 6 minute read

The Hershey Company (NYSE: HSY) has issued its latest Corporate Social Responsibility (CSR) report, highlighting advances made during the past year against wide-ranging CSR goals. In particular, Hershey made continued progress through initiatives and... View More

Article
Community Updates
UPS Commits $500,000 and Logistics Expertise in Support of Nepal Earthquake Recovery
UPS Commits $500,000 and Logistics Expertise in Support of Nepal Earthquake Recovery
Published on April 29, 2015
About a 3 minute read

Atlanta, April 29, 2015Company Working with Partner Organizations to Provide Critical Relief Supplies, Assess Ongoing Recovery Needs The UPS Foundation, the philanthropic arm of UPS (NYSE: UPS), today announced an initial commitment of $500,000 (US) ... View More

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