Unlock New Opportunities for Thought Leadership with SB Webinars

Assets About Brand Strategy

Found 992 assets. Page 43 of 50.

Article
This year, TOMS' One Day Without Shoes Campaign Allows You to Donate Shoes for Free

With the rise of brands such as Warby Parker, Soapbox Soaps, Plum Organics and Bombas Socks, the one-for-one giving model has become a popular way for companies to easily tie social impact to consumer product purchases and show just how easy it can b... View More

Article
Mars Agrees with WHO, Promises to List Added Sugars in Nutritional Facts

On Friday, Mars announced it would support two important recommendations designed to help consumers limit their intake of added sugars and achieve healthier, more balanced diets.The candy giant is endorsing recommendations that people should limit th... View More

Article
10 Critical Corporate Sustainability Trends to Watch in 2015 and Beyond

If the global business community is to thrive in the long term — and carry us to that flourishing future we are trying to imagine and help build — it needs to continue to scale up the ambition and influence of its efforts. That’s much easier sa... View More

Article
Less than Half of Brands Deliver on Their Brand Promise, According to Gallup Survey

A recent Gallup survey found that most companies are failing to make good on their agreements. Only half of the almost 18 million customers Gallup surveyed strongly believe that the companies they do business with always deliver on what they promise.... View More

Article
SB '15 Barcelona Launch Welcomes Ever-Growing Consortium of Sustainability Thought Leaders

Boy, do they know how to get excited about innovation in Barcelona.Many of our corporate members, international partners, and sustainability thought leaders are still recovering from what was an amazing Sustainable Brands global conference launch las... View More

Article
#BusinessCase: Unilever Says Integrating Sustainability Has Driven Growth, Cost Efficiency, Resilience

Four years after the launch of its Sustainable Living Plan, Unilever is reporting today that the plan is making an increasingly positive impact on its business in terms of growth, cost efficiency and resilience for the future. ... View More

Article
Unilever Launches "Rince. Recycle. Reimagine." In Partnership With Keep America Beautiful and The Ad Council to Rally Americans to Clean Up Their Act in The Bathroom

Survey uncovers bathroom recycling gap in the United States: the majority of Americans know what items belong in the bin, yet less than half are always dropping them in PR Newswire – ENGLEWOOD CLIFFS, NJ (April 30, 2015) – With Earth Day celebr... View More

Article
Create, Grow, Sustain: Leading by Example

A sustainable world is one in which communities, businesses and economies thrive and people live better, fuller lives.AT&T plays a pivotal role by delivering fast, secure and mobile connectivity to everything on the Internet – everywhere, at e... View More

Article
Hershey Highlights Progress in Fourth CSR Report

The Hershey Company (NYSE: HSY) has issued its latest Corporate Social Responsibility (CSR) report, highlighting advances made during the past year against wide-ranging CSR goals. In particular, Hershey made continued progress through initiatives and... View More

Article
UPS Commits $500,000 and Logistics Expertise in Support of Nepal Earthquake Recovery

Atlanta, April 29, 2015Company Working with Partner Organizations to Provide Critical Relief Supplies, Assess Ongoing Recovery Needs The UPS Foundation, the philanthropic arm of UPS (NYSE: UPS), today announced an initial commitment of $500,000 (US) ... View More

Article
New Heineken Campaign Heralds 'Legendary 7' Sustainability Pioneers Behind Its Beer

Heineken has teamed up with Blippar — the augmented reality smartphone app — to launch a new digital campaign that taps into increasing consumer interest into sustainability and a desire to understand more about the ingredients of beer.To highlig... View More

Article
‘Return on Meaning’: Top Meaningful Brands Enjoy 46% Higher Share of Wallet Than Low Performers

Meaningful Brands® – Havas Media Group’s metric of brand strength – is the first global study to show how our quality of life and wellbeing connects with brands at both a human and business level. The study includes 1,000 brands, 300,000 peopl... View More

Article
Chipotle Cuts Genetically Altered Food From Menu

Chipotle has become the first major restaurant chain to announce it will begin serving only food that is free of genetically engineered ingredients, The New York Times reports.Steve Ells, founder and co-chief executive of Chipotle, said this is anoth... View More

Article
Study: Does Corporate Social Responsibility Performance Affect Reputational Risk?

You’re a Chief Executive. Why care about environmental impacts and employee wellbeing if the bottom line is improving? The business logic behind CSR contends that negligence of these issues increases reputational risks. Just as a positive image can... View More

Article
Timberland's 2014 CSR Report Highlights Global Progress In Sustainability And Community Engagement

STRATHAM, N.H.--(BUSINESS WIRE)--Timberland, a global leader in the design, engineering and marketing of premium-quality footwear, apparel and accessories, today released its 2014 Corporate Social Responsibility (CSR) performance data. The report apt... View More

Article
The UPS Foundation Honored by Boston College Center for Corporate Citizenship for Global Philanthropic Efforts

 UPS Relief Link Aid Distribution Video Wins Film Festival AwardAtlanta, April 20, 2015 -- A mini-documentary highlighting how its Relief Link program has fostered more efficient aid distribution at two African refugee camps earned The UPS Foundatio... View More

Article
Hasbro Ranks #2 in 2015 “100 Best Corporate Citizens List”

Pawtucket, R.I., April 20, 2015 -- Hasbro, Inc. (NASDAQ: HAS) announced today that it has been named as the second most transparent and responsible company in the U.S., according to the 100 Best Corporate Citizens List for 2015.This is the second tim... View More

Article
How Well do You Know Your Device?

By: Christopher Hall, AVP- Product Marketing, AT&T Mobility ... View More

Article
Colgate-Palmolive: How a Player with a Global Footprint Is Attempting to Tread Lightly

It’s tough being one of the largest consumer-facing companies as the troika of transparency, sustainability and ethical behavior increasingly challenges a brand’s reputation and social media assures there is no place to hide. ... View More

Article
If We’re Going to Push Forward, It’s Time to Embrace Awkwardness

From economists to politicians, from consumers to scientists, plenty of people agree that the current approach of many businesses is not sustainable.We’ve talked about the sheer obviousness of this point, as have many other thinkers and doers worki... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
More Information

Thursday, December 5, 2024
Circularity by Design: How to Influence Sustainable Consumer Behaviors
Webinar
Sponsored by Sustainable Brands
More Information

December 11-12, 2024
SB Member Network: Shifting Customer Behavior and Demand December Member Meeting
Member Event
Sponsored by Amazon
More Information