Assets About Brand Strategy
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WWF Turning Tweets to Donations with #EndangeredEmoji Twitter Campaign
Last week, just as TOMS Shoes began enabling socially conscious shoppers to make an impact — for free — through its One Day Without Shoes campaign, WWF launched its first ever emoji-based crowdfunding campaign to help support the organization’s... View More
Coors Light Summer Promo to Benefit Alliance for Great Lakes
CHICAGO, May 18, 2015 /PRNewswire/ -- Coors Light has been refreshing beer drinkers since 1978. This summer, The World's Most Refreshing Beer also wants to refresh the Great Lakes. ... View More
This year, TOMS' One Day Without Shoes Campaign Allows You to Donate Shoes for Free
With the rise of brands such as Warby Parker, Soapbox Soaps, Plum Organics and Bombas Socks, the one-for-one giving model has become a popular way for companies to easily tie social impact to consumer product purchases and show just how easy it can b... View More
Mars Agrees with WHO, Promises to List Added Sugars in Nutritional Facts
On Friday, Mars announced it would support two important recommendations designed to help consumers limit their intake of added sugars and achieve healthier, more balanced diets.The candy giant is endorsing recommendations that people should limit th... View More
10 Critical Corporate Sustainability Trends to Watch in 2015 and Beyond
If the global business community is to thrive in the long term — and carry us to that flourishing future we are trying to imagine and help build — it needs to continue to scale up the ambition and influence of its efforts. That’s much easier sa... View More
Less than Half of Brands Deliver on Their Brand Promise, According to Gallup Survey
A recent Gallup survey found that most companies are failing to make good on their agreements. Only half of the almost 18 million customers Gallup surveyed strongly believe that the companies they do business with always deliver on what they promise.... View More
SB '15 Barcelona Launch Welcomes Ever-Growing Consortium of Sustainability Thought Leaders
Boy, do they know how to get excited about innovation in Barcelona.Many of our corporate members, international partners, and sustainability thought leaders are still recovering from what was an amazing Sustainable Brands global conference launch las... View More
#BusinessCase: Unilever Says Integrating Sustainability Has Driven Growth, Cost Efficiency, Resilience
Four years after the launch of its Sustainable Living Plan, Unilever is reporting today that the plan is making an increasingly positive impact on its business in terms of growth, cost efficiency and resilience for the future. ... View More
Unilever Launches "Rince. Recycle. Reimagine." In Partnership With Keep America Beautiful and The Ad Council to Rally Americans to Clean Up Their Act in The Bathroom
Survey uncovers bathroom recycling gap in the United States: the majority of Americans know what items belong in the bin, yet less than half are always dropping them in PR Newswire – ENGLEWOOD CLIFFS, NJ (April 30, 2015) – With Earth Day celebr... View More
Create, Grow, Sustain: Leading by Example
A sustainable world is one in which communities, businesses and economies thrive and people live better, fuller lives.AT&T plays a pivotal role by delivering fast, secure and mobile connectivity to everything on the Internet – everywhere, at e... View More
Hershey Highlights Progress in Fourth CSR Report
The Hershey Company (NYSE: HSY) has issued its latest Corporate Social Responsibility (CSR) report, highlighting advances made during the past year against wide-ranging CSR goals. In particular, Hershey made continued progress through initiatives and... View More
UPS Commits $500,000 and Logistics Expertise in Support of Nepal Earthquake Recovery
Atlanta, April 29, 2015Company Working with Partner Organizations to Provide Critical Relief Supplies, Assess Ongoing Recovery Needs The UPS Foundation, the philanthropic arm of UPS (NYSE: UPS), today announced an initial commitment of $500,000 (US) ... View More
New Heineken Campaign Heralds 'Legendary 7' Sustainability Pioneers Behind Its Beer
Heineken has teamed up with Blippar — the augmented reality smartphone app — to launch a new digital campaign that taps into increasing consumer interest into sustainability and a desire to understand more about the ingredients of beer.To highlig... View More
‘Return on Meaning’: Top Meaningful Brands Enjoy 46% Higher Share of Wallet Than Low Performers
Meaningful Brands® – Havas Media Group’s metric of brand strength – is the first global study to show how our quality of life and wellbeing connects with brands at both a human and business level. The study includes 1,000 brands, 300,000 peopl... View More
Chipotle Cuts Genetically Altered Food From Menu
Chipotle has become the first major restaurant chain to announce it will begin serving only food that is free of genetically engineered ingredients, The New York Times reports.Steve Ells, founder and co-chief executive of Chipotle, said this is anoth... View More
Study: Does Corporate Social Responsibility Performance Affect Reputational Risk?
You’re a Chief Executive. Why care about environmental impacts and employee wellbeing if the bottom line is improving? The business logic behind CSR contends that negligence of these issues increases reputational risks. Just as a positive image can... View More
Timberland's 2014 CSR Report Highlights Global Progress In Sustainability And Community Engagement
STRATHAM, N.H.--(BUSINESS WIRE)--Timberland, a global leader in the design, engineering and marketing of premium-quality footwear, apparel and accessories, today released its 2014 Corporate Social Responsibility (CSR) performance data. The report apt... View More
The UPS Foundation Honored by Boston College Center for Corporate Citizenship for Global Philanthropic Efforts
UPS Relief Link Aid Distribution Video Wins Film Festival AwardAtlanta, April 20, 2015 -- A mini-documentary highlighting how its Relief Link program has fostered more efficient aid distribution at two African refugee camps earned The UPS Foundatio... View More
Hasbro Ranks #2 in 2015 “100 Best Corporate Citizens List”
Pawtucket, R.I., April 20, 2015 -- Hasbro, Inc. (NASDAQ: HAS) announced today that it has been named as the second most transparent and responsible company in the U.S., according to the 100 Best Corporate Citizens List for 2015.This is the second tim... View More
How Well do You Know Your Device?
By: Christopher Hall, AVP- Product Marketing, AT&T Mobility ... View More
