Assets About Brand Strategy

Found 1002 assets. Page 41 of 51.

Article
Marketing & CommunicationsMarketing & Communications
New EWG Verification Identifies Personal Care Products Free of Toxic Ingredients
New EWG Verification Identifies Personal Care Products Free of Toxic Ingredients
Published on October 28, 2015
About a 2 minute read

Environmental health non-profit Environmental Working Group (EWG) has launched its new verification program to help consumers quickly and easily identify consumer goods that do not contain toxic ingredients. The EWG VERIFIED: For Your Health™ mark ... View More

Article
Organizational GovernanceOrganizational Governance
Attention, Shoppers: REI Is Paying Its Employees to Take Black Friday, Thanksgiving Off
Attention, Shoppers: REI Is Paying Its Employees to Take Black Friday, Thanksgiving Off
Published on October 28, 2015
About a 2 minute read

To celebrate Thanksgiving this year, outdoor gear and apparel retailer REI is taking a bold stand against the chaotic caricature of capitalism that is Black Friday by closing its doors and paying its employees to live the company ethos — by spendin... View More

Article
Community Updates
Target Now Accepting Youth Wellness Partner Proposals
Target Now Accepting Youth Wellness Partner Proposals
Published on October 26, 2015
About a 1 minute read

You may have heard that Target is evolving its Corporate Social Responsibility (CSR) strategy ... View More

Article
Marketing & CommunicationsMarketing & Communications
Trending: Barbie, 'Sesame Street' Encouraging Kids to Bust Social Stereotypes
Trending: Barbie, 'Sesame Street' Encouraging Kids to Bust Social Stereotypes
Published on October 25, 2015
About a 4 minute read

This might be the best recent trend in children’s brands. After years of being a less-than-progressive feminine role model, Barbie is on the verge of becoming the feminist icon she should be. Mattel’s latest ad features a college professor, a vet... View More

Article
Materials & PackagingMaterials & Packaging
'Put a Box Around It': Helen Sahi on Avery Dennison's Approach to Innovation, Partnerships, Sustainability
'Put a Box Around It': Helen Sahi on Avery Dennison's Approach to Innovation, Partnerships, Sustainability
Published on October 23, 2015
About a 4 minute read

Core to Avery Dennison’s long-term success is developing products and solutions that are sustainable for years to come. With the volume of materials it produces, how does the company deliver a positive environmental and social impact for its custom... View More

Article
Circular EconomyCircular Economy
#BusinessCase: Dow, TNC Study Highlights Power of Green Infrastructure in Natural Disaster Protection
#BusinessCase: Dow, TNC Study Highlights Power of Green Infrastructure in Natural Disaster Protection
Published on October 23, 2015
About a 4 minute read

The Dow Chemical Company and The Nature Conservancy (TNC) have released a new study focusing on how nature can help protect business assets from natural disasters. Based on research completed as part of the ongoing Dow-TNC collaboration, the study de... View More

Article
Collaboration & Co-CreationCollaboration & Co-Creation
Mars, FAO Partner to Make Food 'Safe and Sustainable' Worldwide
Mars, FAO Partner to Make Food 'Safe and Sustainable' Worldwide
Published on October 22, 2015
About a 2 minute read

Mars has signed a new partnership agreement with the Food and Agriculture Organization of the United Nations (FAO) to help make food safer across the globe, with a specific focus on the developing regions of the global South.The partners will do this... View More

Article
Innovation & TechnologyInnovation & Technology
Want Your Brand to Survive? View Purpose as an Asset, Not a Cost
Want Your Brand to Survive? View Purpose as an Asset, Not a Cost
Published on October 21, 2015
About a 4 minute read

Recently, I was invited for a panel discussion on the future in brand communication at the renowned faculty of advertising and marketing, the ESPM, in São Paulo. I shared my view that society nowadays demands brands to positively contribute to the s... View More

Article
Marketing & Communications
Why Your Company Needs a Magazine Mentality
Why Your Company Needs a Magazine Mentality
Published on October 14, 2015
About a 3 minute read

There was a time when the only way a company could hope to talk directly with real people was through the medium of advertising or public relations. Companies felt distanced from consumers and they worried that people wouldn't take them seriously unl... View More

Article
Organizational GovernanceOrganizational Governance
Community Hiring: The Labour Market Advantage Is in Your Own Backyard
Community Hiring: The Labour Market Advantage Is in Your Own Backyard
Published on October 12, 2015
About a 4 minute read

The world’s most innovative leaders know that social businesses are more profitable businessesConsumers around the world, from Vancouver and Toronto to Shanghai and New York, believe that a company’s social role goes beyond simply meeting legal r... View More

Article
New Metrics
How to Calculate SROI for Traditionally Overlooked Social Impacts
How to Calculate SROI for Traditionally Overlooked Social Impacts
Published on October 9, 2015
About a 2 minute read

While quantifying and valuing the true costs and benefits of environmental impacts has matured, doing the same for social impacts remains elusive. ... View More

Article
Organizational GovernanceOrganizational Governance
Brands Must Scale Up Diversity – and Fast – If They Want to Remain Relevant
Brands Must Scale Up Diversity – and Fast – If They Want to Remain Relevant
Published on October 7, 2015
About a 5 minute read

“Women challenge the status quo because we never are it.”Addressing a (thankfully) diverse audience of sustainability professionals in London, UK, last month at an event hosted by The Crowd, Cindy Gallop -– a global activist for the gender equa... View More

Article
Circular EconomyCircular Economy
Creating Shared Value: Nestlé USA Achieves Zero Waste to Landfill, Makes 1,000 Products More Nutritious
Creating Shared Value: Nestlé USA Achieves Zero Waste to Landfill, Makes 1,000 Products More Nutritious
Published on October 7, 2015
About a 4 minute read

Today, Nestlé USA released its second Creating Shared Value (CSV) report, which details the company’s progress against 27 commitments set in 2013 related to nutrition, health and wellness, environmental impact and water use, social impact, and res... View More

Article
Consumer Behavior ChangeCircular EconomyInnovation & Technology
Shell CEO Calls for Carbon Pricing; Environmentalists Say Devil Is in the Details
Shell CEO Calls for Carbon Pricing; Environmentalists Say Devil Is in the Details
Published on October 7, 2015
About a 4 minute read

Royal Dutch Shell PLC CEO Ben van Beurden promoted a carbon-pricing plan at the Oil & Money conference in London on Tuesday. The Wall Street Journal reports that the plan will encourage investment in renewables and favor cleaner-burning natural g... View More

Article
Consumer Behavior Change
Nestlé Pure Life's 'Ripple Effect' Movement Encouraging Healthy Hydration Habits Among Kids
Nestlé Pure Life's 'Ripple Effect' Movement Encouraging Healthy Hydration Habits Among Kids
Published on September 30, 2015
About a 4 minute read

Nestlé’s Pure Life® Purified Water recently announced a new campaign dedicated to encouraging children to drink more water. A recent study from the Harvard T.H. Chan School of Public Health found that a little more than half of all children and a... View More

Article
Organizational GovernanceOrganizational Governance
Countdown to COP21: How Can Companies Most Wisely Communicate About Climate Change?
Countdown to COP21: How Can Companies Most Wisely Communicate About Climate Change?
Published on September 30, 2015
About a 2 minute read

Paris is getting ready to host the United Nations international conference on Climate Change (COP21). For businesses, COP21 seems a good opportunity to communicate to their stakeholders. But what to say and to whom? And what are the risks of communic... View More

Article
Innovation & TechnologyInnovation & Technology
Unilever Foundry's Ideas Platform Announces Winners of First 3 Sustainability Challenges
Unilever Foundry's Ideas Platform Announces Winners of First 3 Sustainability Challenges
Published on September 29, 2015
About a 3 minute read

Unilever Foundry’s new idea platform today announced the winners of its first three sustainability challenges. The debut round of idea sourcing saw over 70 community members submit more than 150 ideas across the three categories. A panel of Unileve... View More

Article
Community Updates
It All Started With Bubble Wrap: Announcing Our Annual Sustainability Report
It All Started With Bubble Wrap: Announcing Our Annual Sustainability Report
Published on September 28, 2015
About a 2 minute read

Since our company’s founding, Sealed Air has provided solutions for our customers and solutions for the world. From the start, Bubble Wrap was truly revolutionary both as a product and as a value proposition. It could reduce total packaging cost by... View More

Article
5 Types of Sustainability Marketing Tactics Corporate Execs Need to Understand, and Utilize, Better
5 Types of Sustainability Marketing Tactics Corporate Execs Need to Understand, and Utilize, Better
Published on September 22, 2015
About a 7 minute read

Sustainability marketing is a strange and special animal. To be effective, it needs to popularize the work of sustainability teams, which tends to be based on rigorous systems thinking, carefully and scientifically considering the whole picture befor... View More

Article
Collaboration & Co-CreationCollaboration & Co-Creation
AB InBev, Heineken Join Local Brewers to Launch World's First 'Global Beer Responsibility Day'
AB InBev, Heineken Join Local Brewers to Launch World's First 'Global Beer Responsibility Day'
Published on September 18, 2015
About a 2 minute read

Three of the world’s largest brewers, Anheuser-Busch InBev, Heineken and Carlsberg, as well as local brewers and beer associations, have come together to lead Global Beer Responsibility Day, a new worldwide effort to promote the responsible consump... View More

Upcoming Events

June 8-10, 2026
SB'26 San Diego
US Event
February 18-19, 2026
SB'26 Tokyo
US Event
See All Events >