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Environmental health non-profit Environmental Working Group (EWG) has launched its new verification program to help consumers quickly and easily identify consumer goods that do not contain toxic ingredients. The EWG VERIFIED: For Your Health™ mark ... View More
To celebrate Thanksgiving this year, outdoor gear and apparel retailer REI is taking a bold stand against the chaotic caricature of capitalism that is Black Friday by closing its doors and paying its employees to live the company ethos — by spendin... View More
You may have heard that Target is evolving its Corporate Social Responsibility (CSR) strategy ... View More
This might be the best recent trend in children’s brands. After years of being a less-than-progressive feminine role model, Barbie is on the verge of becoming the feminist icon she should be. Mattel’s latest ad features a college professor, a vet... View More
Core to Avery Dennison’s long-term success is developing products and solutions that are sustainable for years to come. With the volume of materials it produces, how does the company deliver a positive environmental and social impact for its custom... View More
The Dow Chemical Company and The Nature Conservancy (TNC) have released a new study focusing on how nature can help protect business assets from natural disasters. Based on research completed as part of the ongoing Dow-TNC collaboration, the study de... View More
Mars has signed a new partnership agreement with the Food and Agriculture Organization of the United Nations (FAO) to help make food safer across the globe, with a specific focus on the developing regions of the global South.The partners will do this... View More
Recently, I was invited for a panel discussion on the future in brand communication at the renowned faculty of advertising and marketing, the ESPM, in São Paulo. I shared my view that society nowadays demands brands to positively contribute to the s... View More
There was a time when the only way a company could hope to talk directly with real people was through the medium of advertising or public relations. Companies felt distanced from consumers and they worried that people wouldn't take them seriously unl... View More
The world’s most innovative leaders know that social businesses are more profitable businessesConsumers around the world, from Vancouver and Toronto to Shanghai and New York, believe that a company’s social role goes beyond simply meeting legal r... View More
While quantifying and valuing the true costs and benefits of environmental impacts has matured, doing the same for social impacts remains elusive. ... View More
“Women challenge the status quo because we never are it.”Addressing a (thankfully) diverse audience of sustainability professionals in London, UK, last month at an event hosted by The Crowd, Cindy Gallop -– a global activist for the gender equa... View More
Today, Nestlé USA released its second Creating Shared Value (CSV) report, which details the company’s progress against 27 commitments set in 2013 related to nutrition, health and wellness, environmental impact and water use, social impact, and res... View More
Royal Dutch Shell PLC CEO Ben van Beurden promoted a carbon-pricing plan at the Oil & Money conference in London on Tuesday. The Wall Street Journal reports that the plan will encourage investment in renewables and favor cleaner-burning natural g... View More
Nestlé’s Pure Life® Purified Water recently announced a new campaign dedicated to encouraging children to drink more water. A recent study from the Harvard T.H. Chan School of Public Health found that a little more than half of all children and a... View More
Paris is getting ready to host the United Nations international conference on Climate Change (COP21). For businesses, COP21 seems a good opportunity to communicate to their stakeholders. But what to say and to whom? And what are the risks of communic... View More
Unilever Foundry’s new idea platform today announced the winners of its first three sustainability challenges. The debut round of idea sourcing saw over 70 community members submit more than 150 ideas across the three categories. A panel of Unileve... View More
Since our company’s founding, Sealed Air has provided solutions for our customers and solutions for the world. From the start, Bubble Wrap was truly revolutionary both as a product and as a value proposition. It could reduce total packaging cost by... View More
Sustainability marketing is a strange and special animal. To be effective, it needs to popularize the work of sustainability teams, which tends to be based on rigorous systems thinking, carefully and scientifically considering the whole picture befor... View More
Three of the world’s largest brewers, Anheuser-Busch InBev, Heineken and Carlsberg, as well as local brewers and beer associations, have come together to lead Global Beer Responsibility Day, a new worldwide effort to promote the responsible consump... View More