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Assets About Brand Strategy

Found 992 assets. Page 41 of 50.

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How to Calculate SROI for Traditionally Overlooked Social Impacts

While quantifying and valuing the true costs and benefits of environmental impacts has matured, doing the same for social impacts remains elusive. ... View More

Article
Brands Must Scale Up Diversity – and Fast – If They Want to Remain Relevant

“Women challenge the status quo because we never are it.”Addressing a (thankfully) diverse audience of sustainability professionals in London, UK, last month at an event hosted by The Crowd, Cindy Gallop -– a global activist for the gender equa... View More

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Creating Shared Value: Nestlé USA Achieves Zero Waste to Landfill, Makes 1,000 Products More Nutritious

Today, Nestlé USA released its second Creating Shared Value (CSV) report, which details the company’s progress against 27 commitments set in 2013 related to nutrition, health and wellness, environmental impact and water use, social impact, and res... View More

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Shell CEO Calls for Carbon Pricing; Environmentalists Say Devil Is in the Details

Royal Dutch Shell PLC CEO Ben van Beurden promoted a carbon-pricing plan at the Oil & Money conference in London on Tuesday. The Wall Street Journal reports that the plan will encourage investment in renewables and favor cleaner-burning natural g... View More

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Nestlé Pure Life's 'Ripple Effect' Movement Encouraging Healthy Hydration Habits Among Kids

Nestlé’s Pure Life® Purified Water recently announced a new campaign dedicated to encouraging children to drink more water. A recent study from the Harvard T.H. Chan School of Public Health found that a little more than half of all children and a... View More

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Countdown to COP21: How Can Companies Most Wisely Communicate About Climate Change?

Paris is getting ready to host the United Nations international conference on Climate Change (COP21). For businesses, COP21 seems a good opportunity to communicate to their stakeholders. But what to say and to whom? And what are the risks of communic... View More

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Unilever Foundry's Ideas Platform Announces Winners of First 3 Sustainability Challenges

Unilever Foundry’s new idea platform today announced the winners of its first three sustainability challenges. The debut round of idea sourcing saw over 70 community members submit more than 150 ideas across the three categories. A panel of Unileve... View More

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It All Started With Bubble Wrap: Announcing Our Annual Sustainability Report

Since our company’s founding, Sealed Air has provided solutions for our customers and solutions for the world. From the start, Bubble Wrap was truly revolutionary both as a product and as a value proposition. It could reduce total packaging cost by... View More

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5 Types of Sustainability Marketing Tactics Corporate Execs Need to Understand, and Utilize, Better

Sustainability marketing is a strange and special animal. To be effective, it needs to popularize the work of sustainability teams, which tends to be based on rigorous systems thinking, carefully and scientifically considering the whole picture befor... View More

Article
AB InBev, Heineken Join Local Brewers to Launch World's First 'Global Beer Responsibility Day'

Three of the world’s largest brewers, Anheuser-Busch InBev, Heineken and Carlsberg, as well as local brewers and beer associations, have come together to lead Global Beer Responsibility Day, a new worldwide effort to promote the responsible consump... View More

Article
On our way to 2020: A Materiality Study

Earlier this year, you saw the launch of Sealed Air’s Better Way for Life Plan and 2020 Sustainability Goals. As you would expect, a lot of work was done behind the scenes to set such aggressive commitments. To make sure we weren’t creating ... View More

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H&M Film Asserts, 'There Are No Rules in Fashion But One: Recycle Your Clothes'

H&M has released an inspiring film emphasizing that there is only one rule in fashion – to recycle your clothes! Starring and narrated by icon Iggy Pop, and featuring appearances by blogger Pardeep Singh Bahra, emerging designer Loza Maleombho ... View More

Article
To Develop Long-Term Sustainability Plans, Look to Oil Companies

Sustainability conversations are changing. Just look at the National Association for Environmental Management’s (NAEM’s) thorough “Planning for a Sustainable Future” report released this week: EHS and sustainability leaders are quickly solvin... View More

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CVS' No-Smokes Decision Decreased Tobacco Sales in Chains Across the US

One year after drugstore chain CVS Health stopped selling cigarettes, the company released new data that shows the decision has influenced tobacco sales across many types of retailers and announced a new school-based tobacco-prevention program. ... View More

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Marketing for Social Change: How to Profitably Use Your Brand Power as a Force for Good

Today the ethical consumer market hovers between 10 and 20 percent. These numbers haven’t moved much since the term was first popularized 25 years ago. Yet market researchers such as Edelman and Ipsos Reid tell us that more than 80 percent of Canad... View More

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NGO Asking Coke to Spend Its $3B Ad Budget on Saving the Rainforest Instead

Hey Coca-Cola, how about redirecting your advertising budget for a year to help save the planet?That is the ask of the group Buy the World a Hope, an “independent group of people who believe that there must be new ways to substantially help the wor... View More

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Top Challenges, Opportunities and Trends for Socially Minded Brands

Challenges and Opportunities.When it comes to social branding there are two key challenges. First, a company must have a clear definition of its brand and an authentic desire to have a positive impact on the world. For many brands this could be a cha... View More

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3 Tips for Helping B2Bs Find Their Sex Appeal

B2B companies often see themselves as the dry toast to B2Cs’ Belgian waffles dripping with whipped cream and berries. And when we talk about making sustainability sexy, they may think it doesn’t apply to them. But it does. ... View More

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Employee Engagement for Purpose-Driven Business 101 (or 5 Reasons Clif Bar Employees Are So Damn Happy)

While more and more companies are becoming focused on a triple bottom line — in which they prioritize the health of people and planet in addition to profit — Clif Bar founder Gary Erickson took the sentiment further back in 2000, when he decided ... View More

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The UPS Foundation Awards Keep America Beautiful Affiliates with Community Tree and Recovery Tree Planting Grants

STAMFORD, Conn. (Aug. 6, 2015) – Keep America Beautiful and The UPS Foundation today announced the recipients of the 2015 Keep America Beautiful/UPS Community Tree and Recovery Tree Planting Grants. More than 30 grants, totaling $160,000, are bein... View More

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