Assets About Brand Strategy
Found 994 assets. Page 41 of 50.
Why Your Company Needs a Magazine Mentality
There was a time when the only way a company could hope to talk directly with real people was through the medium of advertising or public relations. Companies felt distanced from consumers and they worried that people wouldn't take them seriously unl... View More
Community Hiring: The Labour Market Advantage Is in Your Own Backyard
The world’s most innovative leaders know that social businesses are more profitable businessesConsumers around the world, from Vancouver and Toronto to Shanghai and New York, believe that a company’s social role goes beyond simply meeting legal r... View More
How to Calculate SROI for Traditionally Overlooked Social Impacts
While quantifying and valuing the true costs and benefits of environmental impacts has matured, doing the same for social impacts remains elusive. ... View More
Brands Must Scale Up Diversity – and Fast – If They Want to Remain Relevant
“Women challenge the status quo because we never are it.”Addressing a (thankfully) diverse audience of sustainability professionals in London, UK, last month at an event hosted by The Crowd, Cindy Gallop -– a global activist for the gender equa... View More
Creating Shared Value: Nestlé USA Achieves Zero Waste to Landfill, Makes 1,000 Products More Nutritious
Today, Nestlé USA released its second Creating Shared Value (CSV) report, which details the company’s progress against 27 commitments set in 2013 related to nutrition, health and wellness, environmental impact and water use, social impact, and res... View More
Shell CEO Calls for Carbon Pricing; Environmentalists Say Devil Is in the Details
Royal Dutch Shell PLC CEO Ben van Beurden promoted a carbon-pricing plan at the Oil & Money conference in London on Tuesday. The Wall Street Journal reports that the plan will encourage investment in renewables and favor cleaner-burning natural g... View More
Nestlé Pure Life's 'Ripple Effect' Movement Encouraging Healthy Hydration Habits Among Kids
Nestlé’s Pure Life® Purified Water recently announced a new campaign dedicated to encouraging children to drink more water. A recent study from the Harvard T.H. Chan School of Public Health found that a little more than half of all children and a... View More
Countdown to COP21: How Can Companies Most Wisely Communicate About Climate Change?
Paris is getting ready to host the United Nations international conference on Climate Change (COP21). For businesses, COP21 seems a good opportunity to communicate to their stakeholders. But what to say and to whom? And what are the risks of communic... View More
Unilever Foundry's Ideas Platform Announces Winners of First 3 Sustainability Challenges
Unilever Foundry’s new idea platform today announced the winners of its first three sustainability challenges. The debut round of idea sourcing saw over 70 community members submit more than 150 ideas across the three categories. A panel of Unileve... View More
It All Started With Bubble Wrap: Announcing Our Annual Sustainability Report
Since our company’s founding, Sealed Air has provided solutions for our customers and solutions for the world. From the start, Bubble Wrap was truly revolutionary both as a product and as a value proposition. It could reduce total packaging cost by... View More
5 Types of Sustainability Marketing Tactics Corporate Execs Need to Understand, and Utilize, Better
Sustainability marketing is a strange and special animal. To be effective, it needs to popularize the work of sustainability teams, which tends to be based on rigorous systems thinking, carefully and scientifically considering the whole picture befor... View More
AB InBev, Heineken Join Local Brewers to Launch World's First 'Global Beer Responsibility Day'
Three of the world’s largest brewers, Anheuser-Busch InBev, Heineken and Carlsberg, as well as local brewers and beer associations, have come together to lead Global Beer Responsibility Day, a new worldwide effort to promote the responsible consump... View More
On our way to 2020: A Materiality Study
Earlier this year, you saw the launch of Sealed Air’s Better Way for Life Plan and 2020 Sustainability Goals. As you would expect, a lot of work was done behind the scenes to set such aggressive commitments. To make sure we weren’t creating ... View More
H&M Film Asserts, 'There Are No Rules in Fashion But One: Recycle Your Clothes'
H&M has released an inspiring film emphasizing that there is only one rule in fashion – to recycle your clothes! Starring and narrated by icon Iggy Pop, and featuring appearances by blogger Pardeep Singh Bahra, emerging designer Loza Maleombho ... View More
To Develop Long-Term Sustainability Plans, Look to Oil Companies
Sustainability conversations are changing. Just look at the National Association for Environmental Management’s (NAEM’s) thorough “Planning for a Sustainable Future” report released this week: EHS and sustainability leaders are quickly solvin... View More
CVS' No-Smokes Decision Decreased Tobacco Sales in Chains Across the US
One year after drugstore chain CVS Health stopped selling cigarettes, the company released new data that shows the decision has influenced tobacco sales across many types of retailers and announced a new school-based tobacco-prevention program. ... View More
Marketing for Social Change: How to Profitably Use Your Brand Power as a Force for Good
Today the ethical consumer market hovers between 10 and 20 percent. These numbers haven’t moved much since the term was first popularized 25 years ago. Yet market researchers such as Edelman and Ipsos Reid tell us that more than 80 percent of Canad... View More
NGO Asking Coke to Spend Its $3B Ad Budget on Saving the Rainforest Instead
Hey Coca-Cola, how about redirecting your advertising budget for a year to help save the planet?That is the ask of the group Buy the World a Hope, an “independent group of people who believe that there must be new ways to substantially help the wor... View More
Top Challenges, Opportunities and Trends for Socially Minded Brands
Challenges and Opportunities.When it comes to social branding there are two key challenges. First, a company must have a clear definition of its brand and an authentic desire to have a positive impact on the world. For many brands this could be a cha... View More
3 Tips for Helping B2Bs Find Their Sex Appeal
B2B companies often see themselves as the dry toast to B2Cs’ Belgian waffles dripping with whipped cream and berries. And when we talk about making sustainability sexy, they may think it doesn’t apply to them. But it does. ... View More
