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Assets About Brand Strategy

Found 992 assets. Page 38 of 50.

Article
Top 5 Ways to Connect Consumers with Your Brand Purpose

Purpose-driven brands know that the key to successful engagement is connecting consumers to their brand purpose and mission. The most effective ways to do that is to listen, communicate, and build trust. Here we offer five inventive new ways to activ... View More

Article
FSC Nurtures 'Forests for All, Forever' Ethos in Spain, Italy, Germany

The Forest Stewardship Council® (FSC) has demonstrated the power of harnessing brand affinity and the growing awareness of ethical choice. Three recent and inspiring examples in Spain, Italy and Germany illustrate their success in fostering both ind... View More

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Case Study: Green Experience Meetings at Radisson Blu Hotels Around the World

Triple Pundit came out with a case study on Green Experience Meetings at Radisson Blu Hotels around the world:Radisson Blu® is one of the world’s leading hotel brands under the Carlson Rezidor umbrella, a hotel group that includes 1,400 hotels in ... View More

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Beyond the SEC and Disclosure: Why Materiality Matters

Materiality is murky – especially when it comes to sustainability. Reporting on material issues in the financial context has been legally required for decades and is widely understood. It is less widely understood – and not yet well applied – i... View More

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Making the Most of Life's Moments - Campbells Announces New Paid Parental Leave Policy

Today, Campbell is announcing a new Paid Parental Leave policy and our CEO Denise Morrison sent the following letter to employees this morning. ... View More

Article
Dannon, Chobani Bucking Business as Usual to Empower Farmers, Employees

Two of America’s most well-known yogurt brands are taking unconventional approaches create stronger ties with some of their stakeholders. Dannon is implementing a new supply system that allows the company to engage directly with its milk suppliers ... View More

Article
Why Sustainability Should Be Embedded in HR

There’s an urgent challenge for human resources leaders: Ensuring their organizations anticipate and prepare for the inevitable effects of sustainability mega-forces. As globalization, shifting demographics and competition for the world’s depleti... View More

Article
Leave No Bottle Behind: Unilever campaign promotes equal treatment of all household recyclables

When it comes to recycling, soda bottles and shampoo bottles are not treated equally: only 14% of Americans are recycling their bathroom bottles, while more than half of American households are recycling their kitchen items. That is why Unilever is... View More

Article
BMW, Daimler Expand Car-Sharing Services in the U.S.

German multinational automakers BMW and Mercedes-Benz parent company Daimler are seeking larger shares of the U.S. urban mobility market. BMW has entered the car-sharing market with the launch of its ReachNow service in Seattle, Wash., while Daimler ... View More

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Mars UK Advises Limited Consumption of Its Products High in Salt, Sugar, Fat

Mars Food plans to begin distinguishing between its products which are fit for “everyday” versus “occasional” consumption. Over the next few months, the company is expected to publish a list of products which should not be eaten more than onc... View More

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How Woolworths Is Building Resilience in Its Food Supply Chain

As with any multinational retailer, a high proportion of the environmental impacts resulting from Woolworths operations worldwide are linked to the farming and/or processing of products that we sell. As a result, we make it our business to work toget... View More

Article
Sustainability Reporting 101: Eight Steps to Driving Business Growth

When it comes to sustainability reporting, companies may feel like they’re in an increasingly uncomfortable public-private vice. On one side, consumers and shareholders are pressuring organizations to be better corporate citizens and increase trans... View More

Article
How the World's Best Companies Demonstrate Their Sense of Purpose

How do you communicate your company's sense of purpose — what you stand for in simple terms — in a way that is authentic, transparent and honest? Increasingly, the answer for many of the world's biggest companies is to highlight their sustainabil... View More

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UPS Named One of World’s Most Ethical Companies for Tenth Consecutive Year

ATLANTA, March 8, 2016 – UPS (NYSE:UPS) today announced it has been recognized as a World’s Most Ethical Company for the tenth consecutive year by the Ethisphere® Institute, a global leader in defining and advancing the standards of ethical busi... View More

Article
Simplifying Social Impact: Engagement Is the Route to Business Benefits

‘Social Impact and profitability are two sides of the same coin’ was one of the core takeaways from the Sedex Supply Chain Sustainability Conference, which took place last week at the iconic Barbican Conference Centre in London. The theme of this... View More

Article
New Evidence Bolsters Claims of Connectivity Between CSR and Market Caps

Last August, I published an article here in which I described what, to me, is the most compelling business case for corporate sustainability or CSR extant: the fact that it literally drives the market values of publicly traded firms up or down in mea... View More

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How to Define – and Align – Your Brand's Purpose, Vision and Mission

With a growing body of evidence showing that purpose-driven brands are more successful at attracting customers, retaining talent and delivering financial returns, it’s increasingly important to define some essential elements that can bring meaning ... View More

Article
The North Face Scales Locally & Domestically Produced 'Backyard Project' Collection

Today, outdoor apparel company The North Face launches the second installment of its locally and domestically produced clothing line, The Backyard Project. For this new line, The North Face challenged itself to find ways to expand and scale its pilot... View More

Article
Patagonia's 'Tools for Grassroots Activists' Also Offers Lessons for Business, Marketing Leaders

Earlier this month, Patagonia released a new book aiming to offer environmental advocates best practices in grassroots activism. While it may seem counterintuitive for a big brand to be talking about grassroots activism, it’s widely known that Pata... View More

Article
Sealed Air Announces Partnership with World Wildlife Fund Climate Savers Program

Sealed Air Corporation today announced its partnership with World Wildlife Fund’s Climate Savers program in an effort to collaborate and advance work to mitigate the effects of climate change globally. The Company made the announcement today with ... View More

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