Assets About Brand Strategy

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Article
Consumer Behavior Change
Hot Button Issues of the Day: Consumer Concerns Driving Behavior, Activism
Hot Button Issues of the Day: Consumer Concerns Driving Behavior, Activism
Published on June 8, 2016
About a 4 minute read

Nick Aster, founder and publisher of TriplePundit, moderated a panel discussion Tuesday morning about activism and purchasing power, featuring Aria Finger, CEO of DoSomething.org; Shayna Englin, Managing Director of Change.org North America; Briana Q... View More

Article
Community Updates
Communicating purpose through brand among top drivers of corporate leadership: new poll of experts
Communicating purpose through brand among top drivers of corporate leadership: new poll of experts
Published on June 7, 2016
About a 6 minute read

Integrating purpose through a common brand promise and aligning sustainability strategy with internal culture and values are key drivers of corporate leadership according to the findings of the just-released 2016 Sustainability Leaders Survey by Glob... View More

Article
Community Updates
The UPS Foundation Awards Tree Planting Grants to 30 Keep America Beautiful Affiliates Nationwide
The UPS Foundation Awards Tree Planting Grants to 30 Keep America Beautiful Affiliates Nationwide
Published on June 7, 2016
About a 4 minute read

Keep America Beautiful, the national nonprofit that envisions a country in which every community is a clean, green and beautiful place to live, and The UPS Foundation, which leads the global citizenship programs at UPS (NYSE: UPS), today announced th... View More

Article
Marketing & CommunicationsMarketing & Communications
How Marketing Teams Can Appreciate, Apply, Amplify Sustainability Priorities
How Marketing Teams Can Appreciate, Apply, Amplify Sustainability Priorities
Published on June 7, 2016
About a 4 minute read

It’s no secret that the audience at any Sustainable Brands conference lives and breathes social impact. From CSR strategists to climate change experts to sustainability technicians, our careers are devoted to integrating business and social purpose... View More

Article
Organizational GovernanceOrganizational Governance
Wilhelms: Cultural Change Starts With Conversation
Wilhelms: Cultural Change Starts With Conversation
Published on June 6, 2016
About a 3 minute read

“Our goal is to make the intangible tangible, which is what we have to do with culture,” said Pamela Wilhelms, founder of Wilhelms Consulting Group, during a Monday workshop at SB'16 San Diego. The workshop, “Understanding and Measuring Cultura... View More

Article
Community Updates
Toyota is Ready to Catch Some Rays in Plano
Toyota is Ready to Catch Some Rays in Plano
Published on June 6, 2016
About a 4 minute read

 Toyota is Ready to Catch Some Rays in Plano   Toyota’s New Plano Campus Will Get 25 Percent of Power from the Sun Plano, Texas and San Diego, Calif. (June 6, 2016) – It might not be the sunshine state, but Texas gets its fair share of sun.  ... View More

Article
Community Updates
Hasbro Leads Newsweek’s 2016 Green Rankings at No. 1
Hasbro Leads Newsweek’s 2016 Green Rankings at No. 1
Published on June 3, 2016
About a 3 minute read

PAWTUCKET, R.I. -- Hasbro, Inc. (NASDAQ: HAS) is proud to announce it ranked No. 1 on Newsweek’s 2016 Green Rankings, released today. The ranking assesses the 500 largest publicly traded companies in the United States on overall environmental perf... View More

Article
Materials & PackagingInnovation & Technology
Audi, DuPont, Novozymes Among 20 Orgs Joining Below50 Coalition to Scale Up Sustainable Fuels
Audi, DuPont, Novozymes Among 20 Orgs Joining Below50 Coalition to Scale Up Sustainable Fuels
Published on June 1, 2016
About a 3 minute read

From investors to growers, producers, blenders and consumers, the below50 initiative, launched today, expects to attract every industry sector involved in the pipeline of sustainable fuels. Any company who produces, uses and/or invests in fuels that ... View More

Article
How Kids' Pop Culture Is Helping to Shape Early Sustainability Thinking
How Kids' Pop Culture Is Helping to Shape Early Sustainability Thinking
Published on May 19, 2016
About a 3 minute read

Get ‘em while they’re young. It’s a strategy long embraced by the world of media, advertising and marketing, whether it be product placement in kids’ literature, TV shows or movies; cartoon characters created to make a brand more cuddly; or m... View More

Article
Innovation & TechnologyInnovation & Technology
Sustainability Delivering Ever Faster Growth for Unilever
Sustainability Delivering Ever Faster Growth for Unilever
Published on May 16, 2016
About a 3 minute read

Unilever’s Sustainable Living brands continue to show superior performance, as the company reports on the fifth year of progress of the Unilever Sustainable Living Plan. Consumers expect more of brands and businesses now — and they reward those t... View More

Article
Marketing & Communications
Top 5 Ways to Connect Consumers with Your Brand Purpose
Top 5 Ways to Connect Consumers with Your Brand Purpose
Published on May 12, 2016
About a 10 minute read

Purpose-driven brands know that the key to successful engagement is connecting consumers to their brand purpose and mission. The most effective ways to do that is to listen, communicate, and build trust. Here we offer five inventive new ways to activ... View More

Article
FSC Nurtures 'Forests for All, Forever' Ethos in Spain, Italy, Germany
FSC Nurtures 'Forests for All, Forever' Ethos in Spain, Italy, Germany
Published on May 11, 2016
About a 4 minute read

The Forest Stewardship Council® (FSC) has demonstrated the power of harnessing brand affinity and the growing awareness of ethical choice. Three recent and inspiring examples in Spain, Italy and Germany illustrate their success in fostering both ind... View More

Article
Community Updates
Case Study: Green Experience Meetings at Radisson Blu Hotels Around the World
Case Study: Green Experience Meetings at Radisson Blu Hotels Around the World
Published on May 4, 2016
About a 5 minute read

Triple Pundit came out with a case study on Green Experience Meetings at Radisson Blu Hotels around the world:Radisson Blu® is one of the world’s leading hotel brands under the Carlson Rezidor umbrella, a hotel group that includes 1,400 hotels in ... View More

Article
New Metrics
Beyond the SEC and Disclosure: Why Materiality Matters
Beyond the SEC and Disclosure: Why Materiality Matters
Published on April 29, 2016
About a 7 minute read

Materiality is murky – especially when it comes to sustainability. Reporting on material issues in the financial context has been legally required for decades and is widely understood. It is less widely understood – and not yet well applied – i... View More

Article
Community Updates
Making the Most of Life's Moments - Campbells Announces New Paid Parental Leave Policy
Making the Most of Life's Moments - Campbells Announces New Paid Parental Leave Policy
Published on April 28, 2016
About a 3 minute read

Today, Campbell is announcing a new Paid Parental Leave policy and our CEO Denise Morrison sent the following letter to employees this morning. ... View More

Article
Organizational GovernanceOrganizational Governance
Dannon, Chobani Bucking Business as Usual to Empower Farmers, Employees
Dannon, Chobani Bucking Business as Usual to Empower Farmers, Employees
Published on April 27, 2016
About a 6 minute read

Two of America’s most well-known yogurt brands are taking unconventional approaches create stronger ties with some of their stakeholders. Dannon is implementing a new supply system that allows the company to engage directly with its milk suppliers ... View More

Article
Organizational GovernanceOrganizational Governance
Why Sustainability Should Be Embedded in HR
Why Sustainability Should Be Embedded in HR
Published on April 21, 2016
About a 5 minute read

There’s an urgent challenge for human resources leaders: Ensuring their organizations anticipate and prepare for the inevitable effects of sustainability mega-forces. As globalization, shifting demographics and competition for the world’s depleti... View More

Article
Community Updates
Leave No Bottle Behind: Unilever campaign promotes equal treatment of all household recyclables
Leave No Bottle Behind: Unilever campaign promotes equal treatment of all household recyclables
Published on April 20, 2016
About a 4 minute read

When it comes to recycling, soda bottles and shampoo bottles are not treated equally: only 14% of Americans are recycling their bathroom bottles, while more than half of American households are recycling their kitchen items. That is why Unilever is... View More

Article
Innovation & TechnologyInnovation & Technology
BMW, Daimler Expand Car-Sharing Services in the U.S.
BMW, Daimler Expand Car-Sharing Services in the U.S.
Published on April 19, 2016
About a 5 minute read

German multinational automakers BMW and Mercedes-Benz parent company Daimler are seeking larger shares of the U.S. urban mobility market. BMW has entered the car-sharing market with the launch of its ReachNow service in Seattle, Wash., while Daimler ... View More

Article
Marketing & CommunicationsMarketing & Communications
Mars UK Advises Limited Consumption of Its Products High in Salt, Sugar, Fat
Mars UK Advises Limited Consumption of Its Products High in Salt, Sugar, Fat
Published on April 18, 2016
About a 3 minute read

Mars Food plans to begin distinguishing between its products which are fit for “everyday” versus “occasional” consumption. Over the next few months, the company is expected to publish a list of products which should not be eaten more than onc... View More

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